annual report 2007 - Kentucky Exposition Center
annual report 2007 - Kentucky Exposition Center
annual report 2007 - Kentucky Exposition Center
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entucky state fair<br />
8<br />
Claiming the spot as the oldest show owned by the<br />
<strong>Kentucky</strong> State Fair Board, the <strong>Kentucky</strong> State<br />
Fair continues to bring quality entertainment and<br />
competition to the Commonwealth. The nation’s<br />
largest indoor fair welcomed visitors from across<br />
the region to savor the history, heritage and culture<br />
of <strong>Kentucky</strong>, August 16-26, <strong>2007</strong>.<br />
In addition to the competitions, concerts, cuisine<br />
and other traditional favorites, the fair also<br />
offered an impressive slate of new entertainment<br />
– everything from a giant roving robot to awesome<br />
acrobats and life-size balloon creations to a tightrope<br />
walking tiger. But the boundless entertainment,<br />
stiff competition and scrumptious fair foods could<br />
not compete with the record breaking heat that<br />
plagued the state during the event. Temperatures<br />
soared to the highest on record during the fair,<br />
causing attendance (589,364) to fall below 600,000<br />
for the first time in 19 years.<br />
Fortunately, the state fair’s attendance is not the<br />
single defining factor of the event’s success. Despite<br />
the record heat, many people came out in droves<br />
to enjoy all that the fair offered, contributing to<br />
the fair’s success:<br />
Concert Ticket Sales<br />
Concert ticket sales increased to $1.8 million – a<br />
6 percent jump over 2006. This was highlighted<br />
by the largest grossing concert in the fair’s history<br />
– Def Leppard with Styx and Foreigner – which<br />
attracted more than 14,000 fans to Freedom Hall<br />
on the last night of the fair.<br />
4-H & FFA Sale of Champions Sale<br />
The 4-H & FFA Sale of Champions achieved<br />
record sales ($121,600) with seven of the eight<br />
animals setting individual sales records and the<br />
eighth animal tying the previous record.<br />
<strong>Kentucky</strong> State Fair Sponsorship Revenue<br />
2004 $546,540<br />
2005 $577,285<br />
2006 $629,465<br />
<strong>2007</strong> $693,615<br />
<strong>Kentucky</strong> State Fair Concert Ticket Sales<br />
2004 1,309,035<br />
2005 1,710,210<br />
2006 1,685,434<br />
<strong>2007</strong> 1,798,260<br />
Competitive Entries<br />
The competitive departments brought 62,002<br />
entries, the second largest total in the fair’s history.<br />
This was aided by the increase in both livestock<br />
(12,889) and horse show (11,989) entries.<br />
American Red Cross Blood Drive<br />
The fair’s first indoor American Red Cross Blood<br />
Drive attracted 192 new donors and resulted in<br />
the collection of 340 units of blood, enough blood<br />
to save more than 1,000 lives.<br />
World’s Championship Horse Show<br />
The number of World’s Championship Horse<br />
Show tickets purchased increased nearly 8 percent<br />
in <strong>2007</strong> to 33,473, resulting in $478,144 in sales.<br />
Sponsorship Revenue<br />
Sponsorship revenue soared to the largest total in the<br />
fair’s history ($693,615), a 10 percent increase over<br />
2006, which had a 9 percent increase over 2005.<br />
Estimated Media Coverage Value<br />
Through a combination of public relations and<br />
advertising efforts, <strong>Kentucky</strong> State Fair newspaper<br />
and television media coverage exceeded a value<br />
of $2 million, a 14% increase over 2006 and the<br />
second largest sum in the fair’s history.<br />
Thrillway Ticket Sales<br />
An additional promotional wristband day<br />
increased thrillway wristband sales 56 percent<br />
over 2006. However, with fairgoers purchasing<br />
wristbands instead of tickets, the promotions had<br />
an adverse effect on ticket sales, which experienced<br />
a 31 percent decline.