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Intellectual Property Protection and Enforcement Manual - Ipr-policy.eu

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Page 36<br />

<strong>and</strong> other Malware that may compromise a user’s system<br />

which, in turn, could result in the loss or compromise of<br />

a user’s private data.”<br />

EDUCATION<br />

Microsoft also provides its customers <strong>and</strong> distribution<br />

partners with resources to help them determine if the<br />

software is genuine. Microsoft’s Web Site, at www.microsoft.com/genuine,<br />

provides customers with a wealth<br />

of information about how to spot fakes. Customers <strong>and</strong><br />

partners can also report piracy to Microsoft by accessing<br />

the Web at www.microsoft.com/piracy/reporting,<br />

e-mailing Microsoft at piracy@microsoft.com, or calling<br />

the Microsoft hotline at 800-RULEGIT (785-2448).<br />

Customer <strong>and</strong> partners’ leads are among the best ways<br />

for Microsoft to learn about piracy <strong>and</strong> take measures to<br />

shut it down.<br />

ENFORCEMENT<br />

Microsoft’s global anti-piracy enforcement strategy is<br />

built on strong partnerships with national <strong>and</strong> local<br />

governments around the world. To support this strategy,<br />

Microsoft has formed a global anti-piracy team that<br />

includes former police officers, agents, <strong>and</strong> prosecutors;<br />

intellectual property attorneys <strong>and</strong> specialists; intelligence<br />

analysts; paralegals; <strong>and</strong> forensic experts. This international<br />

team, which tracks <strong>and</strong> pursues software pirates in<br />

more than 150 countries around the world, works closely<br />

with law enforcement on prosecuting top tier software<br />

pirates. Along with other intellectual property companies<br />

<strong>and</strong> industry associations, the team also collaborates with<br />

legislators <strong>and</strong> <strong>policy</strong>makers on enacting <strong>and</strong> implementing<br />

laws <strong>and</strong> polices around the protection of intellectual<br />

property.<br />

In 2007, Microsoft worked with law enforcement<br />

authorities to bring a high-profile prosecution against<br />

a criminal syndicate believed to be the largest software<br />

counterfeiting organization in history. This syndicate,<br />

based in southern China, was responsible for producing<br />

counterfeit Microsoft software in 11 different languages<br />

<strong>and</strong> distributing it in at least 36 countries. Microsoft<br />

estimates that the syndicate distributed more than $2<br />

billion worth of counterfeit software to unsuspecting<br />

customers around the world over a five-year period. As<br />

a result of unprecedented international cooperation between<br />

Microsoft <strong>and</strong> U.S. <strong>and</strong> Chinese law enforcement<br />

officials, the syndicate was raided in July 2007 at a dozen<br />

different locations, <strong>and</strong> 25 individuals were arrested <strong>and</strong><br />

are now awaiting prosecution. “Microsoft is extremely<br />

appreciative of the efforts of the U.S. <strong>and</strong> Chinese governments,<br />

especially the U.S. FBI <strong>and</strong> the Public Security<br />

Bureau in China, which worked so diligently to pursue<br />

this syndicate,” says Finn.<br />

As software piracy becomes increasingly sophisticated,<br />

Microsoft is fighting back, applying technological innovation<br />

to the forensics of tracking down the source<br />

of counterfeit software. Microsoft has its own forensic<br />

lab, not unlike the one on the popular TV series CSI.<br />

Located in Irel<strong>and</strong>, the lab has the capability to distinguish<br />

unique marks found on counterfeit disks <strong>and</strong> can<br />

identify an “electronic fingerprint” for each disk. These<br />

fingerprints enable Microsoft to trace counterfeits back<br />

to the source of production <strong>and</strong>, in some cases, determine<br />

how many disks were produced by the source.<br />

Despite having the latest technologies <strong>and</strong> investigative<br />

methods at its fingertips, <strong>and</strong> the relentless efforts of a<br />

worldwide team to pursue software pirates, Microsoft’s<br />

key to success in its anti-piracy efforts remains highly<br />

dependent on strong partnerships. “There is no way<br />

we could do this on our own, no way” says Finn. “The<br />

partnerships with law enforcement <strong>and</strong> government officials<br />

around the world have been absolutely critical to<br />

the successes we have had in combating this multibillion<br />

dollar problem. We also deeply value the support of our<br />

partners <strong>and</strong> customers who assist us with leads <strong>and</strong> tips<br />

to the hotline <strong>and</strong> through the Genuine Software Initiative.<br />

While there is still much progress to be made, we<br />

believe that by working together, we can make significant<br />

gains against the threat of global piracy.”

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