Citibank - Institute for Information Business

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Some MNEs started implementing their own web-enabled financial products before the banks and disintermediated banks. There were also other MNEs that expressed their interest of cooperation with banks for future developments. This required vast resources, and consolidations that were taking place meant fewer bank were competing for this market. Citibank and Deutsche Bank were leading the competion while ABN AMRO was also following from behind. In Early 2001, Deutsche launched global db-Ebills payment service which could deal with various currencies, languages and business practises. Other large banks were cooperating also for providing their customers single global solutions. In International Cash Management (ICM) companies work with lead banks or their local partners. Although most of the Fortune 500 companies preferred Citi for these purposes, Citigroup faced fierce competition also from tech companies who provide similiar solutions.
Serving people by creating efficiencies and opportunities trough e-commerce is Citibank's main aim Vision: to become the world’s leading e- business enabler (delivering online transactions worldwide) E-business strategy: connect, transform and extend
Page 1 and 2: Hidayet Bahadin, Berk Vardar, Omer
Page 3 and 4: • In 2000, Intense competition an
Page 5 and 6: • Target corporate clients were m
Page 7 and 8: Pricing and Customer Services • S
Page 9: Clients were looking for improving
Page 13 and 14: Regionalisation: consolidation of a
Page 15 and 16: Formation Internet Operation Group:
Page 17 and 18: Citibank employed 268.000 employees
Page 19 and 20: Citibank is committed to hold posit

Citibank - Institute for Information Business

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