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Trend Report | Part 1 - HiiL

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An underlying vision would be to create a place where people easily can access the clear rules that<br />

matter most for them. Not a comprehensive system for all disputes, but the 3 or 4 criteria that are most<br />

relevant for the 10 most frequent problems. No rules emerging from a court procedure and hidden in<br />

a judgment, but simple criteria just three clicks away. Not drafted by a small legislative commission<br />

working on it for years but with input from professionals and experts that work with these criteria on<br />

a daily basis. So they can stay up to date.<br />

5.3 IT Platforms Supporting Negotiation and Litigation<br />

When you search "online legal services" in google, over 1.2 million hits pop up. Among these are mostly<br />

services for contract drafting, which are primarily designed for entrepreneurs, although they also offer<br />

services regarding divorce, sales of property and documents for identification.<br />

Basically, the idea here is that people who know where they want to go, or need to choose from a limited<br />

number of options without an underlying conflict, can obtain the document against limited costs. Legal<br />

Zoom, which was discussed in the preceding section as well, shows what the challenges for service<br />

providers are in this area. They focus their services on one client, the person needing the document.<br />

They avoid the submission problem by assuming this person will interact with the other parties involved.<br />

So they do not have to ask all people involved in the transaction or in the conflict to log in on their<br />

website to work on the document. But overcoming that challenge may be the next step.<br />

Legal Zoom – Online legal document services<br />

Every year, Americans spend millions of dollars on routine legal needs, from incorporations<br />

and trademarks to last wills. Others put off creating essential legal documents because of<br />

the inconvenience and high fees. As attorneys, we knew there had to be an easier, more<br />

affordable way to take care of common legal matters.<br />

Our founding vision was for an easy-to-use, online service that helped people create their<br />

own legal documents. We brought together some of the best minds in the legal and<br />

technological fields to make this vision a reality. The result is LegalZoom, the nation’s<br />

leading online legal document service.<br />

From the beginning, our mission was to set new standards for convenience and service in an<br />

industry not typically known for great customer care. We believe it should be easy for<br />

anyone to create a last will, incorporate a business, trademark a name or take care of other<br />

common legal matters. For us, the goal is not simply to provide a smart, cost-effective<br />

alternative—it’s to make sure everyone gets the legal protection they need.<br />

Since opening our virtual doors, LegalZoom has rapidly expanded to become the premier<br />

online legal and business destination. But as the company continues to grow, we’re careful<br />

to hold true to our original vision. For us, putting the law within reach of millions of people is<br />

more than just a novel idea—it’s the founding principle.<br />

Brian Liu, Brian Lee, Eddie Hartman & Robert Shapiro<br />

Co-Founders (http://ww.legalzoom.com/about-us)<br />

<strong>HiiL</strong> <strong>Trend</strong> <strong>Report</strong> – <strong>Part</strong> 1: Challenges and Promising Approaches 102

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