END-OF-YEAR REPORT

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Positive Impacts on Travel to Colorado Header Box • Canada’s visa imposition on Mexican citizens continues affecting tourism to this nation. The visa cost is higher than the US visa and the procedure is so Copy complicated Box that tourists prefer US ddestinations i i over Canadian. C di • Canadian dollar exchange rate remains close to the US dollar; airfares to Canada are higher than to the most popular US destinations and flights frequencies and itineraries are reduced. Thus there is no real advantage on visiting Canada over the US. • Due to summer product trainings carried out this year, wholesalers and travel agencies realized Colorado is the perfect destination to replace most of f Canada’s ’ proposal. Great opportunity to sell summer & fall 2011! 2
Header Public Relations Box • Number of Media Calls: 315 Copy Box • Monthly Media Equivalency: 23,880.7 USD July 649,551.95 USD January 300,393.27 USD August 139,917.62 USD February 494,893.96 USD September 337,326.57 USD March 450,684.39 USD October 44,933.62 USD April 56,162.98 USD November 154,093.02 USD May 876,045.17 USD December • Cumulative Equivalency q ycompared p Year‐to‐Date 3,536,900.95 USD May (compared to 3,308,714.52 USD in May 2010) 3
Page 1: END-OF-YEAR REPORT Mexico, July 201
Page 5 and 6: Colorado Header in the Box News...
Page 7 and 8: Current Header Running Box Co‐Ops
Page 9 and 10: Current Header Running Box Co‐Ops
Page 11 and 12: Annual Header Sales Mission Box The
Page 13 and 14: Governor’s Header Conference Box
Page 15 and 16: Header Box Expomayoristas p y XIII
Page 17 and 18: Fall Header Media Fam Box Trip •
Page 19 and 20: Summer Media Fam Trip • Hosted 4
Page 21: Header Box Copy Box “I thought Co

END-OF-YEAR REPORT

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