GUIDELINES FOR MEDIA OPPORTUNITIES - Kangoo Jumps

GUIDELINES FOR MEDIA OPPORTUNITIES
To all KANGOO JUMPS AMBASSADORS
5 STEPS TO YOUR INTERVIEW:
1. PREPARATION
2. CONQUER CONCERNS AND FEARS
3. APPLICATIONS AND BENEFITS
4. TESTIMONY
5. PURCHASE INFORMATION AND BRANDING
1. PREPARATION:
No Host or Reporter should put KANGOO JUMPS on for the first time and start rolling film.
EVER!
ONE WEEK AHEAD OF INTERVIEW, get your sponsor a pair of KANGOO JUMPS. Follow
Kangoo Jumps “Getting Started” guidelines. Use our network if you cannot be there.
Bring long socks and require appropriate exercise wear. (SAY NO TO A SHEATH DRESS! IT IS
A BAD IDEA FOR EVERYONE.)
ALWAYS START a beginner WITH A SINGLE FOOT JOG! No double feet jump.
Make SURE the Host/Interviewer is comfortable on KJ’s before the shooting. 10 min. into a
workout is great, as it can take the nervous system several minutes to adapt to the altered
center of balance. It is the first 3 minutes that we don't America to identify with.
2. CONQUER CONCERNS: KANGOO JUMPS MAKE EXERCISE SAFER!!
THIS is your most important message. Do not miss it!
You are LESS LIKELY TO BE INJURED wearing Kangoo Jumps than wearing athletic shoes
Kangoo Jumps DO NOT NEED ADDITIONAL PROTECTIVE GEAR (helmet / pads). Kangoo
Jumps ARE protective gear and are very stable.

3. APPLICATIONS AND BENEFITS: (See scientific studies at KangooJumps.com/studies)
Have Fun, Getting Fit!
KANGOO JUMPS were originally developed for Joggers for Impact Protection.
They are EFFECTIVE FOR ALL ages 5 to 90+, all fitness levels.
They can be used on all terrains, indoors & outdoors.
80% Reduction OF IMPACT = World’s Lowest Impact Shoes.
Reduce BODY FAT: BURN MORE CALORIES per unit of time.
KJ’s make exercise more PLEASANT and SAFER for heavy people and those with joint pain.
Kangoo Jumps improve performance (VO 2 Max.) by 17% when compared to normal training
shoes.
Motivate children, help them fight Obesity & Apathy and stimulates their learning faculties.
KANGOO JUMPS are about helping many populations exercise in a safer, more effective, and more
enjoyable way.
KANGOO JUMPS users will have better exercise adherence and greater longevity in their ability to
exercise.
KANGOO JUMPS improves the quality of many lives.
4. TESTIMONY:
We all know a GREAT KANGOO JUMPS story; it may be your own! Site someone that retired
their running shoes until they found Kangoo Jumps. Use the story your audience will most
relate to!
We are changing lives in this way, giving fitness, dynamic movement and freedom back that
pain and age have stolen. PRICELESS.
5. PURCHASING INFORMATION AND BRANDING:
GIVE CLEAR DIRECTIONS ON HOW TO PURCHASE KANGOO JUMPS (indicate website etc)
Kangoo Jumps branding rules are available at: http://KangooJumps.com/branding
Refer to “Press/Downloads” at http://KangooJumps.com/Press for pictures & logos in high
resolution and other press related information.
All items in BLUE are extremely important and HIGHLY RECOMMENDED for TV Shows.
RDM sàrl - Kangoo Jumps Head Office
2, Place de la Gare - CH-1951 Sion - Switzerland
Tel. (+41) 22 755 5715 - Fax (+41) 22 755 5025
e-mail: rdm@KangooJumps.com - www.KangooJumps.com