Official Journal of the United States Lactation ... - Clinical Lactation

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from the scientific studies done to date, vitamin D requirements during pregnancy and lactation, and the vitamin D recommendations for the pregnant and lactating woman and her infant. These chapters are extremely important to the work we do, but must be understood in the context of the information gleaned from the preceding chapters. In other words, I highly recommend that one reads this book from start to finish, and not just jump to the last chapter and the table of recommended doses of vitamin D. Only in that way, can one understand how they are derived, and where, as further large-scale randomized trials that are mentioned (and will soon be completed) are going. These authors are leaders in this research. They are the ones I want to hear from about how to supplement lactating women in order to ensure sufficiency in their nursing infants, when the data are in. Finally, this book is extremely well-referenced. There are over 500 full references at the end. So if you are interested in looking into any aspect of this subject more fully, you have the information right at hand. New Insights into Vitamin D is a well-woven story encompassing the science, the history, the humanity, the mistakes, and the current research in a fascinating look into one of the most controversial subjects in the field of not only human lactation, but pediatric and adult medicine. It is a far-ranging subject, and I enthusiastically recommend this book to view it in a concise and remarkable way. Kathleen Marinelli MD, IBCLC, FABM, FAAP an expert in the field of Human Lactation, is an Associate Professor of Pediatrics at the University of Connecticut School of Medicine, and a neonatologist and directs Lactation Support Services at Connecticut Children’s Medical Center, Hartford, CT. She serves on the Board of the Academy of Breastfeeding Medicine and as Chair of its Protocol Committee, on the United States Breastfeeding Committee, the American Academy of Pediatrics (AAP) Section on Breastfeeding, is the founding Medical Director of the Mothers’ Milk Bank of New England and currently is co-Medical Director of the Mothers’ Milk Bank of the Western Great Lakes. She has written chapter, monographs, research articles, and ABM protocols. Her research interests center on breastfeeding and the use of human milk in the neonatal intensive care unit, cup feeding, donor milk and donor milk banking, and the education of medical professionals. She has lectured extensively in the United States, and abroad. 38 Clinical Lactation 2012, Vol. 3-1
Marketing via the Web and Social Media Share this: More than ever before, the world is truly at our fingertips. “Let your fingers do the walking” no longer refers to that giant book that immediately makes its way to the recycling bin, but to the world of always-on information that is available to us with a click of the mouse and the touch of a pad. As lactation consultants, we have the unique opportunity to use online and social-media channels to both reach and support our clients. While there are many breastfeeding issues that require an in-person consultation, there are also many that do not. The use of the Web and social media in an IBCLC’s practice should serve to consolidate the accurate, reliable, and current information on breastfeeding. Used wisely, social media can act as a valuable back-up assistant. What is “Social Media” The term “social media” refers to the use of Web-based and mobile technologies to turn communication into an interactive dialogue. For IBCLCs, it’s a way to use these technologies and channels to engage directly with clients, as well as other lactation professionals and maternity-care providers. It is dynamic, existing in real time, and is constantly updated, just like an ongoing conversation. It’s also extremely popular: a 2009 Pew study examining how people access the Web specifically for health-related information showed that up to 42% of adults searching for this information online say that they, or someone they know, have been helped once they’ve followed medical advice found on the internet. This number is almost double the same statistic from just three years earlier, and as of this writing, Facebook alone has over 800 million active users. What does this have to do with my practice as an IBCLC According to Scott Public Research, Generation X and Generation Y women tend to rely on the Web and peer contact for their information needs. Scott also shows that the younger adult generation simply does not pay attention to more traditional forms of health marketing 1 Kathleen Lopez is a student lactation consultant and aspiring IBCLC Kathleen Lopez 1 promotion. Women who use social media on a daily basis often turn to it as their first line of defense. Perhaps more importantly, these generations are often doubtful of advice that comes to them from outside their realm of social contact. Younger, socially savvy mothers may be more willing to listen to their peers than seek the advice of an (older, more experienced) lactation professional. So where do I start Let’s take a quick quiz. Where do you look first when seeking information or professional services Draw a mental circle around all that apply, and then think about where your clients or other local new mothers might be looking for information and support. It may be very different than what you think! Word of mouth Phone book Internet search Facebook Twitter Blog posts Telephone hotline YouTube videos SMS text messaging Reference book/ magazine Chat rooms or instant messaging iPhone/iPad or Android app Journal publications Message boards Webinar Is the list longer than you thought Did some of the items surprise you It is interesting to note that more than 421 hospitals have YouTube channels, and that companies that make products for the mothers you serve are on Twitter, Facebook, or have blogs. Consider the amount of time it takes for a mother to get the information or support she needs. Without quick turnaround, a mother may feel unsupported. Those lonely, isolated overnight hours can leave a new mother feeling especially vulnerable. And more and more, they are using iPads or laptops to find information and support that they need. If your clients can “reach” a part of you after hours, © 2012 United States Lactation Consultant Association 39
Page 1 and 2: March 2012, Vol. 3, Issue 1 Print I
Page 3 and 4: International Lactation Consultant
Page 5 and 6: Table of Contents 9 “Don’t Slee
Page 7 and 8: Editor-in-Chief Kathleen Kendall-Ta
Page 9 and 10: “Don’t Sleep with Big Knives”
Page 11 and 12: precisely the point. There needs to
Page 13 and 14: Working with Families of Different
Page 15 and 16: primarily Hispanic mothers had excl
Page 17 and 18: through a variety of experiences. I
Page 19 and 20: time to really listen, think the so
Page 21 and 22: The Nutritional Adequacy of Infant
Page 23 and 24: now categorise food in terms of its
Page 25 and 26: So long as feeding with infant form
Page 27 and 28: three weeks, two months, and four m
Page 29 and 30: Diane Powers, BA, IBCLC, RLC, is a
Page 31 and 32: anyway. But those who are dependent
Page 33 and 34: Rats are often used to study how ma
Page 35 and 36: For Further Reading Blum, D. (2002)
Page 37: the American Academy of Pediatrics
Page 41 and 42: The California Maternal Quality Car
Page 43 and 44: To see more of our books and order

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