Date: November 18, 2010 To: All US Jaguar Dealers From: Sharon ...

Date: November 18, 2010
To:
All US Jaguar Dealers
From: Sharon Corrigan, Vice President Marketing
Pat Ward, Vice President Retail Operations
Subject: Loyalty Driver eNewsletter for Jaguar Dealers; Program Announcement
To increase dealer traffic, drive dealer revenue and strengthen your owner loyalty, Jaguar is
pleased to announce a special strategic partnership with IMN Loyalty Driver that provides your
dealership with an innovative and valuable marketing communications platform. IMN is the
leading dealer-to-consumer eNewsletter provider for the automotive industry. IMN serves over
2,000 auto dealerships throughout the US, including a number of Jaguar and Land Rover
dealerships. IMN provides a fully managed and turnkey dealer eNewsletter service designed
specifically to help your dealership turn leads into sales and sales into lifelong customers.
IMN Loyalty Driver eNewsletters will help maximize your dealership’s exposure and sales by:
Increasing dealership revenue in new car sales, pre-owned, service and parts
Driving traffic with interactive links back to all profit centers of your website
Building owner loyalty by providing valuable offers surrounded by engaging
content
Measuring marketing ROI by demonstrating what content, offers, and incentives
generate sales
Expanding and tracking visibility to prospective customers through social
network integration
Increasing leads for test drives and service appointments through Loyalty
Driver’s single click Buy Signal technology
Providing your sales and service teams ‘real-time’ targeted marketing lists
IMN Creates Your eNewsletter for You
Each month, IMN sends you an eNewsletter packed with professionally written vehicle
information and lifestyle articles. From there you access, review and personalize your
eNewsletter utilizing the easy-to-use Loyalty Driver Portal.

Within the Loyalty Driver Portal, there are tools to help you personalize your eNewsletter by
adding your own dealership articles and coupons, if you choose to, as well as engaging features.
IMN Makes it Easy for You to Generate Leads
IMN seeds your eNewsletter with strategically placed Buy Signal links. These links are
embedded in your eNewsletter driving customers directly to relevant pages on your website.
IMN will also create contact links so customers can set up appointments directly with you.
IMN Distributes Your eNewsletter to Your Contact List
When IMN completes the layout of your eNewsletter each month, they send it to you for
approval. Once approved, they take care of sending your personalized eNewsletter to your
customer and prospect list. They’ll manage your list by adding new subscribers for each issue
and removing invalid email addresses.
IMN Helps you Focus your Marketing and Increase Leads with Analytic Tools
Once your eNewsletter is sent to your database, IMN focuses their technology on tracking and
reporting results. You have real-time access to numerous, invaluable reports including:
• Delivery Statistics
• Response Rates
• Content Popularity Reports
• Spotlight Reports – Consumer behavior and in-market buyers
Special Jaguar Dealer Pricing – OVER 45% Savings
We have secured special dealer pricing - representing a savings of over 45% - that includes
valued added features that will appeal to your current Jaguar and prospective owners. Enclosed
[Exhibit 1] you will find a breakdown of pricing along with all the value-added features included
in your eNewsletter.
REIMBURSABLE through Jaguar Dealer Marketing Program (JDMP) Co-Op
Your Loyalty Driver eNewsletter monthly fee is reimbursable through JDMP---100% for Jaguar
exclusive (including multiple locations) and 50% for Jaguar Land Rover combined versions. For
a fraction of the gross profit opportunity resulting from just a few repair orders or a single
new/pre-owned sale, you’ve essentially covered the cost of the program; facilitating a robust
return on investment.

Additional Jaguar Support
To promote maximum exposure of the Jaguar Platinum Celebration campaign, and to get your
eNewsletters off to a great start, Jaguar is covering the $599 cost for every enrolled
Jaguar dealer’s December eNewsletter. To take advantage of this offer, you must enroll in
IMN’s Loyalty Driver by November 30, 2010.
We also want to use Loyalty Driver eNewsletters to help you get off to a great 2011. Therefore,
for any Jaguar dealer who enrolls in the program by December 31, Jaguar will contribute
$100 per month towards the cost of your January, February and March 2011
eNewsletter editions.
Jaguar Dealer Webinars
To provide you valuable information regarding the Loyalty Driver eNewsletter platform, IMN will
be conducting a series of 8 Jaguar Dealer Webinars on the following dates/times. The sessions
will last for only 30 minutes and will cover important aspects of this program:
Please copy and paste any of the links below into your browser in order to register for
the time that suits you:
1. Friday, November 19 - 11:00 AM EST (https://www1.gotomeeting.com/register/861588185)
2. Friday, November 19 - 2:00 PM EST (https://www1.gotomeeting.com/register/311713280)
3. Monday, November 22 - 11:00 AM EST (https://www1.gotomeeting.com/register/326152785)
4. Monday, November 22 - 2:00 PM EST (https://www1.gotomeeting.com/register/306298385)
5. Tuesday, November 23 – 11:00 AM EST (https://www1.gotomeeting.com/register/992045488)
6. Tuesday, November 23 – 2:00 PM EST (https://www1.gotomeeting.com/register/322522817)
7. Wednesday, November 24 - 11:00 AM EST (https://www1.gotomeeting.com/register/348646665)
8. Wednesday, November 24 - 2:00 PM EST (https://www1.gotomeeting.com/register/992303488)
We urge you and/or your key managers to register for one of these 8 Loyalty Driver Webinars to
learn more about this exciting platform. In this competitive market where online consumer
shopping and innovative digital marketing strategies continue to emerge, we need to utilize
‘best in class” tools to grow our business.

Enclosed [Exhibit 2] is a roster of the IMN OEM team as well as FAQs [Exhibit 3]. Feel free to
contact the IMN Sales Manager in your area with any questions. The IMN Sales Manager will
also be contacting you directly - or through your Jaguar Market Manager.
Increase traffic, generate revenue and build customer loyalty with your dealership with one
simple service: the fully managed IMN Loyalty Driver eNewsletter.
Good luck and good selling!
Sharon Corrigan
Vice President, Marketing
Pat Ward
Vice President, Retail Operations
Enclosures:
Exhibit 1 - Jaguar Dealer Pricing
Exhibit 2 - IMN Sales Team Roster
Exhibit 3 - IMN Loyalty Driver FAQs

Exhibit 1
Jaguar Premium Plan Pricing
IMN Loyalty Driver – Service Fees (Monthly – Based on 12 Month Term)
Standard - List
Jaguar Dealer
Initial Set Up Fee: $500 Waived
Monthly Fees:
Base eNewsletter: $600 Included
DriveLiveTV Video TM: $250 Included
Show Your Phone TM Text Coupons : $200 Included
SmartPhone Module: $ 70 Included
Total Monthly Fee: $1,120 $599
Jaguar Dealer Monthly Program Price: $599
Does not include any applicable taxes
Includes Jaguar Sponsorship Rebate – See IMN Service Agreement for details
Jaguar-Funded Support:
December 2010 Edition* – Jaguar contributes $599 per enrolled dealer
o Jaguar Dealer Cost - December 2010: $ 0
Jan, Feb & Mar 2011 Editions** – Jaguar contributes $100/mo
o Jaguar Dealer Cost – Jan, Feb & Mar 2011: $499
* To take advantage of this offer, you must enroll in IMN’s Loyalty Driver by November 30, 2010.
** To take advantage of this offer you must enroll in IMN’s Loyalty Driver by December 31, 2010.
Note: Jaguar-funded support will be credited to the Jaguar Dealer Statement.
Additional Fees (monthly):
Adding Land Rover Content: $250
Included Features
• Custom branded design and construction of a
master template for your eNewsletter
• Design masthead and navigation/link buttons
• Dealer specific content, offers and coupons
• Jaguar-specific new car and parts/service
content
• DriveLiveTV Video - featuring Jaguar
product reviews
• Jaguar lifestyle content
• Show Your Phone -- text messaging + mobile
coupons
• Smart phone module
• Social networking module
• Up to 30,000 email addresses for eNewsletter
deployment
• Web-Based Training for dealers
JDMP Reimbursement Guidelines Based on eNewsletter structure:
Structure
Monthly
Fee*
JDMP
Reimbursement
(%)
JDMP
Reimbursement
($)
Jaguar Only $599 100% $599
JLR Combined $849 50% $425

Exhibit 2
Jaguar Dealer Program
IMN Sales Manager Roster
Aligned by Jaguar Market Manager
Dave Rose
IMN Loyalty Driver, Director Sales Operations - Jaguar Dealer Program
T: 781.697.5410
E: drose@imninc.com
Jaguar IMN Sales IMN
Market Jaguar MM JLR AMM (s) Mgr(s) Contact Info.
North 1 TBA Bill Mauro Dave Rose T: 781.697.5410
Francis LaManna E: drose@imninc.com
Keith Hallberg
Mario Provenzano
2 Eric Stogner Francis LaManna Bill Lundy T: 860.480.8231
Bill MacKeigan E: blundy@imninc.com
3 Virginia Slocum Chester Jaskot Bill Lundy T: Same as Above
Joe Frasco E:
Central 4 Matt Hughes Tom Selby Doug Lyons T: 508.648.7571
Chester Jaskot E: dlyons@imninc.com
John Zimmerman
Dave Stein
Keith Hallberg
5 Joe Scarpa Kennley Gleason Bill Holden T: 241.912.7457
Dave Wrightsman E: beholden@imninc.com
Mario Provenzano
6 Mike Flynn Dave Wrightsman Bill Holden T: Same as Above
Elton Flanery E:
Keith Hallberg
South 7 James Crowley Tom Paserchia Bob Brissie T: 770.906.3767
Dave Stein E: bbrissie@imninc.com
John Zimmerman
8 Burke Johnson Mike Kennon Bob Brissie Same as Above
Robert Fiorito Dave Rose Same as Above
9 Rich Horton Tom Pasherchia Doug Lyons Same as Above
Don White Eric Park T: 949.460.3174
Chander Magoon E: epark@imninc.com
West
Bill Lundy
Same as Above
10 Tony DiNicola John Retkowski Gary Van Houten 949.374.9209
John Yerger
gvanhouten@imninc.com
Pat Dahlberg
Greg Sanguinetti
Leo McAdams
11 Dennis Lassiter John Yerger Eric Park T: 949.460.3174
E: epark@imninc.com
12 Valerie Epifani John Albinson Gary Van Houten T: 949.374.9209
Leo McAdams E: gvanhouten@imninc.com
Andrew Mitchell

Exhibit 3
Loyalty Driver eNewsletter Program
Dealer FAQs
Q: Does the program qualify for reimbursement under JDMP (Jaguar Dealer Marketing
Program)
A: YES…Jaguar dealers who do a Jaguar exclusive eNewsletter will receive 100%
reimbursement through JDMP.
Q: Are Jaguar dealers receiving special pricing with the JNA endorsed program
A: YES…JNA has negotiated a special rate for Jaguar dealers to save in a great many ways!
• First, the initial eNewsletter setup fee is waived… a savings of $500.
• Second, the monthly cost is just $699, which includes added-value features: Show
Your Phone text coupons along with, DriveLiveTV video and a SmartPhone
Module. Regular price is $1,120, Jaguar dealer’s savings is $421 per month.
• Third, a special Jaguar Sponsorship rebate -- $100 per month -- for first 12-months
has also been provided.
Bottom-line… the monthly cost is just $599…. and is reimbursable through JDMP
Q: What additional support is JNA contributing
A: To support the Jaguar Platinum Celebration campaign and to ensure fast start success for
all Jaguar dealers, JNA is covering 100% of enrolled dealers’ December eNewsletter costs..
To take advantage of this offer, your dealership must be enrolled in the program by COB
November 30.
Jaguar is also providing a $100 subsidy/month toward January, February and March 2011
dealer eNewsletters. This incentive will be provided to all enrolled dealers as of December 31.
Additionally, Jaguar has negotiated a subscription for a supplemental eNewsletter
communications feature known as OEM Spotlight. This feature will be used to create and
support Jaguar marketing to drive sales to your dealership.
Q: What about JLR “dual” dealerships
A: Your Jaguar eNewsletter effectiveness is maximized when targeted to Jaguar enthusiasts,
owners and prospects. Therefore, it’s strongly recommended to maintain the content focused
solely on your Jaguar audience. Recognizing that smaller non-metro JLR duals will need
an alternative, a JLR combined eNewsletter is eligible for 50% reimbursement through JDMP.
The additional monthly fee to add Land Rover content is $250.
- 1 - IMN confidential

Q: Can a Jaguar dealer include or feature another franchise in their Jaguar eNewsletter
A: NO… the newsletter must be solely dedicated to the dealer’s Jaguar franchise to qualify for
the negotiated pricing and JDMP reimbursement. The only exception is non-metro Jaguar
dealers who are dualed with Land Rover.
Q: Are there masthead design options for Jaguar dealers to choose from for their
eNewsletters
A: YES… Jaguar dealers have a variety of Jaguar-approved options to choose from. A Jaguar
dealer must utilize one of the pre-approved designs to qualify for JDMP reimbursement.
Q: Can Jaguar dealers customize their eNewsletters and add/eliminate content.
A: YES… prior to IMN’s distribution of your eNewsletter to customers, the eNewsletters are
sent to dealers for their review each month containing Jaguar-specific product and lifestyle
content/video… yet Jaguar dealers retain the ability to edit the content by adding or
eliminating articles and promotions for their dealership’s eNewsletter.
Q: Sorry, I’ve spent my entire marketing budget for 2010.
A: NO PROBLEM… JNA is allowing you to use your JDMP to offset the cost of this program.
Q: I’m not selling enough cars to spend the money on an eNewsletter.
A: Loyalty Driver is designed to increase revenue to your dealership by immediately
increasing your new car, pre-owned, and parts/service sales! Plus keep in mind that your best
customer is your current customer along with your many conquest prospects. It’s important to
keep them apprised of…. and engaged in…. what is happening at your dealership. Each month
as you collect more customer names and prospects they can be added to your database…and
your eNewsletter subscriber base
Q: We have used email in the past and it has not worked.
A: IMN’s Loyalty Driver is all about revenue generation…and maximizing return on your
marketing dollars. Unlike traditional “email blasts”, your eNewsletter offers your customers
valued added content and links that help drive traffic back to your website and showroom.
Additionally, because your eNewsletters are distributed each month, you stay in touch with
your customers in a respectful and noninvasive manner.
Loyalty Driver’s backend reporting and analytical tools allow you the opportunity to readily
identify customers who’ve exhibited online behavior demonstrating their” in market” status.
You will quickly see which of your customers require follow up.
Q: My web site is already generating leads. Why would I want your program
A: Dealer websites are static and rely on customers to “search and find”. Loyalty Driver
eNewsletters have all the same click thru capability as your website and are being pushed out
once a month to all of your customers and prospects to keep them actively engaged with your
dealership. You’ll find your website traffic doubling to quadrupling within a week of your
Loyalty Driver eNewsletter distribution…every month!
- 2 - IMN confidential

Q: It’s a great product/concept but my managers will never get comfortable using the
data and providing monthly content for the eNewsletter.
A: The newsletter is fully-managed by IMN and turnkey…meaning it can go out each month
“as is”. We recommend that you add content, and your personal touch, but it is not required
for the eNewsletter to be effective.
Q: We currently use another eNewsletter provider. Why make a change
A: IMN currently has over 2,000 dealers using Loyalty Driver. We are the #1 eNewsletter
provider in the industry supplying state-of-the-art features and best-in-class content for auto
retailers
Our analytical capabilities are far superior to others
Our close relationships with all the major ISPs and our ability to deliver
eNewsletters to consumers’ email in-boxes are far superior to what another
company can provide. We consistently maintain deliver rates of 99%+.
You will also receive all the Jaguar-specific features and marketing support outlined in the
Program Announcement.
Q: We already do our own e-mailing with our CRM system ...and it's free. Why pay for
your service
A: Static email blasts are inexpensive, but they are also less effective. eNewsletters are a
powerful and highly engaging communications tool that generate sales revenues and build
customer loyalty for your dealership. The Loyalty Driver eNewsletter provides a single
platform for your new car sales, pre-owned sales and parts/service profit centers to work
together and engage with customers… without burning out or over using your database.
Q: My database is too small. I have less than 1,000 e-mails in my database
A: You must ask the right questions. Does your database include service prospects, customers,
web leads etc It should include e-mails from every source. IMN offers an e-mail append that
can find e-mail address for 10–15% of the people in your database. This is all the more reason
why you need IMN Loyalty Driver. The ability to share your monthly eNewsletter with anyone
and the social networking features of the eNewsletter allow new prospects to sign up for your
eNewsletter every month.
Q: What about JNA’s other internet marketing initiatives
A: IMN’s Loyalty Driver eNewsletter is designed to drive traffic to all of the dealer’s profit
centers and will serve to complement existing JNA marketing initiatives.
Q: What if I want additional information or have questions regarding Loyalty Driver
A: Included with the dealer announcement letter you received a roster of IMN Sales
Professionals. We urge you to contact the IMN Sales Manager responsible for your Market.
November 18, 2010
- 3 - IMN confidential