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ECR AP - GS1 Hong Kong Supply Chain Management

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New Members: British Telecom, S<strong>AP</strong><br />

8<br />

Operating globally, delivering locally –<br />

BT continues to grow in Asia Pacific<br />

In September 2010, BT Global Services<br />

announced an ambitious, 3 year investment<br />

programme for Asia Pacific which<br />

outlined several goals – to support our customers, double the size<br />

of our business and to win new customers. Half way through the<br />

rollout, BT has delivered on its promises.<br />

With a major increase in headcount, the setting up of new customer<br />

technology showcases, and a new portfolio of products and value-added<br />

services, the company is showing solid growth. As they<br />

embark on the second phase, Kevin Taylor, President Asia Pacific<br />

BT Global Services, explains.<br />

“We are halfway into our investment programme and have a<br />

strong foundation from which to further accelerate our growth.<br />

Winning Telecom Asia’s ‘Best Managed Service Provider’ for the<br />

third year running is a fantastic achievement for BT – and we intend<br />

to put that leadership into practice in our ongoing support, not<br />

only for global multinational organisations expanding into the<br />

region, but for local multinationals going global.<br />

We have hired 300 new staff across Asia Pacific – especially in<br />

the key markets of China, India, Australia, Singapore, <strong>Hong</strong> <strong>Kong</strong><br />

and Japan –to ensure we have the right talent and respected local<br />

leadership to strengthen how we engage with our customers.<br />

We have rolled out a portfolio of 20 new products and services in<br />

Asia Pacific, which means that our customers can now access the<br />

same standardised portfolio whether they are in Shanghai, Sydney<br />

or Sao Paulo. In addition we have continued to expand our professional<br />

services arm in region to offer business led solutions.<br />

Six customer technology showcases have been launched in Beijing,<br />

New Delhi, <strong>Hong</strong> <strong>Kong</strong>, Singapore, Shanghai and Sydney,<br />

enabling our customers to experience and interact with our innovative<br />

solutions and capabilities firsthand.<br />

We outlined our business sector growth plan in the areas of: global<br />

banking and financial services; government and health; consumer<br />

packaged goods; and global commerce. And we’ve made great<br />

progress against that commitment with several major deals signed<br />

over the last 12 months.<br />

In the CPG and Retail industry we are proud to be a Council<br />

Member of <strong>ECR</strong> <strong>AP</strong>AC, and commit to help drive the Collaboration<br />

and Visibility agendas through the Thought Leadership and<br />

Solutions we bring. At the heart of this is helping organisations to<br />

get more from their Networks in solving real business issues.<br />

2011 has been a year of transformation for BT in Asia Pacific.<br />

Against a challenging business backdrop, we listened to our customers<br />

and we delivered against a clear set of goals.<br />

As we embark on the second half of our three year journey, it remains<br />

clear that companies are continuing to seek growth into -<br />

and out of - Asia. At BT we are learning a lot from our own experiences<br />

as well as those of our customers, and looking forward to<br />

strengthening our reputation as a networked IT services leader.”<br />

As market leader in enterprise application<br />

software, S<strong>AP</strong> (NYSE: S<strong>AP</strong>) helps companies<br />

of all sizes and industries run better.<br />

From back office to boardroom, warehouse<br />

to storefront, desktop to mobile device –<br />

S<strong>AP</strong> empowers people and organizations to<br />

work together more efficiently and use<br />

business insight more effectively to stay<br />

ahead of the competition. S<strong>AP</strong> applications<br />

and services enable more than 183,000 customers (includes customers<br />

from the acquisition of Sybase) to operate profitably, adapt<br />

continuously, and grow sustainably. For more information, visit<br />

www.sap.com.<br />

As market leader in enterprise application software, S<strong>AP</strong> (NYSE:<br />

S<strong>AP</strong>) helps companies of all sizes and industries run better.<br />

Founded in 1972, S<strong>AP</strong> (which stands for "Systems, Applications,<br />

and Products in Data Processing") has a rich history of innovation<br />

and growth as a true industry leader. Today, S<strong>AP</strong> has sales and<br />

development locations in more than 50 countries worldwide. S<strong>AP</strong><br />

applications and services enable more than 183,000 customers<br />

worldwide to operate profitably, adapt continuously, and grow<br />

sustainably.<br />

From back office to boardroom, warehouse to storefront, desktop<br />

to mobile device, S<strong>AP</strong> empowers people and organizations to<br />

work together more efficiently and use business insight more effectively<br />

to stay ahead of the competition. We do this by extending<br />

the availability of software across on-premise installations, ondemand<br />

deployments and mobile devices.<br />

We believe that the power of our people, products, and partners<br />

unleashes growth and creates significant new value for our customers,<br />

S<strong>AP</strong>, and ultimately, entire industries and the economy at<br />

large.<br />

Our mission is to help companies of all sizes and industries to run<br />

better. Our vision is to help the world run better.<br />

In Asia Pacific, S<strong>AP</strong> is a market leading provider of business software<br />

to the consumer products and retail industries. With over<br />

90% of the leading global consumer products companies leveraging<br />

S<strong>AP</strong> technology we are extremely well placed to drive value<br />

for <strong>ECR</strong> Asia member organisations. With 5 market categories<br />

covering Applications, Database and Technology, Cloud, Mobility<br />

and Analytics, S<strong>AP</strong> can support businesses to not only grow but to<br />

innovate.<br />

Claude Ringuet is the Vice President for <strong>AP</strong>J for Consumer Industries.<br />

This portfolio covers consumer products, retail and wholesale<br />

industries. Claude has a background in management consulting<br />

and working directly in industry as a CIO for a global 3PL as<br />

well as business strategy leader at The Campbell Soup Co.<br />

8

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