31.12.2014 Views

Our IP practice in China - Freshfields

Our IP practice in China - Freshfields

Our IP practice in China - Freshfields

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

These days, <strong>in</strong>tellectual property is a<br />

board-level agenda item for bus<strong>in</strong>esses<br />

globally. How you create it, defend it<br />

and exploit it will directly affect your<br />

growth and profitability.<br />

But <strong>in</strong> Ch<strong>in</strong>a, hav<strong>in</strong>g the right <strong>IP</strong><br />

strategy can be decisive to the very<br />

success or failure of your bus<strong>in</strong>ess.<br />

Ten years ago, perception was that<br />

Ch<strong>in</strong>a offered little or no protection<br />

for <strong>IP</strong> rights. Now, <strong>IP</strong> has become the<br />

number one strategic weapon under<br />

Ch<strong>in</strong>ese law <strong>in</strong> the arsenals of both<br />

domestic and foreign companies.<br />

Get it wrong, and the pitfalls can<br />

be severe.<br />

We can help.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!