annual report 2007 - Kentucky Exposition Center

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aile 10 Attendance at the 2007 North American International Livestock Exposition (NAILE) tied the second largest total in the event’s 34-year history. New competitions attracted breeders and agricultural enthusiasts from different sectors of the livestock industry for the first time in the event’s history, but the national spotlight around the prestigious show brought numerous repeat visitors and capped off the highly successful year with 210,000 attendees. When NAILE transformed the Kentucky Exposition Center into the world’s largest purebred livestock show November 3-16, exhibitors from all 48 contiguous states, five continents and 10 countries brought more than 22,000 entries, attended more than 140 shows, sales and breed meetings and left their mark on Kentucky and surrounding areas with an economic impact of more than $11.6 million. • Competitive Entries – With the addition of a tenth competitive category, mules and donkeys, the number of NAILE entries climbed to the highest on record with a total of 22,691, a 4% increase over 2006. Nearly every species of animal in the competition saw an increase in entries, including: dairy cattle (+1%), dairy goats (+3.5%), beef cattle (+3.5%), swine (+6%), Boer goats (+15%) and llamas and alpacas (+25%). • Livestock Shows – NAILE attracted the largest number of entries in its 34-year history in the wether goat (282), llama & alpaca (338), Boer goat (635), dairy goat (776), junior swine (928), junior sheep (1,504) and junior beef shows (1,527). • Premiums and Awards – More premiums and awards ($695,000) were given than any other time in the event’s history. The addition of two junior supreme champions, the mule & donkey class and several new competitive categories lead to this increase. • School Tour Program – School tour attendance reached the second largest total in NAILE’s history with 4,813 students and teachers attending educational field trips. • Sponsorship Revenue – Sponsorship Revenue reached a record high as $28,750 was given by sponsors, a 25% increase over 2006. • North American Sale of Champions – Auction sales ($90,000) reached the third highest total in the history of the North American Sale of Champions. • National Shows – Several premier events in the livestock industry took place during NAILE including: the National Simmental Show, the National Maine-Ajou Show, the National Charolais Show and the 125th Anniversary Southdown Show. • Charitable Donations – Money was raised for local and national charities; a portion of the proceeds from the North American Championship Rodeo was donated the Susan G. Komen Foundation for breast cancer research and a portion of the sales from the North American Sale of Champions was donated to Kentucky Harvest to fund “Blessings in a Backpack” for area school children. NAILE Sponsorship Revenue 2005 $22,500 2006 $23,000 2007 $28,750 NAILE Competitive Entries 2005 20,361 2006 21,788 2007 22,691
media & Public Relations 11 With three shows produced in-house and hundreds of concerts, conventions, trade shows and public shows held each year at both the Kentucky Exposition Center and Kentucky International Convention Center, the Kentucky State Fair Board successfully utilizes a variety of print, electronic and online media channels to distribute information and resources to both the public and media. The Kentucky State Fair Board’s five websites continue to thrive as website traffic increased for all five Kentucky State Fair Board websites in 2007. As a media choice that becomes more accessible and convenient for the public, the Fair Board websites strive to provide pertinent information and resources online for access at any given time. Both facility websites provide a regularly updated and detailed calendar of events for visitors, as well as an increasing amount of diagrams, facility information and materials relevant for show managers and exhibitors. The three show websites experienced large increases in visitors during 2007, thanks in part to the continued addition of convenient online entry registration and video streaming. The National Farm Machinery Show website experienced the largest growth with 43% more visitors viewing the site in 2007. The Kentucky State Fair website added online entries in textiles, antiques, culinary, hobbies and fine arts categories and provided streaming video of the Sale of Champions for the first time. The fair’s website experienced an 18% increase in website visitors in 2007. Streaming video of the North American International Livestock Exposition returned to the show’s website for the second year, giving the website 42% increase in visitors. An increase in the number of cameras filming the video made viewing even more beneficial. The media and public relations staff utilizes e- mail marketing through two e-newsletters. The Kentucky Exposition Center’s Front & Center and Media Impressions* the Kentucky International Convention Center’s unConventional News are distributed monthly and unveil the latest news and events to hit each facility. Front & Center distributes three special editions throughout the year highlighting each in-house show and experienced a distribution list growth of 30% in 2007. Electronic Media Impressions 3,886 Advertising Equivalency $2,740,461 Print Media Impressions 3,794 Advertising Equivalency $10,261,400 Website Visitors* 2005 2006 2007 Kentucky Exposition Center 459,787 506,367 537,248 Kentucky International Convention Center 101,696 106,800 141,087 National Farm Machinery Show 172,761 203,200 358,394 Kentucky State Fair 522,064 595,000 727,920 North American International 249,804 306,925 527,481 Livestock Exposition Total 1,506,112 1,718,292 2,292,130 *Figures for November and December were estimated. Print Advertising placements Circulation Kentucky Exposition Center and 46 1,025,989 Kentucky International Convention Center Facility Advertisements Kentucky State Fair 119 12,091,516 National Farm Machinery Show 34 5,303,352 North American International 47 2,723,952 Livestock Exposition
Page 1 and 2: Kentucky State Fair Board annual re
Page 3 and 4: letters Ernie Fletcher Governor Har
Page 5 and 6: oard members 5 Derrick Ramsey / Gov
Page 7 and 8: 7 Wolfgang Puck Express Restaurant
Page 9: National Farm Machinery show 9 Sinc
Page 13 and 14: 13 • The first event of a multi-y
Page 15 and 16: 15 Kentucky state fair board FY 200

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