Congratulations! to our previous competition winner - SA TREADS

The running team captained by radio personality Brad
Brown (94.7 Highveld Stereo) at the start event held at
The Tyre Guys N1 City Cape Town
easy ride with a further obstacle of sub-zero
weather conditions.
Says running team captain, Brad Brown from
94.7 Highveld Stereo: “This was certainly a
challenge! We were battered by some really
strong winds which made it a true test of
staying power. Running through the Karoo
was exceptionally cold and despite being hit
by snow, the team managed to remain in high
spirits and made good time.”
Fortunately, the runners reported that the
Continental rubber compound on the soles
of the trainers saved them a few hiccups by
providing that extra-needed grip. Apparently,
they managed to cover a greater distance on
the stretch from Wellington to Ceres, which
relieved the pressure somewhat from the
Sutherland leg.
A gruelling 12 days and many small towns
later, and after a long and tiresome journey, it
was the driving team who cruised to the finish
line first, with the exhausted runners hot on
their exhaust pipe.
The drive team, official winners of the 2011 Run2Stop
Challenge.
Helman Mkhalela (ex Bafana Bafana player and
star winger; 1993-2000)
The runners looked incredibly relieved to have
hit the final destination and received a warm
welcome from the Continental staff and press
members who had assembled at the Constantia
Kloof ContiPartner store to welcome them.
But just when both teams thought that the
challenge had ended, there was one last task
ahead: The Conti-Castle competition. This
involved the two teams each having to create
a tricky balancing act of a tower of tyres with
Adidas shoes, all in the name of raising money
for the Sports Trust.
Speed machine and current world record
holder over 50 miles, Bruce Fordyce and
his team of Andre Arendse, Roger de Sa and
Gavin Hunt managed to keep their Conti-Castle
intact, winning R10 000 for the Sports Trust,
thereby adding to the R10 000 total already
donated to the Sports Trust at the start event.
Recapping on the event, Stewart says: “The
event was all in the name of showcasing
excellence as we pit man against machine,
C o n t i C o r n e r • 2 9
across tricky terrain, on Continental’s latest
rubber compound. The campaign proved
a massive success as both the running and
driving team were well received in every town
visited. Well done to all those who made this
possible – the mere fact that the running shoe
is now being referred to as the Conti shoe
is testament to Continental’s strength as a
premium brand in South Africa.
Interest and hype around this event was such
that it even elicited the start-up of Continental’s
own Facebook page, with followers providing
comment and offering suggestions over the
12-day period. A prize was offered for the
ultimate fan on Facebook that consisted of an
ultimate driving experience for the fan and a
friend in an Audi R8 at Audi Driving Experience,
all expenses paid.
Stewart hints that the event might even be
repeated next year, and if it is there will be an
even greater emphasis on social responsibility
and leaving a lasting legacy on the little towns
along the way.
Helman Mkhalela who attracted attention
with local communities as the running
team passed through smaller towns.