Our IP practice in China - Freshfields
Our IP practice in China - Freshfields
Our IP practice in China - Freshfields
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These days, <strong>in</strong>tellectual property is a<br />
board-level agenda item for bus<strong>in</strong>esses<br />
globally. How you create it, defend it<br />
and exploit it will directly affect your<br />
growth and profitability.<br />
But <strong>in</strong> Ch<strong>in</strong>a, hav<strong>in</strong>g the right <strong>IP</strong><br />
strategy can be decisive to the very<br />
success or failure of your bus<strong>in</strong>ess.<br />
Ten years ago, perception was that<br />
Ch<strong>in</strong>a offered little or no protection<br />
for <strong>IP</strong> rights. Now, <strong>IP</strong> has become the<br />
number one strategic weapon under<br />
Ch<strong>in</strong>ese law <strong>in</strong> the arsenals of both<br />
domestic and foreign companies.<br />
Get it wrong, and the pitfalls can<br />
be severe.<br />
We can help.