Round 1 Guidelines - Theatre Communications Group

Program Description: (Re)Modeling
Audience (R)Evolution: (Re)Modeling will support TCG Member Theatres who aim to increase their proficiency
in reaching specific audience(s)/community(ies) by observing, adapting and/or implementing successful models
used by newly identified partner organization(s) from the arts field or non-arts sector by:
identifying ways to adapt and test the proposed strategies in collaboration with the partner organization
for use by the applicant organization.
considering relevant strategies used in other sectors as well as within the theatre field with a clear
understanding of the specific needs of their own audience and/or community.
creating opportunities for objective insights by experienced peers who will examine organizational
and community challenges with fresh eyes.
Activities may involve observing proven strategies at the partner organization; reciprocal visits;
on-site meetings with staff, board and community; and peer consulting time.
Competitive applications will demonstrate:
commitment throughout the applicant organization to exploring and sharing effective models for
audience engagement and/or community development;
involvement of key staff from multiple areas within the applicant organization (artistic, administrative,
production, education, etc.) in proposed activities;
rigorous thinking about the identification of the model to be adapted;
appropriate match of partner organization and model to the applicant organization and its audience
and/or community with a willingness to work together;
relevance of the proposed model to the applicant organization’s audience engagement and/or community
development goals;
strong potential for long-lasting impact on the applicant organization and their specific audience and
community beyond a reflection of the latest novelty or trend.
Applicant organizations may identify a partner organization of any size but there should be an alignment
of strategic thinking about approaches to audience engagement and community development.
Applicant organizations may identify a partner organization based on commonalities which include,
but are not limited to strategies (i.e. artistic, educational and marketing), organizational mission and
audiences and/or communities.
TCG will not match applicant organizations with partner organizations. It is the responsibility of
the applicant organization to identify and communicate with potential partners prior to submitting
a proposal.
(Re)Modeling applications must include a partner organization narrative and supplemental materials
completed by the partner organization’s contact person, agreeing to participate in the proposed project.
Videos and transcripts from the February 2013 Audience (R)Evolution Learning Convening are available
at www.tcg.org/events/ar. The plenary sessions and case studies may be a helpful resource.
The applicant organization will allocate a minimum of 10% of grant funds to each partner organization
to be observed.
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