Annual report 2011 - Groupe Mr.Bricolage

Dossier : Three PrioriTies for 20i2
DirecTly-owneD sTores
overview
anD ouTlook
greater independence
for an improved
performance
As manager of their own company, responsible
for their own accounts and profits,
each store director will have greater
independence to adapt prices to the local
market on a daily basis.
He will also have independence in managing
its store’s resources. To counter the
impact of the reduction in payment terms
(France's Economic Modernisation Act),
stores will refocus on a smaller number
of suppliers. The aim: decrease the number
of products stocked while still meeting
customer expectations.
Innovative, the store
of the future
The Group is studying the concept of the
retailer of the future. A pilot store opened in
Montereau (Seine et Marne) on 18 April
2012 with two key priorities: provide assistance
to customers and return to core skills
and services. Customers are welcomed,
helped and given assistance with their
projects. The pilot store is also assessing
a “cross-channel” strategy which draws
on the benefits of the internet and makes
the most of our sales assistants’ expertise.
It also highlights basic products in the
hardware, electrical, timber and plumbing
departments. The store has two aims:
to draw in DIY-enthusiasts with wellstocked
technical departments and to
assist customers with their projects.
Each DIY-enthusiast has to be able to find
everything they need. And every project
should be completed!
CHANGES IN STORE
PORTFOLIO IN 2011
3 acquisitions: aurillac,
villefranche-sur-saône and
château-gontier.
2 stores sold: pithiviers
and amphion-les-Bains
2 brand changes
(les Briconautes to
Mr. Bricolage):
ussel and tulle
at the end of 2011, the group
had 89 Directly-owned stores,
including 87 Mr Bricolage stores
(370,200 m 2 ) and 2
les Briconautes stores
(9,800 m 2 ).
the group has also continued
to renovate its directly-owned
network with 10 projects in 2011
and 5 projects planned for 2012.