Round 1 Guidelines - Theatre Communications Group

Program Description: (Re)Imagining
Audience (R)Evolution: (Re)Imagining will support TCG Member Theatres with a high level of proficiency and
successful track record of reaching audience(s)/community(ies) who now seek new and/or different ways to
deepen or expand this work.
making substantial adjustments in their current thinking and/or strategies regarding
audience engagement and/or community development.
or
implementing their proven strategies to serve audiences and/or communities that are
newly identified by the applicant organization.
Priority will be given to proposals that have the potential for high impact and positive change
on the larger field as well as on the organization and their audience/community.
Competitive applications will demonstrate:
a track record of success in audience engagement and/or community development
audience engagement and/or community development approaches which break
from those already commonly practiced in the theatre field
rigorous assessment of what strategies and tactics need adjustment and what changes
have the most potential for positive impact
the potential to be adapted widely in the field
a clear methodology for assessing and reporting on the effectiveness of proposed strategies
established community partnerships with individuals and/or organizations
strong potential for long-lasting impact on their organization, audience/community
and the larger field.
ROUND 1 PAGE 6