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<strong>ALL</strong> <strong>TIME</strong> <strong>LOW</strong><br />

FLYING HIGH<br />

+<br />

SUM 41<br />

THE LIKE<br />

NATASHA BEDINGFIELD<br />

THE NAKED AND FAMOUS


Foster the People @ The Echo (Los Angeles) VS. Detroit Bar (ORANGE COUNTY)<br />

Publishers:<br />

Alan Miller & Alan Sartirana<br />

Editors:<br />

Pat McGuire & Breanna Murphy<br />

style editor:<br />

Heather Cvar<br />

The month of January saw not one, but two in-house Southern California residencies by<br />

Foster the People, so we decided to wage a friendly fashion war. The glitchy, synthy,<br />

fully danceable Los Angeles outfit hosted Monday nights down the coast at Detroit Bar<br />

in Costa Mesa, and headed back to their neighborhood spot The Echo for Wednesday<br />

takeovers. Long lines dominated both venues every week with the masses all trying to<br />

get a good look at the rising up-and-comers—here’s a snapshot of the pretty people<br />

who managed to get in the door.<br />

layout designer:<br />

Melissa Simonian<br />

WRITERS:<br />

Heather Cvar, Lauren Harris, Jessica Jardine,<br />

Cord Jefferson, Daniel Kohn, Clare R. Lopez<br />

interns:<br />

Clare R. Lopez, Geneva Perezcastañeda, Leila Tredemeyer<br />

All Time Low<br />

Photographer: Ben Watts<br />

Photo Assistants: Raegan Glazner,<br />

Andrew Stinson, Melinda Wang<br />

Stylist: Misha Rudolph<br />

Assistant Stylists: Robin Fitzgerald<br />

& Monique Vatine<br />

Hair: Anthony Christiano (ABTP)<br />

Make-Up: Jodie Boland (SEE)<br />

Models: Nina van Bree (Nicola)<br />

& Sheridan Watson (Ameerah)<br />

Tailors: Susan Balcunas<br />

& Joel Gomez<br />

Natasha Bedingfield<br />

Photographer: Piper Ferguson<br />

Photo Assistant: Apollo Star<br />

Stylists: Laura Francis & Jonny Lozano<br />

Hair: Christi Cagle<br />

Make-Up: Heather Cvar<br />

Intern: Jasmine Safaeian<br />

The Ready Set<br />

Photographer: Pamela Littky<br />

Stylist: Jaclyn Robinson<br />

The Like<br />

Photographer: Piper Ferguson<br />

Photo Assistants: Apollo Star, George Campos<br />

Stylists: Laura Francis & Jonny Lozano<br />

Hair & Make-Up: Heather Cvar<br />

Intern: Jasmine Safaeian<br />

Sum 41<br />

Photographer: Atiba Jefferson<br />

Photo Assistant: James Tutor<br />

Stylist: Heather Cvar<br />

The Naked and Famous<br />

Photographer: Dove Shore<br />

Stylists: Luke Storey & Lauren Messiah<br />

(The School of Style)<br />

Hair & Make-Up: Tanika McConnell<br />

<strong>Ragged</strong> is published by Filter Magazine LLC, 5908 Barton Ave., Los Angeles CA 90038. Vol. 1, No. 12,<br />

SPRING 2011. <strong>Ragged</strong> is not responsible for anything, including the return or loss of submissions, or for any<br />

damage or other injury to unsolicited manuscripts or artwork. Any submission of a manuscript or artwork<br />

should include a self-addressed envelope or package of appropriate size, bearing adequate return postage.<br />

STYLE<br />

1. Street Level: Los Angeles vs. Orange County<br />

6. You Wear It Well: THE LIKE: Glam, Sweat and Tears<br />

18. Dress Code: One American Rag Piece Four Ways<br />

42. Play It Again: Four Pioneers Pick Their Favorite Playlists<br />

SOUND<br />

2. Punk Survival: The Return of SUM 41<br />

12. THE NAKED AND FAMOUS: Going Further<br />

36. NATASHA BEDINGFIELD: Join the Chorus<br />

COVERS<br />

22. <strong>ALL</strong> <strong>TIME</strong> <strong>LOW</strong>: Flying High<br />

30. THE READY SET: Trust Your Instincts, Take Control<br />

produced with support from<br />

DETROIT BAR<br />

©2011 Filter Magazine, LLC.<br />

all rights reserved<br />

<strong>Ragged</strong> is printed in the usa<br />

raggedmag.com<br />

front coveR: <strong>ALL</strong> <strong>TIME</strong> <strong>LOW</strong> BY ben watts<br />

back cover and above: THE READY SET by pamela littky<br />

THE ECHO


sum 41<br />

photographed in LOS ANGELES<br />

2 ragged // raggedmag.com raggedmag.com shirt // by ragged American 3Rag


When you’ve been playing in a band<br />

as long as Deryck Whibley and Steve “Stevo” Jocz have, a break can be a<br />

positive thing. Until recently, the two members who formed Sum 41 had<br />

felt pressure to churn out albums at a frantic pace. Though they’ve been<br />

critically panned and written off countless times by non-believers, the<br />

Canadian natives have not only survived, but are one of the most popular<br />

touring bands in the world, consistently playing to tens of thousands of<br />

fans. “We love our fans and our goal is to make music that appeals to<br />

them,” Whibley remarks.<br />

Despite not releasing new material since 2007’s Underclass Hero,<br />

the band (which includes vocalist/guitarist Whibley, drummer Jocz,<br />

bassist Jason “Cone” McCaslin and guitarist Tom Thacker) has continued<br />

its relentless touring schedule. Now, after a four-year absence from<br />

recording, Sum 41 is back with its latest effort, Screaming Bloody Murder,<br />

which dedicated fans will discover is wholly different from the band’s<br />

earlier material.<br />

According to Whibley, many of the new songs are a direct<br />

reflection of certain events that occurred in his life around the time<br />

they were written. The eclectic styles, which vary between raucous<br />

rockers and more subdued ballads, show a wide range of emotion and<br />

represent some of the outfit’s strongest material. Songs like “Baby You<br />

Don’t Want to Know” and “What Am I to Say” show Whibley’s growth<br />

as a songwriter, but don’t stray far from what made Sum 41 popular in<br />

the scene to begin with. “The sound is big, heavy and punchy—unlike<br />

anything we’ve done before,” Jocz says.<br />

The songwriting process for Screaming Bloody Murder was also a<br />

new experience. “Writing this album was great because we sort of fell off<br />

our label’s radar. For the first time, I didn’t sit down and have pressure to<br />

write,” Whibley recalls. “I was able to write whenever something popped<br />

in my head. I could go months without writing another song.”<br />

Inevitably, the label called and found out the band had a batch<br />

of new material, and then did put pressure on the guys to finish the<br />

album. “The break has been long enough and we’re excited to be back,”<br />

Jocz says.<br />

Once the album is released, Sum 41 will embark on yet another<br />

extensive tour, adding several new stops to the schedule. “We’re<br />

excited to play in places we’ve never been to before, like Eastern<br />

Europe and Central and South America,” Whibley says. “We love seeing<br />

our fans all over the world and can’t wait to see the ones we’ve never<br />

played to before.”<br />

Whether you love them or hate them, Sum 41 is back with a<br />

vengeance, though they’ll argue they never left to begin with. “All I<br />

wanted to do was to make a cool rock record,” Whibley says. “The only<br />

things I care about are our fans and our music, and the only way I can<br />

explain this record is: We’re back.” R<br />

sum 4 41 ragged // raggedmag.com raggedmag.com // ragged 5<br />

photographed in LOS ANGELES<br />

shirt by American Rag


The Like<br />

Glam, Sweat and Tears<br />

By Heather Cvar<br />

Photos by Piper Ferguson<br />

Styling by Laura Francis & Johnny Lozano<br />

location courtesy of Jonamor Decor<br />

<strong>ALL</strong> CLOTHES BY AMERICAN RAG<br />

6 ragged // raggedmag.com raggedmag.com // ragged 7


Once in a while, an all-girl band comes along and leaves a fashionable impression. The<br />

Supremes, The Shangri-Las and The Ronettes immediately come to mind as<br />

definitive fashion icons of their musical era. With the flirty air of a French gamine<br />

and dolled-up like darlings of Carnaby Street, Los Angeles’ The Like revisits this<br />

girl-group glam of the ’60s not only with their look, but also their sound.<br />

“The ’60s were the birth of rock and roll and sexual freedom. It was, all in<br />

all, a time of great taste, excitement and talent,” says lead vocalist and guitar player<br />

Z Berg.<br />

The girls, Berg, Tennessee Thomas, Laena Geronimo, and Annie Monroe,<br />

usually do their own styling, hair and make-up when playing shows—and even while<br />

doing photoshoots. They’re all so good at being glam they can probably double as<br />

a beauty team themselves. This is what happens when you’ve become accustomed<br />

to playing shows in places all over the world since you were 15 or 16 years old,<br />

alongside bands like Arctic Monkeys, Muse and The Futureheads.<br />

To learn a bit more about what makes The Like such a fashionable force of<br />

nature, we photographed Z and Laena in Los Angeles and asked Z Berg to take<br />

RAGGED on a magical mystery tour of her style icons, her love of the ’60s and to<br />

fill us in on her individual take on a throwback lifestyle.<br />

What was the process of reassembling the band after a five-year break<br />

What went into making the last album after such a long hiatus<br />

The process was arduous and maddening, really. Assembling a band is a wildly<br />

difficult task—trying to find cohorts who are both talented and like-minded is not<br />

easy, but we managed! What went into the album If “blood, sweat and tears” wasn’t<br />

such a cliché, it would have made a disturbingly appropriate album title.<br />

What do you find so influential about the ’60s<br />

We are influenced by and love many different eras, genres and artists, but I grew up<br />

listening to The Beatles and nothing else, and I always find I go back to that time.<br />

Tell me a little about your individual style.<br />

I often dress like an 8-year-old. No, actually like an 8-year-old. I make a beeline for<br />

the kids’ section of any vintage store. There’s surely a bit of Twiggy, Edie Sedgwick<br />

and Mia Farrow in my style, but mostly I just look like my 8-year-old self.<br />

“But by the end, winning the crowd over and crumbling<br />

their preconceived notions is a reward in itself.”<br />

8 ragged // raggedmag.com raggedmag.com // ragged 9


Who do you find to have iconic style today<br />

Keith Richards, Alexa Chung, Jenny Lewis, really well-dressed toddlers.<br />

What did you think of the pieces you wore for the shoot Did you<br />

have any favorites<br />

They were really cute! That white lace dress has been haunting my dreams.<br />

Also those leggings were the perfect leggings—not an easy feat, mind you.<br />

What are some of the benefits and challenges of being in an all-girl<br />

group<br />

This photoshoot has kind of a spooky theme. If you could evoke the<br />

spirit of any musician, who would it be<br />

Every group has its challenges and benefits. Certainly when we walk onstage<br />

I watch an entire room of people say, “Yeah, right.” But by the end, winning<br />

them over and crumbling their preconceived notions is a reward in itself.<br />

10 ragged // raggedmag.com raggedmag.com // ragged 11<br />

John Lennon, duh.<br />

If you could go back in time to the ’60s, what band would you play<br />

with What would you wear What modern clothing accessory<br />

would you take with you to impress everyone with<br />

All of them. The Beatles, The Stones, Dylan, The Supremes, The Ronettes… It<br />

would be a long show. I would probably wear pretty much exactly what I wear<br />

now, but then it would be new. I’d do some serious time-travel shopping. I’m<br />

not sure I have any modern accessories, really. I’ve got some eight-inch Vivienne<br />

Westwood heels that might blow some minds… R


TheNakedandFamous<br />

Going Further<br />

By Clare R. Lopez<br />

photos by dove shore<br />

the naked and famous<br />

photographed in LOS ANGELES<br />

All clothes by American Rag<br />

12 ragged // raggedmag.com raggedmag.com // ragged 13


The Naked and Famous has come quite a ways<br />

since keyboardist Aaron Short and singer-guitarist Thom Powers first bonded over Nine Inch Nails<br />

in high school. Over the past year, the five-piece has seen their infinitely catchy single “Young<br />

Blood” and debut album, Passive Me, Aggressive You, go to Number One in their native New Zealand.<br />

Late in 2010, they also ventured out on their first international tour and recently tucked all six<br />

days of Australia’s landmark Big Day Out festival under their belts as well.<br />

With Passive Me, Aggressive You out in the States in March, now they aspire to even greater<br />

heights for their live performances. “We’d like to get visuals up and running for our tracks and<br />

actually have a much stronger visual element to what’s going on onstage,” says Short. “It’s all part<br />

of building things up and we’re not quite at a place where we can take it on yet, but soon enough.”<br />

During the band’s recent stop in Los Angeles, their first, <strong>Ragged</strong> sat down with Short to talk<br />

about their recording philosophy and taking in the moment.<br />

14 ragged // raggedmag.com raggedmag.com // ragged 15


Did “Young Blood” come together any differently<br />

than the other tracks<br />

There are some songs we spent over a year on, whereas that<br />

one was such an A-to-B song. The entire idea was developed<br />

from just a little key line Alisa [Xayalith, the band’s lead<br />

singer] was playing around with at two in the morning—<br />

within a couple of hours an entire song was created.<br />

Since your music has such key electronic elements,<br />

what do you aim for when playing live<br />

Our whole principle behind the album recordings is that<br />

we don’t like putting anything in that we can’t re-do live.<br />

We like our live performance being completely natural;<br />

everything you see in front of you is what’s going on. We’ve<br />

always got that in the back of our minds while we’re making<br />

the music—“Is this track gonna work live How do we want<br />

to execute it”<br />

This is your first international tour—ever. What<br />

does reaching this milestone feel like<br />

We were saying yesterday—we’re going home in a couple<br />

of days now—we can’t help but feel like slightly changed<br />

people after the last three weeks of going through Australia,<br />

experiencing London, New York and now in Los Angeles.<br />

Especially the reaction in every place… There’s been<br />

nothing but great crowds to be playing to and constant “yes,<br />

well done!” kind of moments for us.<br />

What are your hopes for the album’s reception in<br />

other countries<br />

I think we’ve been incredibly fortunate with everything<br />

that’s happened so far. But it’s never been our goal at any<br />

point to write a song and be like, “This is going to be our<br />

song that we want to make Number One.” So it’s not really<br />

a strong focus in terms of writing the music, but at the<br />

same time it’s nothing but pleasing how well things have<br />

developed. I guess we can’t help but hope that it carries on<br />

into every other territory as well. R<br />

16 ragged // raggedmag.com raggedmag.com // ragged 17


ONE AMERICAN RAG PIECE FOUR WAYS<br />

Julie Alexandria<br />

Krissie Garland<br />

How do you pay the rent<br />

I’m a TV personality, side reporter for the Major<br />

League Gaming Pro Tour, as well as a voice-over<br />

actress.<br />

How would you describe your style<br />

N.Y.C. frills with a touch of SoCal surfer. I’m a<br />

sucker for a vintage tee, skinny jeans and a power<br />

stiletto.<br />

How does this piece fit into your style<br />

I like how this vest adds texture, it’s feminine and<br />

it’s the perfect add-on to punch up a simple outfit.<br />

Julie is a TV personality, side reporter for the Major<br />

League Gaming Pro Tour, and a voice-over actress. Follow<br />

her at twitter.com/juliealexandria.<br />

How do you pay the rent<br />

I sell vintage clothing in my Etsy store, She’s in<br />

Parties, and at vintage markets in L.A.<br />

How would you describe your style<br />

Rock and roll–meets–’90s rap with a penchant for<br />

leather, fringe and lots of brights.<br />

How does this piece fit into your style<br />

I wear lots of vintage clothing and love ’70s rock<br />

and roll but don’t like to look too literal. The vest<br />

has a definite bohemian feel so I chose to mix<br />

it with a simple T-shirt and silk printed shorts.<br />

Mixing textures and styles is what my look is all<br />

about.<br />

Krissie Garland is an East Coast girl living in sunny<br />

L.A. She has been shopping and wearing vintage since<br />

the times when it was embarrassing to say so. She<br />

sells vintage clothing at her Etsy store called She’s in<br />

Parties, and she’s always dancing: soul, rap, rock, goth,<br />

pop—she digs it all.<br />

18 ragged // raggedmag.com<br />

Peter Fackler<br />

ERIN GARCIA


Kate Moore<br />

How do you pay the rent<br />

I run a little shop in Echo Park called Bobbie<br />

Boutique.<br />

How would you describe your style<br />

A time machine with a short. I take inspiration<br />

from every era.<br />

How does this piece fit into your style<br />

The vest reminded me of the girls on old episodes<br />

on Starsky and Hutch. So I threw it on with a<br />

vintage ’70s disco dress.<br />

Kate opened Bobbie a year ago as owner, clothing buyer<br />

and manager. Located in the Echo Park neighborhood of<br />

Los Angeles, Bobbie Boutique provides new and vintage<br />

clothing and accessories to supply everyone’s guilty, girly<br />

pleasure! Currently Kate is working to build her online<br />

store; you can check it out at bobbieboutique.com.<br />

Mie Sorensen<br />

How do you pay the rent<br />

Depends on where in the world I am! My job description<br />

and location changes as frequently as I change my socks.<br />

Currently I am in Los Angeles, where I’m a freelance editor<br />

for Lodger Films and Electus. I’m working on a web series<br />

for Myspace as well as a separate travel series that finds the<br />

world’s most amazing places as suggested and hosted by<br />

viewers.<br />

How would you describe your style<br />

“Past’s future.” I’m into the idea of dressing in the futuristic<br />

styles of decades past. It’s my way of giving a nod to the<br />

designers who imagined crazy future scenarios in which the<br />

year 2010 had all of us wearing neon polyester nurses outfits.<br />

That didn’t quite happen, but I’d like to think that it did in<br />

some small way. I’m the embodiment of their unrealized<br />

futures.<br />

How did this piece fit into your style<br />

I can’t really rock a vest that often because of my body<br />

type, but somehow this vest nods to my favorite decade of<br />

filmmaking, music, and style: the ’70s. The ’70s were chockfull<br />

of boho clothing, conceptual filmmaking, nudity, nature<br />

and—of course—David Bowie. I’m naturally drawn to those<br />

flavors, so the vest was a natural fit.<br />

Mie (lilwondermat.com) is an interactive designer, filmmaker and<br />

editor. Her clients range from Disney to NBC, and she recently won<br />

an international design competition for her interactive installation,<br />

Chatter, in which two computers generate real-time conversations<br />

using Twitter feeds and speech recognition.<br />

20 ragged // raggedmag.com<br />

Wendy Mirts<br />

Nic ray


Natasha Bedingfield<br />

Even if you didn’t know it at the time, if you’ve listened to the radio, seen a movie or watched television in the past five years, you’ve<br />

heard Natasha Bedingfield’s music. “Unwritten,” Bedingfield’s breakout hit from her debut album of the same name, is one of the biggest<br />

songs in recent memory, used for everything from cosmetics commercials to ice-skating routines to the theme of hit MTV fake-reality<br />

shows. You know how it goes: “Feel the rain on your skin/No one else can feel it for you...”<br />

Half a decade and another well-received album later, Bedingfield is debuting Strip Me. The title isn’t as scandalous as it sounds—<br />

less an allusion to nudity and more a reference to how Bedingfield wants to be seen by fans: bare, exposed, totally open. A former<br />

Londoner, she’s now in Los Angeles, a city tailor-made for exposing oneself if there ever was one.<br />

In early 2011, one month before traveling to the White House to sing for President Obama, the 29-year-old sat down with<br />

RAGGED to discuss the new album, the true dedication she has to her fans and her love of collaboration.<br />

Join the Chorus<br />

By Cord Jefferson<br />

Photos by Piper Ferguson<br />

36 ragged // raggedmag.com raggedmag.com // ragged 37


A lot of the music on Strip Me sounds very modern. Was that a<br />

goal of yours<br />

Definitely. I really wanted to grow and develop as an artist this time around.<br />

I executive-produced the whole thing, and I was just trying to show my taste<br />

in music. I’m a pop artist, but that’s not at all indicative of what I listen<br />

to regularly. I like really classic songs. I love the whole neo-soul scene and<br />

other progressive stuff, too. I come from London, and that’s a city of so many<br />

different cultures, so I feel like my music should represent that.<br />

While you executive-produced the record, you also collaborated<br />

a lot on this record. Do you enjoy collaboration<br />

I love collaborating. I think it’s quite heaven-sent. You can do your best on<br />

your own, and that’s wonderful. But collaborating always makes it a lot more<br />

fun. I also feel that it makes me a better artist; I learn something each time.<br />

Your very first record was massive, and one of your first singles<br />

was almost inescapable. How was it to watch your career go from<br />

zero to 150 miles per hour<br />

It was amazing and incredible, but also overwhelming. Nothing could prepare<br />

me for it. All my life I was quite shy, so something like the stage was nervewracking<br />

at first. But once I was forced out there because of the success, I<br />

learned that I could be very dramatic and come alive—not only that, but it<br />

was expected of me. So it really helped my confidence a lot.<br />

38 ragged // raggedmag.com


Some of these songs sound pretty anthemic, as if they’re meant<br />

to be sung in arenas. Is that intentional<br />

One of the things I considered when I was making this record was how to<br />

make the live experience better for my fans: How do I make my concert<br />

such that anyone who comes feels completely included and completely like<br />

they can lose themselves in it I like writing music for people. I like thinking<br />

about people when I’m writing. This album, more than any other, is about<br />

being human. It’s much more outward than usual, and the goal is to remind<br />

human beings how connected and similar we are.<br />

It’s interesting that you picked that up, because I definitely was thinking<br />

about the live show. It’s one of my favorite things when the crowd sings<br />

along. I’m not sure I could be one of those artists who asks their audience to<br />

be silent and sit in a chair. I really get off on people singing along with me.<br />

A lot of artists say, “I don’t do this for fans; I do this for me and if<br />

other people like it, that’s great.” But you’re obviously different.<br />

Do you realize how abnormal that is<br />

Yeah, I do. I think when an artist says, “I make music for me and don’t<br />

care what other people think,” they’re saying that to protect themselves.<br />

This is an industry, and you can put your heart and soul into an album<br />

and it might not be the one that’s Number One. And that hurts, and so<br />

you have to protect yourself from all the criticism. A good way to do that<br />

is to say, “Well, I didn’t care anyway.” You’re being judged all the time on<br />

numbers and figures, and that’s the biggest challenge for someone who’s<br />

had a lot of success as well. Because you’re only as big as your last success,<br />

and you’re then competing against yourself, and that’s something nobody<br />

wants to have to do.<br />

But I can’t lie: I always have the fans in mind. I feel like music is<br />

communicating something. It’s on a deeper level than saying something, but<br />

it’s still communication. The songs that really mean something to you have<br />

a power in them. They can cross languages. I love some French music, for<br />

example—French rap and French folk music—but I don’t speak French.<br />

Good music transcends something, and you’re communicating to everyone<br />

and allowing your audience to come with you on a journey. R<br />

natasha bedingfield<br />

photographed in LOS ANGELES<br />

All clothes by American Rag


Trust Your Instincts, Take Control<br />

By Jessica Jardine<br />

Photos by Pamela Littky<br />

the ready set<br />

photographed 30 ragged in // LOS raggedmag.com ANGELES<br />

raggedmag.com // ragged 31<br />

All clothes by American Rag


IIf you thought there was only room for one impossibly cute,<br />

tweeny-looking pop star with brown hair flung across his forehead,<br />

you’re sorely mistaken. A quick glance at the YouTube video for<br />

“Love Like Woe,” the hit single from The Ready Set (aka Jordan<br />

Witzigreuter), and you’ll see that more than 11 million viewers<br />

have taken in the infectious, electro-tinged dancefloor bumper. And<br />

that’s just one of his songs.<br />

Over the last year and a half, the 22-year-old has been slowly<br />

inching up the charts with his debut major label release, I’m Alive,<br />

I’m Dreaming, which has helped introduce the singer-songwriter to<br />

a rapidly blossoming fanbase. As one of the first acts signed to Fall<br />

Out Boy’s Pete Wentz’s label Decaydance, TRS was taken under the<br />

pop-punk star’s wing and mentored before he burst out the gates.<br />

“[Wentz] gave me some pretty insightful advice on how to<br />

deal with the things happening now,” Witzigreuter says, during a<br />

warm winter day in an L.A. park. “He talked about how to decide<br />

what you want to do and make sure you always do what your<br />

instincts tell you—to make sure you’re not letting anyone call the<br />

shots for you. Which is awesome because that’s what I wanted when<br />

I signed—a label that would still let me have control of everything.”<br />

Speaking of having control of everything, Witzigreuter left<br />

nothing to chance when recording his smash debut and plays every<br />

instrument on I’m Alive. “It’s always been just me,” he says. “When I<br />

started doing this, it was me in my basement poking around on my<br />

keyboard, making not very good electronic songs and singing into a<br />

cheap microphone. And that’s kind of what I built the whole thing<br />

off of: me writing songs I want to write. And if I want real drums<br />

on a song, I’ll play them; and if I want a real piano, I’ll play it. I try<br />

to keep it all pretty much a one-man thing.”<br />

That sense of determination helped propel him out into the<br />

music world at the tender young age of 16, when his love of Green<br />

Day and Blink-182 had him joining bands and hell-bent on hitting<br />

the road to tour. Surprisingly, his parents obliged and let him go on<br />

tour. “They were cool with it, but the whole thing was terrible,” he<br />

laughs. “I lost a ton of money and it was an absolute joke but I think<br />

that was the spark.”<br />

By booking shows through people on Myspace after<br />

graduating high school early, Witzigreuter began piecing together<br />

a fanbase and, slowly but surely, graduated from his parents SUV, to<br />

a van, to the proper tour bus he now rides around the country in.<br />

Meanwhile, those relationships he was able to forge through<br />

Myspace were what helped turn the young Midwestern-native from<br />

an aspiring musician to a real, live touring act.<br />

“I’d post a bulletin saying, ‘Here are the towns I want to go<br />

to. Respond to me if you can help me and I’ll come play in your<br />

basement or whatever,’” he recollects. “I was spending a good sixto-eight<br />

hours a day on that thing just commenting back and trying<br />

to maintain this huge online presence. But that was one of the most<br />

helpful things for me at the time because it’s really what started the<br />

whole thing off.”<br />

But those first fans who let the budding pop star play their<br />

parents’ basement and crash on his floor haven’t been relegated to<br />

distant memories.<br />

“I still see a lot of them at my shows and those are the ones<br />

that I usually end up talking to and make a point to say hi to. Because<br />

those are the ones that have been there for so long,” he says, tugging<br />

on one of the jagged, long pieces of hair jutting out from the back of<br />

his neck. “They’re pretty much the root of everything.” R<br />

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Natasha Bedingfield<br />

Even if you didn’t know it at the time, if you’ve listened to the radio, seen a movie or watched television in the past five years, you’ve<br />

heard Natasha Bedingfield’s music. “Unwritten,” Bedingfield’s breakout hit from her debut album of the same name, is one of the biggest<br />

songs in recent memory, used for everything from cosmetics commercials to ice-skating routines to the theme of hit MTV fake-reality<br />

shows. You know how it goes: “Feel the rain on your skin/No one else can feel it for you...”<br />

Half a decade and another well-received album later, Bedingfield is debuting Strip Me. The title isn’t as scandalous as it sounds—<br />

less an allusion to nudity and more a reference to how Bedingfield wants to be seen by fans: bare, exposed, totally open. A former<br />

Londoner, she’s now in Los Angeles, a city tailor-made for exposing oneself if there ever was one.<br />

In early 2011, one month before traveling to the White House to sing for President Obama, the 29-year-old sat down with<br />

RAGGED to discuss the new album, the true dedication she has to her fans and her love of collaboration.<br />

Join the Chorus<br />

By Cord Jefferson<br />

Photos by Piper Ferguson<br />

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A lot of the music on Strip Me sounds very modern. Was that a<br />

goal of yours<br />

Definitely. I really wanted to grow and develop as an artist this time around.<br />

I executive-produced the whole thing, and I was just trying to show my taste<br />

in music. I’m a pop artist, but that’s not at all indicative of what I listen<br />

to regularly. I like really classic songs. I love the whole neo-soul scene and<br />

other progressive stuff, too. I come from London, and that’s a city of so many<br />

different cultures, so I feel like my music should represent that.<br />

While you executive-produced the record, you also collaborated<br />

a lot on this record. Do you enjoy collaboration<br />

I love collaborating. I think it’s quite heaven-sent. You can do your best on<br />

your own, and that’s wonderful. But collaborating always makes it a lot more<br />

fun. I also feel that it makes me a better artist; I learn something each time.<br />

Your very first record was massive, and one of your first singles<br />

was almost inescapable. How was it to watch your career go from<br />

zero to 150 miles per hour<br />

It was amazing and incredible, but also overwhelming. Nothing could prepare<br />

me for it. All my life I was quite shy, so something like the stage was nervewracking<br />

at first. But once I was forced out there because of the success, I<br />

learned that I could be very dramatic and come alive—not only that, but it<br />

was expected of me. So it really helped my confidence a lot.<br />

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Some of these songs sound pretty anthemic, as if they’re meant<br />

to be sung in arenas. Is that intentional<br />

One of the things I considered when I was making this record was how to<br />

make the live experience better for my fans: How do I make my concert<br />

such that anyone who comes feels completely included and completely like<br />

they can lose themselves in it I like writing music for people. I like thinking<br />

about people when I’m writing. This album, more than any other, is about<br />

being human. It’s much more outward than usual, and the goal is to remind<br />

human beings how connected and similar we are.<br />

It’s interesting that you picked that up, because I definitely was thinking<br />

about the live show. It’s one of my favorite things when the crowd sings<br />

along. I’m not sure I could be one of those artists who asks their audience to<br />

be silent and sit in a chair. I really get off on people singing along with me.<br />

A lot of artists say, “I don’t do this for fans; I do this for me and if<br />

other people like it, that’s great.” But you’re obviously different.<br />

Do you realize how abnormal that is<br />

Yeah, I do. I think when an artist says, “I make music for me and don’t<br />

care what other people think,” they’re saying that to protect themselves.<br />

This is an industry, and you can put your heart and soul into an album<br />

and it might not be the one that’s Number One. And that hurts, and so<br />

you have to protect yourself from all the criticism. A good way to do that<br />

is to say, “Well, I didn’t care anyway.” You’re being judged all the time on<br />

numbers and figures, and that’s the biggest challenge for someone who’s<br />

had a lot of success as well. Because you’re only as big as your last success,<br />

and you’re then competing against yourself, and that’s something nobody<br />

wants to have to do.<br />

But I can’t lie: I always have the fans in mind. I feel like music is<br />

communicating something. It’s on a deeper level than saying something, but<br />

it’s still communication. The songs that really mean something to you have<br />

a power in them. They can cross languages. I love some French music, for<br />

example—French rap and French folk music—but I don’t speak French.<br />

Good music transcends something, and you’re communicating to everyone<br />

and allowing your audience to come with you on a journey. R<br />

natasha bedingfield<br />

photographed in LOS ANGELES<br />

All clothes by American Rag


Not all cities are created equally when it comes to being bike friendly. In<br />

Los Angeles, where merely driving a car is frightening enough, only the<br />

brave bike. Alexis Lantz is working hard to change that. She’s “dedicated<br />

to creating a better, more bike-able Los Angeles County, where people<br />

of all ages and abilities can safely bicycle to meet their daily needs.”<br />

Currently, she is working for the Los Angeles County Bicycle Coalition<br />

as its Planning and Policy Director. It’s pretty fitting that one of her<br />

favorite songs is “Tonight the Streets Are Ours” by Richard Hawley (“I<br />

wish I had a stereo on my bike so when I ride around at night with friends<br />

I could blare that song!”).<br />

“The Aquarium”<br />

Camille Saint-Saëns<br />

Maureen McGinnis<br />

“Tonight the Streets Are Ours”<br />

Richard Hawley<br />

“Inní mér syngur vitleysingur”<br />

Sigur Rós<br />

“Surprise Hotel”<br />

Fool’s Gold<br />

“Madder Red”<br />

Yeasayer<br />

OWEN HODGKINSON<br />

“Samba em prelúdio”<br />

Vinicius de Moraes<br />

“Pas le temps pour les regrets”<br />

Lunatic<br />

“Pousse ça à fond”<br />

Puzzle<br />

These days, it feels like everyone is doing their part to go green: driving a Prius, bringing a canvas bag to the grocery store, turning off the<br />

water when they brush their teeth. But French-born Cesar Harada is a pretty tough act to follow as he juggles three benevolent projects,<br />

which have earned him honors like a prestigious 2010 TED Fellowship. A fleet of oil spill–cleaning robots called Protei has presently brought<br />

him to New Orleans. Harada’s other two projects include an International Ocean Station and WEA (World Environmental Action), an<br />

“environment crowd-sourcing platform” in which you can text, Tweet, email and picture-message about environmental problems and have<br />

them documented, time-stamped and eventually addressed. His musical taste is just as eclectic as his impressive résumé.<br />

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Teeravat Pawasittichot, who usually goes by “Tee,”<br />

is a one-man factory of business ideas and a master<br />

of consulting, helping others to make their business<br />

dreams a reality. He mostly specializes in web-oriented<br />

businesses, one of which is T<strong>LOW</strong>.com, an all-in-one<br />

travel website. T<strong>LOW</strong>.com has partnered with companies<br />

like Travelocity, AccuWeather and others to put together<br />

an online community for travelers. Tee also created a web<br />

show called Tru MMA with mixed martial arts expert and<br />

friend Aaron Tru in December 2010. R<br />

Nicole Turley left her life as a classical dancer behind, trading in her ballet shoes for a drum<br />

set at the age of 22. Now 29, she is recording and producing her own music as well as the<br />

music of others. Currently she is wrapping up the second album for Swahili Blonde, her<br />

poppy prog-rock-with-a-dash-of-world-music solo project. It’s pretty rare to hear of a lady<br />

mixing and producing, which makes her pioneering approach to music pretty special in<br />

our book.<br />

“Scoundrel Days”<br />

A-ha<br />

“Swan Lake”<br />

Public Image Ltd<br />

“Reflections”<br />

The Supremes<br />

“Father Figure”<br />

George Michael<br />

Serge Hoeltschi<br />

“What They Do”<br />

The Roots<br />

“B+T”<br />

Battles<br />

“The Fire in Which You Burn”<br />

Company Flow<br />

“Fortified Live”<br />

Reflection Eternal<br />

(f. Mos Def and Mr. Man)<br />

Shaun Cvar<br />

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