Strategic Analysis of the Asia Pacific Paint & Coatings Industry
Strategic Analysis of the Asia Pacific Paint & Coatings Industry
Strategic Analysis of the Asia Pacific Paint & Coatings Industry
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Technology Highlights<br />
Growth <strong>of</strong> Radiation Cure <strong>Coatings</strong><br />
Main Uses <strong>of</strong> Rad-Cure in <strong>Coatings</strong>:<br />
• Wood coatings ( flooring, cabinets and postassembled<br />
furniture), Plastic, Flexilble<br />
packaging, Interior aerospace and defense<br />
Key <strong>Industry</strong> Challenges:-<br />
• Global end-users shift<br />
• Price Limitation<br />
• General perception about health and<br />
safety concern<br />
• Non availability and high cost <strong>of</strong> raw<br />
materials<br />
• Reluctance <strong>of</strong> companies to change to<br />
new technology<br />
• Performance limitation<br />
• Competition from o<strong>the</strong>r technologies<br />
• Lack <strong>of</strong> chemists and o<strong>the</strong>r skilled<br />
workers<br />
Radiation cure coatings <strong>of</strong>fer much opportunity for growth to coating manufacturers and raw<br />
material suppliers alike who are willing to invest in this technology.<br />
June 2010<br />
APAC <strong>Paint</strong> & <strong>Coatings</strong><br />
22
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