Annual report 2011 - Groupe Mr.Bricolage

current events: life in The neTworks
With a multi-brand strategy, new partnerships,
downtown locations and international development,
the Mr Bricolage group plans to expand
while still retaining the feel of a family business.
Jacques Blanchet, Deputy chief executive officer,
gives us an update.
our house
is exPanDing!
4 offers to develop the
networks, targets for
2011 surpassed
The successful union with Les Briconautes
was the first step in the multi-brand
strategy (Mr Bricolage, Les Briconautes,
L’Entrepôt Du Bricolage), Affiliates.
This strategy is bearing fruit and is even
exceeding forecasts as in 2011 we opened
32 Mr Bricolage stores, 6 Les Briconautes
stores and pilot L’Entrepôt Du Bricolage
store. We were also joined by 8 new
affiliates and entered into a partnership
with SEVEA covering 192 garden centres
(mainly under the Villaverde and Baobab
brands).
leading stores in
downtown locations
The Group is founded on the concept of
local retailing. Mr Bricolage intends to open
stores as close as possible to its customers,
in the very heart of cities. Adapted to an
urban customer base, networks with retail
space of 1,000 to 2,000 m 2 meet current
consumption needs. Customers are welcomed,
given advice and can find essential
products for repair jobs, storage, gardening
and all their hardware, electrical and
houseware needs. “Following the opening
of stores in Tours and Strasbourg, we have
projects in Paris and twenty other large
cities,” explains Jacques Blanchet, Deputy
Chief Executive Officer. “The aim is to open
15 stores by 2014.”