Strategic Analysis of the Asia Pacific Paint & Coatings Industry
Strategic Analysis of the Asia Pacific Paint & Coatings Industry
Strategic Analysis of the Asia Pacific Paint & Coatings Industry
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Market <strong>Analysis</strong><br />
Country Placing In APAC <strong>Paint</strong> Market<br />
Developed Market<br />
*Bubble indicates size <strong>of</strong> paint market<br />
Rapidly developing markets for paints. A<br />
mix <strong>of</strong> high end and low cost coatings<br />
South<br />
Korea<br />
Australia<br />
Japan<br />
Mature Markets<br />
Low -end <strong>Coatings</strong><br />
China<br />
India<br />
Vietnam<br />
Thailand<br />
Indonesia<br />
High-End <strong>Coatings</strong><br />
Emerging Markets<br />
Underdeveloped Market<br />
Source: Frost & Sullivan<br />
•Focus is now on “Emerging markets”<br />
•Upside > high growth potential, access to technology transfer, potential consolidation.<br />
•Downside > relatively more price-conscious consumers and low end coatings<br />
June 2010<br />
APAC <strong>Paint</strong> & <strong>Coatings</strong><br />
10
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