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Online ISSN 2047-2862<br />

<strong>Part</strong> 1


ITARC – London 2011<br />

7 th – 8 th November 2011<br />

2 nd International Trade Academic Research <strong>Conference</strong><br />

Co – hosted by the<br />

<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Retail Management<br />

Journal <strong>of</strong> <strong>Business</strong> & Retail Management<br />

London College <strong>of</strong> Management Studies<br />

Insurance<br />

Corruption<br />

Procurement<br />

Outsourcing<br />

Tariffs &<br />

Customs<br />

Imports<br />

Origins<br />

Some <strong>of</strong> the<br />

dynamics <strong>of</strong><br />

International Trade<br />

Exports<br />

Law<br />

Globalization<br />

Exchange rates<br />

Carbon footprint<br />

Piracy<br />

Smuggling


International <strong>Conference</strong> on the Restructuring <strong>of</strong> the Global Economy (ROGE)<br />

1 st & 2 nd February, 2011<br />

Pune, India.<br />

Corporate Governance <strong>and</strong> <strong>Business</strong> <strong>Conference</strong> (CGBC)<br />

14 th & 15 th July, 2011<br />

Boston, USA.


t<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Re ail Management<br />

<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Ret<br />

Progress <strong>and</strong> prosperity through Man<br />

THE BUSINESS AND MANAGEMENT REVIEW, LONDON<br />

Volume 1 Number 2<br />

<strong>The</strong> International Trade & Academic Research <strong>Conference</strong><br />

London, UK. 7 - 8th November 2011<br />

WWW.ABRMR.COM<br />

i


<strong>The</strong> International Trade & Academic Research <strong>Conference</strong><br />

7 – 8 th November 2011<br />

Wembley Plaza,<br />

Empire Way,<br />

Wembley,<br />

London HA9 8DS<br />

United Kingdom<br />

<strong>Conference</strong> Programme & <strong>Proceedings</strong><br />

Method - Integrity - Camaraderie<br />

ii


Contents<br />

Sr.No. Articles Page No.<br />

1 Do Italian Firms Recovered From <strong>The</strong> Economic Downturn<br />

1<br />

Lessons Learned By A Niche In Fashion Sector<br />

2 An Econometric Study <strong>of</strong> Indian Export And Import <strong>of</strong> Oil And Non-Oil Items 10<br />

3 <strong>The</strong> Second-Best Tax Credit Policy 18<br />

4 A Quali-Quantitative Approach <strong>of</strong> Assessing Organized Retailing Potential <strong>of</strong> Food 19<br />

Industry In East India<br />

5 Sustainability Education @ B-Schools 32<br />

6 An Exploration <strong>of</strong> the Impact Of International Trade on <strong>The</strong> Growth <strong>of</strong> Nigeria’s<br />

33<br />

Manufacturing Sector; 1978-2010<br />

7 Export & Economical Growth: New Evidence From Developing Countries Using<br />

41<br />

Pool Data<br />

8 Compulsory Licensing <strong>and</strong> Public Health An Interpretation <strong>of</strong> the Article 31 <strong>of</strong> <strong>The</strong> 42<br />

TRIPS Agreement<br />

9 Measuring Customer Relationship Management (CRM) <strong>and</strong> its Relationship with<br />

43<br />

Customer Satisfaction in the Egyptian Banking Sector<br />

10 A Study on Styles And Contents <strong>of</strong> Messages in Contemporary Advertising 54<br />

11 Customer Relationship Management in Private Hospitals –<br />

55<br />

(With Special Reference to Madurai City, Tamil Nadu, India)<br />

12 Evaluating the Need to Measure Human Capital Return on Investment (ROI)<br />

65<br />

in Training: <strong>The</strong> Case <strong>of</strong> Dti<br />

13 <strong>The</strong> Influence <strong>of</strong> Demographic Variables on the National Identity <strong>of</strong> Jordanian<br />

66<br />

Consumers<br />

14 An Investigation <strong>of</strong> Consumers’ Perceptions <strong>of</strong> In-House Food Br<strong>and</strong>s In Durban’s 77<br />

Major Food Retailers<br />

15 <strong>The</strong> Effects <strong>of</strong> Mall Atmospherics And Convenience on Flow:<br />

78<br />

A Study <strong>of</strong> Shoppers in Malaysia<br />

16 Made In China’ Controversies: Cases <strong>of</strong> Dumping or Productive Efficiency 88<br />

17 <strong>The</strong> Role <strong>of</strong> Foreign Exchange Rates in Offshoring: Industry Level Evidence from<br />

89<br />

Sweden<br />

18 <strong>The</strong> Scope <strong>of</strong> <strong>The</strong> EU Common Commercial Policy After Lisbon 90<br />

19 Building Sustainable Entrepreneurial Community Through <strong>The</strong> Informal Sector In 91<br />

Nigeria: A <strong>The</strong>ortical Framework<br />

20 Steepest Ascent Tariff Reform For A Small Open Economy:<br />

92<br />

An Application <strong>of</strong> the Overlapping Generations And Multi-Sector Computable<br />

General Equilibrium Model to Australia<br />

21 <strong>The</strong> Internationalization Of <strong>Business</strong> Of <strong>The</strong> Small And Medium-Sized Enterprises: 106<br />

<strong>The</strong> Case <strong>of</strong> Brazilian Tool-Machines<br />

22 <strong>The</strong> Evolution <strong>of</strong> Transfer Pricing Legislation In China 107<br />

23 Evaluating the Effectiveness <strong>of</strong> CRM Status: An Iranian Case 120<br />

iii


Sr.No. Articles Page No.<br />

24 Productivity Performance <strong>and</strong> the International Outsourcing <strong>of</strong> Services:<br />

135<br />

<strong>The</strong> Canadian Experience 1961-2007<br />

25 <strong>The</strong> Dem<strong>and</strong>-Side <strong>of</strong> Euro-Asian Foreign Direct Investment in Africa Since 2000: Is<br />

151<br />

“Life-Bout <strong>The</strong>ory” <strong>The</strong> Governing Spirit<br />

26 <strong>The</strong> Effect <strong>of</strong> <strong>The</strong> PBGC Bailout On Voting For Trade Protection<br />

152<br />

- Evidence from the US Steel Industry<br />

27 A Study <strong>of</strong> the Economic Effect <strong>of</strong> ODI on State-Owned Enterprises 153<br />

28 Retailers Br<strong>and</strong> Management: Private Label Marketing Management And Retailer<br />

157<br />

Br<strong>and</strong> Equity<br />

29 <strong>The</strong> Use <strong>of</strong> Information <strong>and</strong> Communication Technologies (ICT)<br />

165<br />

In Front Office Operations <strong>of</strong> Chain Hotels<br />

30 Job Satisfaction Among Contingent Employees<br />

172<br />

(A Study <strong>of</strong> Textile Sector In Pakistan)<br />

31 A <strong>The</strong>oretical Model For Reverse Service Outsourcing And Its Implications For<br />

185<br />

Chinese Economy<br />

32 African And Asian Economic Union:<br />

186<br />

A Call For <strong>The</strong> Establishment <strong>of</strong> Afrasian Economic Community (AAEC Or Afrasec)<br />

33 <strong>The</strong> Importance <strong>of</strong> corporate social Responsibility for Development <strong>of</strong> Global Trade 196<br />

<strong>and</strong> Corporate Social Responsibility Projects <strong>of</strong> Multinational Companies in Turkey<br />

34 Opinion Leadership <strong>and</strong> Opinion Seeking As Mediators Of Satisfaction And Loyalty In 211<br />

the Arts<br />

35 Macroeconomic Effects <strong>of</strong> the Current Crisis in Japan <strong>and</strong><br />

222<br />

MENA Countries<br />

36 Impetus to Exports Through CSR:<br />

232<br />

Case <strong>of</strong> ITC Agri <strong>Business</strong> Division, India<br />

37 Measuring the Impact <strong>of</strong> Certain Hedonic <strong>and</strong> Rational Components on Consumers’ 237<br />

Intention to Adopt Innovative Fast Moving Consumer Goods (FMCG) In Egypt<br />

38 ``Exploring the Ethical Nature or TV Advertising:<br />

247<br />

A Qualitative Study <strong>of</strong> Consumer`s Perceptions In Egypt``<br />

39 <strong>The</strong> Impact <strong>of</strong> Nigeria`s Exports on Global Trade 260<br />

40 Risk Management In Islamic Financing<br />

261<br />

– Application <strong>of</strong> Value-At-Risk (Var- Models]<br />

41 Trade Liberalization <strong>and</strong> Agricultural Development In Sri Lanka 262<br />

42 Determinants <strong>of</strong> Dem<strong>and</strong> for Automobiles 263<br />

43 Trade <strong>and</strong> Monetary Factors in Reoccurring Economic Expansions <strong>of</strong> Developed<br />

266<br />

Nations<br />

44 Examination <strong>of</strong> Country <strong>of</strong> Origin on Food Sector in Asian Consumers 277<br />

45 Globalization <strong>and</strong> Cause-Related Marketing 278<br />

46 <strong>The</strong> Effects <strong>of</strong> Advertising Expenditure on the Earnings <strong>and</strong> Stock Value <strong>of</strong> Retail<br />

282<br />

Firms September 30, 2011<br />

47 Fiscal Strategies in Europe during the Crisis <strong>and</strong> Future Fiscal Developments 283<br />

48 Entrepreneurs Networking:<br />

<strong>The</strong> Stock <strong>of</strong> Knowledge <strong>and</strong> the Willingness to Co-Operate<br />

288<br />

iv


Sr.No. Articles Page No.<br />

49 Perception <strong>of</strong> HR Managers <strong>and</strong> <strong>Business</strong> Educators on <strong>Business</strong> Communication<br />

Skills: A Survey Study<br />

50 Performance Evaluation <strong>of</strong> the Subsidiaries <strong>of</strong> Astan Quds Razavi By DEA “Financial<br />

Management”<br />

51 Forum Shopping <strong>and</strong> Insolvency <strong>of</strong> Groups <strong>of</strong> Companies in the European<br />

Insolvency Regulation<br />

52 Relationship Marketing:<br />

Various Schools <strong>of</strong> Thought <strong>and</strong> Future Research Agenda<br />

53 Impact <strong>of</strong> Multilateral <strong>and</strong> Bilateral Trade Agreements<br />

on <strong>The</strong> Sri Lankan Economy<br />

54 Central Bank Nomenclatural Misconceptions in the United States, Saudi Arabia, West<br />

<strong>and</strong> Central African Francophone Countries<br />

289<br />

290<br />

291<br />

307<br />

320<br />

321<br />

v


International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />

7 th -8 th November 2011<br />

Hotel Wembley Plaza, Empire Way<br />

Wembley, London HA9 8DS<br />

Co-hosted by the<br />

<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Retail Management (ABRM)<br />

Journal <strong>of</strong> <strong>Business</strong> & Retail management Research (JBRMR)<br />

And London College <strong>of</strong> Management Studies<br />

Executive Board Members<br />

Dr P R Datta, Executive Chair<br />

Pr<strong>of</strong>essor P R Banerjee, Head <strong>of</strong> Research & Development, ABRMR<br />

Mark T Jones, Director-ITARC 2011 & Director <strong>of</strong> External Affairs, JBRMR<br />

Pr<strong>of</strong>. G. Dixon, Review Editor<br />

Pr<strong>of</strong>essor Gairik Das, Review-Editor<br />

Dr Joel Osarcar Barima, Review Editor<br />

Dr Soumitra N.Deb, Review Editor<br />

Editorial Advisory Board<br />

Pr<strong>of</strong>. Ogenyi Omar, Pr<strong>of</strong>. G. Dixon, Dr. Charles Blankson, Pr<strong>of</strong>essor N.P Makarkin,<br />

Dr. Sudaporn Sawmong, Dr. John Dung-Gwom, Dr P R Datta, Pr<strong>of</strong>essor N.D Gooskova,<br />

Pr<strong>of</strong>essor P R Banerjee, Pr<strong>of</strong>. Dr. Hayri Ulgen, Dr. Saumitra N. Deb, Pr<strong>of</strong>essor Gairik Das,<br />

Pr<strong>of</strong>essor A.C P<strong>and</strong>ay, Dr Nripendra Singh, Dr R Soomro<br />

Session Chairs<br />

International Trade & Globalisation<br />

C. Michael Wernerheim<br />

Consumer Behaviour & International Retailing<br />

Dr P.R.Datta<br />

Finance & Economic Development<br />

Smwarajit Lahiri Chakravarty<br />

Trade-Blocks, Protectionism <strong>and</strong> Regional Development<br />

Dr Silke Friedrich<br />

Miscellaneous<br />

Pr<strong>of</strong>essor Ogenyi Omar<br />

<strong>Part</strong>icular thanks are extended to the following individuals who have been instrumental in the success <strong>of</strong><br />

2 nd ITARC – London 2011<br />

Mark T Jones, R. C. Bhowal, Andrew Lumbers, Maruf Hossain,Dr. B.R.Chakraborty, Karrine B.E.Luk Ok Choo, Sanjay Patil,<br />

Agalaya, Murugan<strong>and</strong>an, Ashru Bairagee, Patrick John A, Subhash Singh, Santosh Gurung, Tayab Ahmed, Clement Kwapong,<br />

Jeyabalan Jeyarajah, Frank Ishan, Natalie Singh, Mythili T, Beka Zarnadze, Dr Joel Barima <strong>and</strong> Arnoud Luk Ok Choo, Jayni<br />

Bhatt <strong>and</strong> Rushanthi Ramanathan<br />

vi


International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />

7 th -8 th November 2011<br />

Hotel Wembley Plaza, Empire Way<br />

Wembley, London HA9 8DS<br />

Dear conference participants,<br />

It is my very great pleasure to welcome you to ITARC – London 2011. Many <strong>of</strong> you have<br />

travelled thous<strong>and</strong>s <strong>of</strong> miles to be here today <strong>and</strong> we trust that during your time with us you<br />

will gain fresh insights, engage in healthy discussions <strong>and</strong> forge new friendships. <strong>The</strong> dynamic<br />

that is International Trade ensures that we all have our own perspectives on this important<br />

issue. <strong>The</strong> nature <strong>of</strong> the global economy is such that it is beholden on academics <strong>and</strong><br />

practitioners alike to seek a broader underst<strong>and</strong>ing <strong>of</strong> common themes <strong>and</strong> theories.<br />

I believe that we will all benefit from our engagement with the <strong>Conference</strong> <strong>and</strong> I trust<br />

that all concerned will have a stimulating <strong>and</strong> enjoyable stay in London.<br />

With every good wish,<br />

Pr<strong>of</strong>essor P. R. Banerjee<br />

Head <strong>of</strong> Research <strong>and</strong> Development<br />

<strong>Academy</strong> <strong>of</strong> Research <strong>and</strong> Retail Development (ABRM)<br />

vii


International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />

7 th -8 th November 2011<br />

Hotel Wembley Plaza, Empire Way<br />

Wembley, London HA9 8DS<br />

Dear <strong>Conference</strong> <strong>Part</strong>icipants,<br />

It is a great pleasure to welcome you to London <strong>and</strong> more especially to ITARC – London<br />

2011. It is certainly fitting that such a truly international conference should take place in the<br />

world most ethnically diverse city, a city where over 300 languages are spoken (Baker <strong>and</strong><br />

Eversley – 2001). All <strong>of</strong> us here are aware just how complex <strong>and</strong> interconnected our respective<br />

economies have become <strong>and</strong> so it is all the more important that academics <strong>and</strong> figures from the<br />

world <strong>of</strong> trade <strong>and</strong> commerce have an opportunity to share <strong>and</strong> explore key issues, theories <strong>and</strong><br />

experiences. <strong>The</strong> trinity <strong>of</strong> sponsors; the <strong>Academy</strong> <strong>of</strong> <strong>Business</strong> & Retail Management, the Journal<br />

<strong>of</strong> <strong>Business</strong> & Retail Management <strong>and</strong> the London College <strong>of</strong> Management Studies believe that<br />

ITARC – London 2011 will provide academics with important networking opportunities in an<br />

environment that sets great store by: Method – Integrity – Camaraderie. I hope that all delegates<br />

will have a successful <strong>and</strong> intellectually stimulating conference, <strong>and</strong> leave here determined to<br />

capitalise <strong>and</strong> build upon the relationships begun during this time.<br />

Wishing you every success with all your future endeavours.<br />

Mark T Jones<br />

Director – ITARC 2011<br />

Director <strong>of</strong> External Affairs<br />

<strong>Academy</strong> <strong>of</strong> <strong>Business</strong> <strong>and</strong> Retail Management<br />

viii


International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />

7 th -8 th November 2011<br />

Hotel Wembley Plaza, Empire Way<br />

Wembley, London HA9 8DS<br />

SCHEDULE FOR THE CONFERENCE 2011<br />

Saturday 5 th November, 2011 thru Sunday, 6 th November, 2011<br />

Arrival <strong>and</strong> Independent traveling days in London, UK<br />

MONDAY, NOVEMBER 7, 2011<br />

8.00 AM -9.00AM Registration<br />

MONDAY, NOVEMBER 7, 2011<br />

9.00AM-9.15AM<br />

OPENING ADDRESS & WELCOME<br />

9.15AM-13.00 PM (Break: 11.00-11.15)<br />

Track: International Trade & Globalisation<br />

Session Chair: C. Michael Wernerheim<br />

I. Globalisation <strong>and</strong> Cause related Marketing<br />

Purushottam Neha, Graduate School<strong>of</strong> <strong>Business</strong> Leadership, University <strong>of</strong> South Africa,<br />

South Africa<br />

II.<br />

III<br />

IV.<br />

V<br />

<strong>The</strong> evolution <strong>of</strong> transfer pricing legislation in China<br />

Jingyi Wang, King`s College, London, UK<br />

An Exploration <strong>of</strong> the Impact <strong>of</strong> International Trade on the Growth <strong>of</strong> Nigeria`s Manufacturing<br />

Sector, 1978-2010<br />

Omolade Adeleke <strong>and</strong> Ogunleye E.O, Department <strong>of</strong> Economics, College <strong>of</strong> Education,<br />

Ikere-Ekiti, Nigeria<br />

Export & Economical Growth: New Evidence from Developing Countries using pool data<br />

Yousef Mehnatfar <strong>and</strong> Seyed Bijan Babayee, University <strong>of</strong> Maz<strong>and</strong>aran, Baboolsar,<br />

Iran.<br />

<strong>The</strong> importance <strong>of</strong> Corporate Social Responsibility in the Development <strong>of</strong> Global Trade <strong>and</strong> Case<br />

Study on Corporate Social Responsibility <strong>of</strong> MNC`s in Turkey<br />

Fatma Ulucan Ozkul <strong>and</strong> Zehra Ozdemir, Bahcesehir University, Istanbul, Turkey<br />

ix


V1. Impetus to Exports through CSR: case <strong>of</strong> ITC Agri <strong>Business</strong> Division, India<br />

Radhika Lobo, Birla College <strong>of</strong> Arts, Science <strong>and</strong> Commerce, Kalyan, India<br />

VII.<br />

VIII.<br />

IX.<br />

<strong>The</strong> Deman side <strong>of</strong> Euro-Asian Foreign Direct Investment in Africa since 2000: Is “Life-Bout<br />

<strong>The</strong>ory” the Government Spirit<br />

Habtamu Alebachew, College <strong>of</strong> Law <strong>and</strong> Governance, Mejelle University, Ethopia<br />

<strong>The</strong> Impact <strong>of</strong> Nigeria`s Exports on Global Trade<br />

Ailemen Moses Isunu, Ambrose University, Ekpoma, Nigera<br />

Productivity <strong>and</strong> the Global Sourcing <strong>of</strong> Comnmercial Services by Canadian Industry<br />

C. Michael Wernerheim, Memorial University <strong>of</strong> Newfoundl<strong>and</strong>, Canada.<br />

X. Trade Liberalisation <strong>and</strong> Agricultural Development in Sri Lanka<br />

Mahindra Henegedara, University <strong>of</strong> Kelaniya, Sri Lanka<br />

MONDAY, NOVEMBER 7, 2011<br />

13.00-14.00<br />

BREAK FOR LUNCH<br />

14.00 PM-14.20 PM<br />

Key Note Speaker<br />

Mark T Jones<br />

Topic: How the ‘knowledge deficit’ is hampering international trade with Africa <strong>and</strong> beyond<br />

Mark is a fervent internationalist, who is widely travelled. During his career to date as well as<br />

having worked in Jordan for two years, he has spent a considerable amount <strong>of</strong> time in Africa. He<br />

initiated <strong>and</strong> oversaw a major humanitarian venture into war-torn Sierra Leone in 2000 <strong>and</strong> his<br />

logistical <strong>and</strong> regional knowledge is in considerable dem<strong>and</strong>. He writes <strong>and</strong> speaks on a variety<br />

<strong>of</strong> subjects ranging from international trade to women’s health in the developing world.<br />

As well as being an orator <strong>of</strong> distinction Mark believes that it is essential that we articulate our<br />

convictions with passion; in this regard he is eager to help the voice <strong>of</strong> others to be heard. He is a<br />

Legislative Leadership Training specialist, as well as being an advisor on trade <strong>and</strong> investment<br />

in frontier markets. He believes that many <strong>of</strong> the current difficulties in the world economy are<br />

due to a poverty <strong>of</strong> leadership, poor regional/market knowledge <strong>and</strong> a lack <strong>of</strong> real vision. He is<br />

the Co-Founder & Executive Director <strong>of</strong> the Horn <strong>of</strong> Africa <strong>Business</strong> Association (HABA) <strong>and</strong><br />

sits on the Board <strong>of</strong> the Kitenge Africa Foundation. In 1994 he was elected a Freeman <strong>of</strong> the City<br />

<strong>of</strong> London.<br />

x


14.30 PM – 17.55 (Break: 16.00-16.15)<br />

Track: Consumer Behaviour & International Retailing<br />

Session Chair: Dr P R Datta<br />

I<br />

II<br />

III<br />

IV<br />

V<br />

VI<br />

VII<br />

VIII<br />

IX<br />

A quail-quantitative approach <strong>of</strong> assessing organized retailing potential <strong>of</strong> food & grocery<br />

industry in East India<br />

Ranjit Chakraborty <strong>and</strong> Ayan Chattopadhya, Department <strong>of</strong> <strong>Business</strong> Management,<br />

University <strong>of</strong> Calcutta, India<br />

An Investigation <strong>of</strong> consumers perceptions <strong>of</strong> in house food br<strong>and</strong>s in Durban`s major food<br />

retailers<br />

Maxwell Agaba Phiri <strong>and</strong> Stewart Peter Kaupa, School <strong>of</strong> Management, University <strong>of</strong><br />

Kea Zulu-Natal, South Africa<br />

Measuring Customer Relationship Management (CRM) <strong>and</strong> its relationship with customer<br />

satisfaction in the Egyptian banking Sector<br />

Passant Tantawi <strong>and</strong> Heba Sadek, Arab <strong>Academy</strong> <strong>of</strong> Science, Technology <strong>and</strong> Maritime<br />

Transport, Egypt<br />

Customer Relationship management in Private Hospitals (with special reference to Madhurai<br />

City, Tamil Nadu, India)<br />

A Jayakumar, Department <strong>of</strong> Commerce, Periyar University, Tamil Nadu, India<br />

<strong>The</strong> influence <strong>of</strong> Demographic Variables on the national Identity <strong>of</strong> Jordanian Consumers<br />

Saeb Farhan Al Ganideh, Department <strong>of</strong> Marketing, Al Zaytoonah University <strong>of</strong> Jordan,<br />

Jordan.<br />

Ghaleb A. El Rafee, Department <strong>of</strong> Finance <strong>and</strong> Banking, Al Ain University <strong>of</strong> Science<br />

<strong>and</strong> Technology, Al Ain, U.A.E<br />

Motasem M.H.Al Shareef, Department <strong>of</strong> Management, Al Zaytoonah University <strong>of</strong><br />

Jordan, Jordan<br />

Relationship Marketing: various schools <strong>of</strong> Thought <strong>and</strong> Future Research Agenda<br />

Palto Ranjan Datta & Omar Ogenyi, University <strong>of</strong> Hertfordshire, UK <strong>and</strong> G Dixon,<br />

Manchester Metropolitan University, UK.<br />

<strong>The</strong> effect <strong>of</strong> mall atmospherics <strong>and</strong> convenience on flow: A study <strong>of</strong> shoppers in Malaysia<br />

Fon Sim Ong, Taylor`s University, Malaysia<br />

Retailers br<strong>and</strong> management: Private label marketing management <strong>and</strong> retailer br<strong>and</strong> equity<br />

Duarte Xara-Brasil, Instituto Politecnico de Setubal, Portugal<br />

Cristina Marreiros <strong>and</strong> Andreia Dionisio, Universidada de Evora, Portugal<br />

Evaluating the effectiveness <strong>of</strong> CRM status: An Iranian case<br />

Reza Allahyari Soeini, Behzad Jafari <strong>and</strong> Amin Ganjdanesh, Nooretouba Virtual<br />

University, Iran<br />

xi


X<br />

XI<br />

XII<br />

XIII<br />

XIV<br />

XV<br />

Job satisfaction among contingent employees (A study <strong>of</strong> Textile Sector Pakistan)<br />

Fahad Afzal, Dept. <strong>of</strong> Management Science, Army Public College <strong>of</strong> Management<br />

Sciences, Rawalpindi, Pakistan<br />

Adnan Riaz, Dept. <strong>of</strong> <strong>Business</strong> Administration, Allama Iqbal Open University,<br />

Islamabad, Pakistan<br />

Opinion leadership <strong>and</strong> opinion seeking as mediators <strong>of</strong> satisfaction <strong>and</strong> loyalty in the Arts<br />

Javier Flores-Zamora <strong>and</strong> Jesus Garcia De Madariaga, Universidad Compluteense de<br />

Madrid, Spain<br />

Measuring the impact <strong>of</strong> certain hedonic <strong>and</strong> rational components on consumers` intention to<br />

adopt innovative fast moving consumers goods (FMCG) in Egypt<br />

Eiman Negm <strong>and</strong> Passent Tantawi, Arab <strong>Academy</strong> for science, Technology <strong>and</strong><br />

Maritime Transport-College <strong>of</strong> Management <strong>and</strong> Technology, Egypt<br />

Examination <strong>of</strong> country <strong>of</strong> origin on food sector in Asian consumers<br />

Kanokkan Vichasilp <strong>and</strong> Takio Nakagawa, Tohoku University, Sendai, Japan<br />

Exploring the ethical nature <strong>of</strong> TV advertising: A qualitative Study on consumers perceptions in<br />

Egypt<br />

Ayat Yehia, Arab <strong>Academy</strong> <strong>of</strong> Science <strong>and</strong> Technology <strong>and</strong> maritime Transport, College<br />

<strong>of</strong> Management technology, Egypt<br />

Relationship Marketing: various schools <strong>of</strong> Thought <strong>and</strong> Future Research Agenda<br />

Palto Ranjan Datta & Omar Ogenyi, University <strong>of</strong> Hertfordshire, UK <strong>and</strong> G Dixon,<br />

Manchester Metropolitan University, UK.<br />

17.55PM<br />

CLOSING SPEECH FOR THE CONFERENCE<br />

TUESDAY, NOVEMBER 8, 2011<br />

9.00AM-9.15AM<br />

OPENING ADDRESS FOR DAY 2<br />

TUESDAY, NOVEMBER 8, 2011<br />

9.15AM -11.00AM<br />

Track: Trade-blocks, protectionism <strong>and</strong> mergers <strong>and</strong> acquisitions<br />

Session Chair: Dr Silke Friedrich<br />

I<br />

Compulsory Licensing <strong>and</strong> Public Health an Interpretation <strong>of</strong> the Article 31 <strong>of</strong> the TRIPS<br />

Agreement<br />

Ping Xiong, University <strong>of</strong> South Australia, Australia<br />

xii


II<br />

III<br />

IV<br />

V<br />

VI<br />

`Made in China` Constroversies: Cases <strong>of</strong> Dumping or Productive Efficiency<br />

Kingsley Yeung, Univesity <strong>of</strong> Warwick-UK, Vincent Mok, Hong Kong Polytechnic<br />

University-Hong Kong <strong>and</strong> David Leung, <strong>The</strong> University <strong>of</strong> Hong Kong-Hong Kong.<br />

<strong>The</strong> Scope <strong>of</strong> the EU CCP after Lisbon.<br />

Ottavio Quirico, Université Panthéon-Assas (Paris 2) <strong>and</strong> University Institute, Via dei<br />

Roccettin, France<br />

Steepiest ascent tariff reform for a small open economy: An application <strong>of</strong> the overlapping<br />

generations <strong>and</strong> multi-sector computable general equilibrium model to Australia.<br />

Ha Viet Nguyen, University <strong>of</strong> New South Wales, Australia.<br />

<strong>The</strong> effect <strong>of</strong> the PBGC Bailout on Voting for Trade Protection-Evidence from the US Steel<br />

Industry<br />

Bruce Blonigen, Silke Friedrich <strong>and</strong> Wesley Wilson, IFO Instititute for Economic<br />

Research, Department International Institutional Comparisons, Germany.<br />

African <strong>and</strong> Asian Economic Union: A call for the establishment <strong>of</strong> Afrasian Economic<br />

Community (AAEC or AfrAsEC)<br />

Rasheed Olajide Alao, Adeyemi College <strong>of</strong> Education, Nigeria.<br />

VII<br />

Impact <strong>of</strong> Multilateral <strong>and</strong> Bilateral Trade Agreements on the Sri Lankan Economy<br />

Prema Podimanike <strong>and</strong> J.A.P Kumari, Department <strong>of</strong> Economics, University <strong>of</strong><br />

Kelaniya, Sri Lanka<br />

11.00-11.20<br />

Key Note Speaker<br />

Pr<strong>of</strong>essor Ogyeni Omar<br />

Ogenyi Ejye Omar is a pr<strong>of</strong>essor <strong>of</strong> retail marketing <strong>and</strong> is currently at the London College <strong>of</strong><br />

Management Studies where he is the Head <strong>of</strong> University Collaboration (HUC). Pr<strong>of</strong>essor Omar<br />

was formally the director <strong>of</strong> marketing doctoral programs at the University <strong>of</strong> Hertfordshire,<br />

United Kingdom. He received his PhD from Manchester Metropolitan University, United<br />

Kingdom. His academic papershave been published in the Journal <strong>of</strong> <strong>Business</strong> Research, Journal<br />

<strong>of</strong> Retail <strong>and</strong> Distribution Management, Journal <strong>of</strong> Strategic Marketing, Journal <strong>of</strong> Public Sector<br />

Management, Service Industries journal, the Journal <strong>of</strong> Food Product Marketing <strong>and</strong> many<br />

others. He is the author <strong>of</strong> one <strong>of</strong> the best-selling textbooks on retailing now in its second edition<br />

(2 nd ed.), published by Financial Times/Pitman Publishing. His current textbook publication is<br />

on international marketing published by Palgrave/Macmillan. Pr<strong>of</strong>essor Omar’s current<br />

research interests are in retail marketing management, pricing, distribution <strong>and</strong> supply chain,<br />

services marketing, multicultural marketing, <strong>and</strong> global retailing.<br />

xiii


11.30AM -13.00 PM<br />

Track: Miscellaneous<br />

Session Chair: Pr<strong>of</strong>essor Ogenyi E Omar<br />

I<br />

II<br />

III<br />

IV<br />

V<br />

VI<br />

VII<br />

VIII<br />

IX<br />

Sustanability Education @ B-Schools.<br />

Amith Sharma <strong>and</strong> S. Rangnekar, Indian Institute <strong>of</strong> Technology, Roorkee, India.<br />

A study on styles <strong>and</strong> contents <strong>of</strong> messages in contemporary advertising.<br />

Dibakar Pal, Civil Servant in India & Independent Researcher, India.<br />

Building sustainable Entrepremeurial community through the informal sector in Nigeria a<br />

<strong>The</strong>ortical framework.<br />

Ogedegbe, Rukevwe Juliet, Ajayi Crowther University, Nigeria.<br />

<strong>The</strong> internationalization <strong>of</strong> business <strong>of</strong> the small <strong>and</strong> medium-sized enterprises: the case <strong>of</strong><br />

Brazilian tool-machines.<br />

Nadia Wacila <strong>and</strong> Hanania Vianna, Universidade Paulista, Brazil <strong>and</strong> Marcos Roberto<br />

Piscopo, Fundacao Getulio Vargas/SP, Brazil.<br />

<strong>The</strong> use <strong>of</strong> Information <strong>and</strong> Communication Technologies (ICT) in front <strong>of</strong>fice operations <strong>of</strong> chain<br />

Hotels.<br />

Albert Ansah <strong>and</strong> Millicent Kontoh, University <strong>of</strong> Mines <strong>and</strong> Technology (UMaT),<br />

Ghana & Victoria Blankson, Zenith University College, Ghana<br />

Determinats <strong>of</strong> Dem<strong>and</strong> for Automobiles<br />

Aditi Abhyankar, Ramnarain Ruia College, Mumbai, India.<br />

<strong>The</strong> effects <strong>of</strong> advertising expenditute on the earnings <strong>and</strong> stock value <strong>of</strong> retail firms.<br />

Steve Johnson, Sam Houston State University, USA.<br />

Entrepreneurs Networkings: <strong>The</strong> Stock <strong>of</strong> Knowledge <strong>and</strong> the Willingness to co-operate.<br />

Vitor Braga, School <strong>of</strong> Technology <strong>and</strong> Management <strong>of</strong> Felguerias, Portugal.<br />

Perception <strong>of</strong> HR Managers <strong>and</strong> <strong>Business</strong> Educators on <strong>Business</strong> Communication Skills: A<br />

Survey Study<br />

Jagdish S. Joshi, Gujarat University, India.<br />

xiv


13.00-14.00<br />

BREAK FOR LUNCH<br />

14.00 PM -14.30.PM<br />

Key Note Speaker<br />

Shantanu Bhagwat – Udbhav Associates<br />

An engineer by training, Shantanu Bhagwat is a one-time diplomat turned venture investor <strong>and</strong><br />

now advisor, to start-ups. <strong>The</strong>se days he divides his time between the UK <strong>and</strong> India working<br />

with early stage companies <strong>and</strong> on ideas to improve political systems <strong>and</strong> governance in India.<br />

In a career spanning two decades, Mr Bhagwat has worked across geographies <strong>and</strong> industries,<br />

including several years in Japan <strong>and</strong> in the UK. Until recently a <strong>Part</strong>ner at a venture capital firm,<br />

Mr Bhagwat has also worked at Monitor Co. in London. Prior to that, he spent several years as a<br />

fast-track career diplomat with the Indian Foreign Service, working in New Delhi <strong>and</strong> Tokyo.<br />

Over the last few years, he has spent quite a lot <strong>of</strong> time thinking about <strong>and</strong> commenting on<br />

globalization, innovation <strong>and</strong> entrepreneurship both internationally <strong>and</strong> across sectors, with a<br />

particular emphasis on India.<br />

A graduate in computer engineering, Shantanu holds an MBA from the London <strong>Business</strong> School,<br />

where he was a Chevening Scholar. He is a Chartered Member <strong>of</strong> TiE – a global non-pr<strong>of</strong>it<br />

network <strong>of</strong> entrepreneurs <strong>and</strong> pr<strong>of</strong>essionals. He also sits on the Advisory board <strong>of</strong> Asia-Silicon<br />

Valley connection <strong>and</strong> the UK India <strong>Business</strong> Angel Network <strong>and</strong> is a frequent speaker <strong>and</strong><br />

panellist at conferences on Venture Capital, Innovation, Asia <strong>and</strong> India.<br />

TUESDAY, NOVEMBER 8, 2011<br />

14.30PM – 17.25 PM (Break: 16.00-16.15)<br />

Track: Finance <strong>and</strong> Economic development<br />

Session Chair: Smwarajit Lahiri Chakravarty<br />

I <strong>The</strong> second-best Tax Credit Policy<br />

Qinwen Tan , David Just <strong>and</strong> Harry De Gorter, Cornell University, USA<br />

II<br />

III<br />

Central Bank Nomenclatural Misconceptions in the United States, Saudi Arabia, west <strong>and</strong><br />

Central African Francophone Countries<br />

Rashed Olajide Alao, Department <strong>of</strong> Economics, Adeyemi College <strong>of</strong> Education, Ondpo,<br />

Nigeria<br />

Evaluating the need to measure Human Capital Return on Investment (ROI) in Training: <strong>The</strong><br />

Case <strong>of</strong> Dti<br />

Maxwell Agabu Phiri <strong>and</strong> Thirnavellie Reddy, Univeresity <strong>of</strong> KwaZulu-Natal, South<br />

Africa<br />

xv


IV<br />

V<br />

VI<br />

VII<br />

VIII<br />

IX<br />

X<br />

XI<br />

XII<br />

XIII<br />

XIV<br />

<strong>The</strong> Role <strong>of</strong> Exchange rate in Offshoring: Industry Level Evidence for Sweden.<br />

Kiflu G. Molla, Stockholm University, Sweden.<br />

An Econometric Study <strong>of</strong> Indian Export <strong>and</strong> Import <strong>of</strong> Oil <strong>and</strong> Non-Oil Items.<br />

Ranjit Chakrabarty <strong>and</strong> Smwarajit Lahiri Chakravarty, University <strong>of</strong> Calcutta, India.<br />

A Study <strong>of</strong> the Economic Effect <strong>of</strong> ODI on State-owned Enterprises<br />

Yao Lu, <strong>The</strong> university <strong>of</strong> Hong Kong, China <strong>and</strong> Boyu Sun & Yuduo Lu, Dalian<br />

University <strong>of</strong> Technology, China.<br />

A <strong>The</strong>oretical Model for Reverse Service Outsourcing <strong>and</strong> Its Implications for Chinease Economy<br />

Meng Xue <strong>and</strong> Zhang Zhi-dong, Shanghai University <strong>of</strong> Finance <strong>and</strong> Economics, China.<br />

Macroeconomic effects <strong>of</strong> the current crisis in Japan <strong>and</strong> MENA countries<br />

Anke Monnig, Institute for Economic Structures Research, Germany.<br />

Risk Management in Islamic financing-Application <strong>of</strong> Value-at-Risk (VaR-models)<br />

Fakhir Musharraf, Institute <strong>of</strong> <strong>Business</strong> Management Korangi Creek Karachi, Pakistan.<br />

Trade <strong>and</strong> Monetary Factors in Reoccurring Economic Expansions <strong>of</strong> Developed Nations<br />

Jo-hui Chen <strong>and</strong> John Francis Diaz, Chung Yuan Christian University, China<br />

Do Italian firms recovered from the economic downturn Lessons learned by a niche in fashion<br />

sector<br />

Alberto Lanzavecchia, Univesity <strong>of</strong> Padova, Italy <strong>and</strong> Elena Meneghetti, Italian<br />

Lifestyle Management Group, Italy.<br />

Forum Shopping <strong>and</strong> Insolvency <strong>of</strong> Groups <strong>of</strong> Companies in the European Insolvency Regulation<br />

Marco De Crist<strong>of</strong>aro, Univesity <strong>of</strong> Padova, Italy.<br />

Performance evaluation <strong>of</strong> the subsidiaries <strong>of</strong> Astan Quds Razavi by DEA `` Financial<br />

Management``<br />

Reza Tehrani <strong>and</strong> Mohammad Reza Mehregan & Mohammad Reza Golkani,<br />

University <strong>of</strong> Tehran, Iran.<br />

Fiscal Strategies in Europe during the Crisis <strong>and</strong> Future Fiscal Developments.<br />

Ioana A. Brote, Economic Studies <strong>Academy</strong>, Bucharest, Romania<br />

17.25 PM CLOSING SPEECH FOR THE CONFERENCE<br />

08 th November 2011<br />

<strong>The</strong>re will be no session or function scheduled for today. Please take this opportunity to<br />

explore London.<br />

We wish you have a safe trip home<br />

xvi


International Trade & Academic Research <strong>Conference</strong> (ITARC)<br />

7th–8th Nov, 2011<br />

London UK<br />

Alberto Lanzavecchia<br />

Kiflu G. Molla<br />

Anke Mönnig<br />

Elena Meneghetti<br />

Ottavio Quirico<br />

Kirsten Wiebe<br />

Ranajit Chakrabarty<br />

Ogedegbe, Rukevwe Juliet<br />

Radhika Lobo<br />

Smwarajit Lahiri<br />

Chakravarty<br />

Ha Viet Nguyen<br />

Eiman Negm<br />

QinwenTan<br />

Nadia Wacila<br />

Passent Tantawi<br />

David Just<br />

Hanania Vianna<br />

Ayat Yehia<br />

Harry de Gorter<br />

Marcos Roberto Piscopo<br />

Ailemen Moses Isunu<br />

Ranajit Chakrabarty<br />

Jingyi Wang<br />

Fakhir Musharraf<br />

Ayan Chattopadhyay<br />

Reza Allahyari Soeini<br />

Mahinda Henegedara<br />

Amit Sharma<br />

Behzad Jafari<br />

Aditi Abhyankar<br />

S. Rangnekar<br />

Amin Ganjdanesh<br />

Jo-hui Chen<br />

Omolade Adeleke<br />

C. Michael Wernerheim<br />

John Francis Diaz<br />

Ogunleye E. O.<br />

Habtamu Alebachew<br />

Kanokkan Vichasilp<br />

Yousef Mehnatfar<br />

Bruce Blonigen<br />

Takio Nakagawa<br />

Seyed Bijan Babayee<br />

Silke Friedrich<br />

Purushottam, Neha<br />

Ping Xiong<br />

Wesley Wilson<br />

Steve Johnson<br />

Passant Tantawi<br />

Yao Lu<br />

Ioana A. Brote<br />

Heba Sadek<br />

Boyu Sun<br />

Vítor Braga<br />

Dibakar Pal<br />

Yuduo Lu<br />

Jagdish S. Joshi<br />

A. Jayakumar<br />

Duarte Xara-Brasil<br />

Reza Tehrani<br />

Maxwell Agabu Phiri<br />

Andreia Dionísio<br />

Mohammad Reza Mehregan<br />

Thirnavellie Reddy<br />

Cristina Marreiros<br />

Mohammad Reza Golkani<br />

Saeb Farhan Al Ganideh<br />

Albert Ansah<br />

Marco De Crist<strong>of</strong>aro<br />

Ghaleb A. El Rafee<br />

Victoria Blankson<br />

David Leung, MEcon<br />

Motasem M.H. Al Shareef<br />

Millicent Kontoh<br />

Javier Flores-Zamora<br />

Maxwell Agabu Phiri<br />

Fahad Afzal<br />

Zehra Özdemir<br />

Stewart Peter Kaupa<br />

Adnan Riaz<br />

Jesus Garcia De Madariage<br />

Fon Sim, Ong<br />

MENG Xue<br />

Fatma Ulucan Özkul<br />

Kok Wei, Khong<br />

ZHANG Zhi‐dong<br />

Vincent Mok<br />

Kingsley Yeung, MSc<br />

Rasheed Olajide Alao<br />

Prema Podimanike <strong>and</strong><br />

J.A.P Kumari<br />

P.R.Datta<br />

Ogenyi E Omar<br />

Gordon Dixon

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