1st Quarter 2005 - Berco S.p.A

From the Branches
BERCOSUL EXPANSION CONTINUES
Assembly line for New Holland harvesters
installed
Direct shipment of spare parts to the
Fiatallis dealer network
In the wake of an important
trading agreement with CNH Latin
America, approval has been given
for the supply of undercarriages,
fully assembled at BercoSul, for
the New Holland series
TC55/57/59 rice combine
harvesters. The complete
Frame rotation device
undercarriage will be supplied
ready for fitting to the vehicle as
an alternative to tyres, with the
track chain already pretensioned
and with a complete kit for
assembly on the stub axles. The
units will consist of Brazilianmade
frames and Berco class D4
undercarriages assembled at
BercoSul. A new device is used for
the assembly that rotates the
frame, making it possible to fit
A complete undercarriage
the rollers and idlers from a single
work position, thus keeping a
check on the alignment of the units and guaranteeing
quality and safety throughout the procedure.
As part of the scheme
for developing the
Brazilian spare parts
market, the project
for “direct spare parts
shipment” to the
Group photo
main Fiatallis dealers
in Brazil is now under way. After a technical training course at BercoSul
headquarters and an assisted trading period, the Fiatallis sales outlets
taking part in the scheme have now been officially declared BercoSul
dealers. The agreement will enable the dealers to extend their stock
range (previously limited to original Fiatallis parts) to include models
up until now handled only by their competitors(CAT, Komatsu, etc.).
Another benefit of the agreement will be speedier delivery times, as
the spare parts will go directly from BercoSul to the dealers without
having to pass through the CNH spare parts centre. Plans have been
made to repeat the technical seminars in the distributors' centres
with the participation of their main end customers, in order to improve
and disseminate awareness of the advantages of using Berco products
in accordance with the manufacturer's specific instructions. Thanks to
CNH Latin America's support, you can now see the poster with the slogan
“The best place to buy Berco products is at your Fiatallis dealer” on
display at Fiatallis outlets.
Denis de Bonis, BercoSul General Manager
“NUMBER 200,000” GETS TO MILWAUKEE
Celebrates the arrival
of the 200,000th ton container
In the last number of Berco News we wrote about reaching the
ambitious target of 200,000 tons of end product sold in 2004, and
since then we've been following the progress of that particular
200,000th ton shipment. On the 8th of November 2004, our “special”
container got to the Berco of America branch in Milwaukee, WI,
and, to mark the occasion, the Berco of America staff, along with
the forwarding agents, customs brokers and haulers, got together for
a brief celebratory lunch.
There has been an incredible upsurge in demand on the North
American market over the last year. On the OEM front alone, the
manufacturer demand forecast for 2005 is double that of 2003. In
a situation such as this, in order to guarantee just-in-time supply
to customers and keep up regular shipments, the optimisation of
distribution logistics becomes a decisive factor. For this reason,
Berco and the forwarders, Sintra, are constantly streamlining their
North American route to ensure prompt delivery and overcome the
risks of congestion in ports and rail and road transport. The Berco
of America branches in Wisconsin, North Carolina, Texas, Nevada
and Washington are all equipped with track chain assembly presses
and assembly and remachining lines to respond to unexpected
changes in their customers' orders.
Uli Kleinekordt, Berco of America General Manager
10
BN41 > January 2005