Strategic Analysis of the Asia Pacific Paint & Coatings Industry

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Conclusion June 2010 APAC Paint & Coatings 24
Conclusion Critical Success Factors BE VISIBLE!! Marketing/ Branding • Invest in promotion and marketing/ distribution/ advertising • Plethora of opportunitiesdemographics, specific health benefits, life style etc.. Critical Success Factors within the Paint & Coatings Industry BE BOLD!! Enter new Markets •Create market needs through product differentiation, entering new geographies or new channels. •Invest in distribution and brand equity BE AHEAD OF THE COMPETITION!! Product/ R&D Trends • Sustainable • Low VOC/odour • Energy saving/ efficiency • Added functionality • R&D must track developments on consumer, packaging, formulations, processing, safety BE INFORMED!! Changing Regulations • Keep track of changing regulations and upcoming Europe chemical safety standards • Labeling requirements • Back up claims with scientific evidence June 2010 APAC Paint & Coatings 25
Page 1 and 2: “ We Accelerate Growth” Strateg
Page 3 and 4: Economic Outlook June 2010 APAC Pai
Page 5 and 6: Macroeconomic Scenario - Asia APAC
Page 7 and 8: Market Analysis Market Drivers & Re
Page 9 and 10: Poll Questions Note: The following
Page 11 and 12: Market Analysis Paint Market Growth
Page 13 and 14: Market Analysis Growth Rates of Key
Page 15 and 16: Industry Highlights June 2010 APAC
Page 17 and 18: Country Highlights India Overview:
Page 19 and 20: Country Highlights Australia and Ne
Page 21 and 22: Technology Highlights Decorative Co
Page 23: Poll Questions Note: The following
Page 27: Disclaimer Frost & Sullivan takes n

Strategic Analysis of the Asia Pacific Paint & Coatings Industry

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