Intellectual Property Protection and Enforcement Manual - Ipr-policy.eu
Intellectual Property Protection and Enforcement Manual - Ipr-policy.eu
Intellectual Property Protection and Enforcement Manual - Ipr-policy.eu
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Br<strong>and</strong> <strong>Protection</strong> <strong>Manual</strong><br />
Br<strong>and</strong> owners should also be ready to employ civil litigation to deter future infringements. Even on<br />
small counterfeiting cases, taking action through litigation will demonstrate to counterfeiters that they<br />
are at risk no matter what the level of sales activity. Moreover, the discovery process in civil litigation<br />
can be useful in obtaining information about counterfeiters <strong>and</strong> their suppliers, while Temporary<br />
Restraining Orders, Seizure Orders, <strong>and</strong> Asset Seizure Orders can be incredibly effective in putting<br />
counterfeiters out of business. Br<strong>and</strong> owners should also be aware of creative civil enforcement efforts<br />
such as Facility/Venue Permanent Injunctions <strong>and</strong> Orders of Seizure, National Preliminary Injunctions<br />
<strong>and</strong> Orders of Seizure, <strong>and</strong> suits against Secondary Infringers (contributory <strong>and</strong> vicarious liability) such<br />
as services, financiers, <strong>and</strong> l<strong>and</strong>lords.<br />
ORGANIZATIONS INVOLVED IN THE FIGHT AGAINST<br />
COUNTERFEITING AND PIRACY<br />
Br<strong>and</strong> owners should realize that they are not alone in the fight against counterfeiting <strong>and</strong> piracy<br />
<strong>and</strong> that there are a number of organizations dedicated to combating counterfeiting <strong>and</strong> piracy that<br />
br<strong>and</strong> owners should get involved with. These organizations can be valuable sources of information<br />
<strong>and</strong> contacts for br<strong>and</strong> owners <strong>and</strong> can speak with a strong <strong>and</strong> unified voice in seeking to improve<br />
government <strong>policy</strong> with respect to intellectual property issues.<br />
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