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The Spike Pub & Liquor Store - ABLE BC

The Spike Pub & Liquor Store - ABLE BC

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" Superior food service in pubs<br />

is just one of the many ways to<br />

continue to attract and retain<br />

customers."<br />

<strong>The</strong> <strong>Spike</strong> <strong>Pub</strong> is currently undergoing some major renovations<br />

beginning with the washrooms (chandeliers in the Ladies’ Room),<br />

new carpets, and other upgrades. Not to be outdone, the men get<br />

soccer “aim games” in the urinals, reducing the accumulation of<br />

chewing gum and other unwanted debris, and greatly improving<br />

aim!<br />

According to Cheryl, the recent move to detach liquor stores<br />

from pubs has provided opportunities for the liquor stores and<br />

challenges for the pubs. Increasingly pubs have to support<br />

themselves despite escalating competition from restaurants<br />

acting like pubs. Superior food service in pubs is just one of<br />

the many ways to continue to attract and retain customers. At<br />

the <strong>Spike</strong>, Cheryl and her team are working hard to keep their<br />

customers engaged and coming back with promotions and event<br />

nights such as “Rock Band Mondays”, “Music Trivia Tuesdays”,<br />

and live entertainment on the weekends. And of course, all the<br />

goings-on can be found on Facebook.<br />

Meanwhile, the liquor store continues to provide some of the<br />

best opportunities for growth with specialty products and diverse<br />

retail offerings. Cheryl foresees bigger and better private liquor<br />

stores entering the market with specialty products and a focus on<br />

hard-to-find products that the government stores are not carrying.<br />

<strong>The</strong> <strong>Spike</strong> is proof that partnerships in the pub industry can not<br />

only work, they can become very successful. Berezan Hospitality<br />

has had the ability to find competent, dedicated working<br />

partners, and as a result, their business model continues to grow<br />

and flourish.<br />

<strong>The</strong> <strong>Pub</strong>lican<br />

21

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