The Spike Pub & Liquor Store - ABLE BC

open at night, right That means you’ll want people to see your signage clearly,
both inside and out. But steer clear of those blue LED lights, because they’re
really hard to see in the dark.
At the Berezan Group, the whole management team came together to develop
its signature backlit martini glass that graces every liquor store under the
Berezan umbrella. It’s sparkly, easy to see, and effectively branded with the “B”
surrounding the martini glass. “As we started to expand our stores,” explains
Troy Bilodeau, director of retail operations for Berezan, “we decided to get
something out there for consumers to be able to identify our stores and know
they were in a Berezan liquor store.”
Your takeaway “Keep everything as branded as possible,” suggests Lau, whose
company has done a lot of work with the Arbuthnot Group, at establishments
like Fox’s Reach and The Landing. Not sure where to start in changing or
developing your brand A good design firm can help with everything from
branding to marketing to websites, and everything in between.
Position interior and exterior signs in high-traffic areas. If it’s outside, ensure it’s
not hidden behind any trees or bushes. “The style of sign is also determined
by its location and the municipality,” notes Iqbal Virani, owner of a sign shop
in Surrey. Pay close attention to your regulations and you won’t have to take
down a sign that you’ve just paid a bundle for.
Once you’ve got them through the door, the trick is to capture your customers’
attention and boost sales. No better way to do it than by showing them a
tempting array of what’s to be had at your establishment. Large-screen digital
signs are a great way to do this. “Digital signage is more dynamic than static
images,” reveals Tony White, sales manager for Best Buy for Business. “It has a
greater impression rate on consumers, especially if you add in constant changes
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