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Indirect Merchandising Guidelines<br />
November 2012 – Date of Publication 11/1/12
Contents<br />
Audit Required Collateral<br />
<strong>Boost</strong> <strong>Mobile</strong> Pgs. 3‐5<br />
Virgin <strong>Mobile</strong> Pgs.6‐7<br />
Incremental Collateral<br />
<strong>Boost</strong> <strong>Mobile</strong><br />
o Exterior Pgs. 9‐10<br />
o Interior Pgs. 11‐16 & 22<br />
o Select Retail (SR) Legacy Pgs. 17‐18<br />
o Select Retail (SR) Doheny Pgs. 19‐21<br />
o Exclusive Retail (ER) Pgs. 23‐29<br />
Virgin <strong>Mobile</strong><br />
o Exterior Pg. 31<br />
o Interior Pgs. 32‐35<br />
o Select Retail (SR) Legacy Pg. 36<br />
o Select Retail (SR) Doheny Pg. 37‐41<br />
o Virgin Exclusive Kiosk Program Pg. 42<br />
o Virgin <strong>Mobile</strong> in ER Doors (Fixture Conversion) Pg. 43<br />
o Virgin <strong>Mobile</strong> iPhone Pg. 44<br />
PayLo<br />
o Exterior/Interior Pg.45‐46<br />
End‐of‐Life Collateral<br />
<strong>Boost</strong> <strong>Mobile</strong> Pgs. 47‐50<br />
Virgin <strong>Mobile</strong>/payLo Pgs. 51‐52<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
2
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Mandatory Indirect Merchandising Requirements<br />
<strong>Boost</strong> <strong>Mobile</strong> Audit 2012<br />
Items Highlighted are NEW to Market<br />
**Towne SKU Codes are provided in Master Catalogue.<br />
3
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
BOOST MOBILE – AUTHORIZED RETAILER (AR)<br />
Exterior Exterior Interior Interior POS<br />
Authorized Dealer Sticker/Decal<br />
Should be placed on front door/window<br />
to communicate the availability of <strong>Boost</strong><br />
<strong>Mobile</strong> products and services within.<br />
Store Hours Signage<br />
Should be placed on front door/window to<br />
communicate the store’s business hours.<br />
2 nd Generation Monthly Unlimited w/<br />
SHRINKAGE Display<br />
Acting as a one‐stop information resource,<br />
one or both of the corrugate on‐counter or<br />
floor displays are required at the point of sale.<br />
$3/Day Android Tent Card<br />
REQUIRED BY 11/16/12<br />
Tent card should be displayed on counter.<br />
6 th Generation Monthly<br />
Unlimited W/4G Brochure<br />
REQUIRED BY 11/16/12<br />
Brochure should be displayed in<br />
the required on‐counter or<br />
floor display.<br />
English<br />
Front Back<br />
*Branded Option shown but not required.<br />
Generic store hours signage is acceptable.<br />
Towne SKU #<br />
BMTENT$3GRID<br />
Towne SKU<br />
SE2NC4‐7267<br />
Spanish<br />
N/A<br />
N/A<br />
Towne SKU #<br />
SE2NC4‐7267<br />
4
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
BOOST MOBILE – SELECT & EXCLUSIVE RETAILERS (SR, ER)<br />
Exterior Exterior Interior POS<br />
Channel Lettering and/or<br />
Authorized Dealer Sticker/Decal<br />
Store Hours Signage<br />
$3/Day Android Tent Card<br />
REQUIRED BY 11/16/12<br />
6 th Generation Monthly<br />
Unlimited W/4G Brochure<br />
REQUIRED BY 11/16/12<br />
*While some stores are still in the permitting and production process of<br />
getting permanent signage installed, the door decal will satisfy the exterior<br />
requirement.<br />
Should be placed on front door/window to communicate<br />
the store’s business hours.<br />
Tent card should be displayed on counter.<br />
Brochure should be displayed in<br />
the required on‐counter or floor<br />
display.<br />
English<br />
Front Back<br />
*Branded Option shown but not required. Generic store<br />
hours signage is acceptable.<br />
Towne SKU #<br />
BMTENT$3GRID<br />
Towne SKU<br />
SE2NC4‐7267<br />
Spanish<br />
N/A<br />
N/A<br />
Towne SKU #<br />
SE2NC4‐7267<br />
5
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Mandatory Indirect Merchandising Requirements<br />
Virgin <strong>Mobile</strong> Audit 2012<br />
Items Highlighted are NEW to Market<br />
**Towne SKU Codes are provided in Master Catalogue.<br />
6
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
VIRGIN MOBILE AUDIT‐REQUIRED MATERIALS<br />
STANDARD AUTHORIZED, SELECT & EXCLUSIVE RETAILERS (AR, SR, ER)<br />
EXTERIOR<br />
Bilingual Authorized Dealer Sticker/Decal<br />
DELIVERS TO DOORS 5/25/12<br />
REQUIRED BY 7/2/12<br />
Towne SKU: VMAUTHDLR<br />
INTERIOR<br />
Bilingual Virgin Brochure<br />
“Data Rocks”<br />
DELIVERS TO DOORS 11/2/12<br />
REQUIRED BY 12/7/12<br />
Towne SKU:<br />
Towne SKU: SKU: SE2NC4‐7265<br />
All Items Shown are Bilingual<br />
*Virgin <strong>Mobile</strong> is not required in all existing <strong>Boost</strong> doors; an Authorized Dealer Sticker will denote the presence of additional collateral inside.<br />
7
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
<strong>Boost</strong> <strong>Mobile</strong><br />
Incremental Collateral Catalogue<br />
Items Highlighted are NEW to Market<br />
8
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
EXTERIOR RETAIL COLLATERAL<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Priority 1 (where SGS2 is not available)<br />
Window Screamer<br />
Kyocera Hydro<br />
Launched: 8/2/12<br />
Priority 1 (where SGS2 is sold)<br />
Window Screamer – “Rule Your World”<br />
SGS2 – Titanium Color Device<br />
Effective: 11/02/12<br />
Required Change By: 12/07/12<br />
Door Strike<br />
“Unlimited Blackberry”<br />
Limited Promotion in Select Stores<br />
Effective: 10/20/12<br />
***Expires: 11/18/12***<br />
Door Strike<br />
“$5 Todo Mexico”<br />
Effective: 10/02/12<br />
Window Cling<br />
“As Low As $29”<br />
Effective: 10/02/12<br />
Authorized<br />
Dealer Sticker<br />
English<br />
Towne SKU:<br />
BMSTRIKETODOMEXE<br />
Towne SKU:<br />
B00001<br />
Towne SKU:<br />
BMSCREAMHYDRO<br />
Towne SKU:<br />
BM1SCREAMSGS2TI<br />
Towne SKU: N/A<br />
Towne SKU:<br />
BMCLING$29<br />
Spanish<br />
Towne SKU #<br />
BMSTRIKETODOMEXS<br />
N/A<br />
Towne SKU:<br />
BS0001<br />
Towne SKU:<br />
BMSCREAMHYDROSP<br />
Towne SKU:<br />
BM1SCREAMSGS2TISP<br />
Towne SKU: N/A<br />
*Utilize window install kits when applying large screamers (available on Towne, SKU BMWINSTALLCLING)<br />
9
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
EXTERIOR RETAIL COLLATERAL CONT’D<br />
In‐Store T‐Shirt<br />
4G4U<br />
*Available only<br />
for purchase from<br />
SPGgoods.com<br />
Outdoor Banner<br />
4G4U<br />
*Available only for<br />
purchase from<br />
SPGgoods.com<br />
Brand Banner<br />
*Also available for<br />
purchase from<br />
SPGgoods.com<br />
Mesh Dual<br />
Brand Cling<br />
*No longer<br />
available for<br />
order on<br />
Towne<br />
Mesh Brand Cling<br />
& Brand Light box<br />
*Available only<br />
for purchase from<br />
SPGgoods.com<br />
Dual‐Branded 10X10 Tent<br />
& 6 Ft. Tablecloth<br />
Also available for<br />
purchase on<br />
SPGgoods.com<br />
Flex blade<br />
*Available<br />
only for<br />
purchase from<br />
SPGgoods.com<br />
Pole Sign<br />
Re‐<strong>Boost</strong><br />
*Available only<br />
for purchase<br />
from<br />
SPGgoods.com<br />
A‐Frame Insert<br />
<strong>Boost</strong> Holiday<br />
Effective:<br />
11/02/12<br />
Expires: 01/04/13<br />
A‐Frame<br />
Insert<br />
Re‐<strong>Boost</strong><br />
*Available<br />
only for<br />
purchase from<br />
SPGgoods.com<br />
A‐Frame<br />
Insert<br />
Available here<br />
*Available<br />
only for<br />
purchase from<br />
SPGgoods.com<br />
English<br />
2’x6’ Towne SKU:<br />
BN0002<br />
OR<br />
Light Box<br />
10X10 Tent<br />
3’x10’ Towne SKU:<br />
BN0003<br />
Brand Cling<br />
Towne SKU:<br />
BMAFRMHOLIDAY<br />
Placement<br />
6 ft. Tablecloth<br />
N/A N/A N/A N/A N/A N/A N/A N/A<br />
* Re‐<strong>Boost</strong><br />
graphic can only<br />
be displayed in<br />
exterior A‐frame<br />
* Re‐<strong>Boost</strong><br />
graphic can<br />
only be<br />
displayed in<br />
exterior A‐<br />
frame<br />
* Re‐<strong>Boost</strong><br />
graphic can<br />
only be<br />
displayed in<br />
exterior A‐<br />
frame<br />
10
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL<br />
Priority 1 In‐Store<br />
Poster<br />
“Shrinking<br />
Payments”<br />
Priority 2 In‐Store<br />
Poster<br />
“Rule Your World ”<br />
SGS2 – Titanium<br />
Color Device<br />
Effective: 11/02/12<br />
Required Change<br />
By: 12/07/12<br />
Priority 3 In‐Store<br />
Poster<br />
“Network<br />
Enhancements”<br />
Launched: 07/17/12<br />
Priority 4 In‐Store<br />
Poster<br />
“Value‐Add/Referral<br />
Program”<br />
Effective: 11/02/12<br />
In‐Store Poster –<br />
PDF on Ad‐Builder<br />
“$5 Todo Mexico”<br />
(For Hispanic<br />
Market)<br />
Effective: 10/02/12<br />
6 th Generation<br />
Monthly<br />
Unlimited<br />
W/4G<br />
Brochure<br />
Required By:<br />
11/16/12<br />
Handset Support<br />
Fact Tags<br />
New Handset<br />
LG Venice<br />
Effective:<br />
10/02/12<br />
Tent Card<br />
“<strong>Boost</strong> Holiday”<br />
Effective:<br />
11/02/12<br />
Expires: 01/04/13<br />
Tent Card<br />
“$5 Todo Mexico”<br />
Effective: 10/02/12<br />
Tent Card<br />
“$3/Day Android”<br />
Required By: 11/16/12<br />
English<br />
Towne SKU:<br />
BM2POSTSHRINK<br />
Towne SKU:<br />
BM1POSTSGS2TI<br />
Towne SKU:<br />
BM2POSTNETWORK<br />
Towne SKU:<br />
BM4POSTERVALUE<br />
PDF<br />
downloadable on<br />
Ad‐Builder ONLY<br />
Towne SKU:<br />
SE2NC4‐7267<br />
New Handset:<br />
LG Venice<br />
Towne SKU:<br />
BMFTVENICE<br />
Towne SKU:<br />
BMTENTHOLIDAY<br />
Towne SKU:<br />
BMTENTTODOMEX<br />
Towne SKU:<br />
BMTENT$3GRID<br />
Spanish<br />
Towne SKU:<br />
BM2POSTSHRINK<br />
Towne SKU:<br />
BM1POSTSGS2TI<br />
Towne SKU:<br />
BM2POSTNETWORK<br />
N/A – English<br />
Only<br />
Towne SKU:<br />
SE2NC4‐7267<br />
Items are located<br />
on Towne in<br />
Product Category<br />
“<strong>Boost</strong> Indirect<br />
Optional In‐Store.”<br />
Towne SKU:<br />
BMTENTHOLIDAY<br />
Towne SKU:<br />
BMTENTTODOMEX<br />
N/A – English Only<br />
11
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Tear Pad/Sheet<br />
“Pass It On”<br />
***DO NOT DISPLAY TEAR<br />
PAD UNTIL PROGRAM<br />
LAUNCHES –<br />
DATE TBD***<br />
Flyer<br />
“Pass It On”<br />
***DO NOT DISPLAY<br />
FLYER UNTIL PROGRAM<br />
LAUNCHES –<br />
DATE TBD***<br />
On‐Counter Business Card<br />
Display with Business<br />
Cards<br />
Unlimited BBM<br />
Limited Promotion in<br />
Select Stores<br />
Effective: 10/20/12<br />
***Expires: 11/18/12***<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL, CON’T<br />
Hanging <strong>Mobile</strong><br />
BBM Messenger<br />
On‐Counter Corrugate<br />
Display<br />
MU w/ SHRINKAGE<br />
Acrylic Phone & Brochure<br />
Holder<br />
Brochure<br />
Handset Insurance<br />
Wobbler<br />
Handset Insurance<br />
English<br />
Towne SKU:<br />
BMTEARPIO<br />
Link to PDF is available in<br />
the Nov. 2 nd Launch<br />
Communication<br />
Towne SKU:<br />
N/A<br />
Towne SKU:<br />
BMMOBILEBBM<br />
Towne SKU:<br />
BM1COUNTERSAVE<br />
Towne SKU:<br />
BHOLDER<br />
Towne SKU:<br />
HOLDER1<br />
General Market LIT code:<br />
OC0NB7‐1925<br />
NYC Market LIT Code:<br />
OC0NB7‐1927<br />
Towne SKU:<br />
HNDSTINSWBLR<br />
Avaiable in Spanish<br />
Image not shown<br />
Spanish<br />
N/A – English Only<br />
N/A<br />
N/A<br />
Brochure is bilingual.<br />
Image not shown<br />
Towne Sku:<br />
SHNDSTINSWBLR<br />
Link to PDF is available in<br />
the Nov. 2 nd Launch<br />
Communication<br />
Towne SKU:<br />
BMMOBILEBBMSP<br />
Towne SKU:<br />
BM1COUNTERSAVESP<br />
12
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL, CON’T<br />
Fixture Snapshot<br />
Showcase Takeover Kit<br />
(Select AR Doors Only)<br />
Showcase Takeover Kit<br />
Large Graphic Cube<br />
“Rule your World”<br />
SGS2<br />
Showcase Takeover Kit<br />
Large Graphic Cube<br />
“Android MU”<br />
Showcase Takeover Kit<br />
Small Graphic Cube<br />
“Rate Grid”<br />
Showcase Takeover Kit<br />
Small Graphic Cube<br />
“Kyocera Hydro”<br />
Launched: 8/2/12<br />
Showcase Takeover Kit<br />
Small Graphic Cube<br />
“Samsung Replenish”<br />
Showcase Takeover Kit<br />
Shelf Paper &<br />
Brochure Holder<br />
English<br />
*Not available for order at Towne.<br />
*Graphics can be requested by emailing<br />
merchandising@boostmobile.com<br />
*Only select doors that requested second<br />
showcase kit will receive new graphic cubes<br />
beginning on 5/7.<br />
Spanish<br />
*Display is Direct shipped to select AR doors.<br />
Each door must have 15 or more <strong>Boost</strong> <strong>Mobile</strong><br />
activations, through the sales portal, per month.<br />
*Door list can be found through merchandising<br />
communications or by reaching out to sales<br />
operations.<br />
Brochure Holder N/A<br />
13
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL, CON’T<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Showcase Frontline Kit<br />
(Spanish AR Showcase Doors Only)<br />
Chivas<br />
Launched 7/17/12<br />
Showcase Frontline Kit<br />
(AR Doors Only)<br />
Chivas<br />
Launched 7/17/12<br />
English<br />
*Spanish Only<br />
*Spanish Only<br />
Fixture Snapshot<br />
Fixture Snapshot<br />
Spanish<br />
*Not available for order at Towne.<br />
**Shipped only to Spanish doors utilizing an AR Showcase kit<br />
Towne SKU: BMBASESMCHIVAS<br />
14
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL, CON’T<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Notes<br />
<strong>Boost</strong> <strong>Mobile</strong> Dummy Boxes<br />
Motorola i296<br />
Towne SKU: BMI296DYBOX<br />
Motorola i465<br />
Towne SKU: BMI465DYBOX<br />
Motorola i465G<br />
Towne SKU: BMI465GDYBOX<br />
Sanyo Mirro<br />
Towne SKU: BMMIRRODYBOX<br />
Sanyo Incognito<br />
Towne SKU: BMINCOGDYBOX<br />
Sanyo Juno Blue S2700<br />
Towne SKU: BMJUNOBDYBOX<br />
Motorola Rambler<br />
Towne SKU: BMRAMDYBOX<br />
Samsung Seek<br />
Towne SKU: BMSEEKDYBOX<br />
RIM Blackberry 8530<br />
Towne SKU: BMBB8530DYBOX<br />
Samsung Factor<br />
Towne SKU: BMFACTORDYBOX<br />
Motorola Clutch + i475<br />
Towne SKU: BMI475CLUDYBOX<br />
Samsung Galaxy Prevail<br />
Towne SKU: BMPREVAILDYBOX<br />
English/Spanish<br />
Sanyo Innuendo<br />
Towne SKU: BMINNUENDODYBOX<br />
Motorola Theory<br />
Towne SKU: BMTHEORYDYBOX<br />
Motorola i412<br />
Towne SKU: BMI412DYBOX<br />
LG Venice<br />
Towne SKU: BMLGVENICEDYBOX<br />
Samsung Galaxy SII<br />
Towne SKU – Titanium Color:<br />
BMSMGGSIIGDYBOX<br />
Towne SKU – White Color:<br />
BMSMGGSIIWDYBOX<br />
15
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL, CON’T<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
In‐Store T‐Shirt<br />
Travis Pastrana<br />
Launched 5/30/12<br />
Floor Display<br />
Travis Pastrana & Samsung Pit Crew<br />
Launched 5/30/12<br />
Tear Pad – MUST BE KEPT AT POS<br />
Referral Program<br />
Launched 5/30/12<br />
Medallion w/Lanyard<br />
Free Phone Promo<br />
Effective: 11/02/12<br />
Required Change By: 12/07/12<br />
Counter Mat<br />
Referral Program<br />
English<br />
*Not available for order on Towne<br />
Towne SKU:<br />
BMTPADREFERRAL0612<br />
Towne SKU:<br />
BMMATREFERRAL<br />
*Not available for order on Towne<br />
Towne SKU:<br />
BMMEDALFREEPHN<br />
Spanish<br />
N/A<br />
N/A<br />
N/A – English Only<br />
Towne SKU:<br />
BMTPADREFERRAL0612<br />
Towne SKU:<br />
BMMATREFERRALSP<br />
16
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
SELECT RETAILER (SR) LEGACY COLLATERAL<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Fixture Snapshot<br />
SR Legacy Wall Fixture & Center Island Jr.<br />
>>>><br />
Legacy Wall Fixture<br />
SR Legacy Wall Fixture Graphics<br />
Rate Grid<br />
Be Heard<br />
Launched 5/30/12<br />
SR Legacy Center Island Jr. Floor<br />
Display Graphics<br />
Int’l Connect “5 Cent Mexico<br />
Launched 7/17/12<br />
English<br />
Specialty Counter Display<br />
Blackberry<br />
BlackBerry 8530 Price Drop<br />
Graphic<br />
Fixture Snapshot<br />
SR Rincon Floor Display<br />
>>>><br />
SR Rincon Graphics<br />
Rate Grid<br />
Launched 5/30/12<br />
OR<br />
NEW!<br />
English<br />
Center Island Jr.<br />
Spanish<br />
BlackBerry Music Graphic<br />
Graphics not available for order on Towne.<br />
Please complete a Missing Graphics Order<br />
Form and submit to your Manager. Managers<br />
submit to SOMs for fulfillment.<br />
*Graphics also available in<br />
Spanish;<br />
Images not shown.<br />
*Graphics also available in Spanish;<br />
Images not shown.<br />
*utilized in select SR<br />
locations only<br />
17
Fixture Snapshot<br />
SR Legacy Side Panel<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
SELECT RETAILER (SR) COLLATERAL<br />
Side Panel Fixture Graphics<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Alternate Wall Frame Graphic<br />
Spanish<br />
English<br />
N/A<br />
Graphics not available for order on Towne.<br />
Please complete a Missing Graphics Order Form and submit to your Manager. Managers submit to<br />
SOMs for fulfillment.<br />
18
Fixture Snapshot<br />
SR Doheny Priority 1 Posters & Blades<br />
*Utilized for all packages<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
SELECT RETAILER (SR) DOHENY COLLATERAL<br />
Doheny Priority 1 Posters<br />
*Two posters are utilized to create one image<br />
*Posters are double sided & bi‐lingual<br />
Doheny Priority 1 Blade Graphics<br />
*Blades are double sided & bi‐lingual<br />
Int’l Connect “5 Cent Mexico <strong>Mobile</strong><br />
Launched 7/17/12<br />
Int’l Connect “5 Cent Mexico <strong>Mobile</strong>”<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Additional Lifestyle Panel Options<br />
English<br />
Towne SKU: BM2BLADEIC5<br />
Rate Grid Blade<br />
*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN<br />
ANY OTHER DISPLAY OR ON WALLS/FRAMES. ***<br />
Poster 1A Poster 1B<br />
Towne SKUs:<br />
BM1SRPOSTLMU (LEFT)<br />
BM1SRPOSTRMU (RIGHT)<br />
Towne SKU: BM1BLADERG<br />
Int’l Connect “5 Cent Mexico <strong>Mobile</strong>”<br />
Spanish<br />
*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN<br />
ANY OTHER DISPLAY OR ON WALLS/FRAMES. ***<br />
Poster 1A Poster 1B<br />
Towne SKUs:<br />
BM1SRPOSTLMU (LEFT)<br />
BM1SRPOSTRMU (RIGHT)<br />
Towne SKU: BM2BLADEIC5<br />
Rate Grid Blade<br />
Towne SKU: BM1BLADERG<br />
19
Fixture Snapshot<br />
SR Doheny Priority 2 Posters & Blades<br />
*Utilized for all packages<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
SELECT RETAILER (SR) “DOHENY” COLLATERAL CONT’D<br />
Doheny Priority 2 Posters<br />
*Two posters utilized to create one image<br />
*Posters are double sided & bi‐lingual<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Doheny Priority 2 Blade Graphics<br />
*Blades are double sided & bi‐lingual<br />
SGS2 Blade Effective: 11/02/12<br />
Required Change By: 12/07/12<br />
Kyocera Hydro Blade Launched 8/2/12<br />
Samsung Galaxy SII – Titanium<br />
English<br />
Towne SKU: BM3BLADESGS2TI<br />
Kyocera Hydro<br />
*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN<br />
ANY OTHER DISPLAY OR ON WALLS/FRAMES. ***<br />
Poster 2A<br />
Towne SKU:<br />
BM2SRPOSTLANDROID<br />
Poster 2B<br />
Towne SKU:<br />
BM2SRPOSTRDESIGN<br />
Towne SKU: BM4BLADEHYDRO<br />
Samsung Galaxy SII – Titanium<br />
Spanish<br />
*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN<br />
ANY OTHER DISPLAY OR ON WALLS/FRAMES. ***<br />
Towne SKU: BM3BLADESGS2TI<br />
Kyocera Hydro<br />
Poster 2A<br />
Towne SKU:<br />
BM2SRPOSTLANDROID<br />
Poster 2B<br />
Towne SKU:<br />
BM2SRPOSTRDESIGN<br />
Towne SKU: BM4BLADEHYDRO<br />
20
Fixture Snapshot<br />
SR Doheny Priority 3 Posters & Blades<br />
*Utilized ONLY for 75% <strong>Boost</strong>/25% Virgin package<br />
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
SELECT RETAILER (SR) “DOHENY” COLLATERAL CONT’D<br />
Doheny Priority 3 Posters<br />
*Two posters are utilized to create one image<br />
*Posters are double sided & bi‐lingual<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Doheny Priority 3 Blade Graphics<br />
*Blades are double sided & bi‐lingual<br />
English<br />
Towne SKU: BM4BLADEHNDSTINS<br />
*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN<br />
ANY OTHER DISPLAY OR ON WALLS/FRAMES. ***<br />
Poster 2a<br />
Towne SKU<br />
BM3SRPOSTLIC<br />
Poster 2a<br />
Towne SKU<br />
BM3SRPOSTRIC<br />
Towne SKU: BM3BLADEANDROID<br />
Spanish<br />
*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN<br />
ANY OTHER DISPLAY OR ON WALLS/FRAMES. ***<br />
Towne SKU: BM4BLADEHNDSTINS<br />
Poster 2a<br />
Towne SKU<br />
BM3SRPOSTLIC<br />
Poster 2a<br />
Towne SKU<br />
BM3SRPOSTRIC<br />
Towne SKU: BM3BLADEANDROID<br />
21
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
ER/SR HANDSET SUPPORT<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Handset Support<br />
Rincon Fact Tags<br />
Handset Support<br />
Phone Magnets<br />
Past Version Current Version New Version<br />
English<br />
Towne Sku:<br />
NEWPHONEMAG<br />
Fact tag placement will vary by location and is dependent upon inventory.<br />
Fact tags are avaialable in English and Spanish. Spanish Images not shown.<br />
Magnet can be applied inside metal phone tray, next to new handsets.<br />
Spanish version not available.<br />
Spanish<br />
Items are located on Towne in Product Category “<strong>Boost</strong> Dummy Phone/HS Pic.”<br />
Please note different color schemes: All new handsets will launch in black. All orange gradient fact tags can still remain up<br />
along with the black versions.<br />
Towne Sku:<br />
NEWPHONEMAG<br />
22
BOOST MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
EXCLUSIVE RETAILER (ER) COLLATERAL<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Fixture Snapshot<br />
ER 6’ Panel<br />
6’ ER Fixture Graphics<br />
English<br />
Placement of fixtures vary by store.<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific location layouts.<br />
Spanish<br />
N/A<br />
NEW!<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific location layouts.<br />
23
Fixture Snapshot<br />
ER 2’ Panel<br />
2’ Panel Fixture Graphics<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
English<br />
Placement of fixtures vary by store.<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific location layouts.<br />
Spanish<br />
N/A<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific location layouts.<br />
24
Fixture Snapshot<br />
6’ Short Graphics<br />
6’ Short Fixture Graphics<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
English<br />
Placement of fixtures vary by store.<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific location layouts.<br />
Spanish<br />
N/A<br />
Graphics not available for order on Towne; Graphics managed internally by store personnel. Graphic questions/requests can be<br />
emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific<br />
location layouts.<br />
25
Fixture Snapshot<br />
9’ Short Graphics<br />
9’ Fixture Graphics<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
English<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific location layouts.<br />
Placement of fixtures vary by store.<br />
Spanish<br />
N/A<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com. Chivas Graphic Available in Spanish only for select ER locations.. Individual store Plan‐ogram’s<br />
vary by location. Refer to ER POG for specific location layouts.<br />
26
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Fixture Snapshot<br />
ER/SR Cash Wrap<br />
Cash Wrap Inserts<br />
Launched 5/30/12<br />
* Cash wrap inserts also utilized in select SR locations that utilize the same cash wrap. Please utilize the graphic below for reference.<br />
English<br />
Placement of fixtures vary by store.<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be<br />
emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific<br />
location layouts.<br />
Spanish<br />
N/A<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be<br />
emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific<br />
location layouts.<br />
27
Fixture Snapshot<br />
ER Center Island<br />
Center Island Floor Display Graphics<br />
Int’l Connect “5 Cent Mexico <strong>Mobile</strong> Graphic Launched 7/17/12<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
English<br />
Placement of fixtures vary by store.<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be<br />
emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific<br />
location layouts.<br />
Spanish<br />
N/A<br />
Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be<br />
emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific<br />
location layouts.<br />
28
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Rincon XL Floor Display<br />
Fixture Snapshot<br />
ER Rincon XL<br />
Top Graphic Panel<br />
Bottom Graphic Panel<br />
AND/OR<br />
Graphics not available for order on Towne; Graphics managed by store<br />
personnel. Graphic questions/requests can be emailed to<br />
merchandising@boostmobile.com<br />
AND/OR<br />
29
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Virgin <strong>Mobile</strong> / Broadband2Go<br />
Incremental Collateral Catalogue<br />
Items Highlighted are NEW to Market<br />
30
VIRGIN MOBILE/BB2GO<br />
EXTERIOR AND BRANDED COLLATERAL – APPROVED FOR AR, SR AND ER LOCATIONS THAT CARRY VIRGIN MOBILE<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
NEW Logo Brand<br />
Banner<br />
NEW<br />
Authorized<br />
Dealer<br />
Sticker<br />
NEW Store Hours<br />
Sign<br />
“Live Fast on 4G”<br />
Window Screamer<br />
**in 4G Markets<br />
ONLY**<br />
Samsung Galaxy S II<br />
Holiday<br />
Window Screamer<br />
Broadband2Go<br />
Window Cling<br />
Dual‐Branded 10X10<br />
Tent & 6 Ft. Tablecloth<br />
Also available for<br />
purchase on<br />
SPGgoods.com<br />
ITEMS BELOW ARE ON A<br />
ROLLING REMOVAL<br />
SCHEDULE BEGINNING<br />
5/25/12, AND MUST BE<br />
REMOVED BY OR BEFORE<br />
1/1/13.<br />
Light Boxes are being<br />
“grandfathered” into the<br />
Channel Lettering<br />
program. There is no<br />
end of life date set for<br />
these items.<br />
English<br />
Towne SKUs:<br />
4x6’:<br />
VMBANNER20126X4<br />
2x3’:<br />
VMBANNER20123X2<br />
Towne SKU:<br />
VMAUTHDLR<br />
Towne SKU:<br />
VMHRSIGN<br />
Towne SKU:<br />
VM1SCREAM4G<br />
Towne SKU:<br />
VMCLINGSGS2<br />
Towne SKU:<br />
BBCLING4G<br />
10X10 Tent<br />
6 ft. Tablecloth<br />
Flexblade<br />
Towne SKU:<br />
VMBOWHEADCOMP<br />
Towne SKUs (based on<br />
size):<br />
VMLITBOX<br />
VMLRGLITBOX<br />
Spanish<br />
n/a bilingual n/a<br />
n/a<br />
Available in English Only<br />
N/A<br />
Towne SKU:<br />
VM1SCREAM4GSP<br />
Towne SKU:<br />
BBCLING4GSP<br />
Banners<br />
Towne SKUs (based on size):<br />
V4BY6BN (4’x6’)<br />
V2BY3BN (2’x3’)<br />
31
Virgin Slat Wall Display w/<br />
Product Pegs and Messaging<br />
Panel (Double‐Sided<br />
Eng/Span, below)<br />
Virgin Corrugate Floor Display<br />
w/ Brochure Holder and<br />
Messaging Panels (Double‐Sided<br />
Eng/Span; below)<br />
VIRGIN MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL<br />
UPDATED RATE GRID PANEL for<br />
Virgin Corrugate Floor Display<br />
*Effective 11/2/12*<br />
*Required Change by 12/7/12*<br />
Virgin <strong>Mobile</strong> Beyond Talk<br />
“Data Rocks” Brochure<br />
AUDIT REQUIRED<br />
*Effective 11/2/12*<br />
*Required by 12/7/12*<br />
Holiday Poster<br />
Priority #1<br />
*Effective 11/2/12*<br />
*Expires 1/4/13*<br />
Virgin Corrugate<br />
Poster Frame<br />
Shown w/ $35/Month<br />
Poster<br />
Priority #2<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
JD Power Award Poster<br />
Priority #3<br />
“We Know. You’re Speechless.”<br />
panel is still in effect<br />
English<br />
Towne SKU: VMSLATFIXT<br />
Towne SKU: VM2012FLOOR135<br />
Towne SKU:<br />
SE2NC4‐7265<br />
Towne SKU:<br />
VMB2POSTHOLIDAY2012<br />
TEMPORARILY PRIORITY #1<br />
DURING HOLIDAY SEASON<br />
Towne SKU:<br />
VM2012FRAME<br />
Poster: VM1POST35<br />
Towne SKU:<br />
VMPOSTJDPAQ312<br />
PLACE IN POSTER FRAMES<br />
(VM2012FRAME)<br />
WHEN AVAILABLE<br />
Spanish (where applicable)<br />
Towne SKU:<br />
VM1SLATDEVICES<br />
Towne SKU:<br />
VM2012FLOOR<br />
Towne SKU:<br />
VM1FLOORPNL2GRID4G<br />
(Changes include 4G call out on<br />
Unlimited portion of the grid; be<br />
sure to check SKU accuracy.)<br />
Bilingual<br />
Double‐sided<br />
English/Spanish<br />
Double‐Sided<br />
English/Spanish<br />
English Only<br />
32
UPDATED Virgin <strong>Mobile</strong> Rate<br />
Grid Tent Card<br />
*Effective 11/2/12*<br />
*Required Change by 12/7/12*<br />
Virgin Moblie<br />
Handset Insurance<br />
Brochures<br />
Receipt Jackets<br />
Virgin and Broadband2Go<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR RETAIL COLLATERAL<br />
2GO<br />
“4G on the Fly”<br />
Brochure<br />
Effective 11/2/12<br />
Required Change by<br />
12/7/12<br />
Brooadband On the Run Poster<br />
(Use NEW Virgin Corrugate<br />
Poster Frame)<br />
BB2GO Counter‐Top Display<br />
/ Brochure Holder<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Kyocera Rise<br />
On‐Counter Display<br />
English<br />
Towne SKU:<br />
VMTENTGRID4G<br />
Towne SKUs:<br />
VMINSBROCHGENENG<br />
or<br />
VMINSBROCHNYENG<br />
Towne SKU:<br />
OC0NB3‐8241<br />
Towne SKU:<br />
BB2GOBRCHQ412<br />
Towne SKU: BB2POST4G<br />
Towne SKU: BBCNTR4G<br />
Spanish (where applicable)<br />
Back<br />
(Double‐Sided English/Spanish)<br />
Towne SKUs:<br />
VMINSBROCHGENSP or<br />
VMINSBROCHNYSP*<br />
Item not new to the<br />
market, just new to<br />
the grid.<br />
Bilingual<br />
Towne SKU: BB2POST4G<br />
Towne SKU: BBCNTR4GSP<br />
Spanish displays are available;<br />
image not shown.<br />
English Only, limited distribution, provided<br />
by Kyocera.<br />
*Retailers in NY MARKETS are required to display a version of the VM Handset Insurance Brochure that is specific to their area. Terms and conditions vary and are denoted in the NY‐specific brochure (note SKU).<br />
33
VIRGIN MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
HANDSET SUPPORT COLLATERAL<br />
(phones older than 6 months are no longer shown, although they are still approved in stores where inventory remains)<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Samsung Galaxy<br />
S II 4G<br />
PCD Chaser<br />
Samsung Galaxy<br />
Reverb<br />
Kyocera Rise HTC EVO V HTC One V LG Optimus Elite<br />
Motorola<br />
Triumph<br />
LG Optimus V<br />
Samsung Intercept<br />
Phone and<br />
Brochure Holders<br />
Towne SKU:<br />
VMFTSGS2<br />
Towne SKU:<br />
VMFTCHASER<br />
Towne SKU:<br />
VMFTREVERB<br />
Towne SKU:<br />
VMFTRISE<br />
*In 4G Markets<br />
ONLY*<br />
Towne SKU:<br />
VMFTEVOV4G<br />
IMPORTANT NOTE:<br />
The previously<br />
produced HTC One<br />
V Fact Tags had a<br />
typo (1GB<br />
Processor instead<br />
of 1GHz Processor).<br />
Please trash all old<br />
fact tags. New ones<br />
are available on<br />
Towne. (SKU:<br />
VMFTONEV)<br />
Towne SKU:<br />
VMFTTRIUMPH<br />
Towne SKU:<br />
LGOPTVTAG<br />
Town SKU:<br />
VMFTINTERCEPT<br />
Towne SKU:<br />
VMBROCHHOLDER<br />
Towne SKU:<br />
VMCHASERDYBOX<br />
Towne SKU:<br />
VMSMGGREVERBDYB<br />
OX<br />
Towne SKU:<br />
VMKYORISEDYB<br />
OX<br />
Towne SKU:<br />
VMEVOVBLKDYBOX<br />
Towne SKU:<br />
VMONEVDYBOX<br />
Towne SKU:<br />
VMOPTELITEDYBO<br />
X<br />
Towne SKU:<br />
VMTRIUMPHDYBO<br />
X<br />
Towne SKU:<br />
OPTIMUSDYBOX<br />
Towne SKU:<br />
INTERCEPTDYBOX<br />
Towne SKU:<br />
VMPHNHLDR<br />
34
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
VIRGIN MOBILE<br />
INDIRECT MERCHANDISING CATALOGUE<br />
FREESTANDING MOTOROLA TRIUMPH HD/LCD DISPLAY<br />
Motorola Triumph Interactive HD LCD Kiosk<br />
ITEMS BELOW ARE ON A ROLLING REMOVAL SCHEDULE BEGINNING 5/25/12, AND MUST BE REMOVED BY OR BEFORE 1/1/13.<br />
IF DEALER NO LONGER HAS INVENTORY OF THE MOTOROLA TRIUMPH, THE DISPLAY SHOULD BE REMOVED.<br />
35
SR Legacy Wall Display – English<br />
Both graphics are shown below, but only doors with ample room and an installed<br />
side fixture will receive the<br />
“WE KNOW. YOU’RE SPEECHLESS” Graphics.<br />
VIRGIN MOBILE/BB2GO<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR SELECT RETAIL COLLATERAL (SR LEGACY)<br />
UPDATED RATE GRID PANEL for SR Legacy Display<br />
*Effective 11/2/12*<br />
*Required Change by 12/7/12*<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
SR Center Island Display<br />
Broadband2Go 4G<br />
Changes are subtle, please pay close attention to the<br />
“Available 3G & 4G Speeds” call‐out in the Unlimited box.<br />
Graphics not available for order on Towne.<br />
Please complete a Missing Graphics Order Form and submit to your Manager.<br />
Managers submit to SOMs for fulfillment.<br />
GRAPHICS AVAILABLE IN ENGLISH AND SPANISH<br />
Graphics are available in both English and Spanish. They will deliver<br />
direct to SR Legacy doors.<br />
Graphics not available for order on Towne.<br />
Please complete a Missing Graphics Order Form and<br />
submit to your Manager. Managers submit to SOMs for<br />
fulfillment.<br />
GRAPHICS AVAILABLE IN ENGLISH AND SPANISH<br />
36
SR Doheny Fixtures / Graphic Cataloge<br />
NATIONWIDE 4G ROLL‐OUT BEGINS 9/6/12 AND IS ON‐GOING<br />
VIRGIN MOBILE/BB2GO<br />
INDIRECT MERCHANDISING CATALOGUE<br />
INTERIOR SELECT RETAIL COLLATERAL (SR DOHENY)<br />
Priority #1 SR Doheny Graphics<br />
LIVE FAST ON 4G<br />
***Will ONLY be Priority #1 in 4G MARKETS***<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Blade image above<br />
(Left: $35/Month) is not<br />
actual; rendering is for<br />
visual placement reference<br />
only. See images to RIGHT<br />
for accuracy.<br />
DOHENY KIT PRIORITY #1 – IN 4G MARKETS ONLY<br />
Header Poster 1 – Live Fast On 4G… / Towne SKU: VMDOHO1POST14G<br />
Header Poster 2 – HTC EVO V / Towne SKU: VMDOHO1POST24G<br />
Blade 1 – We Know. You’re Speechless. / Towne SKU: VMDOHO1BLD135<br />
Blade 2 – HTC EVO V / Towne SKU: VMDOHO1BLD2EVO<br />
ALL GRAPHICS ARE DOUBLE‐SIDED ENGLISH/SPANISH<br />
*Rendering to left is for placement reference only; art above is ACCURATE*<br />
37
SR Doheny Fixtures / Graphic Catalogue<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Priority #2 SR Doheny Graphics<br />
$35/Month<br />
***Will be Priority #1 in NON‐4G MARKETS***<br />
NOET: UPDATE TO BEYOND TALK RATE GRID BLADE BELOW<br />
GET AMPED. Samsung<br />
Reverb Blade replaces<br />
DATA ROCKS Blade<br />
DOHENY KIT PRIORITY #1 ‐ $35/MONTH<br />
Changes to the rate grid blade (NEW: VMDOHO2BLD2GRID4G) are subtle, please pay close attention to the<br />
“Available 3G & 4G Speeds” call‐out in the Unlimited/Sin Límite box and verify SKU accuracy.<br />
Header Poster 1 ‐ $35/MONTH / Towne SKU: VMDOHO2POST135<br />
Header Poster 2 – LG Optimus Elite / Towne SKU: VMDOHO2POST235<br />
Blade 1 – Samsung Galaxy Reverb / Towne SKU: VMDOHO2BLD1REVERB<br />
Blade 2 – NEW Rate Grid / Towne SKU: VMDOHO2BLD2GRID4G<br />
ALL GRAPHICS ARE DOUBLE‐SIDED ENGLISH/SPANISH<br />
38
SR Doheny Fixtures / Graphic Catalogue<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Priority #3 SR Doheny Graphics<br />
Broadband2Go<br />
***Will be Priority #2 in NON‐4G MARKETS***<br />
NOTE: UPDATE TO BB2GO RATE GRID BLADE BELOW<br />
DOHENY KIT PRIORITY #2 – BB2GO<br />
Changes to the rate grid blade are subtle, please pay close attention to the addition of the $5/Day Plan and<br />
verify SKU accuracy.<br />
Header Poster 1 – Ultimate 4G Hookup / Towne SKU: BBDOHO3POST14G<br />
Header Poster 2 – BB2GO Device Image / Towne SKU: BBDOHO3POST2BBDEV<br />
Blade 1 – NEW BB Rate Grid / Towne SKU: BBDOHO3BLD15DAYGRID<br />
Blade 2 – BB On The Run / Towne SKU: BBDOHO3BLD2BBDEV<br />
ALL GRAPHICS ARE DOUBLE‐SIDED ENGLISH/SPANISH<br />
39
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
SR Doheny Fixtures / Graphic Catalogue<br />
Priority #4 SR Doheny Graphics<br />
payLo<br />
***Will be Priority #3 in NON‐4G MARKETS***<br />
Samsung Montage<br />
Blade replaces Samsung<br />
M575 Blade<br />
DOHENY KIT PRIORITY #3 – payLo<br />
Header Poster 1 ‐ Say more… / Towne SKU: PLDOHO4POST140<br />
Header Poster 2 – LG Optimus Elite / Towne SKU: PLDOHO4POST240<br />
Blade 1 – Money Talks / Towne SKU: PLDOHO4BLD1GRID<br />
Blade 2 – Samsung Montage / Towne SKU: PLDOHO4BLD2MONTAGE<br />
ALL GRAPHICS ARE DOUBLE‐SIDED ENGLISH/SPANISH<br />
40
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Approved Lifestyle Panel Options<br />
Gen 1 (Old Virgin Branding)<br />
EXPIRE 12/31/12<br />
Approved Lifestyle Panel Options<br />
Gen 2 (New Virgin Branding)<br />
41
Virgin <strong>Mobile</strong> Exclusive Kiosk<br />
LIMITED DISTRIBUTION BY APPROVAL ONLY.<br />
APPLIES ONLY TO KIOSKS IN THE CHICAGO TRIAL.<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Only approved Virgin “$35/Month” and “Live Fast on 4G” posters should be displayed in the kiosk panels.<br />
42
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
ER Slat Wall Conversion Frame<br />
In approved ER’s only, frames hold SR Legacy Wall Graphics, top and bottom.<br />
43
iPhone for Virgin <strong>Mobile</strong><br />
Applies only to doors approved to sell iPhone.<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
iPhone Specific Doheny Fixture<br />
Houses 2 Live Demo Handsets, Security Required<br />
Custom iPhone Doheny Poster<br />
2 Supporting Blades<br />
NOTE: UPDATE TO BB2GO RATE GRID BLADE BELOW<br />
iPhone Brochure<br />
Hanging Window Poster<br />
Exterior Signage Required for All Doors Approved to<br />
Sell iPhone.<br />
Options Shown Below.<br />
Changes to the rate grid blade are subtle,<br />
please verify SKU accuracy<br />
(iPDOHOGRIDQ412).<br />
No Towne SKUs available.<br />
Distribution is limited to doors that are approved by Sales and Apple to<br />
carry the iPhone.<br />
44
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
payLo by Virgin <strong>Mobile</strong><br />
Items Highlighted in YELLOW are NEW to Market<br />
45
payLo Authorized Dealer Sticker<br />
NEW payLo Brochure<br />
NEW payLo Corrugate Poster Frame<br />
Shown w/ $40/Month Poster<br />
(Poster is Double‐Sided<br />
English/Spanish)<br />
payLo Dummy Top‐Up<br />
Cards<br />
$40 and Multi‐<br />
Denomination Cards<br />
payLo Counter‐Top Display<br />
/ Brochure Holder<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
payLo Samsung Montage<br />
Glass Cling<br />
Not available on Towne, produced and<br />
distributed by Samsung.<br />
Towne SKU: PLAUTHDLR<br />
Towne SKU: PLBRCHQ212<br />
Frame Towne SKU: PL2012FRAME<br />
Poster Towne SKU: PL3POST40<br />
Towne SKU: PLCNTRGRID<br />
Towne SKU:<br />
PLMONTAGECLING<br />
bilingual<br />
Towne SKUs:<br />
PLDUMTOP40<br />
PLDUMTOPMULTI<br />
Towne SKU: PLCNTRGRIDSP<br />
Spanish displays are available; image not shown.<br />
English Only<br />
Towne SKU: PLBRCHQ212<br />
Poster Towne SKU: PL3POST40<br />
46
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
NEW End‐Of‐Life items highlighted in YELLOW<br />
END OF LIFE COLLATERAL: BOOST MOBILE<br />
AS OF 11/02/12<br />
Ensure Removal by 9/27/12<br />
$45 Talk Text Collateral<br />
o Window Screamer<br />
o Window Poster<br />
o SR Showcase Takeover Kit<br />
Eco‐Friendly SR Doheny Blade<br />
4G Unlimited As Low As $40 Window Screamer<br />
Ensure Removal by 11/16/12<br />
Int’l Connect Collateral<br />
o Door Strike<br />
o Tent Card<br />
Buck‐Slip – BlackBerry Messenger & $45 T&T<br />
Promotional Tent Card ‐ $45 Talk Text<br />
International Recharge Tear Pad<br />
Travis Pastrana Window Cling<br />
Ensure Removal by 12/07/12<br />
SGSII – Black Device Collateral<br />
o Window Screamer<br />
o In‐Store Poster<br />
o SR Doheny Blade<br />
Door Strike – BlackBerry Messenger<br />
Tent Card – HTC EVO Design<br />
Lanyard Card – Referral Program (Do Not Discard<br />
Lanyard, Only The Card)<br />
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Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Window Screamer<br />
SGSII – Black Color Device<br />
In‐Store Poster<br />
SGSII – Black Color Device<br />
Doheny Priority 2 Blade Graphics<br />
SGSII – Black Color Device<br />
Door Strike<br />
Blackberry Messenger<br />
Tent Card<br />
HTC EVO Design<br />
Lanyard Card<br />
Referral Program<br />
REMOVAL BEGINS: 11/02/12<br />
REQUIRED BY: 12/07/12<br />
REMOVAL BEGINS: 11/02/2012<br />
REQUIRED BY: 12/07/12<br />
REMOVAL BEGINS 11/02/12<br />
REQUIRED BY: 12/07/12<br />
REMOVAL BEGINS: 11/02/2012<br />
REQUIRED BY: 12/07/12<br />
REMOVAL BEGINS:<br />
11/02/12<br />
REQUIRED BY:<br />
12/07/12<br />
REMOVAL BEGINS:<br />
11/02/12<br />
REQUIRED BY: 12/07/12<br />
English<br />
Towne SKU:<br />
BM1SCREAMSGS2<br />
(Note Corrected SKU)<br />
Towne SKU:<br />
BM1POSTSGS2<br />
Towne SKU: BM4BLADESGS2<br />
Towne SKU:<br />
BM1STRIKEBBM<br />
Towne SKU:<br />
BMTENTDESIGN<br />
Towne SKU:<br />
BMLANCARDREFERRAL<br />
Spanish<br />
Towne SKU:<br />
BM1SCREAMSGS2SP<br />
(Note Corrected SKU)<br />
Towen SKU:<br />
BM1POSTSGS2SP<br />
Towne SKU: BM4BLADESGS2SP<br />
Towne SKU:<br />
BM1STRIKEBBM<br />
Towne SKU:<br />
BMTENTDESIGNSP<br />
Towne SKU:<br />
BMLANCARDREFERRAL<br />
48
Door Strike<br />
Int’l Connect<br />
REMOVAL BEGINS 10/02/2012 –<br />
COMPLETED BY 11/16/2012<br />
Buck‐Slip<br />
BlackBerry Messenger &<br />
$45 T&T<br />
REMOVAL BEGINS 10/02/2012<br />
– COMPLETED BY 11/16/2012<br />
Door/Window Cling<br />
Travis Pastrana<br />
REMOVAL BEGINS 10/02/2012 –<br />
COMPLETED BY 11/16/2012<br />
Tent Card<br />
Int’l Connect<br />
REMOVAL BEGINS 10/02/2012<br />
– COMPLETED BY 11/16/2012<br />
Promotional Tent Card<br />
$45 Talk Text<br />
REMOVAL BEGINS 10/02/2012<br />
– COMPLETED BY 11/16/2012<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Tear Pad<br />
International Re‐Charge<br />
REMOVAL BEGINS<br />
10/02/2012 – COMPLETED<br />
BY 11/16/2012<br />
English<br />
Towne SKU: BM1STRIKEIC5<br />
Front<br />
Back<br />
SKU #: BMBLSIPPRMO<br />
Towne SKU:<br />
BMCLINGPASTRANA<br />
Towne SKU:<br />
BM1TENTIC5<br />
Towne SKU:<br />
BMTENT45<br />
Towne SKU:<br />
BMTPADICCHRG<br />
Spanish<br />
Towne SKU: BM1STRIKEIC5SP<br />
Front<br />
Back<br />
SKU #: BMBLSIPPRMOSP<br />
N/A<br />
Towne SKU:<br />
BM1TENTIC5<br />
Towne SKU:<br />
BMTENT45<br />
Towe SKU:<br />
BMTPADICCHRG<br />
49
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Showcase Takeover Kit<br />
Large Graphic Cube<br />
“Shrinking Payments”<br />
REMOVAL BEGINS 9/6/2012 –<br />
COMPLETED BY 9/27/2012<br />
SR Doheny Blade<br />
“Eco‐friendly”<br />
REMOVAL BEGINS 9/6/2012 –<br />
COMPLETED BY 9/27/2012<br />
Priority 1 Window Screamer ‐ 4G Markets<br />
4G Unlimited as low as $40<br />
REMOVAL BEGINS 9/6/2012 –<br />
COMPLETED BY 9/27/2012<br />
Priority 2<br />
Window Screamer – All Markets<br />
$45 Talk & text<br />
REMOVAL BEGINS 9/6/2012 –<br />
COMPLETED BY 9/27/2012<br />
Priority 2<br />
Window Poster – All Markets<br />
$45 Talk & text<br />
REMOVAL BEGINS 9/6/2012 –<br />
COMPLETED BY 9/27/2012<br />
Towne SKU: BM4BLADEREPLENISH<br />
Street Side<br />
Towne SKU:<br />
BM1SCREAM4G<br />
In‐Store Side<br />
Towne SKU:<br />
BMSCREAM45<br />
Towne SKU:<br />
BMSCREAMSM45<br />
*Ships w/suction cup mounts<br />
Towne SKU: BM4BLADEREPLENISH<br />
Street Side<br />
In‐Store Side<br />
Towne SKU:<br />
BMSCREAM45SP<br />
Towne SKU:<br />
BMSCREAMSM45SP<br />
Towne SKU:<br />
BM1SCREAM4GSP<br />
*Spanish version calls out $5<br />
international connect offer to maximize<br />
messaging potential<br />
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END OF LIFE COLLATERAL<br />
VIRGIN MOBILE / BB2GO / payLo<br />
AS OF 11/2/12<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
November Removals – Required by 12/7/12 – HIGHLIGHTED IN GRIDS BELOW<br />
o “We’re Kind of a Big Deal” Beyond Talk Brochure<br />
o “ The Ultimate Hookup” BB2GO Brochure<br />
o “Data Rocks” Rate Grid Tent Card<br />
o RATE GRID PANEL ONLY of Virgin Corrugate Floor Display<br />
o RATE GRID PANEL ONLY of Virgin SR Legacy Wall Display<br />
o RATE GRID BLADE of Virgin Doheny Kit #2 ($35/Month)<br />
o RATE GRID BLADE of BB2GO Doheny Kit #3<br />
o RATE GRID BLADE of iPhone Doheny Kit (Apple‐approved doors only)<br />
o Handset Insurance Brochure<br />
Previous Months’ Removals:<br />
o Virgin “Data Rocks” Doheny Blade – part of the $35/Month Doheny Kit<br />
o payLo Samsung M575 Doheny Blade – part of the payLo Doheny Kit<br />
o Please continue to ensure that all OLD items that expired in the May 2012 rebrand (VM, BB2GO, payLo) are<br />
removed from stores; images no longer shown in EOL portion of grid.<br />
51
Virgin <strong>Mobile</strong> Beyond Talk<br />
Brochure<br />
“We’re Kind Of A Big Deal”<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
BB2GO Brochure<br />
“The Ultimate Hookup”<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
“Data Rocks” Rate Grid Tent<br />
Card<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
RATE GRID PANEL of Virgin<br />
Corrugate Floor Display<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
RATE GRID PANEL of<br />
SR Legacy Wall Display<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
Last Updated: 10/31/12<br />
Document Owner: Sherri Jones<br />
Handset Insurance Brochure<br />
(Horizontal)<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
Towne SKU:<br />
JU2NC1‐3231<br />
Towne SKU: BB2GOBRCHQ212<br />
Towne SKU:<br />
VMTENTGRID12<br />
Towne SKU: VM2012FLOOR2GRID<br />
Towne SKU: n/a<br />
RATE GRID BLADE of<br />
Virgin SR Doheny Kit #2<br />
($35/Month)<br />
RATE GRID BLADE of<br />
BB2GO SR Doheny Kit #3<br />
RATE GRID BLADE ONLY of<br />
iPhone Doheny Kit<br />
DATA ROCKS BLADE of Virgin SR<br />
Doheny Kit #2 ($35/Month)<br />
SAMSUNG M575 BLADE of payLo<br />
Doheny Kit #4<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
EOL 11/2/12<br />
REQUIRED BY 12/7/12<br />
EOL 9/6/12<br />
REQUIRED BY 10/6/12<br />
EOL 9/6/12<br />
REQUIRED BY 10/6/12<br />
Towne SKU:<br />
VMDOHO2BLD2GRID<br />
Towne SKU:<br />
BBDOHO3BLD1BBGRID<br />
Towne SKU:<br />
iPDOHOGRIDQ412<br />
Towne SKU:<br />
VMDOHO2BLD1DATA<br />
Towne SKU:<br />
PLDOHO4BLD2M575<br />
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