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Congratulations! to our previous competition winner - SA TREADS

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BRIDGESTONE TYRE CHECK<br />

REVEALS GROWING TYRE<br />

AWARENESS IN GAUTENG<br />

Hot on the heels of June’s Kimberley round of Bridges<strong>to</strong>ne <strong>SA</strong>’s ongoing<br />

tyre safety survey, the tyre maker has released data from its second tyre<br />

check event of 2011, held in Gauteng, on July 23rd in the parking lot of<br />

Pick ‘n Pay’s Lamb<strong>to</strong>n Square Center in Germis<strong>to</strong>n. And by all accounts,<br />

Gauteng residents are taking tyre safety very seriously.<br />

Around 87 percent of the tyres surveyed were found <strong>to</strong> be in good<br />

condition and correctly inflated, an improvement of one percent over last<br />

year’s national figure of 86 percent.<br />

Bridges<strong>to</strong>ne Public Relations Manager, Mandy Lovell says: “1700 tyres<br />

on 425 vehicles were checked during the Germis<strong>to</strong>n survey, and not<br />

only were the results of the survey more enc<strong>our</strong>aging than those recently<br />

obtained in Kimberley, but the survey team also far exceeded the survey<br />

goal of checking the tyres of at least 100 vehicles.”<br />

Following the usual procedure, the pressure and tread depth of each tyre<br />

was checked and its size and any defects found were noted on the data<br />

form. An information leaflet was left on the windscreen of each vehicle<br />

checked, with comments on the pressure and condition of the vehicle’s<br />

tyres.<br />

OBITUARY<br />

Chris Elliott has passed away<br />

after a long illness. Chris had<br />

a long and illustrious career<br />

in the tyre industry. He was<br />

born in Cathcart in the Eastern<br />

Cape and attended St. Andrews<br />

College in Grahams Town.<br />

Chris joined Dunlop Tyres<br />

in 1971 as an order clerk,<br />

working his way up <strong>to</strong> national<br />

sales manager. 28 years later, he left Dunlop for the retail sec<strong>to</strong>r<br />

when he bought in<strong>to</strong> Blue Route Tyres (this later became a Supa<br />

Quick franchise) in partnership with Gavin and Mike Gehardi.<br />

Our condolences <strong>to</strong> his family, friends and colleagues.<br />

M a n u f a c t u r i n g • 2 5<br />

APOLLO - NEW<br />

MARKETING HEAD TO TAKE<br />

APOLLO TYRES SOUTH<br />

AFRICA FORWARD<br />

Gareth Passmore has been<br />

appointed as Head: Marketing<br />

for Apollo Tyres South Africa<br />

(Pty) Ltd manufacturers of<br />

the Dunlop brand. The rapid<br />

expansion of Apollo Tyres<br />

internationally, with the<br />

acquisition of the European<br />

tyre manufacturer Vredestein<br />

Banden being the latest<br />

example, has necessitated the<br />

restructure and realignment of<br />

key positions and departments within the Apollo Tyres Group and the<br />

appointment of new personnel in order <strong>to</strong> achieve the company vision<br />

of dynamic growth in<strong>to</strong> new markets.<br />

Gareth is based at the Apollo Tyres South Africa’s Head Office in<br />

Durban. He will lead the international brand marketing efforts of the<br />

company’s key product brands such as the premium Dunlop & Apollo<br />

brands for Africa (across 32 terri<strong>to</strong>ries) and the Apollo brand in<strong>to</strong> the<br />

Latin American markets.<br />

Gareth has over 18 years international experience working in the<br />

tyre industry, covering a number of functions including commercial<br />

management, sales and marketing. He spent a number of years<br />

with Continental Tyres occupying senior roles such as Head of the<br />

Middle East and Near East and North Africa regions; Regional Direc<strong>to</strong>r<br />

responsible for the company’s interests in India and Pakistan; as well<br />

as Marketing Manager for the brand in South Africa.<br />

Gareth comments, “The coming years are going <strong>to</strong> be challenging, yet<br />

exciting ones for the tyre industry and the Apollo Tyres Group as a<br />

whole. I am delighted <strong>to</strong> be able <strong>to</strong> play a role in charting Apollo’s<br />

path <strong>to</strong> the future and helping <strong>to</strong> bring the bold vision for the Group<br />

<strong>to</strong> fruition.”<br />

Gareth and his team will be bringing in the integration across locations<br />

and will focus on augmenting each product brand’s position both with<br />

vehicle manufacturers and in the replacement market.

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