Boost Mobile - Hyperlink

Indirect Merchandising Guidelines 

June 2013 –Effective 6/7/13 thru 7/5/13

Contents 

Audit Required Collateral 

Boost Mobile Pgs. 3‐5 

Virgin Mobile Pgs.6‐7 

Incremental Collateral 

Boost Mobile 

o Exterior Pgs. 9‐11 

o Interior Pgs. 12‐18, 24 

o Select Retail (SR) Legacy Pgs. 19‐20 

o Select Retail (SR) Doheny Pgs. 21‐23 

o Exclusive Retail (ER) Pgs. 25‐31 

Dual Branded Boost/Virgin Samsung Galaxy Display Pg. 32 

Dual Branded SPG Mobile Solutions Kiosk Pg. 33 

Virgin Mobile 

o Exterior Pgs. 35 

o Interior Pgs. 36‐38 

o Select Retail (SR) Legacy Pg. 39 

o Select Retail (SR) Doheny Pg. 40‐44 

o Virgin Mobile in ER Doors (Fixture Conversion) Pg. 44 

o Virgin Mobile iPhone Pg. 45 

PayLo 

o Exterior/Interior Pg.46‐47 

End‐of‐Life Collateral 

Boost Mobile Pgs. 48‐51 

Virgin Mobile/payLo Pgs. 52‐54 

Last Updated: 06/06/13 

Document Owners: Sherri Jones, Lin Hsieh 

2



Mandatory Indirect Merchandising Requirements 

Boost Mobile Audit 2013 

Items Highlighted are NEW to Market 

**Towne SKU Codes are provided in Master Catalogue. 

3



BOOST MOBILE – AUTHORIZED RETAILER (AR) 

Exterior Exterior Interior Interior POS 

Authorized Dealer Sticker/Decal 

Store Hours Signage 

3 rd Generation Shrinking Payments On‐ 

Counter Corrugate Brochure Holder 

REQUIRED BY 07/19/13 

Shrinking Payments Rate Grid Tent Card 


Q2 2013 Boost Mobile 

Brochure 


Should be placed on front door/window 

to communicate the availability of Boost 

Mobile products and services within. 

Should be placed on front door/window to 

communicate the store’s business hours. 

Acting as a one‐stop information resource, 

one or both of the corrugate on‐counter or 

floor displays are required at the point of sale. 

Tent card should be displayed on counter. 

Brochure should be displayed in 

the required on‐counter or 

floor display. 

English 

Front Back 

*Branded Option shown but not required. 

Generic store hours signage is acceptable. 

Towne SKU: 

BMCORBRHOLDQ213 

Towne SKU: 

BMTENTSHRKPMTQ213 

Towne SKU: 

BMBRCHQ213 

Spanish 

N/A 

Towne SKU: 

BMCORBRHOLDQ213SP 

Towne SKU: 


Towne SKU: 

BMBRCHQ213 

4



BOOST MOBILE – SELECT & EXCLUSIVE RETAILERS (SR, ER) 

Exterior Exterior Interior POS 

Channel Lettering and/or 

Authorized Dealer Sticker/Decal 

Store Hours Signage 

Shrinking Payments Rate Grid Tent Card 


Q2 2013 Boost Mobile Brochure 


*While some stores are still in the permitting and production process of 

getting permanent signage installed, the door decal will satisfy the exterior 

requirement. 

Should be placed on front door/window to communicate 

the store’s business hours. 

Tent card should be displayed on counter. 

Brochure should be displayed in 

the required on‐counter or floor 

display. 

English 

Front Back 

*Branded Option shown but not required. Generic store 

hours signage is acceptable. 

Towne SKU: 


Towne SKU: 

BMBRCHQ213 

Spanish 

N/A 

Towne SKU: 


Towne SKU: 

BMBRCHQ213 

5



Mandatory Indirect Merchandising Requirements 

Virgin Mobile Audit 2013 


**Towne SKU Codes are provided in Master Catalogue. 

6



VIRGIN MOBILE AUDIT‐REQUIRED MATERIALS 

STANDARD AUTHORIZED, SELECT & EXCLUSIVE RETAILERS (AR, SR, ER) 

EXTERIOR 

Bilingual Authorized Dealer Sticker/Decal 

DELIVERS TO DOORS 5/25/12 


Towne SKU: VMAUTHDLR 

INTERIOR 

Bilingual Virgin Brochure 

“Data Rocks, GEN 2 for 2013” 

DELIVERS TO DOORS 3/7/13 


Towne SKU: 

Towne SKU: SKU: VMBRCHQ113 

All Items Shown are Bilingual 

*Virgin Mobile is not required in all existing Boost doors; an Authorized Dealer Sticker will denote the presence of additional collateral inside. 

7



Boost Mobile 

Incremental Collateral Catalogue 


8

BOOST MOBILE 

INDIRECT MERCHANDISING CATALOGUE 

EXTERIOR RETAIL COLLATERAL 



Priority 1 – Clear Vinyl Window Screamer 

“Shrinking Payment” 

Effective: 06/07/13 

Priority 2 – Window Screamer 

“Dual‐Branded Samsung Galaxy SIII” 


Authorized Dealer 

Sticker 

Mobile Wallet 

Authorized Dealer 

Sticker 


English 

Towne SKU: 

BM1SCREAMSHRKPMT 

Towne SKU: 

BVMSCREAMSGS3 

Towne SKU: 

B00001 

Beginning June 2013, 

collateral will be 

shipped to licensed 

doors only. Not 

orderable via Towne. 

*Utilize window install kits when applying large screamers (available on 

Towne, SKU BMWINSTALLCLING) 

Spanish 

Towne SKU: 

BM1SCREAMSHRKPMTSP 

Available in English Only 

Towne SKU: 

BS0001 

*Before placing the 

mobile wallet 

collateral in store, 

dealers must be 

licensed (by Ria 

Financial Services) to 

sell Mobile Wallet 

services* 

9

BOOST MOBILE 


EXTERIOR RETAIL COLLATERAL CONT’D 



In‐Store T‐Shirt 

4G4U 

*Available only for 

purchase from 

SPGgoods.com 

Outdoor Banner 

4G4U 

*Available only for purchase 

from SPGgoods.com 

Brand Banner 

*Also available for 

purchase from 

SPGgoods.com 

Mesh Dual Brand 

Cling 

*No longer available 

for order on Towne 

Mesh Brand Cling & Brand 

Light box 


purchase from 

SPGgoods.com 

Dual‐Branded 10X10 Tent & 6 Ft. 

Tablecloth 

Also available for purchase on 

SPGgoods.com 

Flex blade 


purchase from 

SPGgoods.com 

Pole Sign 

Re‐Boost 


purchase from 

SPGgoods.com 

English 

2’x6’ Towne SKU: 

BN0002 

OR 

Light Box 

10X10 Tent 

3’x10’ Towne SKU: 

BN0003 

Brand Cling 

6 ft. Tablecloth 

Placement 

N/A N/A N/A N/A N/A N/A N/A N/A 

10



BOOST MOBILE 


EXTERIOR RETAIL COLLATERAL CONT’D 

A‐Frame Insert 

Re‐Boost 

*Available only for purchase from 

SPGgoods.com 

*Local Marketing can also utilize A‐ 

Frame boards for market specific, 

short term promotions/programs. 

A‐Frame Insert 

Available here 

*Available only for purchase from 

SPGgoods.com 

*Local Marketing can also utilize A‐ 

Frame boards for market specific, short 

term promotions/programs. 

Metro Port‐In Banner 

Metro Port‐In (Local Mktg.) 

*Emailed out to select Metro markets* 


Int’l Connect $15 Banner 

Int’l Connect for $15 (Local Mktg.) 

*Available on Ad‐Builder 


U.S. Cellular Switcher Banner 

Us Cellular Switcher (Local Mktg.) 


English 

English 

English 

English & Spanish 

Spanish 

Spanish 

* Re‐Boost graphic can only be 

displayed in exterior A‐frame 

* Re‐Boost graphic can only be 

displayed in exterior A‐frame 

Placement 

N/A 

N/A 

11

Priority 1 In‐Store Poster 

“Shrinking Payments” 


Priority 2 In‐Store 

Poster 

“Value Add/Referral 

Program” 


(English Doors) 


“Mobile Wallet Value Poster” 


*Before placing the mobile 

wallet collateral in store, 

dealers must be licensed (by 

Ria Financial Services) to sell 

Mobile Wallet services* 

BOOST MOBILE 


INTERIOR RETAIL COLLATERAL 

Priority 3 In‐Store 

Poster 

“International 

Services” 


(Hispanic Doors) 


Local Marketing 

Programs or “Network 

Enhancements” 


*Designated for Local 

Marketing Initiatives* 

Local Marketing 

Poster 

US Cellular 

Switchers 

Valid 5/8/13 – TBD 

Q2 2013 Boost 

Mobile Brochure 




Shrinking Payments 

Rate Grid Tent Card 


Q2 2013 In‐ 

Store Product 

Reel 

Effective: 

06/07/13 

English 

OR 

Towne SKU: 

BM2POSTSHRKPMT 

Towne SKU: 

BM4POSTERVALUE 


collateral will be shipped to 

licensed doors only. Not 


Towne SKU: 

BM3POSTINTLVS 

Towne SKU: 

BM2POSTNETWORK 

Towne SKU: 

BMBRCHQ213 

Towne SKU: 


Spanish 

N/A 

N/A 

Towne SKU: 

BM2POSTSHRKPMT 


collateral will be shipped to 

licensed doors only. Not 


Towne SKU: 

BM3POSTINTLVS 

Towne SKU: 

BM2POSTNETWORK 

Towne SKU: 

BMBRCHQ213 

Towne SKU: 


12

Tent Card 

“International Connect” 


Tent Card 

“JD Power Award” 


Tear Pad/Sheet 

“Pass It On” 


BOOST MOBILE 


INTERIOR RETAIL COLLATERAL, CON’T 

Flyer 

“Pass It On” 

Effective: 

11/14/12 

On‐Counter Corrugate 

Display 

Shrinking Payments 


Boost Receipt Jacket 

Acrylic Phone & 

Brochure Holder 



Brochure 

Handset Insurance 

REQUIRED CHANGE OUT 

BY: 06/14/13 

Wobbler 

Handset 

Insurance 

English 

Towne SKU: 

BHOLDER 

TOWNE SKU: 

BMTENTICQ213 

TOWNE SKU: 

BMTENTJDPQ213 

Towne SKU: 

BMTEARPIO 

Link to PDF is 

available in the 

Nov. 2 nd Launch 

Communication 

Towne SKU: 

BMCORBRHOLDQ213 

Towne SKU: 

OC9NB2‐8101 

Towne SKU: 

HOLDER1 

Towne SKU: 

BMINSBRCHQ22013 

Towne SKU: 

HNDSTINSWBLR 

Avaiable in 

Spanish 

Image not shown 

Spanish 

TOWNE SKU: 

BMTENTICQ213 

N/A – English Only 

N/A – English 

Only 

Link to PDF is 

available in the 

Nov. 2 nd Launch 

Communication 

Towne SKU: 

BMCORBRHOLDQ213SP 

Current inventory 

no longer available 

on Towne. Inmarket 

material is 

grandfathered in. 

N/A 

Towne SKU: 

BMINSBRCHQ22013 

Towne Sku: 

SHNDSTINSWBLR 

13

Tear Pad – MUST BE KEPT AT 

POS 

Referral Program 

Launched 5/30/12 

Medallion w/Lanyard 

Free Phone Promo 


Required Change By: 12/07/12 

BOOST MOBILE 



Counter Mat 

Referral Program 

Mobile Wallet Brochure Holder 





Mobile Wallet Q2 2013 Brochure 

*Brochures are double sided & bi‐lingual 



English 

Towne SKU: 

BMTPADREFERRAL0612 

Towne SKU: 

BMMEDALFREEPHN 

Towne SKU: 

BMMATREFERRAL 

Beginning June 2013, collateral will be 

shipped to licensed doors only. Not orderable 

via Towne. 

Beginning June 2013, collateral will be 

shipped to licensed doors only. Not orderable 

via Towne. 

Spanish 

N/A – English Only 

*Before placing the mobile wallet 

collateral in store, dealers must be 

licensed (by Ria Financial Services) to sell 


*Before placing the mobile wallet 

collateral in store, dealers must be 

licensed (by Ria Financial Services) to sell 


Towne SKU: 

BMTPADREFERRAL0612 

Towne SKU: 

BMMATREFERRALSP 

14

BOOST MOBILE 





Fixture Snapshot 

Showcase Takeover Kit 

(Select AR Doors Only) 


Large Graphic Cube 



Large Graphic Cube 

“Android MU” 


Small Graphic Cube 

“Rate Grid” 



“Kyocera Hydro” 



“Samsung Galaxy SIII” 


Shelf Paper & 

Brochure Holder 


Launched: 8/2/12 


English 

*Not available for order at Towne. 

*Graphics can be requested by emailing 

merchandising@boostmobile.com 

Spanish 

*Only select doors that requested second 

showcase kit will receive new graphic cubes 

beginning on 5/7. 

*Display is Direct shipped to select AR doors. 

Each door must have 15 or more Boost Mobile 

activations, through the sales portal, per month. 

Brochure Holder N/A 

*Door list can be found through merchandising 

communications or by reaching out to sales 

operations. 

15

BOOST MOBILE 





Showcase Frontline Kit 

(Spanish AR Showcase Doors Only) 

Chivas 


Showcase Frontline Kit 

(AR Doors Only) 

Chivas 


English 

*Spanish Only 

*Spanish Only 



Spanish 

*Not available for order at Towne. 

**Shipped only to Spanish doors utilizing an AR Showcase kit 

Towne SKU: BMBASESMCHIVAS 

16

BOOST MOBILE 





In‐Counter/On‐Counter Display 

(AR Doors Only) 

“NBA Game Time App” 


Floor Standee Display 

(SR/ER Doors Only) 

“NBA Game Time App” 


English 

Towne SKU: 

BMICCORNBA 

*Corrugate pieces are available for order on Towne in limited quantities.* 

Towne SKU: 

BMFLCORNBA 

*Corrugate pieces are available for order on Towne in limited quantities.* 

Spanish 



17

BOOST MOBILE 





Notes 

Boost Mobile Dummy Boxes & Fact Tags 

*Phones older than 6 months may no longer be shown, although they are still approved in stores where inventory remains.* 

Warp Sequent 

Samsung Galaxy SII 

Samsung SGSII Fact Tag 

Kyocera Milano 

Kyocera Milano Fact Tag 

Image Not Shown 

Towne SKU: BMFTSEQUENT 

Towne SKU: BMZTEWARPSDYBOX 

Towne SKU – White Color: 

BMSMGGSIIWDYBOX 

Towne SKU: BMFTSGS2 

Towne SKU: BMKYOMILANODYBOX 

Towne SKU: BMFTMILANO 

Kyocera Hydro 

HTC One SV 

HTC One SV Fact Tag 

Kyocera Coast 

Kyocera Coast Fact Tag 

Handset Support 

Image Not Shown 

Towne SKU: BMFTHYDRO 

Towne SKU: BMHYDRODYBOX 

Towne SKU: BMHTCONESVDYBOX 

Towne SKU: BMFTONESV 

Towne SKU: BMKYOCOASTDYBOX 

Towne SKU: BMFTCOAST 

LG Venice 

LG Venice Fact Tag 

ZTE Boost Force 

ZTE Boost Force Fact Tag 

Samsung Galaxy SIII 

Samsung Galaxy SIII Fact Tag 

Towne SKU: BMLGVENICEDYBOX 

Towne SKU: BMFTVENICE 

Towne SKU: BMZTEFORCEDYBOX 

Towne SKU: BMFTFORCE 

Towne SKU: BMSSGALAXYS3DYBX 

Towne SKU: BMFTSGS3 

18

BOOST MOBILE 


SELECT RETAILER (SR) LEGACY COLLATERAL 




SR Legacy Wall Fixture & Center Island Jr. 

>>>> 

SR Legacy Wall Fixture Graphics 

Rate Grid 

Be Heard 


SR Legacy Center Island Jr. Floor Display 

Graphics 

“Int’l Connect Refresh” 



SR Rincon Floor Display 

>>>> 

SR Rincon Graphics 

Rate Grid 


Legacy Wall Fixture 

English 

English 

Center Island Jr. 

Spanish 

Graphics not available for order on Towne. 

Please complete a Missing Graphics Order Form and 

submit to your Manager. Managers submit to SOMs 

for fulfillment. 

*Graphics also available in Spanish; 

Images not shown. 

*Graphics also available in Spanish; 

Images not shown. 

19


SR Legacy Side Panel 

BOOST MOBILE 


SELECT RETAILER (SR) LEGACY COLLATERAL 

Side Panel Fixture Graphics 



Alternate Wall Frame Graphic 

Spanish 

English 

N/A 


Please complete a Missing Graphics Order Form and submit to your Manager. Managers submit to 

SOMs for fulfillment. 

20

Fixture Snapshot – Priority #1 

SR Doheny Priority 1 Posters & Blades 

*Utilized for all packages 

BOOST MOBILE 


SELECT RETAILER (SR) DOHENY COLLATERAL 

Doheny Priority 1 Posters 

*Two posters are utilized to create one 

image 

*Posters are double sided & bi‐lingual 



Doheny Blade Priority 1 & 2 Graphics 

*Blades are double sided & bi‐lingual 

“Shrinking Payments Rate Grid” & “Int’l 

Connect Refresh” 


Shrinking Payments Q2’ 13 Rate Grid 

Additional Lifestyle 

Panel Options 



Additional Lifestyle 

Panel Options 

English 

Poster 1A Poster 1B 

Towne SKU: BM1BLADERTEGRDQ213 

Int’l Connect Refresh 

Towne SKUs: 

BM1SRPOSTLSHRKPMT (Poster 1A) 

BM1SRPOSTRSHRKPMT (Poster 1B) 

Towne SKU: BM2BLADEICQ213 

Shrinking Payments Q2’ 13 Rate Grid 

Spanish 


Towne SKU: BM1BLADERTEGRDQ213 

Int’l Connect Refresh 

*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED 

IN ANY OTHER DISPLAY OR ON WALLS/FRAMES. *** 

Towne SKUs: 

BM1SRPOSTLSHRKPMT (Poster 1A) 

BM1SRPOSTRSHRKPMT (Poster 1B) 

Towne SKU: BM2BLADEICQ213 

21



*Utilized for all packages 

BOOST MOBILE 


SELECT RETAILER (SR) “DOHENY” COLLATERAL CONT’D 


*Two posters utilized to create one image 


“Monthly Unlimited Android” 






SGS3 Blade Effective: 06/07/13 

Kyocera Hydro Blade Launched 8/2/12 


English 


Towne SKU: BM3BLADESGS3 

Kyocera Hydro 

Towne SKUs: 

BM2SRPOSTLMUANRD (Poster 2A) 

BM2SRPOSTRMUANRD (Poster 2B) 

Towne SKU: BM4BLADEHYDRO 


Spanish 

Towne SKU: BM3BLADESGS3 

Kyocera Hydro 


*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN 

ANY OTHER DISPLAY OR ON WALLS/FRAMES. *** 

Towne SKUs: 

BM2SRPOSTLMUANRD (Poster 2A) 

BM2SRPOSTRMUANRD (Poster 2B) 

Towne SKU: BM4BLADEHYDRO 

22



*Utilized ONLY for 75% Boost/25% Virgin package 

BOOST MOBILE 


SELECT RETAILER (SR) “DOHENY” COLLATERAL CONT’D 


*Two posters are utilized to create one image 


“Int’l Connect Refresh” 






English 

Towne SKU: BM4BLADEHNDSTINS 

Poster 3A 

Towne SKU 

BM3SRPOSTLICQ213 

Poster 3B 

Towne SKU 

BM3SRPOSTRICQ213 

Towne SKU: BM3BLADEANDROID 

Spanish 

Towne SKU: BM4BLADEHNDSTINS 

*** GRAPHICS FOR THE DOHENY FIXTURES SHOULD NOT BE USED IN 

ANY OTHER DISPLAY OR ON WALLS/FRAMES. *** 

Poster 3A 

Towne SKU 

BM3SRPOSTLICQ213 

Poster 3B 

Towne SKU 

BM3SRPOSTRICQ213 

Towne SKU: BM3BLADEANDROID 

23

BOOST MOBILE 


ER/SR HANDSET SUPPORT 




Rincon Fact Tags 


Phone Magnets 

Past Version Current Version 

English 

Towne Sku: 

NEWPHONEMAG 

Fact tag placement will vary by location and is dependent upon inventory. 

Fact tags are avaialable in English and Spanish. Spanish Images not shown. 

Magnet can be applied inside metal phone tray, next to new handsets. 

Spanish version not available. 

Spanish 

Items are located on Towne in Product Category “Boost Dummy Phone/HS Pic.” 

Please note different color schemes: All new handsets will launch in black. All orange gradient fact tags can still remain up 

along with the black versions. 

Towne Sku: 

NEWPHONEMAG 

*Newest Handset Fact Tags Listed on the Dummy Box Section (Pg. 18)* 

24

BOOST MOBILE 


EXCLUSIVE RETAILER (ER) COLLATERAL 




ER 6’ Panel 

6’ ER Fixture Graphics 

English 

Placement of fixtures vary by store. 

Graphics not available for order on Towne; Graphics managed by store personnel. Graphic questions/requests can be emailed to 

merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific location layouts. 

Spanish 

N/A 

NEW! 



25




ER 2’ Panel 

2’ Panel Fixture Graphics 

English 




Spanish 

N/A 



26




6’ Short Graphics 

6’ Short Fixture Graphics 

English 




Spanish 

N/A 

Graphics not available for order on Towne; Graphics managed internally by store personnel. Graphic questions/requests can be 

emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to ER POG for specific 

location layouts. 

27




9’ Short Graphics 

9’ Fixture Graphics 

English 




Spanish 

N/A 


merchandising@boostmobile.com. Chivas Graphic Available in Spanish only for select ER locations.. Individual store Plan‐ogram’s 

vary by location. Refer to ER POG for specific location layouts. 

28




ER/SR Cash Wrap 

Cash Wrap Inserts 


* Cash wrap inserts are also utilized in select SR locations with the same cash wrap. Please utilize the graphic below for reference. 

English 


Towne SKU: 

Towne SKU: 

BMCASHSHRKPMT BMCASHVALADD 

Graphics are available for order on Towne in limited quantities; Graphics managed by store personnel. Graphic 

questions/requests can be emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to 

ER POG for specific location layouts. 

Spanish 

N/A 

Towne SKU: BMCASHSHRKPMT 

Towne SKU: BMCASHVALADD 

Graphics are available for order on Towne in limited quantities; Graphics managed by store personnel. Graphic 

questions/requests can be emailed to merchandising@boostmobile.com. Individual store Plan‐o‐gram’s vary by location. Refer to 

ER POG for specific location layouts. 

29




ER Center Island 

Center Island Floor Display Graphics 

Int’l Connect Refresh Graphic Effective: 06/07/13 

English 




Spanish 

N/A 



30



Rincon XL Floor Display 


ER Rincon XL 

Top Graphic Panel 


Bottom Graphic Panel 

AND/OR 

Graphics not available for order on Towne; Graphics managed by store 

personnel. Graphic questions/requests can be emailed to 

merchandising@boostmobile.com 

AND/OR 

31



Dual‐Branded Boost Mobile / Virgin Mobile 

Samsung Galaxy Display 

Boost Mobile Devices: Samsung Galaxy S II / Samsung Galaxy SIII 

Virgin Mobile Devices: Samsung Galaxy Reverb, Samsung Galaxy SIII, Samsung Galaxy Ring 

Distribution limited to 1,000 selected doors; tracking available via Merchandising Mailbox 

Effective September 2012 

New Bottom Graphics Effective: 06/14/13 

*Please remove plexi glass and J‐channels from the fixtures. New graphics will come with adhesive to cover the entire bottom panel of the fixture* 

32



Introducing the NEW SPG Mobile Solutions Kiosk!! 

This dual‐branded display houses product, dummy boxes, mock devices, fact tags, graphic blades and posters. 

It is available to all doors that can accommodate spatially and can be ordered on spggoods.com. 

33



Virgin Mobile / Broadband2Go 

Incremental Collateral Catalogue 


34

Exterior and Local Marketing 

Banner Options 

NEW Authorized 

Dealer Sticker 

VIRGIN MOBILE/BB2GO 

EXTERIOR AND BRANDED COLLATERAL – APPROVED FOR AR, SR AND ER LOCATIONS THAT CARRY VIRGIN MOBILE 

NEW Store Hours Sign 

“Cut Loose for $35/Month” 

Window Screamer 

Effective 3/7/13 

Required Change by 5/10/13 

Broadband2Go 

Window Cling 

Dual‐Branded Samsung 

Galaxy S III Window Cling 

(Boost and Virgin) 


Incremental 



Dual‐Branded 10X10 Tent & 6 Ft. 

Tablecloth 

Available for purchase on 

SPGgoods.com 

Brand Banners available for 

purchase on SPGgoods.com 

English 

Local Marketing Banners (below) 

available on Ad Builder 

Towne SKU: 

VMAUTHDLR 

Towne SKU: 

VMHRSIGN 

Towne SKU: 

VMSCREAM2013CUTLOOSE 

Towne SKU: 

BBCLING4G 

Towne SKU: 

BVMSCREAMSGS3 

10X10 Tent 

bilingual 

n/a 

English Only 

6 ft. Tablecloth 

Towne SKU: 

VMSCREAM2013CUTLOOSESP 

Towne SKU: 

BBCLING4GSP 

35

Virgin Slat Wall Display w/ 

Product Pegs and 

Messaging Panel 

(Double‐Sided Eng/Span, 

below) 

Virgin Corrugate Floor 

Display w/ Brochure Holder 

and Messaging Panels 

UPDATED MESSAGING PANELS for 

Virgin Corrugate Floor Display 



VIRGIN MOBILE 



“Data Rocks” 

Q1 2013 Brochure 

AUDIT REQUIRED 


Required by 5/10/13 

WIN/WIN 4G Poster 

Priority #1 in 4G 

Markets 

Beyond Talk $35/Month 

#MINDBLOWN Poster 

Priority #1 in 3G Markets 

Priority #2 in 4G Markets 



Incremental Kyocera 

Event Poster 

(provided by Kyo) 

2 NEW Versions of TOP MESSAGING PANEL 

“Live ASAP on 4G” for 4G Markets 

“All the Data You Need” for 3G Markets 

English 

VMFLOOR20134GTOP 

OR 

Towne SKU: VMSLATFIXT 

VMFLOOR2013GENTOP 

Towne SKU: VMBRCHQ113 

Towne SKU: 

VMPOST2013SGV4GLTE 



Towne SKU: 

VMPOST2013GENMIND 



Spanish (where applicable) 

Towne SKU: 

VMSLAT2013MINDBLOWN 



Towne SKU: 

VM2012FLOOR 

Rate Grid Panel (LOWER) is the same for all 

markets: 

Towne SKU: 

VMFLOOR2013GRID 

All graphics are double‐sided 

English/Spanish, not shown due to space. 

ALL PANELS MUST BE UPDATED BY 

5/10/13 

Towne SKU: VMBRCHQ113 

Towne SKU: 

VMPOST2013SGV4GLTE 



Towne SKU: 

VMPOST2013GENMIND 



Local Marketing Poster 

Option 

US Cellular Switchers 

Valid 5/8/13 – TBD 

36


Rate Grid Tent Card 



Virgin Moblie 


Brochures 


UPDATE 

IMMEDIATELY 

NEW VM Handset 

Insurance 

Lanyard Tag 


Incremental 

UPDATED Receipt 

Jackets Effective 

6/7/13 

Required by 

7/19/13 

Virgin and Broadband2Go 



2GO 

“4G on the Fly” 

Brochure 


Required Change by 

12/7/12 

Brooadband On the Run 

Poster 

(Use NEW Virgin 

Corrugate Poster Frame) 

BB2GO Counter‐Top 

Display / Brochure 

Holder 



Kyocera Rise 

On‐Counter Display 

(Provided by Kyo) 

Kyocera Event On‐ 

Counter Corrugate 

Display 

(Provided by Kyo) 

English 

Towne SKU: 

VMTENT2013GRID 

Towne SKU: BBCNTR4G 

Towne SKU: 

VMINSBRCHQ22013 

Towne SKU: 

VMRCPTJACK 

Towne SKU: 

BB2GOBRCHQ412 

Towne SKU: BB2POST4G 

Spanish (where applicable) 

Back 

(Double‐Sided 

English/Spanish) 

Towne SKU: 


Towne SKU: 

VMINSLNYRD 

(English ONLY) 

Bilingual 

Bilingual 

Towne SKU: BB2POST4G 

Towne SKU: 

BBCNTR4GSP 

Spanish displays are 

available; 

image not shown. 

English Only, limited 

distribution, provided by 

Kyocera. 

Available in English 

only 

37

VIRGIN MOBILE 


HANDSET SUPPORT COLLATERAL 

(phones older than 6 months are no longer shown, although they are still approved in stores where inventory remains) 



Plastic/Acrylic 

Dummy Phone 

Holders 

Samsung Galaxy S 

III 


Samsung 

Galaxy Ring 

Effective 

6/19/13 

Samsung Galaxy 

Victory 4G LTE 

Kyocera Event 


S II 4G 

PCD Chaser 


Reverb 

Kyocera Rise 

HTC EVO V 

payLo Dummy 

Box 

(showing just 

one as sample) 

Towne SKU: 

VMPHNHLDR 

Towne SKU: 

VMFTSGS3 

Towne SKU: 

VMFTSGRING 

Towne SKU: 

VMFTSGV4GLTE* 

Reprint to correct 

typo, add’l SKU: 

VMFTSAMVICT2 

Towne SKU: 

VMFTEVENT 

Towne SKU: 

VMFTSGS2 

Towne SKU: 

VMFTCHASER 

Towne SKU: 

VMFTREVERB 

Towne SKU: 

VMFTRISE 

*In 4G Markets 

ONLY* 

Towne SKU: 

VMFTEVOV4G 

ALL VM and 

PL dummy 

boxes with 

old Virgin 

Mobile logos 

are exempt 

from audit. 

Kyocera Brio 

Towne SKU: 

VMSSGALAXYS3DYBOX 

Towne SKU: 

VMSSRINGDYBOX 

Towne SKU: 

VMSSVICTORYDYBOX 

Towne SKU: 

VMKYOEVENTDYBOX 

Towne SKU: 

VMSMGGSIIGDYBOX 

Towne SKU: 

VMCHASERDYBOX 

Towne SKU: 

VMSMGGREVERBDYBOX 

Towne SKU: 

VMKYORISEDYBOX 

Towne SKU: 

VMEVOVBLKDYBOX 

Towne SKU: 

PLKYOBRIODYBOX 

38



SR Legacy Wall Display 

Both graphics are shown below, but only doors with ample room and an installed 

side fixture will receive the 

NEW Lifestyle Graphic. 


Please complete a Missing Graphics Order Form and submit to your Manager. 

Managers submit to SOMs for fulfillment. 

GRAPHICS AVAILABLE IN ENGLISH AND SPANISH 



INTERIOR SELECT RETAIL COLLATERAL (SR LEGACY) 

UPDATED $35/MONTH and RATE GRID PANEL for SR Legacy Display 



SR Center Island Display 

Broadband2Go 4G 

New Graphic 

Shipped 

Direct to 

Doors with 

Fixture – 

Effective 

6/7/13, no 

EOL date 


Please complete a Missing Graphics Order Form and 

submit to your Manager. Managers submit to SOMs for 

fulfillment. 

GRAPHICS AVAILABLE IN ENGLISH AND SPANISH 

39



SR Doheny Fixtures / Graphic Cataloge 

NATIONWIDE 4G ROLL‐OUT BEGINS 9/6/12 AND IS ON‐GOING 



INTERIOR SELECT RETAIL COLLATERAL (SR DOHENY) 

Priority #1 SR Doheny Graphics 

WIN/WIN 

Effective 3/7/13, Required by 5/10/13 

***Will ONLY be Priority #1 in 4G MARKETS*** 

FPO 

DOHENY KIT PRIORITY #1 – IN 4G MARKETS ONLY 

Left Poster 1 – Win/Win / Towne SKU: VMDOHO1POST120134G 

Right Poster 2 – Samsung Galaxy Victory 4G LTE / Towne SKU: VMDOHO1POST220134G 

Blade 1 – Samsung Galaxy S III aka “Selfies” / Towne SKU: VMDOHO1BLD2SGS3 

Blade 2 – Samsung Galaxy Victory 4G LTE / Towne SKU: VMDOHO1BLD1SGV4GLTE 

ALL GRAPHICS ARE DOUBLE‐SIDED ENGLISH/SPANISH 

*Rendering to left is for placement reference only; art above is ACCURATE* 

40

SR Doheny Fixtures / Graphic Catalogue 




$35/Month 

***Will be Priority #1 in NON‐4G MARKETS*** 


NOET: UPDATE TO BEYOND TALK RATE GRID BLADE BELOW 

FPO 

DOHENY KIT PRIORITY #1 ‐ $35/MONTH 

Left Poster 1 ‐ $35/Month / Towne SKU: VMDOHO2POST1201335 

Right Poster 2 – $35/Month / Towne SKU: VMDOHO2POST2201335 

Blade 1 – Samsung Galaxy Reverb / Towne SKU: VMDOHO2BLD1REVERB (can also display 

VMDOHO1BLD2SGS3 in this space) 

Blade 2 – NEW Rate Grid / Towne SKU: VMDOHO2BLD22013GRID (previously misspelled) 


*R d i t l fti f l t f l t b i ACCURATE* 

41





Broadband2Go 


NOTE: UPDATE TO BB2GO RATE GRID BLADE BELOW 

BB2GO DOHENY KIT 

Header Poster 1 – Ultimate 4G Hookup / Towne SKU: BBDOHO3POST14G 

Header Poster 2 – BB2GO Device Image / Towne SKU: BBDOHO3POST2BBDEV 

Blade 1 – NEW BB Rate Grid / Towne SKU: BBDOHO3BLD15DAYGRID 

Blade 2 – BB On The Run / Towne SKU: BBDOHO3BLD2BBDEV 

Changes to the rate grid blade are subtle, please pay close attention to the addition of the $5/Day Plan and 

verify SKU accuracy. 


42





payLo 




REMOVE ALL OLD 

PAYLO DOHENY 

GRAPHICS BY 

7/19/13 

payLo DOHENY KIT 

Header Poster 1 – “Say a lot…” / Towne SKU: PLDOHOPOST1SAYALOT 

Header Poster 2 – Kyocera Brio / Towne SKU: PLDOHOPOST2SAYALOT 

Blade 1 – “Choose your sweetspot.” / Towne SKU: PLDOHOBLD1SPOTGRID 

Blade 2 – Kyocera Brio / Towne SKU: PLDOHOBLD2BRIO 


43



Approved SR DOHENY Lifestyle Graphic Options 

Gen 2 (New Virgin Branding) 

Must have ONLY these on display by 3/31/13 

ER Slat Wall Conversion Frame 

In approved ER’s only, frames hold SR Legacy Wall Graphics, top and bottom. 


44

iPhone for Virgin Mobile 

Applies only to doors approved to sell iPhone 



iPhone Specific Doheny Fixture 

Houses 2 Live Demo Handsets, Security Required 

Custom iPhone Doheny Poster 

2 Supporting Blades 

NOTE: UPDATE TO BB2GO RATE GRID BLADE BELOW 

iPhone Brochure 

Hanging Window Poster 

Exterior Signage Required for All Doors Approved to 

Sell iPhone. 

Options Shown Below. 

Changes to the rate grid blade are subtle, 

please verify SKU accuracy 

(iPDOHOGRIDQ412). 

No Towne SKUs available. 

Distribution is limited to doors that are approved by Sales and Apple to 

carry the iPhone. 

45



payLo by Virgin Mobile 

Items Highlighted in YELLOW are NEW to Market 

46

payLo 

Authorized 

Dealer Sticker 

NEW payLo 

Brochure 


Required by 

7/19/13 

“Say a lot…” Poster 

(Poster is Double‐Sided 

English/Spanish) 



payLo Dummy 

Top‐Up Cards 

$40 and Multi‐ 

Denomination 

Cards 

payLo Counter‐Top Display 

/ Brochure Holder 



NEW payLo $40 

Window Cling 



payLo Samsung 

Montage 

Glass Cling 

payLo Kyocera Brio 

Glass Cabinet Cling 



payLo Free Phone Poster 

Towne SKU: 

PLAUTHDLR 

Towne SKU: 

PLBRCHQ213 

Poster Towne SKU: 

PLPOSTSAYALOT 

(Corrugate Frame 

Towne SKU: 

PL2012FRAME) 

Towne SKU: 

PLCNTRSPOT (English) 

Towne SKU: 

PLSCREAM40 

English 

Not available on 

Towne, produced and 

distributed by 

Samsung. 

Towne SKU: 

PLMONTAGECLING 

Towne SKU: 

PLPOSTFREEPHONE 

Dealer participationi varies. 

Good thru 12/31/13 or 

while supplies last. 

bilingual 

Towne SKUs: 

PLDUMTOP40 

PLDUMTOPMULTI 

Towne SKU: 

PLCNTRSPOTSP (Spanish) 

Spanish displays are available; 

image not shown. 

English Only 

Provided by Kyocera, 

no Towne SKU 

Towne SKU: 

PLPOSTFREEPHONE 

Towne SKU: 

PLBRCHQ213 

Poster Towne SKU: 

PLPOSTSAYALOT 

Towne SKU: 

PLSCREAM40SP 

Spanish 

Dealer participationi varies. 

Good thru 12/31/13 or 

while supplies last. 

47

NEW End‐Of‐Life items highlighted in YELLOW 

END OF LIFE COLLATERAL: BOOST MOBILE 

Ensure Removal by 07/19/13 

2nd Gen. M/U w/Shrinkage Brochure Display 

7th Gen. M/U w/Shrinking Payments Brochure 

Shrinking Payments Rate Grid 

o Tent Card 

o SR Doheny Blade 

Android for as low as $99.99 

o Window Screamer 

o In‐Store Poster 

Todo Mexico, Todo Movil 

o Window Screamer 

o Tent Card 

Int’l Connect 5 Cent Mexico 

o SR Legacy Center Island Jr. 

o SR Doheny Blade 

o SR Doheny Posters 3A & 3B 

o ER Center Island Graphic 

HTC One SV Door Cling 

AS OF 6/12/13 



AR Showcase Takeover Kit Small Graphic “Samsung 

Replenish” 


Handset Insurance Brochure 


Boost Handset Insurance Brochure 

OEM funded Kyocera Hydro Display 


Todo Mexico $5 

o Tent Card 

o In‐Store Poster (Ad‐Builder) 

o Door Cling 

$3/day Android Tent Card 

Android Phones as low as $99 – por tan solo Window 

Screamer (Spanish Version) 

6th Generation Monthly Unlimited W/4G Brochure 

48



2 nd Generation 

Monthly Unlimited 

w/ SHRINKAGE 

Display 

REMOVAL BEGINS 

06/07/13 

COMPLETED BY 

07/19/13 

7 th Generation 

Monthly Unlimited 

W/Shrinking 

Payments Brochure 


06/07/13 

COMPLETED BY 

07/19/13 

Shrinking Payments Tent 

Card 


06/07/13 

COMPLETED BY 

07/19/13 

Shrinking Payments Rate Grid SR 

Doheny Blade – Priority #1 

REMOVAL BEGINS 06/07/13 

COMPLETED BY 07/19/13 

Priority 1 – Window 

Screamer 

“Android Phones as low as 

$99.99” 


06/07/13 

COMPLETED BY 

07/19/13 


“Android Phones as low as 

$99.99” 


06/07/13 

COMPLETED BY 

07/19/13 

Priority 1 – Window 

Screamer 

“Todo Mexico Todo Movil” 


06/07/13 


Tent Card 

“Todo Mexico Todo 

Movil” 


06/07/13 

COMPLETED BY 

07/19/13 

English 

Towne SKU: BM1BLADESHRKPMT 

Spanish Version Only 

Towne SKU: 

BMBRCHQ113 

Towne SKU: 

BMTNTSHRKPMTGRID 

Towne SKU: 

BM1SCREAMANRD99 

UPDATED 

Towne SKU: 

BM1POSTANRD99V2 

TOWNE SKU: 

BMTENTIC15 

Spanish 

Towne SKU: BM1BLADESHRKPMT 

Towne SKU: 

BMBRCHQ113 

Towne SKU: 

BMTNTSHRKPMTGRID 

Towne SKU: 

BM1SCREAMANRD99SPV2 

UPDATED 

Towne SKU: 

BM1POSTANRD99V2 

Towne SKU: 

BM1SCREAMIC15SP 

TOWNE SKU: 

BMTENTIC15 

49



SR Legacy Center Island 

Jr. Floor Display 

Graphics 

Int’l Connect “5 Cent 

Mexico 


06/07/13 

COMPLETED BY 

07/19/13 

SR Doheny Blade – Priority 2 

“Int’l Connect 5 Cent Mexico 

Mobile” 



SR Doheny Posters – Priority 3 

“Int’l Connect” 



ER Center Island Floor Display 

Graphics 

Int’l Connect “5 Cent Mexico 

Mobile Graphic 



Door Cling 

“HTC One SV” 



Showcase Takeover 

Kit 


“Samsung Replenish” 


06/07/13 

COMPLETED BY 

07/19/13 

Brochure 



06/07/13 

COMPLETED BY 

06/14/13 

English 

Towne SKU: BM2BLADEIC5 

Poster 3A 

Towne SKU 

BM3SRPOSTLIC 

Poster 3B 

Towne SKU 

BM3SRPOSTRIC 

Towne SKU: 

BM2CLINGONESV 

General Market LIT code: 

ASBO‐028‐NW‐ENG 

NYC Market LIT Code: 

ASBO‐028‐NY‐ENG 

Brochure is bilingual. 


Spanish 

N/A 


ASBO‐028‐NW‐SP 

Towne SKU: BM2BLADEIC5 

Poster 3A 

Towne SKU 

BM3SRPOSTLIC 

Poster 3B 

Towne SKU 

BM3SRPOSTRIC 


ASBO‐028‐NY‐SP 

50



Kyocera Hydro Display 


04/08/13 


Brochure 



04/08/13 


$3/Day Android Tent Card 



6 th 

Generation 

Monthly 

Unlimited 

W/4G 

Brochure 

REMOVAL 

BEGINS 

03/07/13 

COMPLETED 

BY 04/12/13 

Android Phones as low 

as $99 – por tan solo 

Spanish Version 



03/07/13 

COMPLETED BY 

04/12/13 

Door Strike 

“$5 Todo Mexico” 


03/07/13 


In‐Store Poster – 

PDF on Ad‐ 

Builder 


REMOVAL 

BEGINS 

03/07/13 

COMPLETED BY 

04/12/13 

Tent Card 



03/07/13 


English 


OC0NB7‐1925 


OC0NB7‐1927 

Towne SKU # 

BMTENT$3GRID 

Towne SKU 

SE2NC4‐7267 

Towne SKU: 

BMSTRIKETODOMEXE 

Towne SKU: 

BMTENTTODOMEX 

Spanish 

Brochure is bilingual. 


Towne SKU # 

BMSTRIKETODOMEXS 

Towne SKU # 

SE2NC4‐7267 

Towne SKU: 

BM1SCREAMANRD99SP 

Towne SKU: 

BMTENTTODOMEX 

51



END OF LIFE COLLATERAL 

VIRGIN MOBILE / BB2GO / payLo 

AS OF 6/7/13 

June Removals 

o payLo Updates (Brochure and Select Collateral) – must be removed/replaced by 7/19/13 

o VM Receipt Jacket – must be removed/replaced by 7/19/13 

o VM Handset Insurance Brochure (REPLACE IMMEDIATELY, NEW CARRIER) 

o SR Legacy Side Panel Graphics and SR Doheny Lifestyle Graphics (expired 3/31/13) 

o VM Dummy Phone Holders with OLD LOGO (expired 5/31/13) 

March Removals – On‐going and should have been removed/replaced by 5/10/13 

o VM Legal Updates – Brochure and General Collateral 

o payLo Brochure (removal legally required by 3/31/13) 

52



payLo Brochure 

“Talk. Text. Save.” 

Towne SKU: PLBRCHQ113 

Complete EOL 7/19/13 

payLo Poster 

“Say more, don’t pay more.” 

Towne SKU: PL3POST40 


ALL 4 payLo Doheny Graphics 

(2 posters shown above, 2 blades to right) 


Towne SKU: PLDOHO4POST140 

Towne SKU: PLDOHO4POST240 

payLo Doheny Blades 


Towne SKU: PLDOHO4BLD1GRID 

Towne SKU: PLDOHO4BLD2MONTAGE 

payLo On‐Counter Display 

“Money Talks.” 


Towne SKU: PLCNTRGRID (Eng) 

Towne SKU: PLCNTRGRIDSP (Span) 

Handset Insurance Brochures 

IMMEDIATE REMOVAL 

Towne SKUs: 

VMINSBROCHGENENG 

VMINSBROCHNYENG 

VMINSBROCHGENSP 

VMINSBROCHNYSP 

OLD Virgin Doheny Lifestyle Graphics 


No Towne SKU 

SR Legacy Side Panel 

“We know. You’re Speechless.” 

No Towne SKU 


“We know. You’re Speechless.” 

Doheny Blade 


Towne SKU: VMDOHO1BLD135 

OLD VM Receipt Jacket 


Towne SKU: OC0NB3‐8241 

OLD LOGO Dummy Phone Holder 


Towne SKU: VMPHNHLDR 

53




Beyond Talk 

Brochure 

“Data Rocks” 

EOL 3/7/13 

REMOVAL REQUIRED 

BY 5/10/13 

“Live Fast on 4G” 


EOL 3/7/13 

REMOVAL REQUIRED BY 

5/10/13 

“Data Rocks” Rate Grid 

Tent Card 

EOL 3/7/13 


5/10/13 

Virgin Corrugate Floor 

Display Panels 

EOL 3/7/13 


5/10/13 

Corrugate Slat Wall Display Panel 

EOL 3/7/13 

REMOVAL REQUIRED BY 5/10/13 

$35/MONTH General Market 

Poster 

EOL 3/7/13 


5/10/13 

payLo Brochure 

“Say more, don’t pay 

more.” 

EOL 3/7/13 

REMOVAL REQUIRED 

BY 3/31/13 

Towne SKU: 

VM1FLOORPNL135 

Towne SKU: 

SE2NC4‐7265 

Towne SKU: 

VM1SCREAM4G 

Towne SKU: 

VMTENTGRID4G 

Towne SKU: 

VM1FLOORPNL2GRID4G 

Towne SKU: 

VM1SLATDEVICES 

Towne SKU: 

VM1POST35 

Towne SKU: 

PLBRCHQ212 

TOP $35/MONTH Message Panel and RATE 

GRID Panel of Virgin SR Legacy Wall Display 

EOL 3/7/13 


Doheny Blades 

EOL 3/7/13 


5/10/13 

VMDOHO1BLD2EVO (in 4G kit) 

4G Doheny Header Poster 1 – Live Fast On 4G 

Towne SKU: VMDOHO1POST14G 

4G Doheny Header Poster 2 – HTC EVO V 


EOL 3/7/13 


3G Doheny Header Poster 1 – $35/Month 


3G Doheny Header Poster 2 – LG Optimus Elite 


EOL 3/7/13 


VMDOHO2BLD2GRID4G (in 

$35/month kit) 

54

Boost Mobile, Virgin Mobile & 

payLo by VM 

Indirect Merchandising Directives 

June 2013 

06/12/13 Direct-to-Door Deliveries

Boost Mobile Direct-to-Door Delivery 

of Items to Support: 

• Updated Q2 Boost Mobile Brochure 

• Rate Grid Update for $45 T&T Sunset 

• Shrinking Payments Refresh – Q2 Priority Campaign 

• International Connect Refresh 

• Hero Device Launch - SGSIII 

• Boost Mobile Handset Insurance 

• In-Store Product Reel 



INCREMENTAL 

2 

© 2013 Sprint. This information is subject to Sprint policies regarding use and is the property of Sprint and/or its relevant affiliates and may contain restricted 

confidential or privileged materials intended for the sole use of the intended recipient. Any review, use, distribution or disclosure is prohibited without authorization.

NEW: Boost Q2 Brochure 


Bilingual English/Spanish 

PLACEMENT begins: 6/12/13 

AUDIT REQUIRED BY: 7/19/13 

TOWNE SKU # 

BMBRCHQ113 – ENG/SPN 

Place NEW Boost Mobile Brochure in all displays (Doheny, 

corrugate, etc.) and BM branded brochure holders in close proximity 

to additional Boost collateral. 

Old brochures must be trashed. 

Towne SKU # BMBRCHQ213 

3 



Shrinking Payments Rate Grid Tent 

Card 


Double-sided English/Spanish 


AUDIT REQUIRED BY: 7/19/13 

TOWNE SKU # 

BMTNTSHRKPMTGRID – 

ENG/SPN 

Place Boost Mobile Rate Grid on counter or in close proximity to 

other Boost collaterals. 

Old rate grid tent card must be trashed. 

Towne SKU # BMTENTSHRKPMTQ213 

4 



Shrinking Payments SR Doheny Rate 

Grid – Priority 1 


TOWNE SKU # 

BM1BLADESHRKPMT – 

ENG/SPN 



REQUIRED CHANGE by 7/19/13 

Place the Shrinking Payments SR Doheny Blade in the designated 

left slot of the SR Doheny fixture. Available in double-sided English & 

Spanish. 

Towne SKU # BM1BLADERTEGRDQ213 – ENG/SPN 

5 



Shrinking Payments Rate Grid Tent 

Card 


English and Spanish Versions Available 


AUDIT REQUIRED FOR AR DOORS ONLY BY: 7/19/13 

Place Boost Mobile Shrinking Payments corrugate brochure holder on 

counters or in close proximity to other Boost collaterals. 

TOWNE SKU # 

BM1COUNTERSAVE – ENG 

BM1COUNTERSAVESP – SPN 

Old shrinking payment corrugate brochure holder must be trashed. 

Towne SKU # BMCORBRHOLDQ213 (ENG) 

BMCORBRHOLDQ213SP (SPN) 

6 




Shrinking Payments Window Screamer 

TOWNE SKU # 

BM1SCREAMANRD99 – ENG 

BM1SCREAMANRD99SPV2 – SPN 




Place Shrinking Payments window screamer in front of store doors 

with optimum visibility. Available in single-sided English or Spanish. 

TOWNE SKU # 

BM1SCREAMIC15SP – SPN 

Towne SKU # BM1SCREAMSHRKPMT - ENG 

BM1SCREAMSHRKPMTSP - SPN 

7 



Int’l Connect Tent Card 





TOWNE SKU # 

BMTENTIC15 – ENG/SPN 

Place Int’l Connect tent card on counter or in close proximity to other 

Boost collaterals. 

Old Todo Mexico Todo Movil tent card must be trashed. 

Towne SKU # BMTENTICQ213 – ENG/SPN 

8 



Int’l Connect SR Doheny Posters A&B 

– Priority #3 


Poster 1A 

Poster 1B 

Poster 1A 

Poster 1B 

Poster 1A 

Poster 1B 

Poster 1A 

Poster 1B 



TOWNE SKU: 

BM3SRPOSTLIC (LEFT) – ENG/SPN 

BM3SRPOSTRIC (RIGHT) – ENG/SPN 

Place the Int’l Connect SR Doheny posters A&B in the designated 

upper slots of the SR Doheny fixture. All Doheny posters are 

double-sided English & Spanish. 

9 

Towne SKU: BM3SRPOSTLICQ213 (Left) – ENG/SPN 

BM3SRPOSTRICQ213 (Right) – ENG/SPN 



Int’l Connect SR Doheny Blade – 

Priority 2 


TOWNE SKU # 

BM2BLADEIC5 – ENG/SPN 




Place the Int’l Connect SR Doheny Blade in the designated right slot 

of the SR Doheny fixture. All Doheny posters are double-sided 

English & Spanish. 

Towne SKU # BM2BLADEICQ213 – ENG/SPN 

10 



Int’l Connect SR Legacy Center Island 

Jr. 


Single-sided English or Spanish 



TOWNE SKU # 

N/A 

Place the Int’l Connect SR Legacy Ctr. Island graphic in the 

designated slot of the SR Legacy Center Island Jr. fixture. Available 

in single-sided English or Spanish. 

Towne SKU # BMCTRISJRICQ213 – ENG 

BMCTRISJRICQ213SP – SPN 

11 



Int’l Connect ER Center Island 


TOWNE SKU # 

N/A 




Place the Int’l Connect ER Ctr. Island graphic in the designated slot of the ER 

Center Island fixture. Available in single-sided English or Spanish. 

12 

Towne SKU # BMERCTRISICQ213 – ENG 

BMERCTRISICQ213SP – SPN 



Samsung Galaxy SIII Dual-Branded 


INCREMENTAL 

Single-sided English Only 


Place Samsung Galaxy SIII window screamer in front of store 

doors with optimum visibility. Available in single-sided English 

only. 

Towne SKU # BVMSCREAMSGS3 - ENG 

13 



Samsung Galaxy SIII AR Showcase 

Small Graphic 



TOWNE SKU # 

BM5SHOWCASEREPLN – 

ENG 

BM5SHOWCASEREPLNSP 

- SPN 



Place the AR Showcase small graphic in the designated slot of the AR 

Showcase corrugate display. English and Spanish versions available. 

Towne SKU # BMSHOWSMSGS3 – EN 

BMSHOWSMSGS3SP – SPN 

14 



Samsung Galaxy SIII SR Doheny 

Blade – Priority 3 


TOWNE SKU # 

BM3BLADESGS2TI – 

ENG/SPN 




Place the Samsung Galaxy SIII SR Doheny Blade in the designated 

left slot of the SR Doheny fixture. All Doheny blades are doublesided 

English & Spanish. 

Towne SKU # BM3BLADESGS3 – ENG/SPN 

15 




INCREMENTAL 



Mock handsets and fact tags will deliver direct to ER and SR doors for 

immediate placement where inventory is available. Double-sided 

English/Spanish. 

Mock Handset Towne SKU: BMSSGALAXYS3HDST 

Fact Tag Towne SKU: BMFTSGS3 – ENG/SPN 

16 



NEW: Boost Assurant Insurance 

Handset Brochure 



TOWNE SKU # 

ASBO-028-NW-ENG 

ASBO-028-NY-ENG 

ASBO-028-NW-SP 

ASBO-028-NY-SP 

PLACEMENT begins: 6/12/13; must IMMEDIATELY 

replace old brochures due to carrier change 

Place NEW Boost Mobile Handset Insurance Brochure in all displays 

(Doheny, corrugate, etc.) and BM branded brochure holders in close 

proximity to additional Boost collateral where appropriate. 

Old brochures must be trashed. 

Towne SKU # BMINSBRCHQ22013 

17 



NEW: Dual-Branded DVD Loop 

INCREMENTAL 


New DVD loop includes Boost content only. Play on TV’s within the 

store or as a sizzle reel/training device for store associates 

Old disc must be trashed. 

18 



Virgin Mobile and payLo 

Direct-to-Door Delivery of Items to Support: 

• payLo Brochure Updates – Sunset Pay-by-the-Minute 

• Update payLo Plan Messaging 

• Virgin Mobile Device Launches* 

> Samsung Galaxy S III 

> Samsung Galaxy Ring 

• Virgin Mobile Handset Insurance 

• Virgin Mobile Receipt Jacket 

*Including reprint of Samsung Galaxy Victory 4G LTE Fact Tag 



INCREMENTAL 

19 



Updated payLo Brochure 

$40 (and loving it!) 



Towne SKU #: 

PLBRCHQ113 

PLACEMENT begins 6/12/13 


Place NEW payLo Brochure in all applicable displays (Doheny, corrugate, etc.) 

and/or in close proximity to additional payLo collateral. 

Old brochures must be trashed by 7/19/13. 

Towne SKU #: PLBRCHQ213 

20 



Updated payLo Poster 

Say a lot, don’t pay a lot. 





Place NEW payLo Poster in payLo-branded corrugate wall frames (preferred), or 

in Virgin- on NON-branded frames. 

Towne SKU #: 

PL3POST40 

Old posters must be trashed by 7/19/13. 

Towne SKU #: PLPOSTSAYALOT 

21 



NEW payLo Window Screamer 

INCREMENTAL 



Place NEW payLo Window Screamer in the front window of stores to drive foot traffic. 

Towne SKU #: 

PLSCREAM40 English / PLSCREAM40SP Spanish 

22 




Updated payLo On-Counter Display 

Choose your sweetspot. 


Towne SKU #: 

PLCNTRGRID (English) 

PLCNTRGRIDSP (Spanish, 

image not shown) 



Place NEW payLo Corrugate Display on-counter, and be sure to include Top-Up 

cards and NEW brochures. 

Old displays must be trashed by 7/19/13. 

Towne SKU #: 

PLCNTRSPOT (English) 

PLCNTRSPOTSP (Spanish) 

23 



Updated payLo Doheny Graphics 

Say a lot, don’t pay a lot. 




New graphics are NOT delivering direct to doors on 6/12/13. They will be 

available on Towne and can be ordered for doors who are displaying this kit. 

Towne SKU #s: 

PLDOHO4POST140 

PLDOHO4POST240 

PLDOHO4BLD1GRID 

PLDOHO4BLD2MONTAGE 

Place NEW payLo Doheny posters and blades in a Virgin- or payLo-branded 

Doheny fixture ONLY. All graphics are double-sided English/Spanish. 

Because of delivery method, the deadline to remove old posters and 

blades is extended to 8/2/13. 

Towne SKU #s: 

PLDOHOPOST1SAYALOT / PLDOHOPOST2SAYALOT 

PLDOHOBLD1SPOTGRID / PLDOHOBLD2BRIO 

24 



New Samsung Galaxy S 3 4G LTE 

Doheny Blade 




Towne SKU #s: 

VMDOHO1BLD135 

Replace "We know. You're Speechless" blade on 

the 4G Doheny kit. Also acceptable to replace 

Samsung Galaxy Reverb blade in the $35/Month 

General Market Doheny Kit. All graphics are 

double-sided English/Spanish. 

"Speechless" blade must be trashed by 7/19/13. 

Reverb blade does not have to be trashed. 

Towne SKU #: 

VMDOHO1BLD2SGS3 

25 



Updated Handset Insurance Brochure. 




Replace Handset Insurance Brochures 

IMMEDIATELY. Bilingual - English/Spanish 

together in one brochure, same for all 

markets. 

Towne SKU #: 


Towne SKU #s: 

VMINSBROCHGENENG 

VMINSBROCHNYENG 

VMINSBROCHGENSP 

VMINSBROCHNYSP 

26 



New Handset Insurance Lanyard Tag 

INCREMENTAL 


Store associates should wear Handset Insurance tag on a 

Virgin-branded lanyard. 

Towne SKU: VMINSLNYRD 

27 



Updated Receipt Jacket . 




Replace Receipt Jackets as soon as possible 

due to old branding. No old receipt jackets 

should be given to customers after delivery 

of new ones. Receipt jackets are bilingual 


Old receipt jackets must be trashed by 

7/19/13. 

Towne SKU #: 

VMRCPTJACK 

Towne SKU #s: 

OC0NB3-8241 

28 




INCREMENTAL 






Mock Handset Towne SKU: VMSSGALAXYS3HDST 

Fact Tag Towne SKU: VMFTSGS3 

29 



Samsung Galaxy Ring 

INCREMENTAL 






Mock Handset Towne SKU: VMSSGLXYRINGHDST 

Fact Tag Towne SKU: VMFTSGRING 

30 



INCREMENTAL 

Samsung Galaxy Victory 4G LTE 

Fact Tag Reprint/Typo 


The screen size on the previous fact tag was incorrect. The correct size is 

4", and the new fact tag reflects this. 

CORRECT Fact Tag Towne SKU: VMFTSAMVICT2 

Must replace VMFTSGV4GLTE by 7/19/13 

31

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