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Cyber doctors ...continued from page 49<br />

patient in person or is able to visualize some<br />

aspect of the patient’s condition without a<br />

third person’s judgment. Although services<br />

provided by means of a telephone call between<br />

the physician and the beneficiary may<br />

be covered under Medicare, there are certain<br />

services that require a face-to-face visit.<br />

Previous OIG work identified instances of<br />

physicians billing for services that would normally<br />

require a face-to-face examination for<br />

beneficiaries who lived a significant distance<br />

from the physician. We will also examine<br />

factors that contribute to the submission of<br />

long-distance physician claims.”<br />

Per the Medicare Benefit Policy Manual,<br />

Chapter 15, Section 270.2,<br />

“the use of a telecommunications system may<br />

substitute for a face-to-face, ‘hands on’ encounter<br />

for consultations, office visits, individual<br />

psychotherapy, pharmacologic management,<br />

psychiatric diagnostic interview examination,<br />

end stage renal disease related services, and<br />

individual medical nutrition therapy.”<br />

However, because the CPT codes used are,<br />

CCB Accredited<br />

in most cases, the same as non-telemedicine<br />

encounters, it is unclear how the OIG will<br />

pull the data for this review.<br />

Conclusion<br />

Telemedicine plays a critical role in providing<br />

access to health care, especially in underserved<br />

areas. Providers must ensure that the risks of<br />

providing telemedicine services do not outweigh<br />

the benefits, carefully enter into agreements<br />

with the assistance of their Legal department,<br />

and should develop telemedicine policies. n<br />

1 Wikipedia, the Free Encyclopedia – http://en.wikipedia.org/wiki/<br />

In_absentia_health_care<br />

2 Official Site of the French/Israeli Chamber of Commerce - Article by<br />

Michael Finkelstein – 9/27/2008 - Available at: http://www.israelvalley.com/<br />

news/2008/09/27/19708/israel-medical-abecedaire-telemedecine-peut-savoirsi-le-risque-de-crise-cardiaque-est-reel-grace-a-un-telephone-portable-special<br />

3 Reseau RAFT Network - http://raft.hcuge.ch/<br />

4 Surgeons perform successful near real time telesurgery from New York<br />

on patient in France. Available at: http://www.hoise.com/vmw/01/<br />

articles/vmw/LV-VM-10-01-20.html<br />

5 Society of American Gastrointestinal Endoscopic Surgeons (SAGES)<br />

2000 - Remote Surgery Guidelines<br />

6 Radiology Today - “Remote Reading -PACS and Teleradiology Let<br />

Radiologists Work Almost Anywhere.” - Dan Harvey - 4/10/06<br />

7 AMA - Physician Licensure: An Update of Trends – Janice Robertson-<br />

2/27/2008<br />

8 Lynn D. Feisher and James C. Dechene, Eds: Telemedicine and<br />

E-<strong>Health</strong> Law. Law Journal Seminars Press; Lslf edition (December 5,<br />

2004) Chapter 1<br />

9 JCAHO Perspectives - Existing requirements for telemedicine practitioners<br />

explained – Feb 2003. Available at: http://americantelemed.i4adev.<br />

com/files/public/abouttelemedicine/JCP_2_2_2003.pdf<br />

10 Lynn D. Feisher and James C. Dechene, Eds: Telemedicine and<br />

E-<strong>Health</strong> Law. Law Journal Seminars Press; Lslf edition (December 5,<br />

2004) Chapter 1<br />

11 Lynn D. Feisher and James C. Dechene, Eds: Telemedicine and<br />

E-<strong>Health</strong> Law. Law Journal Seminars Press; Lslf edition (December 5,<br />

2004) Chapter 8<br />

12 Medicare Benefit Manual – Chapter 15 – Section 270 – Telehealth Services<br />

13 New, Revised CPT Codes Target Online, Telephone Services - Sheri Porter<br />

– 2/29/08 – Available at: http://www.aafp.org/online/en/home/publications/news/news-now/practice-management/20080229cptcodes.html<br />

14 The American College of Radiology ( ACR) - Revised Statement on the<br />

Interpretation of Radiology Images Outside the United States – 5/23/06<br />

C R E D I B I L I T Y<br />

Standing at the crossroads<br />

...continued from page 45<br />

n Is there a higher-level management issue<br />

within the department?<br />

n Because the employee has a pregnant<br />

wife who is about to deliver, should the<br />

organization maintain their benefits? If so,<br />

for how long?<br />

Overall organizational responsibility and<br />

commitment to the institutional ethic<br />

recognized by this model is dependent on the<br />

commitment of the organization’s governance<br />

and executive leadership. Almost every hospital<br />

operates each of the ethics components<br />

described in this model. The model proposed<br />

in this paper, though, is just a model. At<br />

the end of the day, what counts is how the<br />

organization places this model (or any model)<br />

into practice; and more importantly, how it<br />

is promoted and practiced by its executive<br />

leadership and board.<br />

As organizations and the delivery of health<br />

care evolves, our system of caring is becoming<br />

more complex. As a result, we as providers<br />

of health care, both clinical and non-clinical,<br />

will face more multifaceted ethical and legal<br />

challenges. The strategy above is neither<br />

a “golden hammer,” nor a one-size-fits-all<br />

resolution to the challenge. Instead, it is<br />

an attempt to encourage rethinking of our<br />

overall ethics strategy and commitment to<br />

mission driven health care. n<br />

Certificate in <strong>Health</strong> <strong>Care</strong> <strong>Compliance</strong><br />

Gain the knowledge compliance officers need in a unique setting<br />

• Interactive courses from industry leaders<br />

• Part time program for working professionals<br />

• Practical knowledge to prepare for the<br />

certification exam—and a meaningful new career<br />

1 Bacon, Francis, ed. Lisa Jardine. New Organon. Cambridge University<br />

Press. March 2000.<br />

2 See “Success and Failures of Hospital Ethics Committes: A National<br />

Survey of Ethics Committee Chairs” Gleen McGee. Cambridge<br />

Quarterly of <strong>Health</strong>care Ethics, Volume 11, Issue 1, January 2002 p87.<br />

(<strong>Health</strong>care ethics committees formally began with the adoption of<br />

Committees for the Discussion of Morals in Medicine at U.S. Catholic<br />

hospitals in the 1960s.).<br />

3 See 63 Fed Reg No. 35, 8987 (February 23, 1998).<br />

4 U.S. Sentencing Commission Guidelines, November 1, 2006, Chapter<br />

8.<br />

5 See Murphy PhD, Kevin. “A ‘Next Generation’ Ethics Committee.”<br />

<strong>Health</strong> Progress. March-April 2006.<br />

6 Clinical Operations, Finance, Risk Management, and Human Resources<br />

7 Paine, Lynn Sharp. Ethics: A Basic Framework. Harvard Business<br />

Review. October 12, 2006.<br />

www.hamline.edu/law/health | 651-523-2625 | mmiller14@hamline.edu<br />

March 2009<br />

50<br />

<strong>Health</strong> <strong>Care</strong> <strong>Compliance</strong> <strong>Association</strong> • 888-580-8373 • www.hcca-info.org

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