Tbilisi Central Shopping Mall
Tbilisi Central Shopping Mall
Tbilisi Central Shopping Mall
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<strong>Tbilisi</strong> <strong>Central</strong> <strong>Shopping</strong> <strong>Mall</strong><br />
Project Overview<br />
April 2010
Project location<br />
• <strong>Tbilisi</strong>`s main transport<br />
interchange<br />
• Busy mid- to lower<br />
level mixed-used<br />
district and shopping<br />
destination
Aerial View
Project Summary 1<br />
• The first `completed` modern shopping mall in<br />
<strong>Tbilisi</strong><br />
• Affordable, comprehensive and convenient mall for<br />
B and C segments<br />
• Investors:<br />
• GRDC<br />
• GMC Group<br />
• Additional international funding:<br />
• EBRD<br />
• IFC
Project Summary 2<br />
• 49 years lease from Georgian Railways<br />
• Project Investment: 30 million USD<br />
• Proje size:<br />
– Total area: 47,216 m2<br />
– Project area: 31,544 m2<br />
– GLA: 20,315 m2<br />
• 117 units
Project Summary 3<br />
• The first international standard mall in Georgia<br />
and <strong>Tbilisi</strong><br />
• Transformation and gentrification of the existing<br />
railway station<br />
• Existing shopping destination in the city<br />
• Upgrading the shopping habits in the area to<br />
upper-mid segment
Project Summary 4<br />
• Located in a city landmark<br />
• Existing pedestrian flow of 20.000/day<br />
• More favorable shop locations due to 6<br />
entrances to premises<br />
• The only project in Georgia with well<br />
established `professional management<br />
services`<br />
• Budget-friendly and measurable management costs<br />
• Planned operational marketing
New Concept for Georgia<br />
• Entertainment, shopping and socialising address for<br />
the whole family under one roof:<br />
• Women`s, Men`s and Children`s fashion, youngwear,<br />
sportswear and accessories<br />
• 24 hours/7 days supermarket<br />
• The city`s first `electronics world`<br />
• Special `edutainment` center for kids<br />
• The city`s first centrally located bowling center<br />
• The city`s largest `gold market`<br />
• <strong>Tbilisi</strong>`s first operational food court<br />
• Services such as banks, travel agency, bookstore<br />
• Office floors
Retail Mix<br />
• Level 0<br />
Anchors and Gold Market<br />
• Level 1<br />
Fashion, electronics world<br />
• Level 2<br />
Youngwear and kids level, ‘Kids World’, anchor<br />
• Level 4<br />
“Bridge Building” (service floor)<br />
• Level 5<br />
Food court
Project Design and Concept<br />
• Concept Design:<br />
Zwarts & Jansma (architecture) ve<br />
DGMR (engineering) (The Netherlands)<br />
• Project design and construction:<br />
Erenport (Turkey)<br />
• Additional concept revision:<br />
FYP (Turkey)
Marketing and Sales<br />
• Strategic consultancy and management<br />
consultancy: Colliers CRE - UK<br />
• Marketing Plan: FYP - Turkey<br />
• Marketing and Sales Implementation:<br />
FYP – (Turkey) and GREM (Georgia)<br />
• Beginning of lettings: December 2008
Project Visuals 1(exterior)
Project Visuals 2 (interiors)
Timing<br />
• Completion of Phase A: January 2009<br />
• Completion of Anchor units March 2009<br />
• Completion of “Bridge Building” July 2009<br />
• Final hand-over: November 2009<br />
• Opening: April 27 th , 2010
Project Visuals 3 (site)
Project Visuals 4 (site)
Thank You!
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