Amadeus-Shaping-the-Future-of-Travel-MacroTrends-Report
Amadeus-Shaping-the-Future-of-Travel-MacroTrends-Report
Amadeus-Shaping-the-Future-of-Travel-MacroTrends-Report
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<strong>Shaping</strong> <strong>the</strong> <strong>Future</strong> <strong>of</strong> <strong>Travel</strong><br />
Macro trends driving industry growth over <strong>the</strong> next decade<br />
In domestic accommodation nights, <strong>the</strong> Asia Pacific region is <strong>the</strong> leader <strong>of</strong><br />
<strong>the</strong> pack, as with international accommodation nights and overnight visitors,<br />
displaying far higher growth rates than <strong>the</strong> o<strong>the</strong>r regions. Unlike <strong>the</strong> o<strong>the</strong>r<br />
indicators, however, <strong>the</strong> Middle East and Africa region does not display<br />
particularly high growth here, indicating its weakness in domestic tourism as<br />
compared to international tourism. Europe will retain <strong>the</strong> majority <strong>of</strong> <strong>the</strong><br />
global domestic accommodation market share out to 2023.<br />
Chart 1.9 below shows <strong>the</strong> predicted growth in domestic accommodation from<br />
1995-2023 by region.<br />
Chart 1.9: Growth in domestic accommodation nights by region, 1995-2023<br />
1995=100<br />
700<br />
Forecast<br />
600<br />
500<br />
400<br />
300<br />
Americas<br />
Asia Pacific<br />
Europe<br />
Middle East & Africa<br />
200<br />
100<br />
0<br />
1995 1999 2003 2007 2011 2015 2019 2023<br />
Source: Oxford Economics<br />
The outstanding performer for domestic accommodation growth is <strong>the</strong> Asia<br />
Pacific region, with annual growth <strong>of</strong> 11.9% over <strong>the</strong> past ten years, a slightly<br />
higher growth rate than for international accommodation nights. Growth over <strong>the</strong><br />
next ten year-period is forecast to taper to a more moderate 4.4%, a few<br />
percentage points lower than forecast growth for international accommodation<br />
nights. This provides evidence <strong>of</strong> strong growth in <strong>the</strong> domestic tourism segment<br />
for <strong>the</strong> Asia Pacific region for <strong>the</strong> past decade (especially as compared to o<strong>the</strong>r<br />
regions), with slower growth in <strong>the</strong> next decade. In contrast, <strong>the</strong> o<strong>the</strong>r regions<br />
have shown little or negative growth over <strong>the</strong> past ten years, but <strong>the</strong> Middle East<br />
and Africa region is set to lead growth in this segment <strong>of</strong> <strong>the</strong> market over <strong>the</strong><br />
next ten years, with a growth rate <strong>of</strong> 5.5%. Table 1.5 below summarises <strong>the</strong>se<br />
growth rates.<br />
12