Citibank - Institute for Information Business

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Citibank had developed strong brand recognition Customers regarded Citibank as an innovative , global bank offering excellent customer service
Citibank is committed to hold position as a premier supplier of cash management Citibank investing heavily on technology Citibank’s main goal is to provide the most cost effective , cutting edge, reliable and secure solutions Citibank see technology as their biggest comparative advantage
Page 1 and 2: Hidayet Bahadin, Berk Vardar, Omer
Page 3 and 4: • In 2000, Intense competition an
Page 5 and 6: • Target corporate clients were m
Page 7 and 8: Pricing and Customer Services • S
Page 9 and 10: Clients were looking for improving
Page 11 and 12: Serving people by creating efficien
Page 13 and 14: Regionalisation: consolidation of a
Page 15 and 16: Formation Internet Operation Group:
Page 17: Citibank employed 268.000 employees

Citibank - Institute for Information Business

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