Beautifying - Federation of Hotel and Restaurant Associations of India

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Khozema Chitalwala
Founder Architect
Designers Group
We design products with
longer shelf life
beautifying design
Designer’s Perspective
July 2013 I www.fhrai.com I
54
The talk about conventionalism in
design exists and yes, the conventional
approach at times does overwrite.
For example, there are conventional
approaches like wardrobe and luggage bring in
the vestibule. We, as designers, play with the
wardrobe space creating it as a separate cubicle
or within the guest bedroom. Such conventional
approaches are overwritten to achieve better
designs, but we have to consider the target
audience and the location for which it is
being created.
Brand standards vs
liberty in design
The brand standards are created by virtue of
research, guest feedback, etc. Hence, brand
standard incorporated in operation and design helps
to improvise the experience of the guest. To some
extent, it does takes away the liberty in design, but
at the same time such practises are mainly done for
3 & 4 star properties to reduce the project time,
control project cost, create more uniform details to
maintain the experience of the guest. It also helps
the brand to achieve a product in the best possible
hypothetically...
Ideal scenario for designers
As a designer with experience, the ideal
scenario would be to create what I feel
is the best, without interference of the
brand and the operator.
A good project brief would be
To have a perfect design brief from
the brand/developer/owner that helps
us in designing a product which is
most appropriate for the category and
location. One also strongly feels that all
brands should issue a written design
brief in order to extract the best from
architect and the designers.