Conference Proceedings Part 1 - The Academy of Business and ...
Conference Proceedings Part 1 - The Academy of Business and ...
Conference Proceedings Part 1 - The Academy of Business and ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Online ISSN 2047-2862<br />
<strong>Part</strong> 1
ITARC – London 2011<br />
7 th – 8 th November 2011<br />
2 nd International Trade Academic Research <strong>Conference</strong><br />
Co – hosted by the<br />
<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Retail Management<br />
Journal <strong>of</strong> <strong>Business</strong> & Retail Management<br />
London College <strong>of</strong> Management Studies<br />
Insurance<br />
Corruption<br />
Procurement<br />
Outsourcing<br />
Tariffs &<br />
Customs<br />
Imports<br />
Origins<br />
Some <strong>of</strong> the<br />
dynamics <strong>of</strong><br />
International Trade<br />
Exports<br />
Law<br />
Globalization<br />
Exchange rates<br />
Carbon footprint<br />
Piracy<br />
Smuggling
International <strong>Conference</strong> on the Restructuring <strong>of</strong> the Global Economy (ROGE)<br />
1 st & 2 nd February, 2011<br />
Pune, India.<br />
Corporate Governance <strong>and</strong> <strong>Business</strong> <strong>Conference</strong> (CGBC)<br />
14 th & 15 th July, 2011<br />
Boston, USA.
t<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Re ail Management<br />
<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Ret<br />
Progress <strong>and</strong> prosperity through Man<br />
THE BUSINESS AND MANAGEMENT REVIEW, LONDON<br />
Volume 1 Number 2<br />
<strong>The</strong> International Trade & Academic Research <strong>Conference</strong><br />
London, UK. 7 - 8th November 2011<br />
WWW.ABRMR.COM<br />
i
<strong>The</strong> International Trade & Academic Research <strong>Conference</strong><br />
7 – 8 th November 2011<br />
Wembley Plaza,<br />
Empire Way,<br />
Wembley,<br />
London HA9 8DS<br />
United Kingdom<br />
<strong>Conference</strong> Programme & <strong>Proceedings</strong><br />
Method - Integrity - Camaraderie<br />
ii
Contents<br />
Sr.No. Articles Page No.<br />
1 Do Italian Firms Recovered From <strong>The</strong> Economic Downturn<br />
1<br />
Lessons Learned By A Niche In Fashion Sector<br />
2 An Econometric Study <strong>of</strong> Indian Export And Import <strong>of</strong> Oil And Non-Oil Items 10<br />
3 <strong>The</strong> Second-Best Tax Credit Policy 18<br />
4 A Quali-Quantitative Approach <strong>of</strong> Assessing Organized Retailing Potential <strong>of</strong> Food 19<br />
Industry In East India<br />
5 Sustainability Education @ B-Schools 32<br />
6 An Exploration <strong>of</strong> the Impact Of International Trade on <strong>The</strong> Growth <strong>of</strong> Nigeria’s<br />
33<br />
Manufacturing Sector; 1978-2010<br />
7 Export & Economical Growth: New Evidence From Developing Countries Using<br />
41<br />
Pool Data<br />
8 Compulsory Licensing <strong>and</strong> Public Health An Interpretation <strong>of</strong> the Article 31 <strong>of</strong> <strong>The</strong> 42<br />
TRIPS Agreement<br />
9 Measuring Customer Relationship Management (CRM) <strong>and</strong> its Relationship with<br />
43<br />
Customer Satisfaction in the Egyptian Banking Sector<br />
10 A Study on Styles And Contents <strong>of</strong> Messages in Contemporary Advertising 54<br />
11 Customer Relationship Management in Private Hospitals –<br />
55<br />
(With Special Reference to Madurai City, Tamil Nadu, India)<br />
12 Evaluating the Need to Measure Human Capital Return on Investment (ROI)<br />
65<br />
in Training: <strong>The</strong> Case <strong>of</strong> Dti<br />
13 <strong>The</strong> Influence <strong>of</strong> Demographic Variables on the National Identity <strong>of</strong> Jordanian<br />
66<br />
Consumers<br />
14 An Investigation <strong>of</strong> Consumers’ Perceptions <strong>of</strong> In-House Food Br<strong>and</strong>s In Durban’s 77<br />
Major Food Retailers<br />
15 <strong>The</strong> Effects <strong>of</strong> Mall Atmospherics And Convenience on Flow:<br />
78<br />
A Study <strong>of</strong> Shoppers in Malaysia<br />
16 Made In China’ Controversies: Cases <strong>of</strong> Dumping or Productive Efficiency 88<br />
17 <strong>The</strong> Role <strong>of</strong> Foreign Exchange Rates in Offshoring: Industry Level Evidence from<br />
89<br />
Sweden<br />
18 <strong>The</strong> Scope <strong>of</strong> <strong>The</strong> EU Common Commercial Policy After Lisbon 90<br />
19 Building Sustainable Entrepreneurial Community Through <strong>The</strong> Informal Sector In 91<br />
Nigeria: A <strong>The</strong>ortical Framework<br />
20 Steepest Ascent Tariff Reform For A Small Open Economy:<br />
92<br />
An Application <strong>of</strong> the Overlapping Generations And Multi-Sector Computable<br />
General Equilibrium Model to Australia<br />
21 <strong>The</strong> Internationalization Of <strong>Business</strong> Of <strong>The</strong> Small And Medium-Sized Enterprises: 106<br />
<strong>The</strong> Case <strong>of</strong> Brazilian Tool-Machines<br />
22 <strong>The</strong> Evolution <strong>of</strong> Transfer Pricing Legislation In China 107<br />
23 Evaluating the Effectiveness <strong>of</strong> CRM Status: An Iranian Case 120<br />
iii
Sr.No. Articles Page No.<br />
24 Productivity Performance <strong>and</strong> the International Outsourcing <strong>of</strong> Services:<br />
135<br />
<strong>The</strong> Canadian Experience 1961-2007<br />
25 <strong>The</strong> Dem<strong>and</strong>-Side <strong>of</strong> Euro-Asian Foreign Direct Investment in Africa Since 2000: Is<br />
151<br />
“Life-Bout <strong>The</strong>ory” <strong>The</strong> Governing Spirit<br />
26 <strong>The</strong> Effect <strong>of</strong> <strong>The</strong> PBGC Bailout On Voting For Trade Protection<br />
152<br />
- Evidence from the US Steel Industry<br />
27 A Study <strong>of</strong> the Economic Effect <strong>of</strong> ODI on State-Owned Enterprises 153<br />
28 Retailers Br<strong>and</strong> Management: Private Label Marketing Management And Retailer<br />
157<br />
Br<strong>and</strong> Equity<br />
29 <strong>The</strong> Use <strong>of</strong> Information <strong>and</strong> Communication Technologies (ICT)<br />
165<br />
In Front Office Operations <strong>of</strong> Chain Hotels<br />
30 Job Satisfaction Among Contingent Employees<br />
172<br />
(A Study <strong>of</strong> Textile Sector In Pakistan)<br />
31 A <strong>The</strong>oretical Model For Reverse Service Outsourcing And Its Implications For<br />
185<br />
Chinese Economy<br />
32 African And Asian Economic Union:<br />
186<br />
A Call For <strong>The</strong> Establishment <strong>of</strong> Afrasian Economic Community (AAEC Or Afrasec)<br />
33 <strong>The</strong> Importance <strong>of</strong> corporate social Responsibility for Development <strong>of</strong> Global Trade 196<br />
<strong>and</strong> Corporate Social Responsibility Projects <strong>of</strong> Multinational Companies in Turkey<br />
34 Opinion Leadership <strong>and</strong> Opinion Seeking As Mediators Of Satisfaction And Loyalty In 211<br />
the Arts<br />
35 Macroeconomic Effects <strong>of</strong> the Current Crisis in Japan <strong>and</strong><br />
222<br />
MENA Countries<br />
36 Impetus to Exports Through CSR:<br />
232<br />
Case <strong>of</strong> ITC Agri <strong>Business</strong> Division, India<br />
37 Measuring the Impact <strong>of</strong> Certain Hedonic <strong>and</strong> Rational Components on Consumers’ 237<br />
Intention to Adopt Innovative Fast Moving Consumer Goods (FMCG) In Egypt<br />
38 ``Exploring the Ethical Nature or TV Advertising:<br />
247<br />
A Qualitative Study <strong>of</strong> Consumer`s Perceptions In Egypt``<br />
39 <strong>The</strong> Impact <strong>of</strong> Nigeria`s Exports on Global Trade 260<br />
40 Risk Management In Islamic Financing<br />
261<br />
– Application <strong>of</strong> Value-At-Risk (Var- Models]<br />
41 Trade Liberalization <strong>and</strong> Agricultural Development In Sri Lanka 262<br />
42 Determinants <strong>of</strong> Dem<strong>and</strong> for Automobiles 263<br />
43 Trade <strong>and</strong> Monetary Factors in Reoccurring Economic Expansions <strong>of</strong> Developed<br />
266<br />
Nations<br />
44 Examination <strong>of</strong> Country <strong>of</strong> Origin on Food Sector in Asian Consumers 277<br />
45 Globalization <strong>and</strong> Cause-Related Marketing 278<br />
46 <strong>The</strong> Effects <strong>of</strong> Advertising Expenditure on the Earnings <strong>and</strong> Stock Value <strong>of</strong> Retail<br />
282<br />
Firms September 30, 2011<br />
47 Fiscal Strategies in Europe during the Crisis <strong>and</strong> Future Fiscal Developments 283<br />
48 Entrepreneurs Networking:<br />
<strong>The</strong> Stock <strong>of</strong> Knowledge <strong>and</strong> the Willingness to Co-Operate<br />
288<br />
iv
Sr.No. Articles Page No.<br />
49 Perception <strong>of</strong> HR Managers <strong>and</strong> <strong>Business</strong> Educators on <strong>Business</strong> Communication<br />
Skills: A Survey Study<br />
50 Performance Evaluation <strong>of</strong> the Subsidiaries <strong>of</strong> Astan Quds Razavi By DEA “Financial<br />
Management”<br />
51 Forum Shopping <strong>and</strong> Insolvency <strong>of</strong> Groups <strong>of</strong> Companies in the European<br />
Insolvency Regulation<br />
52 Relationship Marketing:<br />
Various Schools <strong>of</strong> Thought <strong>and</strong> Future Research Agenda<br />
53 Impact <strong>of</strong> Multilateral <strong>and</strong> Bilateral Trade Agreements<br />
on <strong>The</strong> Sri Lankan Economy<br />
54 Central Bank Nomenclatural Misconceptions in the United States, Saudi Arabia, West<br />
<strong>and</strong> Central African Francophone Countries<br />
289<br />
290<br />
291<br />
307<br />
320<br />
321<br />
v
International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />
7 th -8 th November 2011<br />
Hotel Wembley Plaza, Empire Way<br />
Wembley, London HA9 8DS<br />
Co-hosted by the<br />
<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Retail Management (ABRM)<br />
Journal <strong>of</strong> <strong>Business</strong> & Retail management Research (JBRMR)<br />
And London College <strong>of</strong> Management Studies<br />
Executive Board Members<br />
Dr P R Datta, Executive Chair<br />
Pr<strong>of</strong>essor P R Banerjee, Head <strong>of</strong> Research & Development, ABRMR<br />
Mark T Jones, Director-ITARC 2011 & Director <strong>of</strong> External Affairs, JBRMR<br />
Pr<strong>of</strong>. G. Dixon, Review Editor<br />
Pr<strong>of</strong>essor Gairik Das, Review-Editor<br />
Dr Joel Osarcar Barima, Review Editor<br />
Dr Soumitra N.Deb, Review Editor<br />
Editorial Advisory Board<br />
Pr<strong>of</strong>. Ogenyi Omar, Pr<strong>of</strong>. G. Dixon, Dr. Charles Blankson, Pr<strong>of</strong>essor N.P Makarkin,<br />
Dr. Sudaporn Sawmong, Dr. John Dung-Gwom, Dr P R Datta, Pr<strong>of</strong>essor N.D Gooskova,<br />
Pr<strong>of</strong>essor P R Banerjee, Pr<strong>of</strong>. Dr. Hayri Ulgen, Dr. Saumitra N. Deb, Pr<strong>of</strong>essor Gairik Das,<br />
Pr<strong>of</strong>essor A.C P<strong>and</strong>ay, Dr Nripendra Singh, Dr R Soomro<br />
Session Chairs<br />
International Trade & Globalisation<br />
C. Michael Wernerheim<br />
Consumer Behaviour & International Retailing<br />
Dr P.R.Datta<br />
Finance & Economic Development<br />
Smwarajit Lahiri Chakravarty<br />
Trade-Blocks, Protectionism <strong>and</strong> Regional Development<br />
Dr Silke Friedrich<br />
Miscellaneous<br />
Pr<strong>of</strong>essor Ogenyi Omar<br />
<strong>Part</strong>icular thanks are extended to the following individuals who have been instrumental in the success <strong>of</strong><br />
2 nd ITARC – London 2011<br />
Mark T Jones, R. C. Bhowal, Andrew Lumbers, Maruf Hossain,Dr. B.R.Chakraborty, Karrine B.E.Luk Ok Choo, Sanjay Patil,<br />
Agalaya, Murugan<strong>and</strong>an, Ashru Bairagee, Patrick John A, Subhash Singh, Santosh Gurung, Tayab Ahmed, Clement Kwapong,<br />
Jeyabalan Jeyarajah, Frank Ishan, Natalie Singh, Mythili T, Beka Zarnadze, Dr Joel Barima <strong>and</strong> Arnoud Luk Ok Choo, Jayni<br />
Bhatt <strong>and</strong> Rushanthi Ramanathan<br />
vi
International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />
7 th -8 th November 2011<br />
Hotel Wembley Plaza, Empire Way<br />
Wembley, London HA9 8DS<br />
Dear conference participants,<br />
It is my very great pleasure to welcome you to ITARC – London 2011. Many <strong>of</strong> you have<br />
travelled thous<strong>and</strong>s <strong>of</strong> miles to be here today <strong>and</strong> we trust that during your time with us you<br />
will gain fresh insights, engage in healthy discussions <strong>and</strong> forge new friendships. <strong>The</strong> dynamic<br />
that is International Trade ensures that we all have our own perspectives on this important<br />
issue. <strong>The</strong> nature <strong>of</strong> the global economy is such that it is beholden on academics <strong>and</strong><br />
practitioners alike to seek a broader underst<strong>and</strong>ing <strong>of</strong> common themes <strong>and</strong> theories.<br />
I believe that we will all benefit from our engagement with the <strong>Conference</strong> <strong>and</strong> I trust<br />
that all concerned will have a stimulating <strong>and</strong> enjoyable stay in London.<br />
With every good wish,<br />
Pr<strong>of</strong>essor P. R. Banerjee<br />
Head <strong>of</strong> Research <strong>and</strong> Development<br />
<strong>Academy</strong> <strong>of</strong> Research <strong>and</strong> Retail Development (ABRM)<br />
vii
International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />
7 th -8 th November 2011<br />
Hotel Wembley Plaza, Empire Way<br />
Wembley, London HA9 8DS<br />
Dear <strong>Conference</strong> <strong>Part</strong>icipants,<br />
It is a great pleasure to welcome you to London <strong>and</strong> more especially to ITARC – London<br />
2011. It is certainly fitting that such a truly international conference should take place in the<br />
world most ethnically diverse city, a city where over 300 languages are spoken (Baker <strong>and</strong><br />
Eversley – 2001). All <strong>of</strong> us here are aware just how complex <strong>and</strong> interconnected our respective<br />
economies have become <strong>and</strong> so it is all the more important that academics <strong>and</strong> figures from the<br />
world <strong>of</strong> trade <strong>and</strong> commerce have an opportunity to share <strong>and</strong> explore key issues, theories <strong>and</strong><br />
experiences. <strong>The</strong> trinity <strong>of</strong> sponsors; the <strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Retail Management, the Journal<br />
<strong>of</strong> <strong>Business</strong> & Retail Management <strong>and</strong> the London College <strong>of</strong> Management Studies believe that<br />
ITARC – London 2011 will provide academics with important networking opportunities in an<br />
environment that sets great store by: Method – Integrity – Camaraderie. I hope that all delegates<br />
will have a successful <strong>and</strong> intellectually stimulating conference, <strong>and</strong> leave here determined to<br />
capitalise <strong>and</strong> build upon the relationships begun during this time.<br />
Wishing you every success with all your future endeavours.<br />
Mark T Jones<br />
Director – ITARC 2011<br />
Director <strong>of</strong> External Affairs<br />
<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> <strong>and</strong> Retail Management<br />
viii
International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />
7 th -8 th November 2011<br />
Hotel Wembley Plaza, Empire Way<br />
Wembley, London HA9 8DS<br />
SCHEDULE FOR THE CONFERENCE 2011<br />
Saturday 5 th November, 2011 thru Sunday, 6 th November, 2011<br />
Arrival <strong>and</strong> Independent traveling days in London, UK<br />
MONDAY, NOVEMBER 7, 2011<br />
8.00 AM -9.00AM Registration<br />
MONDAY, NOVEMBER 7, 2011<br />
9.00AM-9.15AM<br />
OPENING ADDRESS & WELCOME<br />
9.15AM-13.00 PM (Break: 11.00-11.15)<br />
Track: International Trade & Globalisation<br />
Session Chair: C. Michael Wernerheim<br />
I. Globalisation <strong>and</strong> Cause related Marketing<br />
Purushottam Neha, Graduate School<strong>of</strong> <strong>Business</strong> Leadership, University <strong>of</strong> South Africa,<br />
South Africa<br />
II.<br />
III<br />
IV.<br />
V<br />
<strong>The</strong> evolution <strong>of</strong> transfer pricing legislation in China<br />
Jingyi Wang, King`s College, London, UK<br />
An Exploration <strong>of</strong> the Impact <strong>of</strong> International Trade on the Growth <strong>of</strong> Nigeria`s Manufacturing<br />
Sector, 1978-2010<br />
Omolade Adeleke <strong>and</strong> Ogunleye E.O, Department <strong>of</strong> Economics, College <strong>of</strong> Education,<br />
Ikere-Ekiti, Nigeria<br />
Export & Economical Growth: New Evidence from Developing Countries using pool data<br />
Yousef Mehnatfar <strong>and</strong> Seyed Bijan Babayee, University <strong>of</strong> Maz<strong>and</strong>aran, Baboolsar,<br />
Iran.<br />
<strong>The</strong> importance <strong>of</strong> Corporate Social Responsibility in the Development <strong>of</strong> Global Trade <strong>and</strong> Case<br />
Study on Corporate Social Responsibility <strong>of</strong> MNC`s in Turkey<br />
Fatma Ulucan Ozkul <strong>and</strong> Zehra Ozdemir, Bahcesehir University, Istanbul, Turkey<br />
ix
V1. Impetus to Exports through CSR: case <strong>of</strong> ITC Agri <strong>Business</strong> Division, India<br />
Radhika Lobo, Birla College <strong>of</strong> Arts, Science <strong>and</strong> Commerce, Kalyan, India<br />
VII.<br />
VIII.<br />
IX.<br />
<strong>The</strong> Deman side <strong>of</strong> Euro-Asian Foreign Direct Investment in Africa since 2000: Is “Life-Bout<br />
<strong>The</strong>ory” the Government Spirit<br />
Habtamu Alebachew, College <strong>of</strong> Law <strong>and</strong> Governance, Mejelle University, Ethopia<br />
<strong>The</strong> Impact <strong>of</strong> Nigeria`s Exports on Global Trade<br />
Ailemen Moses Isunu, Ambrose University, Ekpoma, Nigera<br />
Productivity <strong>and</strong> the Global Sourcing <strong>of</strong> Comnmercial Services by Canadian Industry<br />
C. Michael Wernerheim, Memorial University <strong>of</strong> Newfoundl<strong>and</strong>, Canada.<br />
X. Trade Liberalisation <strong>and</strong> Agricultural Development in Sri Lanka<br />
Mahindra Henegedara, University <strong>of</strong> Kelaniya, Sri Lanka<br />
MONDAY, NOVEMBER 7, 2011<br />
13.00-14.00<br />
BREAK FOR LUNCH<br />
14.00 PM-14.20 PM<br />
Key Note Speaker<br />
Mark T Jones<br />
Topic: How the ‘knowledge deficit’ is hampering international trade with Africa <strong>and</strong> beyond<br />
Mark is a fervent internationalist, who is widely travelled. During his career to date as well as<br />
having worked in Jordan for two years, he has spent a considerable amount <strong>of</strong> time in Africa. He<br />
initiated <strong>and</strong> oversaw a major humanitarian venture into war-torn Sierra Leone in 2000 <strong>and</strong> his<br />
logistical <strong>and</strong> regional knowledge is in considerable dem<strong>and</strong>. He writes <strong>and</strong> speaks on a variety<br />
<strong>of</strong> subjects ranging from international trade to women’s health in the developing world.<br />
As well as being an orator <strong>of</strong> distinction Mark believes that it is essential that we articulate our<br />
convictions with passion; in this regard he is eager to help the voice <strong>of</strong> others to be heard. He is a<br />
Legislative Leadership Training specialist, as well as being an advisor on trade <strong>and</strong> investment<br />
in frontier markets. He believes that many <strong>of</strong> the current difficulties in the world economy are<br />
due to a poverty <strong>of</strong> leadership, poor regional/market knowledge <strong>and</strong> a lack <strong>of</strong> real vision. He is<br />
the Co-Founder & Executive Director <strong>of</strong> the Horn <strong>of</strong> Africa <strong>Business</strong> Association (HABA) <strong>and</strong><br />
sits on the Board <strong>of</strong> the Kitenge Africa Foundation. In 1994 he was elected a Freeman <strong>of</strong> the City<br />
<strong>of</strong> London.<br />
x
14.30 PM – 17.55 (Break: 16.00-16.15)<br />
Track: Consumer Behaviour & International Retailing<br />
Session Chair: Dr P R Datta<br />
I<br />
II<br />
III<br />
IV<br />
V<br />
VI<br />
VII<br />
VIII<br />
IX<br />
A quail-quantitative approach <strong>of</strong> assessing organized retailing potential <strong>of</strong> food & grocery<br />
industry in East India<br />
Ranjit Chakraborty <strong>and</strong> Ayan Chattopadhya, Department <strong>of</strong> <strong>Business</strong> Management,<br />
University <strong>of</strong> Calcutta, India<br />
An Investigation <strong>of</strong> consumers perceptions <strong>of</strong> in house food br<strong>and</strong>s in Durban`s major food<br />
retailers<br />
Maxwell Agaba Phiri <strong>and</strong> Stewart Peter Kaupa, School <strong>of</strong> Management, University <strong>of</strong><br />
Kea Zulu-Natal, South Africa<br />
Measuring Customer Relationship Management (CRM) <strong>and</strong> its relationship with customer<br />
satisfaction in the Egyptian banking Sector<br />
Passant Tantawi <strong>and</strong> Heba Sadek, Arab <strong>Academy</strong> <strong>of</strong> Science, Technology <strong>and</strong> Maritime<br />
Transport, Egypt<br />
Customer Relationship management in Private Hospitals (with special reference to Madhurai<br />
City, Tamil Nadu, India)<br />
A Jayakumar, Department <strong>of</strong> Commerce, Periyar University, Tamil Nadu, India<br />
<strong>The</strong> influence <strong>of</strong> Demographic Variables on the national Identity <strong>of</strong> Jordanian Consumers<br />
Saeb Farhan Al Ganideh, Department <strong>of</strong> Marketing, Al Zaytoonah University <strong>of</strong> Jordan,<br />
Jordan.<br />
Ghaleb A. El Rafee, Department <strong>of</strong> Finance <strong>and</strong> Banking, Al Ain University <strong>of</strong> Science<br />
<strong>and</strong> Technology, Al Ain, U.A.E<br />
Motasem M.H.Al Shareef, Department <strong>of</strong> Management, Al Zaytoonah University <strong>of</strong><br />
Jordan, Jordan<br />
Relationship Marketing: various schools <strong>of</strong> Thought <strong>and</strong> Future Research Agenda<br />
Palto Ranjan Datta & Omar Ogenyi, University <strong>of</strong> Hertfordshire, UK <strong>and</strong> G Dixon,<br />
Manchester Metropolitan University, UK.<br />
<strong>The</strong> effect <strong>of</strong> mall atmospherics <strong>and</strong> convenience on flow: A study <strong>of</strong> shoppers in Malaysia<br />
Fon Sim Ong, Taylor`s University, Malaysia<br />
Retailers br<strong>and</strong> management: Private label marketing management <strong>and</strong> retailer br<strong>and</strong> equity<br />
Duarte Xara-Brasil, Instituto Politecnico de Setubal, Portugal<br />
Cristina Marreiros <strong>and</strong> Andreia Dionisio, Universidada de Evora, Portugal<br />
Evaluating the effectiveness <strong>of</strong> CRM status: An Iranian case<br />
Reza Allahyari Soeini, Behzad Jafari <strong>and</strong> Amin Ganjdanesh, Nooretouba Virtual<br />
University, Iran<br />
xi
X<br />
XI<br />
XII<br />
XIII<br />
XIV<br />
XV<br />
Job satisfaction among contingent employees (A study <strong>of</strong> Textile Sector Pakistan)<br />
Fahad Afzal, Dept. <strong>of</strong> Management Science, Army Public College <strong>of</strong> Management<br />
Sciences, Rawalpindi, Pakistan<br />
Adnan Riaz, Dept. <strong>of</strong> <strong>Business</strong> Administration, Allama Iqbal Open University,<br />
Islamabad, Pakistan<br />
Opinion leadership <strong>and</strong> opinion seeking as mediators <strong>of</strong> satisfaction <strong>and</strong> loyalty in the Arts<br />
Javier Flores-Zamora <strong>and</strong> Jesus Garcia De Madariaga, Universidad Compluteense de<br />
Madrid, Spain<br />
Measuring the impact <strong>of</strong> certain hedonic <strong>and</strong> rational components on consumers` intention to<br />
adopt innovative fast moving consumers goods (FMCG) in Egypt<br />
Eiman Negm <strong>and</strong> Passent Tantawi, Arab <strong>Academy</strong> for science, Technology <strong>and</strong><br />
Maritime Transport-College <strong>of</strong> Management <strong>and</strong> Technology, Egypt<br />
Examination <strong>of</strong> country <strong>of</strong> origin on food sector in Asian consumers<br />
Kanokkan Vichasilp <strong>and</strong> Takio Nakagawa, Tohoku University, Sendai, Japan<br />
Exploring the ethical nature <strong>of</strong> TV advertising: A qualitative Study on consumers perceptions in<br />
Egypt<br />
Ayat Yehia, Arab <strong>Academy</strong> <strong>of</strong> Science <strong>and</strong> Technology <strong>and</strong> maritime Transport, College<br />
<strong>of</strong> Management technology, Egypt<br />
Relationship Marketing: various schools <strong>of</strong> Thought <strong>and</strong> Future Research Agenda<br />
Palto Ranjan Datta & Omar Ogenyi, University <strong>of</strong> Hertfordshire, UK <strong>and</strong> G Dixon,<br />
Manchester Metropolitan University, UK.<br />
17.55PM<br />
CLOSING SPEECH FOR THE CONFERENCE<br />
TUESDAY, NOVEMBER 8, 2011<br />
9.00AM-9.15AM<br />
OPENING ADDRESS FOR DAY 2<br />
TUESDAY, NOVEMBER 8, 2011<br />
9.15AM -11.00AM<br />
Track: Trade-blocks, protectionism <strong>and</strong> mergers <strong>and</strong> acquisitions<br />
Session Chair: Dr Silke Friedrich<br />
I<br />
Compulsory Licensing <strong>and</strong> Public Health an Interpretation <strong>of</strong> the Article 31 <strong>of</strong> the TRIPS<br />
Agreement<br />
Ping Xiong, University <strong>of</strong> South Australia, Australia<br />
xii
II<br />
III<br />
IV<br />
V<br />
VI<br />
`Made in China` Constroversies: Cases <strong>of</strong> Dumping or Productive Efficiency<br />
Kingsley Yeung, Univesity <strong>of</strong> Warwick-UK, Vincent Mok, Hong Kong Polytechnic<br />
University-Hong Kong <strong>and</strong> David Leung, <strong>The</strong> University <strong>of</strong> Hong Kong-Hong Kong.<br />
<strong>The</strong> Scope <strong>of</strong> the EU CCP after Lisbon.<br />
Ottavio Quirico, Université Panthéon-Assas (Paris 2) <strong>and</strong> University Institute, Via dei<br />
Roccettin, France<br />
Steepiest ascent tariff reform for a small open economy: An application <strong>of</strong> the overlapping<br />
generations <strong>and</strong> multi-sector computable general equilibrium model to Australia.<br />
Ha Viet Nguyen, University <strong>of</strong> New South Wales, Australia.<br />
<strong>The</strong> effect <strong>of</strong> the PBGC Bailout on Voting for Trade Protection-Evidence from the US Steel<br />
Industry<br />
Bruce Blonigen, Silke Friedrich <strong>and</strong> Wesley Wilson, IFO Instititute for Economic<br />
Research, Department International Institutional Comparisons, Germany.<br />
African <strong>and</strong> Asian Economic Union: A call for the establishment <strong>of</strong> Afrasian Economic<br />
Community (AAEC or AfrAsEC)<br />
Rasheed Olajide Alao, Adeyemi College <strong>of</strong> Education, Nigeria.<br />
VII<br />
Impact <strong>of</strong> Multilateral <strong>and</strong> Bilateral Trade Agreements on the Sri Lankan Economy<br />
Prema Podimanike <strong>and</strong> J.A.P Kumari, Department <strong>of</strong> Economics, University <strong>of</strong><br />
Kelaniya, Sri Lanka<br />
11.00-11.20<br />
Key Note Speaker<br />
Pr<strong>of</strong>essor Ogyeni Omar<br />
Ogenyi Ejye Omar is a pr<strong>of</strong>essor <strong>of</strong> retail marketing <strong>and</strong> is currently at the London College <strong>of</strong><br />
Management Studies where he is the Head <strong>of</strong> University Collaboration (HUC). Pr<strong>of</strong>essor Omar<br />
was formally the director <strong>of</strong> marketing doctoral programs at the University <strong>of</strong> Hertfordshire,<br />
United Kingdom. He received his PhD from Manchester Metropolitan University, United<br />
Kingdom. His academic papershave been published in the Journal <strong>of</strong> <strong>Business</strong> Research, Journal<br />
<strong>of</strong> Retail <strong>and</strong> Distribution Management, Journal <strong>of</strong> Strategic Marketing, Journal <strong>of</strong> Public Sector<br />
Management, Service Industries journal, the Journal <strong>of</strong> Food Product Marketing <strong>and</strong> many<br />
others. He is the author <strong>of</strong> one <strong>of</strong> the best-selling textbooks on retailing now in its second edition<br />
(2 nd ed.), published by Financial Times/Pitman Publishing. His current textbook publication is<br />
on international marketing published by Palgrave/Macmillan. Pr<strong>of</strong>essor Omar’s current<br />
research interests are in retail marketing management, pricing, distribution <strong>and</strong> supply chain,<br />
services marketing, multicultural marketing, <strong>and</strong> global retailing.<br />
xiii
11.30AM -13.00 PM<br />
Track: Miscellaneous<br />
Session Chair: Pr<strong>of</strong>essor Ogenyi E Omar<br />
I<br />
II<br />
III<br />
IV<br />
V<br />
VI<br />
VII<br />
VIII<br />
IX<br />
Sustanability Education @ B-Schools.<br />
Amith Sharma <strong>and</strong> S. Rangnekar, Indian Institute <strong>of</strong> Technology, Roorkee, India.<br />
A study on styles <strong>and</strong> contents <strong>of</strong> messages in contemporary advertising.<br />
Dibakar Pal, Civil Servant in India & Independent Researcher, India.<br />
Building sustainable Entrepremeurial community through the informal sector in Nigeria a<br />
<strong>The</strong>ortical framework.<br />
Ogedegbe, Rukevwe Juliet, Ajayi Crowther University, Nigeria.<br />
<strong>The</strong> internationalization <strong>of</strong> business <strong>of</strong> the small <strong>and</strong> medium-sized enterprises: the case <strong>of</strong><br />
Brazilian tool-machines.<br />
Nadia Wacila <strong>and</strong> Hanania Vianna, Universidade Paulista, Brazil <strong>and</strong> Marcos Roberto<br />
Piscopo, Fundacao Getulio Vargas/SP, Brazil.<br />
<strong>The</strong> use <strong>of</strong> Information <strong>and</strong> Communication Technologies (ICT) in front <strong>of</strong>fice operations <strong>of</strong> chain<br />
Hotels.<br />
Albert Ansah <strong>and</strong> Millicent Kontoh, University <strong>of</strong> Mines <strong>and</strong> Technology (UMaT),<br />
Ghana & Victoria Blankson, Zenith University College, Ghana<br />
Determinats <strong>of</strong> Dem<strong>and</strong> for Automobiles<br />
Aditi Abhyankar, Ramnarain Ruia College, Mumbai, India.<br />
<strong>The</strong> effects <strong>of</strong> advertising expenditute on the earnings <strong>and</strong> stock value <strong>of</strong> retail firms.<br />
Steve Johnson, Sam Houston State University, USA.<br />
Entrepreneurs Networkings: <strong>The</strong> Stock <strong>of</strong> Knowledge <strong>and</strong> the Willingness to co-operate.<br />
Vitor Braga, School <strong>of</strong> Technology <strong>and</strong> Management <strong>of</strong> Felguerias, Portugal.<br />
Perception <strong>of</strong> HR Managers <strong>and</strong> <strong>Business</strong> Educators on <strong>Business</strong> Communication Skills: A<br />
Survey Study<br />
Jagdish S. Joshi, Gujarat University, India.<br />
xiv
13.00-14.00<br />
BREAK FOR LUNCH<br />
14.00 PM -14.30.PM<br />
Key Note Speaker<br />
Shantanu Bhagwat – Udbhav Associates<br />
An engineer by training, Shantanu Bhagwat is a one-time diplomat turned venture investor <strong>and</strong><br />
now advisor, to start-ups. <strong>The</strong>se days he divides his time between the UK <strong>and</strong> India working<br />
with early stage companies <strong>and</strong> on ideas to improve political systems <strong>and</strong> governance in India.<br />
In a career spanning two decades, Mr Bhagwat has worked across geographies <strong>and</strong> industries,<br />
including several years in Japan <strong>and</strong> in the UK. Until recently a <strong>Part</strong>ner at a venture capital firm,<br />
Mr Bhagwat has also worked at Monitor Co. in London. Prior to that, he spent several years as a<br />
fast-track career diplomat with the Indian Foreign Service, working in New Delhi <strong>and</strong> Tokyo.<br />
Over the last few years, he has spent quite a lot <strong>of</strong> time thinking about <strong>and</strong> commenting on<br />
globalization, innovation <strong>and</strong> entrepreneurship both internationally <strong>and</strong> across sectors, with a<br />
particular emphasis on India.<br />
A graduate in computer engineering, Shantanu holds an MBA from the London <strong>Business</strong> School,<br />
where he was a Chevening Scholar. He is a Chartered Member <strong>of</strong> TiE – a global non-pr<strong>of</strong>it<br />
network <strong>of</strong> entrepreneurs <strong>and</strong> pr<strong>of</strong>essionals. He also sits on the Advisory board <strong>of</strong> Asia-Silicon<br />
Valley connection <strong>and</strong> the UK India <strong>Business</strong> Angel Network <strong>and</strong> is a frequent speaker <strong>and</strong><br />
panellist at conferences on Venture Capital, Innovation, Asia <strong>and</strong> India.<br />
TUESDAY, NOVEMBER 8, 2011<br />
14.30PM – 17.25 PM (Break: 16.00-16.15)<br />
Track: Finance <strong>and</strong> Economic development<br />
Session Chair: Smwarajit Lahiri Chakravarty<br />
I <strong>The</strong> second-best Tax Credit Policy<br />
Qinwen Tan , David Just <strong>and</strong> Harry De Gorter, Cornell University, USA<br />
II<br />
III<br />
Central Bank Nomenclatural Misconceptions in the United States, Saudi Arabia, west <strong>and</strong><br />
Central African Francophone Countries<br />
Rashed Olajide Alao, Department <strong>of</strong> Economics, Adeyemi College <strong>of</strong> Education, Ondpo,<br />
Nigeria<br />
Evaluating the need to measure Human Capital Return on Investment (ROI) in Training: <strong>The</strong><br />
Case <strong>of</strong> Dti<br />
Maxwell Agabu Phiri <strong>and</strong> Thirnavellie Reddy, Univeresity <strong>of</strong> KwaZulu-Natal, South<br />
Africa<br />
xv
IV<br />
V<br />
VI<br />
VII<br />
VIII<br />
IX<br />
X<br />
XI<br />
XII<br />
XIII<br />
XIV<br />
<strong>The</strong> Role <strong>of</strong> Exchange rate in Offshoring: Industry Level Evidence for Sweden.<br />
Kiflu G. Molla, Stockholm University, Sweden.<br />
An Econometric Study <strong>of</strong> Indian Export <strong>and</strong> Import <strong>of</strong> Oil <strong>and</strong> Non-Oil Items.<br />
Ranjit Chakrabarty <strong>and</strong> Smwarajit Lahiri Chakravarty, University <strong>of</strong> Calcutta, India.<br />
A Study <strong>of</strong> the Economic Effect <strong>of</strong> ODI on State-owned Enterprises<br />
Yao Lu, <strong>The</strong> university <strong>of</strong> Hong Kong, China <strong>and</strong> Boyu Sun & Yuduo Lu, Dalian<br />
University <strong>of</strong> Technology, China.<br />
A <strong>The</strong>oretical Model for Reverse Service Outsourcing <strong>and</strong> Its Implications for Chinease Economy<br />
Meng Xue <strong>and</strong> Zhang Zhi-dong, Shanghai University <strong>of</strong> Finance <strong>and</strong> Economics, China.<br />
Macroeconomic effects <strong>of</strong> the current crisis in Japan <strong>and</strong> MENA countries<br />
Anke Monnig, Institute for Economic Structures Research, Germany.<br />
Risk Management in Islamic financing-Application <strong>of</strong> Value-at-Risk (VaR-models)<br />
Fakhir Musharraf, Institute <strong>of</strong> <strong>Business</strong> Management Korangi Creek Karachi, Pakistan.<br />
Trade <strong>and</strong> Monetary Factors in Reoccurring Economic Expansions <strong>of</strong> Developed Nations<br />
Jo-hui Chen <strong>and</strong> John Francis Diaz, Chung Yuan Christian University, China<br />
Do Italian firms recovered from the economic downturn Lessons learned by a niche in fashion<br />
sector<br />
Alberto Lanzavecchia, Univesity <strong>of</strong> Padova, Italy <strong>and</strong> Elena Meneghetti, Italian<br />
Lifestyle Management Group, Italy.<br />
Forum Shopping <strong>and</strong> Insolvency <strong>of</strong> Groups <strong>of</strong> Companies in the European Insolvency Regulation<br />
Marco De Crist<strong>of</strong>aro, Univesity <strong>of</strong> Padova, Italy.<br />
Performance evaluation <strong>of</strong> the subsidiaries <strong>of</strong> Astan Quds Razavi by DEA `` Financial<br />
Management``<br />
Reza Tehrani <strong>and</strong> Mohammad Reza Mehregan & Mohammad Reza Golkani,<br />
University <strong>of</strong> Tehran, Iran.<br />
Fiscal Strategies in Europe during the Crisis <strong>and</strong> Future Fiscal Developments.<br />
Ioana A. Brote, Economic Studies <strong>Academy</strong>, Bucharest, Romania<br />
17.25 PM CLOSING SPEECH FOR THE CONFERENCE<br />
08 th November 2011<br />
<strong>The</strong>re will be no session or function scheduled for today. Please take this opportunity to<br />
explore London.<br />
We wish you have a safe trip home<br />
xvi
International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />
7th–8th Nov, 2011<br />
London UK<br />
Alberto Lanzavecchia<br />
Kiflu G. Molla<br />
Anke Mönnig<br />
Elena Meneghetti<br />
Ottavio Quirico<br />
Kirsten Wiebe<br />
Ranajit Chakrabarty<br />
Ogedegbe, Rukevwe Juliet<br />
Radhika Lobo<br />
Smwarajit Lahiri<br />
Chakravarty<br />
Ha Viet Nguyen<br />
Eiman Negm<br />
QinwenTan<br />
Nadia Wacila<br />
Passent Tantawi<br />
David Just<br />
Hanania Vianna<br />
Ayat Yehia<br />
Harry de Gorter<br />
Marcos Roberto Piscopo<br />
Ailemen Moses Isunu<br />
Ranajit Chakrabarty<br />
Jingyi Wang<br />
Fakhir Musharraf<br />
Ayan Chattopadhyay<br />
Reza Allahyari Soeini<br />
Mahinda Henegedara<br />
Amit Sharma<br />
Behzad Jafari<br />
Aditi Abhyankar<br />
S. Rangnekar<br />
Amin Ganjdanesh<br />
Jo-hui Chen<br />
Omolade Adeleke<br />
C. Michael Wernerheim<br />
John Francis Diaz<br />
Ogunleye E. O.<br />
Habtamu Alebachew<br />
Kanokkan Vichasilp<br />
Yousef Mehnatfar<br />
Bruce Blonigen<br />
Takio Nakagawa<br />
Seyed Bijan Babayee<br />
Silke Friedrich<br />
Purushottam, Neha<br />
Ping Xiong<br />
Wesley Wilson<br />
Steve Johnson<br />
Passant Tantawi<br />
Yao Lu<br />
Ioana A. Brote<br />
Heba Sadek<br />
Boyu Sun<br />
Vítor Braga<br />
Dibakar Pal<br />
Yuduo Lu<br />
Jagdish S. Joshi<br />
A. Jayakumar<br />
Duarte Xara-Brasil<br />
Reza Tehrani<br />
Maxwell Agabu Phiri<br />
Andreia Dionísio<br />
Mohammad Reza Mehregan<br />
Thirnavellie Reddy<br />
Cristina Marreiros<br />
Mohammad Reza Golkani<br />
Saeb Farhan Al Ganideh<br />
Albert Ansah<br />
Marco De Crist<strong>of</strong>aro<br />
Ghaleb A. El Rafee<br />
Victoria Blankson<br />
David Leung, MEcon<br />
Motasem M.H. Al Shareef<br />
Millicent Kontoh<br />
Javier Flores-Zamora<br />
Maxwell Agabu Phiri<br />
Fahad Afzal<br />
Zehra Özdemir<br />
Stewart Peter Kaupa<br />
Adnan Riaz<br />
Jesus Garcia De Madariage<br />
Fon Sim, Ong<br />
MENG Xue<br />
Fatma Ulucan Özkul<br />
Kok Wei, Khong<br />
ZHANG Zhi‐dong<br />
Vincent Mok<br />
Kingsley Yeung, MSc<br />
Rasheed Olajide Alao<br />
Prema Podimanike <strong>and</strong><br />
J.A.P Kumari<br />
P.R.Datta<br />
Ogenyi E Omar<br />
Gordon Dixon