The Spike Pub & Liquor Store - ABLE BC

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LDB Report by Katharine Jowett Liqueurs The liqueurs category is in a period of transition, after having witnessed minimal growth every year since 2007/08, and a drop of 9% in 2009/10. Fortunately, liqueurs have been thrown a possible lifeline with the growth of cocktail consumption in BC. Many BC lounges, bars, and restaurants are seeing a cocktail culture emerge, which is leading to experimentation with once relatively obscure liqueurs. This decline in liqueur sales has prompted many liqueur brands to re-invent themselves, now highlighting their youthful and contemporary appeal and suitability as an ingredient in mixed cocktail drinks. Fruit liqueurs are now key ingredients in martinis, and chocolate and coffee liqueurs are reappearing in pub menus tailored for the holiday season. Why should we be thinking liqueurs now It is important to realize that many of the largest volume liqueurs do as much as 30-40% of their total yearly volume in the months of November and December alone. Hence, it is important to order adequate quantities early in the season and even give thought to expanding the size of your retail liqueur section to accommodate the additional seasonal demand. The following shows popular liqueur brand rankings in B.C. and the percentage of total yearly sales that the November and December holiday season represents. Top 10 Ranked Liqueurs by Brand - Gross $ All sizes, all channels Rank Brand (all sizes) % of full year sales sold in the months of Nov/Dec 2009 1 Baileys Irish Cream 42% 2 Carolans Finest Irish Cream 35% 3 Jägermeister 20% 4 Kahlua 30% 5 Grand Marnier 34% 6 Amaretto - Disaronno 36% 7 Fireball – Dr. McGillicuddy's 23% 8 Drambuie 37% 9 Amarula 40% 10 Cadbury Caramilk Liqueur 92%* *New product introduced to the market October 2009 Since the introduction of Baileys Irish Cream liqueur back in 1974, cream liqueurs continue to dominate the BC liqueur market by selling up to three times more than other liqueurs. Baileys sparked the introduction of various other rivals such as Carolans Finest Irish Cream, Feeney’s Irish Cream, and O’Darby Irish Cream, which use Irish whiskey as the base ingredient. The mix of coffee, cocoa, vanilla scent, and dash of Irish whiskey make these some of the most popular liqueurs in the BC marketplace. 32 The Publican
In addition to Irish cream liqueurs, the following liqueur products are also popular during the holiday season: Alizé A refreshing mix of exotic flavours (passion fruit base with strawberry, lychee, mango, cherry, ginger or cranberry) Baja Rosa Strawberry cream with tequila Cadbury Caramilk Liqueur Chocolate cream liqueur Cointreau A marriage between sweet and bitter orange peels Goldschläger Cinnamon Schnapps Liqueur with gold leaf that is reminiscent of red cinnamon heart candy Navan A natural, vanilla, cognac-based liqueur Peppermint Schnapps A full flavour peppermint liqueur Sour Puss Raspberry Raspberry liqueur Patrón XO Café Coffee liqueur made with tequila Looking for ways to rejuvenate the liqueur category Present these fabulous holiday liqueur cocktail recipes to your customers this festive season: Peppermint Snowfall • 1 oz. espresso vodka • ¾ oz. peppermint schnapps • 1 oz. white chocolate liqueur • 1 dollop of heavy whipping cream • crushed peppermint • chocolate dipped peppermint stick garnish - optional Rim an old fashioned glass with white chocolate liqueur. Dip rim of glass in crushed peppermint. Set aside. Combine liquids in cocktail shaker with ice. Shake to blend and chill. Strain into peppermint-rimmed old fashioned glass over fresh ice. Garnish with chocolate dipped peppermint stick. Chocolate Martini • 1 dash orange liqueur • ½ oz. crème de cacao or chocolate liqueur • 2 oz. vodka Fill shaker with ice. Add ingredients to shaker. Stir and strain into chilled martini glass. Garnish with chocolate-covered cherry or small chocolate chips. Hazelnut Liqueur Toddy • ½ oz. hazelnut liqueur • 1 cinnamon stick, for garnish • 1 lemon slice • Hot water • 1 tbsp liquid honey Pour the hazelnut liqueur into a brandy snifter. Add honey and lemon peel. Fill snifter with hot water to taste. Pointsettia Cocktail • Champagne • 1/2 oz. orange liqueur • 3 oz. cranberry juice Add chilled orange liqueur and cranberry to chilled champagne glass. Stir and top with champagne just before serving. Drink recipes courtesy of drinkoftheweek.com.” The Publican 33
Page 1 and 2: the Publican The Alliance of Bevera
Page 3 and 4: On the Cover The Spike Pub & Liquor
Page 5 and 6: Executive Director's Report by Kim
Page 7 and 8: BC HOSPITALITY & Conference INDUSTR
Page 9 and 10: open at night, right That means you
Page 11 and 12: Digital Signage by Best Buy Take yo
Page 13 and 14: Human Resources by go2 Getting New
Page 15 and 16: When retail guru Robert Spector sha
Page 17 and 18: Cultivate the Purchase Experience E
Page 19 and 20: PERIOD 02 SALES - UNAUDITED Sales f
Page 21 and 22: " Superior food service in pubs is
Page 23 and 24: Controlling food cost has never bee
Page 25 and 26: What's New by Debbie Minke RTDs Can
Page 27 and 28: your operation and the community, a
Page 29 and 30: Liquor Policy and Business Review b
Page 31: TECH TRENDS What’s Out There, Wha
Page 35 and 36: Personal Best - Record the highest
Page 37 and 38: Marketplace Advertisers the Publica
Page 39: Rolling out our newest Racer! NEW!

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