Intellectual Property Protection and Enforcement Manual - Ipr-policy.eu

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Practicing what it preaches, Xerox’s worldwide Brand Protection organization regularly analyzes and upgrades supply chain processes to reduce shrinkage and vulnerability. Trained teams do site assessments at warehouses and depots, gather intelligence about transportation providers, and develop necessary security controls. They also develop programs for teaching technicians how to spot counterfeit parts and toner during repair calls and for helping customers recognize and appreciate the value of legitimate Xerox products. In fact, Xerox has established a “Toner Phoner” hotline for customers to call if they think that they’ve been approached or victimized by telemarketers posing as Xerox sales reps selling supplies at exorbitant prices. Broad cooperation with government and law enforcement has also been key. A cornerstone of this strategy is Xerox’s compliance with the Customs- Trade Partnership Against Terrorism (C-TPAT), a voluntary government-business initiative focused on strengthening and improving the international supply chain and U.S. border security. As a result, Xerox regularly performs inspections, audits shipments, and refines dock security standards. Xerox aggressively investigates supply chain incidents that make it possible to gather comprehensive evidence to take to authorities. An airtight case not only helps from an investigative point, but it can compel even reluctant governments to step up and pursue cases that Xerox brings to their attention. This is doubly important in countries where authorities may be less enthusiastic about cracking down on illicit operations. launched an extensive crackdown campaign that actually gave us a respite from the counterfeiting threat. That effort also positioned Xerox as a company that most black marketers prefer not to tangle with.” This brings to the fore a key benefit of strong supply chain oversight: the potential to discourage illegal activity. Battling the problem overseas has proven more difficult, particularly in Southeast Asian countries such as Singapore, Hong Kong, Malaysia, China, and Taiwan. Ironically, illegal activity in these areas has risen because Xerox has been so successful combating it in the United States. Counterfeiters also have responded by decentralizing their operations. Instead of a single self-contained operation, they may refill cartridges in one place, package them in another, and warehouse them in a third. This means that a raid in one location may damage a black market operation but probably will not cripple it. Despite their many successes, members of Xerox’s Brand Protection team know that counterfeiting will not disappear—not only because it is profitable but because it involves products for which there is predictable, recurrent demand. Nevertheless, there is plenty of cause for optimism. As Parry concludes, “We know the players, we know the supply routes, and we know where to focus our attention. We also have a worldwide intelligence network and database. Every day, we’re getting smarter about who’s doing what, how they’re moving products, and how we should respond.” Page 50 By applying the strategies profiled here, Xerox has successfully impacted most scam artists and counterfeit manufacturing facilities in the United States. “A half dozen years ago,” says Parry, “we
Brand Protection Manual Appendix Online Resources U.S. Chamber of Commerce Links U.S. Chamber of Commerce (www.uschamber.com) U.S. Chamber of Commerce’s Global Intellectual Property Center (www.theglobalipcenter.com) Coalition Against Counterfeiting and Piracy (www.thecacp.com) American Chambers of Commerce Abroad (www.uschamber.com/international/directory/) U.S. Government Links U.S. Government Intellectual Property Enforcement Initiative (www.stopfakes.gov) United States Patent and Trademark Office (www.uspto.gov) Small Business Assistance (www.stopfakes.gov/smallbusiness) U.S. Customs and Boarder Protection (www.cbp.gov) Federal Bureau of Investigation (www.fbi.gov/ipr) United States Copyright Office (www.copyright.gov) State Department (www.state.gov/e/eeb/tpp) U.S. Food and Drug Administration (www.fda.gov/oc/initiatives/counterfeit/default.htm) The Congressional International Anti-Piracy Caucus (http://schiff.house.gov/antipiracycaucus) Intellectual Property Rights Training Program Database (www.training.ipr.gov) International Links World Trade Organization (www.wto.org/english/tratop_e/trips_e/trips_e.htm) World Intellectual Property Organization (www.wipo.int) World Health Organization - International Medical Products Anti-Counterfeiting Task Force (IMPACT) (www.who.int/impact/en) Security and Prosperity Partnership of North America (SPP) (www.spp.gov) For more useful links, visit www.theGlobalIPCenter.com Page 51
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