Amadeus-Shaping-the-Future-of-Travel-MacroTrends-Report

Shaping the Future of Travel
Macro trends driving industry growth over the next decade
New travellers are likely to come with lower expectations about the service
experience and demand lower cost travel solutions, so are likely to find LCCs
highly attractive.
The more successful LCCs become, the more likely they are to outgrow their
original business model and be forced to adapt.
But adaptation will come at an extra cost. LCCs will have to respond to changing
demand as traditional customers recovering from the recession and new
customers entering the marketplace look for mid-price alternatives. LCCs will
have to improve their offer to capture short haul business travel market share
and respond to improvements in travel information and price transparency
thanks to developments in web-based technology. In order to grow, Low Cost
Carriers (LCCs) have therefore begun to place a greater premium on customer
service, with some offering more traditional travel features such as assigned
seats and frequent flyer cards, which are typical of the established airlines.
As LCCs saturate the short haul market, they will increasingly rely on longer haul
journeys for further growth, which will require a diversification of the fleet and
possibly operation of a wider network. Moreover, LCCs cannot grow limitlessly
into secondary airports, they may have to access certain strategic hubs in the
future, which will reduce flexibility and raise fixed costs. Also, as the fleet grows,
it will become increasingly difficult for LCCs to fill their seats independently,
making them increasingly reliant on agents, which will sap marginal revenues.
And the longer an airline operates, the more its legacy costs (salaries, pensions
etc.) begin to resemble the costs of established traditional carriers.
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