Annual report 2011 - Groupe Mr.Bricolage
Annual report 2011 - Groupe Mr.Bricolage
Annual report 2011 - Groupe Mr.Bricolage
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Dossier : Three PrioriTies for 20i2<br />
neTwork services<br />
ProJecTs zone<br />
the <strong>Mr</strong> <strong>Bricolage</strong> group rolls<br />
out services launched in <strong>2011</strong><br />
Installation service:<br />
<strong>Mr</strong> <strong>Bricolage</strong> takes<br />
care of it<br />
Offered in 100 stores in <strong>2011</strong>, the<br />
“ProPose” service will be rolled out to<br />
135 stores by the end of 2012. This service<br />
is a great help to customers, who can now<br />
make their dream projects a reality without<br />
any stress or bad surprises. <strong>Mr</strong> <strong>Bricolage</strong><br />
puts customers into contact with reliable<br />
craftmen, prepares a quote, guarantees the<br />
work, ensures deadlines are met… in other<br />
words, takes care of everything! Thanks to<br />
this service, the conversion rate for quotes<br />
is over 50% and the average spend on<br />
installation is €737.<br />
With “ProPose”, customers don’t feel<br />
intimidated by the work to be done and<br />
only have to deal with one point of contact.<br />
The installation service is provided for<br />
all sorts of jobs, such as installing a woodburning<br />
stove, laying parquet flooring,<br />
updating a bathroom or fitting cupboards.<br />
hassle-free hire!<br />
The new hire service, “Service Loc”,<br />
provided in partnership with Kiloutou, was<br />
tested in 14 stores in <strong>2011</strong>. It will be offered<br />
in 70 stores in 2012 with a 5-m 2 concession<br />
stand reserved for equipment hire<br />
(between 35 and 50 items available).<br />
<strong>Mr</strong> <strong>Bricolage</strong> is responding to demand from<br />
customers, enabling them to leave the<br />
store with everything they need to turn their<br />
projects into a reality.<br />
unimag lends<br />
a helping hand<br />
to managers<br />
Tested in <strong>2011</strong>, this new store management<br />
IT system will be rolled out to<br />
40 stores in 2012.<br />
The aim is for all <strong>Mr</strong> <strong>Bricolage</strong> stores<br />
in France to be equipped with the system<br />
by the end of 2014. Accessible online, this<br />
modern management tool makes day-today<br />
management of the business considerably<br />
easier. Unimag monitors stock levels,<br />
carries out automatic restocking using<br />
search engines, keeps tight control of margins<br />
and compares data with other stores,<br />
enabling managers to think ahead and<br />
react quickly. It will<br />
also include an<br />
e - c o m m e r c e<br />
section from 2012.
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