Fact Sheet CALIDA
Fact Sheet CALIDA
Fact Sheet CALIDA
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<strong>Fact</strong> <strong>Sheet</strong> <strong>CALIDA</strong><br />
Industry Textile industry (bodywear, beachwear)<br />
About Us <strong>CALIDA</strong> is one of the leading bodywear and lifestyle brands in Europe with quality<br />
Swiss products that have been satisfying customers since 1941. Our garments are<br />
distinguished by outstanding workmanship, the most pleasant and natural fabrics,<br />
exceptional durability, perfect fit and excellent comfort.<br />
<strong>CALIDA</strong> offers bodywear for every occasion. Demanding customers can find daywear<br />
and sleepwear at an exceptional price/quality ratio. Over the past few years, <strong>CALIDA</strong><br />
has also made a name for itself in related segments such as loungewear and<br />
beachwear.<br />
As an established Swiss name, <strong>CALIDA</strong> enjoys almost 100% brand recognition in its<br />
domestic market.<br />
Important for Us "Quality & Comfort since 1941" – quality has been a very high priority since the<br />
founding of the company. The exceptional, affordable value can be both seen and<br />
felt, thanks to superb, natural fabrics. <strong>CALIDA</strong> satisfies its customers with excellence,<br />
style, naturalness and comfort.<br />
Furthermore, excellence is expected not only from the end products. In everything<br />
<strong>CALIDA</strong> does, it always strives to meet the highest quality, social ethics and<br />
environmental standards.<br />
Our Customers Our demanding customers attach great value to their personal well-being, are very<br />
loyal to the brand and prefer uncomplicated feel-good garments for every day. In<br />
particular, they pay attention to quality, naturalness, comfort and fit, combined with a<br />
good price/quality ratio.<br />
<strong>CALIDA</strong> customers are defined by the values they find important in life: an active<br />
lifestyle and a solid social environment of family, friends and leisure time. They go<br />
through life with healthy self-confidence, are authentic, appreciate basic values, are<br />
quality-conscious, and attach importance to naturalness. In their accepting way, they<br />
live their lives as a quality statement and place especially great value on<br />
sustainability.<br />
Collections and Products Basic collections: Year-round, daywear for women and men<br />
Positioning Middle to premium segment<br />
Main collections: Spring/Summer and Autumn/Winter: daywear and<br />
sleepwear for women and men, loungewear for women and<br />
men, sleepwear for children<br />
Mid-season collections: Xmas collection: daywear and sleepwear for women, men<br />
and children<br />
Swimwear and beachwear for women<br />
Sales Markets Main markets in Switzerland and Germany<br />
Other export markets: France, Italy, Luxemburg, Netherlands, Belgium, Sweden,<br />
Norway, Finland, Denmark, Russia, USA<br />
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<strong>Fact</strong> <strong>Sheet</strong> <strong>CALIDA</strong><br />
Distribution Network 450 <strong>CALIDA</strong> Stores and exclusive space<br />
2,800 specialised retailers<br />
Leading companies such as Coop City (CH), Globus (CH), Loeb (CH), Jelmoli (CH),<br />
Manor (CH), Karstadt (DE), Kaufhof (DE), SinnLeffers (DE), Galeries Lafayette (FR),<br />
Printemps (FR), Le Globe (FR), Inno (BE), NK (SE), Magasins du Nord (DK), Estelle<br />
Adony (RU), Takashimaya (JP & USA), Isetan (JP)<br />
Milestones 2008 Launch of the first swimwear collection for women<br />
2005 <strong>CALIDA</strong> acquires French lingerie brand AUBADE<br />
2005 Successful launch of JUST FEEL by <strong>CALIDA</strong> as an independent brand<br />
2002 Introduction of Active & Air (sportswear)<br />
2002 The turnaround year<br />
1999 Calida exceeds CHF 200 million in sales for the first time<br />
1987 Initial public offering, listed on the SIX Swiss Stock Exchange in Zurich<br />
1961 Pyjamas are re-introduced with a special edge finish to prevent sleeves and<br />
legs from riding up<br />
1954 Start of production for men's underwear<br />
1946 The newly introduced women's' wear is recognized as "guaranteed underwear"<br />
1941 Official founding year of the <strong>CALIDA</strong> brand, established by Max Kellenberger<br />
and Hans Joachim Palmers<br />
Legal Form <strong>CALIDA</strong> is a subsidiary of <strong>CALIDA</strong> Holding AG (www.calidagroup.com)<br />
Standards Oeko Tex Standard 100<br />
Oeko Tex Standard 1000<br />
Employees 700 worldwide<br />
Member of BSCI (www.bsci-eu.org)<br />
Sales in 2008 CHF 158.5 million<br />
Managing Director Felix Sulzberger, CEO<br />
Report on social responsibility 2008<br />
(http://www.calida.com/fileadmin/media/pdf/corporate_governace/Bericht_Nachhaltigkeit_e.pdf)<br />
Headquarters <strong>CALIDA</strong> AG<br />
Industrie Münigen<br />
CH – 6210 Sursee<br />
Tel ++41 (0)41 925 45 25<br />
Fax ++41 (0)41 925 42 84<br />
info@calida.com<br />
www.calida.com<br />
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