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Consider-then-Choose Models in Decision-Based Design ...

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Mode Approach for a class of Mathematical Programs with<br />

Complementarity Constra<strong>in</strong>ts”. SIAM Journal on Optimization,<br />

16, pp. 120–145.<br />

[56] Kannan, A., and Shanbhag, U., 2010. “Distributed iterative<br />

regularization algorithms for monotone nash games”. In<br />

Proceed<strong>in</strong>gs of IEEE Conference on <strong>Decision</strong> and Control<br />

(CDC).<br />

[57] Kannan, A., and Shanbhag, U., Forthcom<strong>in</strong>g. “Distributed<br />

computation of equilibria <strong>in</strong> monotone nash games via iterative<br />

regularization techniques”. SIAM Journal on Optimization.<br />

[58] Jongen, H. T., Ruckmann, J. J., and Ste<strong>in</strong>, O., 1997.<br />

“Disjunctive optimization: Critical po<strong>in</strong>t theory”. Journal<br />

of Optimization Theory and Applications, 93(2), May,<br />

pp. 321–336.<br />

[59] Gigerenzer, G., and Gaissmaier, W., 2011. “Heuristic decision<br />

mak<strong>in</strong>g”. Annual Reviews <strong>in</strong> Psychology, 62, pp. 451–<br />

82.<br />

A Several General Screen<strong>in</strong>g Rules<br />

Suppose there are R smooth screen<strong>in</strong>g “functions” σ i =<br />

(σ i,1 ,...,σ i,R ), σ i,r : X × R → R, from which screen<strong>in</strong>g rules<br />

can be derived. A (multiple) conjunctive screen<strong>in</strong>g rule requires<br />

the simultaneous satisfaction of one or more rules <strong>in</strong>dexed by<br />

R = (r 1 ,...,r |R| ) ⊂ {1,...,R} and can be written as the vector<br />

<strong>in</strong>equality<br />

⎡ ⎤<br />

σ i,r1 (x, p)<br />

⎢ ⎥<br />

s i (x, p) = ⎣ . ⎦ ≤ 0;<br />

σ i,r|R| (x, p)<br />

equivalently, s i (x, p) = max r∈R {σ i,r (x, p)} ≤ 0. Disjunctions,<br />

on the other hand, represent the satisfaction of any <strong>in</strong>dividual<br />

rule from some set R ⊂ {1,...,R} and can be written<br />

s i (x, p) = m<strong>in</strong><br />

r<br />

{σ i,r (x, p)} ≤ 0;<br />

(see, e.g., [58]). Disjunctions of conjunctions are maximally general<br />

[30], and require the satisfaction of at least of C conjunctive<br />

rules each def<strong>in</strong>ed as the simultaneous satisfaction of the rules<br />

<strong>in</strong>dexed by R c ⊂ {1,...,R}; i.e.,<br />

s i (x, p) = m<strong>in</strong><br />

c<br />

{<br />

}<br />

max{σ i,r (x, p)} ≤ 0<br />

r∈R c<br />

(see [58]). Subset conjunctive rules, a special case of disjunctions<br />

of conjunctions, require the satisfaction of any fixed number<br />

R ′ of a set of R screen<strong>in</strong>g rules, where R ′ ≤ R. While the<br />

exponential growth <strong>in</strong> the potential number of such rules threatens<br />

to make any model of non-compensatory decision processes<br />

<strong>in</strong>tractable, there is evidence that people tend to use limited, simple<br />

rules <strong>in</strong> their decision-mak<strong>in</strong>g [30, 59].<br />

<strong>Consider</strong> vehicle choice as an example. Suppose x =<br />

(x 1 ,x 2 ,x 3 ) where x 1 is a numeric <strong>in</strong>dex for brand, x 2 is a numeric<br />

<strong>in</strong>dex for body style, and x 3 is a numeric <strong>in</strong>dex for powertra<strong>in</strong><br />

type (Gasol<strong>in</strong>e ICE, Diesel, Hybrid, etc). Let I = 1 (and suppress<br />

<strong>in</strong>dex<strong>in</strong>g with respect to i), R = 3, and suppose<br />

σ 1 (x, p) = −1 if x 1 is “Toyota”, and is +1 otherwise;<br />

σ 2 (x, p) = −1 if x 2 is “sedan”, and is +1 otherwise;<br />

σ 3 (x, p) = −1 if x 3 is “Hybrid”, and is +1 otherwise.<br />

The follow<strong>in</strong>g illustrate the categories of rules discussed above:<br />

The conjunctive rule “I’ll only consider hybrids” is σ 3 (x, p) ≤<br />

0. The negated conjunctive rule “I won’t consider hybrids” is<br />

−σ 3 (x, p) ≤ 0. The conjunctive rule “I’ll consider any Toyota<br />

hybrid” is<br />

s(x, p) =<br />

[ ]<br />

σ1 (x, p)<br />

≤ 0.<br />

σ 3 (x, p)<br />

The disjunctive rule “I’ll consider any Toyota or any hybrid” is<br />

s(x, p) = m<strong>in</strong>{σ 1 (x, p),σ 3 (x, p)} ≤ 0.<br />

The subset conjunctive rule “I’ll consider a Toyota sedan, a Toyota<br />

hybrid, a hybrid sedan, or a Toyota hybrid sedan” is<br />

{<br />

s(x, p) = m<strong>in</strong><br />

max{σ 1 (x, p),σ 2 (x, p)} ,<br />

max{σ 2 (x, p),σ 3 (x, p)} ,<br />

}<br />

max{σ 1 (x, p),σ 3 (x, p)} ≤ 0.<br />

The general disjunction-of-conjunctions rule “I’ll consider a<br />

Toyota hybrid or a sedan” is<br />

{<br />

s(x, p) = m<strong>in</strong><br />

max{σ 1 (x, p),σ 3 (x, p)} , σ 2 (x, p)<br />

}<br />

≤ 0.<br />

B VEHICLE DESIGN AND CHOICE MODELS<br />

Fuel consumption (<strong>in</strong> gpm) and 0-60 acceleration time (<strong>in</strong> s)<br />

are related by<br />

g(a) = 0.035 + 53.5 + 69.5e−a − 1.8a 1.4 + 106.9/a<br />

1000<br />

(24)<br />

16 Copyright c○ 2012 by ASME

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