annual report 2007 - Kentucky Exposition Center

Kentucky State Fair Board
annual report 2007

ontents
Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
About Us. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Board Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Capital Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Kentucky State Fair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
National Farm Machinery Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
North American International Livestock Exposition . . . . . . . . . . . . . . . . . . . . 10
Media & Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Sales & Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

letters
Ernie Fletcher
Governor
Harold Workman
President and CEO
Thomas J. Schifano
Chairman
Dear Friends:
Dear Friends:
Congratulations to the Kentucky State Fair Board on yet
another year of “unbridled success” as evidenced in this
annual report. My appreciation goes to the board members
and staff whose dedication of time and effort make their
business a continued and unqualified success.
With the opening of the new North Wing, the Kentucky
Exposition Center continues to grow as the nation’s sixth
largest tradeshow and convention facility. The Kentucky
International Convention Center experienced its best
financial year ever and maintains its role as the centerpiece
of convention business in downtown Louisville. The
state commitment to both of these facilities continues to
pay dividends, as evidenced by the annual return of $453
million in economic impact for Louisville and the entire
Commonwealth. The North Wing, along with the newly
expanded South Wing C, is expected to increase the
Kentucky State Fair Board’s total economic impact to $600
million annually in the years to come.
Again, I commend the Kentucky State Fair Board and staff
for another outstanding business year.
Sincerely,
The 2007 Annual Report from the Kentucky State Fair Board outlines a year of
tremendous accomplishment and growth for both the Kentucky Exposition Center
and the Kentucky International Convention Center. Adapting to an Ever-Changing
World is an apt description of the past year’s events in the life of the two facilities.
The new North Wing, opened in October, brings the expo center’s class “A” exhibit,
meeting and public space to 885,000 square feet. Furthermore, with its most financially
successful year in its 30-year history, the Kentucky International Convention Center
is accommodating new and larger events in downtown Louisville.
Additionally, 2007 saw significant gains in the three shows produced by the Kentucky
State Fair Board. The Kentucky State Fair concert ticket sales increased to $1,798,260
– a 6 percent jump over 2006. This was highlighted by the largest grossing concert in
the fair’s history. The National Farm Machinery Show experienced its third largest
turnout in history. The North American International Livestock Exposition attracted
210,000 visitors and exhibitors from 48 states, five continents and 10 different
countries to Louisville, and hosted a record-setting 22,000 entries.
The Kentucky State Fair Board is a recognized success, and we continue to adapt to
accommodate the needs and exceed the expectations of our clients and guests. We
value leadership in the Executive Branch and the Kentucky General Assembly in the
support of our mission.
Sincerely,
Ernie Fletcher, Governor
Harold Workman, President and CEO
Thomas J. Schifano, Chairman

out us
4
Our Business
In 1902 the Kentucky General Assembly passed
a bill stating the provision of “an annual state
fair for the exhibition of agricultural, mechanical,
horticultural, dairy, forestry, poultry, and livestock
products be, and the same is hereby created
to be known as the Kentucky State Fair.” The
Kentucky State Board of Agriculture became the
governing body to implement and maintain this
endeavor until 1938 when the Kentucky State
Fair Board was created. The board is comprised of
gubernatorial appointments, members of university
administrations, representing associations
and leaders from around the state. Exceeding
expectations, the Kentucky State Fair Board not
only proved successful but now generates nearly
$460 million annually in economic impact for the
community and the Commonwealth.
The Kentucky State Fair Board manages the
Kentucky Exposition Center, a 1.2 million square
foot facility, and the Kentucky International
Convention Center, a 300,000 square foot
downtown convention center, and produces three
shows each year – the Kentucky State Fair, the
National Farm Machinery Show, and the North
American International Livestock Exposition.
Our Mission
The Kentucky State Fair Board shall promote
the progress of the Commonwealth of Kentucky
and stimulate public interest in the advantages
and development of the Commonwealth by
providing the Kentucky Exposition Center and
the Kentucky International Convention Center
for exhibitions, conventions, trade shows, public
gatherings, cultural activities and other functions.
In managing these facilities, the Kentucky
State Fair Board resolves to advance Kentucky’s
tourism industry and economy while serving the
entertainment, cultural and educational interests
of the public.
Adapting to an everchanging
world…
The Kentucky State Fair Board 2007 Annual Report
highlights a year of success for both the agency
and the Commonwealth. The Kentucky State Fair
Board continues to seek opportunities to adapt
to an ever-changing world where versatility is
key. In the year 2007 the Fair Board furthered its
versatility and continued to set industry standards
through a variety of building improvements and
exciting changes to each of its three shows.
I am extremely proud of the strong partnership our sales team at the Louisville Convention
& Visitors Bureau has with the staff of the Kentucky State Fair Board. The excellent working
relationship gives us one united sales team to attract meetings and conventions to the Kentucky
Exposition Center and the Kentucky International Convention Center. Our joint efforts have
helped pave the way in attracting a record number of conventions and trade shows in recent years.”
- James T. Wood, FCDME, President & CEO, Louisville Convention & Visitors Bureau
Our working relationship with the Kentucky State Fair Board has been truly rewarding throughout the
years. It speaks for itself as we are now celebrating our 50th year and looking forward to our next 50 years.
- Dennis Hill, Midwest Manufactured Housing Federation

oard members
5
Derrick Ramsey / Governor’s Representative
Thomas J. Schifano / Chairman, Louisville
Ronald Carmicle / Vice Chairman, Louisville
Anna Jane Cave / Glendale
Richie Farmer / Commissioner, Kentucky Department of Agriculture
Gib Gosser / Somerset
Lanny Greer / Manchester
Hilda G. Legg / Somerset
William Malone / Louisville
J. Robert Miller / Tompkinsville
Sam Moore / Morgantown
Tandy Carol Patrick / Louisville
Dr. M. Scott Smith / Dean, UK College of Agriculture
Hayward Spinks / Hartford
William B. Tolle / Maysville

apital projects
6
North Wing Brings
Beauty and Business
to the Kentucky
Exposition Center
After 18 months of construction, the Kentucky
Exposition Center’s $55 million North Wing/
East Hall Reconstruction Project was officially
unveiled on October 18. The reconstruction
transformed 215,000 square feet of exhibit space
into Class “A” space, replacing 96 columns with
eight and elevating ceiling heights to 27 feet.
The Kentucky Exposition Center now boasts
an impressive 885,000 square feet of Class “A”
public, meeting & exhibit space. Class “A” space
is highly coveted for its high ceilings, excellent
lighting, utility floorports, broadband and highspeed
connectivity and because it is virtually
column-free.
Another signature feature of the project is the
North Wing’s new Grand Lobby, which features
35,000 square feet of space and beautiful
terrazzo flooring. The reconstruction has also
made access throughout the facility even more
convenient with the addition of a pedway. The
second-floor skywalk connects patrons from the
North parking lots of the facility to the Grand
Lobby, providing easy access to various areas of
the facility.
The addition of Class “A” space allows the
expo center to become even more marketable
to tradeshows and conventions looking for this
prestigious space. The North Wing has quickly
garnered attention from the industry and is
currently being booked through 2020. The North
Wing, along with the newly expanded South
Wing C, is expected to increase the Kentucky
State Fair Board’s total economic impact from
$453 to $600 million annually.
We are thrilled with the facilities at the
Kentucky Exposition Center. Without the
North Wing, our move from Nashville to
Louisville would have been difficult. With
it, everything works as we were in need of
the growth the new North Wing allows.
We are very pleased with the new space.
- Bob Kendall, Cole Inc. owner,
Pumper & Cleaner Environmental Expo

7
Wolfgang Puck
Express Restaurant
to Open at Kentucky
International
Convention Center
The Kentucky International Convention Center
has flourished on versatility, offering
accommodating space, state of the art resources
and the beauty of downtown Louisville. In
2007 the convention center began construction
on a dine-in restaurant, bringing a new element
to its ever-expanding versatility.
After six months of construction, Wolfgang Puck
Express will open in early 2008, becoming the
first dine-in restaurant to make its home at the
convention center. The restaurant will provide
convenient dining for convention center attendees
as well as downtown neighbors looking for a
quick but delicious meal. Located in Riverside
Lobby at the corner of 3rd and Market Streets,
Wolfgang Puck Express will seat 75 diners in its
2,160 square foot facility. Featuring signature
dishes from award-winning culinary master
Wolfgang Puck, the extensive and affordable
menu includes fresh hand-tossed salads, soup,
sandwiches, pasta, hand-crafted gourmet pizza,
a children’s menu and a variety of desserts. The
convention center location is the first Wolfgang
Puck restaurant to open in Kentucky.
Kentucky State Fair
Board Completes
Energy Conservation
Projects
In 2006 the Kentucky State Fair Board entered
into an $11 million energy savings contract
in an effort to conserve energy resources while
also guaranteeing financial savings. After
undergoing a comprehensive audit from energy
services company Johnson Controls in 2006, the
Fair Board implemented recommended facility
improvements at both the Kentucky Exposition
Center and the Kentucky International
Convention Center. Improvements included
upgrading light fixtures, installing digital
controls, replacing Freedom Hall’s air handling
system and installing air curtains. During these
12 implementation months alone the Fair Board
saved $443,000, an amount that will increase
to $750,000 each year during the next 12 years.
These savings, along with interest, will bring
the Fair Board’s total financial savings to $11
million.
Additional Projects
Kentucky Exposition Center
• Installed lighting controls and expanded
building system’s automation to web-based
systems controlled through the internet
• Remodeled East Hall meeting rooms with
new carpet, ceiling tile and paint
• Replaced Pavilion roof
• Upgraded fire alarm system
• Completed Traffic Flow Master Plan study
• Installed security cameras and developed
security master plan
Kentucky International
Convention Center
• Cascade Ballroom received new carpet and
paint
• Upgraded and remodeled elevators in
Commonwealth Garage
• Completed concrete repair project in
Commonwealth Garage
• Completed infrastructure repairs throughout
the facility
• Installed state-of-the-art telephone system
• Installed security cameras and developed
security master plan

entucky state fair
8
Claiming the spot as the oldest show owned by the
Kentucky State Fair Board, the Kentucky State
Fair continues to bring quality entertainment and
competition to the Commonwealth. The nation’s
largest indoor fair welcomed visitors from across
the region to savor the history, heritage and culture
of Kentucky, August 16-26, 2007.
In addition to the competitions, concerts, cuisine
and other traditional favorites, the fair also
offered an impressive slate of new entertainment
– everything from a giant roving robot to awesome
acrobats and life-size balloon creations to a tightrope
walking tiger. But the boundless entertainment,
stiff competition and scrumptious fair foods could
not compete with the record breaking heat that
plagued the state during the event. Temperatures
soared to the highest on record during the fair,
causing attendance (589,364) to fall below 600,000
for the first time in 19 years.
Fortunately, the state fair’s attendance is not the
single defining factor of the event’s success. Despite
the record heat, many people came out in droves
to enjoy all that the fair offered, contributing to
the fair’s success:
Concert Ticket Sales
Concert ticket sales increased to $1.8 million – a
6 percent jump over 2006. This was highlighted
by the largest grossing concert in the fair’s history
– Def Leppard with Styx and Foreigner – which
attracted more than 14,000 fans to Freedom Hall
on the last night of the fair.
4-H & FFA Sale of Champions Sale
The 4-H & FFA Sale of Champions achieved
record sales ($121,600) with seven of the eight
animals setting individual sales records and the
eighth animal tying the previous record.
Kentucky State Fair Sponsorship Revenue
2004 $546,540
2005 $577,285
2006 $629,465
2007 $693,615
Kentucky State Fair Concert Ticket Sales
2004 1,309,035
2005 1,710,210
2006 1,685,434
2007 1,798,260
Competitive Entries
The competitive departments brought 62,002
entries, the second largest total in the fair’s history.
This was aided by the increase in both livestock
(12,889) and horse show (11,989) entries.
American Red Cross Blood Drive
The fair’s first indoor American Red Cross Blood
Drive attracted 192 new donors and resulted in
the collection of 340 units of blood, enough blood
to save more than 1,000 lives.
World’s Championship Horse Show
The number of World’s Championship Horse
Show tickets purchased increased nearly 8 percent
in 2007 to 33,473, resulting in $478,144 in sales.
Sponsorship Revenue
Sponsorship revenue soared to the largest total in the
fair’s history ($693,615), a 10 percent increase over
2006, which had a 9 percent increase over 2005.
Estimated Media Coverage Value
Through a combination of public relations and
advertising efforts, Kentucky State Fair newspaper
and television media coverage exceeded a value
of $2 million, a 14% increase over 2006 and the
second largest sum in the fair’s history.
Thrillway Ticket Sales
An additional promotional wristband day
increased thrillway wristband sales 56 percent
over 2006. However, with fairgoers purchasing
wristbands instead of tickets, the promotions had
an adverse effect on ticket sales, which experienced
a 31 percent decline.

National Farm Machinery show
9
Since the National Farm Machinery Show first
called the Kentucky Exposition Center home
in 1966, it has grown into the largest indoor
farm show in the nation, attracting nearly 800
exhibitors and more than 300,000 visitors
annually. The massive show’s popularity simply
proves one thing: the Kentucky State Fair Board
has a goldmine of opportunity for many years to
come. Attendees have discovered that this show
is ready to equip even the most innovative farmer
with the tools needed to maximize their yields
and minimize their costs.
The four-day show had its third largest turnout in
history February 14-17, 2007 when 302,191 people
flocked to Louisville for the 42nd National Farm
Machinery Show, despite blizzard-like conditions
in the region. Such an impressive attendance figure
shows the steady growth and continued impact the
event has on Kentucky and the surrounding states.
In addition to the largest per day attendance of
any Kentucky State Fair Board-owned event, the
show also has the greatest economic impact with
$21.5 million in non-resident expenditures.
Attendees filled Freedom Hall each night for the
rip-roaring action of the nation’s oldest indoor
tractor pull, the Championship Tractor Pull, held
in conjunction with the farm show. The groundpounding
event left more than 74,000 fans with
racing pulses when 80 dump truck loads of dirt
transformed Freedom Hall into a championshiplevel
track and the nation’s best drivers battled it
out for a share of $200,000 in prize money and the
nationally recognized title of Grand Champion.
2007 National Farm
Machinery Show
and Championship
Tractor Pull Facts
Number of Exhibitors
The number of exhibitors declined slightly from
2006 (742) to 2007 (731) in the absence of
the East Wing, which closed in April 2006 for
demolition. Exhibitors moved from the East Wing
to the slightly smaller South Wing C; however,
the decreased square footage allowed for fewer
exhibitors. The reconstructed East Wing, now the
North Wing, and South Wing C will both be open
for the 2008 farm show allowing for an increased
number of exhibitors.
Exhibitor Contract Revenue
Despite the reduction in exhibit space, exhibitor
contract revenue reached $2,656,645, the second
largest amount in the event’s history.
Sponsorship Revenue
Sponsorship revenue reached an all-time high
($164,360), a 5 percent increase over 2006. The
revenue was used to provide many free services,
including: show guides, “You Are Here” maps,
seminars and exhibitor lounges.
Championship Tractor Pull Ticket Sales
Since the 2006 Championship Tractor Pull
experienced sell-out crowds, ticket prices were
increased for 2007, causing sales to increase 17
percent to $2,340,485, the largest in the event’s
history.
Championship Tractor Pull Suite Sales
Championship Tractor Pull Suite Sales also
reached an all time high at $99,500, an increase of
7 percent over 2006.
National Farm Machinery Show
Sponsorship Revenue
2004 $149,580
2005 $153,275
2006 $156,205
2007 $164,360
Championship Tractor Pull
Ticket Sales
2004 $1,738,225
2005 $1,889,770
2006 $2,008,605
2007 $2,340,485

aile
10
Attendance at the 2007 North American
International Livestock Exposition (NAILE)
tied the second largest total in the event’s 34-year
history. New competitions attracted breeders and
agricultural enthusiasts from different sectors of
the livestock industry for the first time in the
event’s history, but the national spotlight around
the prestigious show brought numerous repeat
visitors and capped off the highly successful year
with 210,000 attendees.
When NAILE transformed the Kentucky
Exposition Center into the world’s largest purebred
livestock show November 3-16, exhibitors from
all 48 contiguous states, five continents and 10
countries brought more than 22,000 entries,
attended more than 140 shows, sales and breed
meetings and left their mark on Kentucky and
surrounding areas with an economic impact of
more than $11.6 million.
• Competitive Entries – With the addition of a
tenth competitive category, mules and donkeys,
the number of NAILE entries climbed to the
highest on record with a total of 22,691, a 4%
increase over 2006. Nearly every species of
animal in the competition saw an increase in
entries, including: dairy cattle (+1%), dairy goats
(+3.5%), beef cattle (+3.5%), swine (+6%), Boer
goats (+15%) and llamas and alpacas (+25%).
• Livestock Shows – NAILE attracted the largest
number of entries in its 34-year history in the
wether goat (282), llama & alpaca (338), Boer
goat (635), dairy goat (776), junior swine (928),
junior sheep (1,504) and junior beef shows
(1,527).
• Premiums and Awards – More premiums and
awards ($695,000) were given than any other
time in the event’s history. The addition of two
junior supreme champions, the mule & donkey
class and several new competitive categories lead
to this increase.
• School Tour Program – School tour attendance
reached the second largest total in NAILE’s
history with 4,813 students and teachers
attending educational field trips.
• Sponsorship Revenue – Sponsorship Revenue
reached a record high as $28,750 was given by
sponsors, a 25% increase over 2006.
• North American Sale of Champions – Auction
sales ($90,000) reached the third highest total
in the history of the North American Sale of
Champions.
• National Shows – Several premier events in the
livestock industry took place during NAILE
including: the National Simmental Show, the
National Maine-Ajou Show, the National
Charolais Show and the 125th Anniversary
Southdown Show.
• Charitable Donations – Money was raised
for local and national charities; a portion
of the proceeds from the North American
Championship Rodeo was donated the Susan
G. Komen Foundation for breast cancer research
and a portion of the sales from the North
American Sale of Champions was donated
to Kentucky Harvest to fund “Blessings in a
Backpack” for area school children.
NAILE Sponsorship Revenue
2005 $22,500
2006 $23,000
2007 $28,750
NAILE Competitive Entries
2005 20,361
2006 21,788
2007 22,691

media & Public Relations
11
With three shows produced in-house and
hundreds of concerts, conventions, trade shows
and public shows held each year at both the
Kentucky Exposition Center and Kentucky
International Convention Center, the Kentucky
State Fair Board successfully utilizes a variety of
print, electronic and online media channels to
distribute information and resources to both the
public and media.
The Kentucky State Fair Board’s five websites
continue to thrive as website traffic increased for all
five Kentucky State Fair Board websites in 2007.
As a media choice that becomes more accessible
and convenient for the public, the Fair Board
websites strive to provide pertinent information
and resources online for access at any given time.
Both facility websites provide a regularly updated
and detailed calendar of events for visitors, as
well as an increasing amount of diagrams, facility
information and materials relevant for show
managers and exhibitors.
The three show websites experienced large
increases in visitors during 2007, thanks in part to
the continued addition of convenient online entry
registration and video streaming. The National
Farm Machinery Show website experienced the
largest growth with 43% more visitors viewing
the site in 2007. The Kentucky State Fair website
added online entries in textiles, antiques, culinary,
hobbies and fine arts categories and provided
streaming video of the Sale of Champions for the
first time. The fair’s website experienced an 18%
increase in website visitors in 2007. Streaming
video of the North American International
Livestock Exposition returned to the show’s
website for the second year, giving the website
42% increase in visitors. An increase in the number
of cameras filming the video made viewing even
more beneficial.
The media and public relations staff utilizes e-
mail marketing through two e-newsletters. The
Kentucky Exposition Center’s Front & Center and
Media Impressions*
the Kentucky International Convention Center’s
unConventional News are distributed monthly
and unveil the latest news and events to hit each
facility. Front & Center distributes three special
editions throughout the year highlighting each
in-house show and experienced a distribution list
growth of 30% in 2007.
Electronic Media Impressions 3,886
Advertising Equivalency $2,740,461
Print Media Impressions 3,794
Advertising Equivalency $10,261,400
Website Visitors* 2005 2006 2007
Kentucky Exposition Center 459,787 506,367 537,248
Kentucky International Convention Center 101,696 106,800 141,087
National Farm Machinery Show 172,761 203,200 358,394
Kentucky State Fair 522,064 595,000 727,920
North American International 249,804 306,925 527,481
Livestock Exposition
Total 1,506,112 1,718,292 2,292,130
*Figures for November and December were estimated.
Print Advertising placements Circulation
Kentucky Exposition Center and 46 1,025,989
Kentucky International Convention Center
Facility Advertisements
Kentucky State Fair 119 12,091,516
National Farm Machinery Show 34 5,303,352
North American International 47 2,723,952
Livestock Exposition

ales & marketing
12
The Kentucky Exposition Center sales staff
continued to work with wing closures and
renovations throughout 2007. But with over
1.2 million square feet of indoor space on over
400 acres, meeting the individual needs of show
managers and exhibitors is a feasible task. As the
North Wing neared its October opening, the
excitement escalated as convention and tradeshow
managers scrambled to book the beautiful and
prestigious space. The North Wing is now booked
with events through 2020, indicating the increased
marketability the new Wing brings to the facility
with its addition of Class “A” exhibit space and
convenient amenities.
Though attendance experienced a slight decline of
9% during the year, 2007 was a successful year for
the Kentucky Exposition Center.
• The 2007 National Senior Games were held in
June and July. Over 22,000 athletes participated
in the events with an economic impact exceeding
$20 million.
• The Kentucky Exposition Center’s longest
running trade show, the Midwest Manufactured
Housing Federation, renewed their contract
through 2010. The show celebrates its 50th year
at the Kentucky Exposition Center in 2008.
The Kentucky International Convention Center
continues to provide prime space and service for
those looking for the beauty and convenience of
downtown Louisville. In 2007, the convention
center had its most financially successful year in
its history as net income increased over 100%
from $750,000 in 2006 to $1.6 million in 2007.
The convention center saw an increase in longterm
events utilizing large amounts of space
for a number of days, while in the past shortterm
bookings have been the facility’s fastestgrowing
sector. While the total number of events
experienced a slight decline, attendance was
up 29% due to the increased number of larger
conventions and trade shows.
Highlights for 2007
include successful
shows, renewed
contracts and exciting
new bookings.
• The Adventist-Laymen’s Services & Industries
2007 Convention and the Fraternal Order
of Police, Grand Lodge Biennial National
Conference were held at the convention center in
August with a combined economic impact over
$8 million.
• Over 452 religious meeting planners attended
the Religious Conference Managers Association
in January. These meeting planners book over
17,000 meetings annually and represent millions
of dollars in future bookings for both Fair Board
facilities.
• Freedom Hall hosted the 30th anniversary
McDonald’s All-American Basketball Games in
March. Over 12,000 tickets were sold and proceeds
benefited the Ronald McDonald House.
• The Louisville Boat, RV & Sportshow and the
National Quartet Convention celebrated their
50 year anniversaries at the expo center in 2007.
The staff members at the Kentucky International Convention Center have worked with us
for decades in the production of our annual conference, and have been consistently friendly
and responsive. All the coordinators are personable and demonstrate a sense of mission.
Our exhibitors often mention that they find the facility accommodating for their needs.
- John Stroube, Executive Director, Kentucky Music Educators Association

13
• The first event of a multi-year contract with
Educational Testing Services was held at both the
Kentucky International Convention Center and
the Kentucky Exposition Center in May and June
of 2007. In order to accommodate this large group
of over 4,500 standardized test graders, the event
utilized all 350,000 square feet at the convention
center and 150,000 square feet at the expo center.
Net revenue to the Kentucky State Fair Board
exceeded $350,000.
• A five-year contract was signed with Ironman
Triathlon to host triage facilities and banquets
during Ironman Louisville through 2011.
• The Southern Regional Education Board will hold
their 2010 meeting at the convention center. Over
8,000 attendees are expected with an estimated
economic impact of $5 million.
New & Repeat Business* new repeat
Kentucky Exposition Center 77 350
Kentucky International Convention Center 156 140
*Figures for November and December were estimated.
ATTENDANCE
KEC
KICC
January 143,682 january 18,927
February 512,101 February 33,848
March 172,793 march 37,291
April 159,254 april 18,232
May 61,285 may 59,141
June 56,489 june 85,885
July 68,407 july 55,000
August 631,064 august 35,380
September 97,993 september 22,971
October* 184,000 october* 41,000
November* 246,000 november* 19,000
December* 195,000 december* 12,000
Total 2,528,068 total 438,675
*Estimated attendance figures.
The Kentucky Future Events Club now boasts
an impressive membership exceeding 77,500
subscribers. Members of this free service receive
e-mail notifications of upcoming ticketed events
at the Kentucky Exposition Center and are
able to purchase tickets through Ticketmaster
before they are available to the general public.
In 2007 the Future Events Club delivered
1,501,877 e-mails and generated over $600,000
in ticket sales. Ticketmaster continues to use the
Kentucky Future Events Club as an example of
how to successfully utilize e-mail marketing.
Our company started the Kentucky Flea Market
in 1973 and after more than 300 shows at the
Kentucky Exposition Center we are still moving
forward. We are looking positively towards the
future and many more events at this fine facility.
-Terry Stewart, President, Stewart Promotions

inancials
14
Kentucky Exposition Center
FY 2004-05 FY 2005-06 FY 2006-07
Revenues
Event Income 29,408,000 32,557,000 31,440,000
Other Income 1,229,000 805,000 1,107,000
State Appropriation 397,000 397,000 397,000
Total 31,034,000 33,759,000 32,944,00
Expenditures
Direct Event Costs 14,460,000 15,194,000 15,986,000
Administrative Costs 2,051,000 2,179,000 1,967,00
Maintenance Costs 7,772,000 9,027,000 9,110,000
Total 24,283,000 26,400,000 27,063,000
Net Income or (Loss) 6,751,000 7,359,000 5,881,000
Kentucky International Convention Center
FY 2004-05 FY 2005-06 FY 2006-07
Revenues
Event Income 2,602,000 2,955,000 3,640,000
Parking Garage Income 1,928,000 1,865,000 2,027,000
Other Income 216,000 176,000 174,000
Total 4,746,000 4,996,000 5,841,000
Expenditures
Direct Event Costs 249,000 463,000 638,000
Administrative Costs 1,097,000 1,177,000 1,018,000
Maintenance Costs 2,610,000 2,605,000 2,616,000
Total 3,956,000 4,245,000 4,272,000
Net Income or (Loss) 790,000 751,000 1,569,000
(The source of data is the Kentucky State Fair Board’s internal accounting records through the end of
its fiscal year on June 30th, and operating results reflect revenues and expenditures before accounting
deductions for amortization and depreciation.)

15
Kentucky state fair board
FY 2004-05 FY 2005-06 FY 2006-07
Revenues
Direct Event Income 33,938,000 37,377,000 37,107,000
Rental Income from Long-term Lease 3,199,000 3,096,000 3,265,000
Other Operating Income 1,919,000 1,888,000 1,646,000
State Appropriation 397,000 2,725,000 397,000
Total 39,453,000 45,086,000 42,415,000
Expenditures
Kentucky Exposition Center 24,283,000 26,400,000 27,063,000
Kentucky International Convention Center 3,956,000 4,245,000 4,272,000
General Administrative and Sales Expenses 5,049,000 5,546,000 5,883,000
Debt Service 4,095,000 6,413,000 4,446,000
Total 37,383,000 42,604,000 41,664,000
Net Income or (Loss) 2,070,000 2,482,000 751,000
(The source of data is the Kentucky State Fair Board’s internal accounting records through the end of its fiscal year on June
30th, and operating results reflect revenues and expenditures before accounting deductions for amortization and depreciation.)

221 Fourth Street • Louisville, KY 40202-4212
1-800-701-5831 • www.kyconvention.org
P.O. Box 37130 • Louisville, KY 40233-7130
1-800-701-5831 • www.kyexpo.org