T - Kogan Page

Kogan Page
New Titles and
Essential Backlist
July - December 2012
91 | www.koganpage.com

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Key Title Highlights
July - December 2012
See p.38
See p.70
See p.24
See p.40
See p.69
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July – December 2012

Key symbols to help you navigate the catalogue
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The Kogan Page July – December 2012 New Titles catalogue
is available as a downloadable PDF on our website:
www.koganpage.com
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5

Contents
01 Leadership and Management page 5
02 Sales and Marketing page 21
03 Careers, Development page 37
and Education
04 Human Resource Management page 47
and Coaching
05 Logistics and Transport page 59
06 Small Business and page 67
Entrepreneurship
07 Strategy and Risk page 73
08 Key Backlist Titles page 77
Distribution, Sales and Rights page 90
Index page 94

4 | KoganPage 2010

01
Leadership and
Management
5 | www.koganpage.com

Business & Management
Skills
03/08/2012
£16.99
isbn 9780749465766
ebk isbn 9780749465773
200 pages
PB, 234x156
The Definitive
Personal
Assistant &
Secretarial
Handbook
Sue France
Sue France has over 30 years’
experience as a secretary
and personal assistant. She
is the UK National Chairman
for European Management
Assistants (EUMA) and was
awarded the prestigious award
of The Times Crème PA/DHL PA
of the Year 2006. Sue presents
at PA conferences throughout
the world, and is also involved
in training and coaching PAs
and secretaries.
6 | KoganPage 2012
2
NEW
T
This new edition of The Definitive Personal Assistant
and Secretarial Handbook is the ultimate guide for all
management assistants, PAs, secretaries and executive
assistants. Placing special emphasis on career development,
it provides help and advice on the skills necessary to progress
in your career. Along with a chapter to share with your boss
for a more fruitful working relationship, it includes help with
time management, networking, relationship management,
communication and confidence. Now with a new chapter
which provides important advice on social networking as an
alternative communication tool, it also contains even more
practical help with minute taking. With free downloadable
online resources to aid the day-to-day running of your office,
this comprehensive and accessible guide will help you keep
your finger on the pulse and maintain your professional
image.

From best-selling author and expert Sue France, The
Definitive Executive Assistant & Managerial Handbook is
the ultimate guide for anyone who wants to take their career
development to the next level. Placing special emphasis
on leadership skills, you will learn how to manage a small
team, climb the career ladder to gain more responsibility,
negotiate effectively and confidently manage a project. It
will teach you how to recruit staff, make decisions fairly and
consistently, build a productive team and get noticed at work.
For ambitious Personal Assistants who want to continually
improve their skills, The Definitive Executive & Managerial
Handbook is an indispensable guide, helping you to
maintain your professional image and achieve resounding
success.
Business & Management
Skills
03/11/2012
£16.99
isbn 9780749465827
ebk isbn 9780749465834
240 pages
PB, 234x156
NEW
T
The Definitive
Executive
Assistant and
Managerial
Handbook
Sue France
Sue France has over 30 years’
experience as a secretary and
personal assistant. She is the UK
National Chairman for European
Management Assistants
(EUMA) and was awarded
the prestigious award of The
Times Crème PA/DHL PA of the
Year 2006. Sue presents at PA
conferences throughout the
world, and is also involved in
training and coaching PAs and
secretaries.
7 | www.koganpage.com

Business & Management
Skills
03/11/2012
£34.99
isbn 9780749466534
ebk isbn 9780749466541
240 pages
PB, 234x156
NEW
The
Professional’s
Guide to
Business
Development
Stephen Newton
T
Stephen Newton works as a
business coach and consultant
through his business, DLO
Associates. He enables clients
to implement effective strategy
and enhance bottom-line
results. Stephen focuses on
leadership development,
operational management,
and communication. Stephen
began his career as an Army
officer, following which he
worked for over 20 years
in the fund management
industry, including posts as
Sales Director for Mercury Fund
Managers, Operations Director
for Mercury Asset Management
and Operations Director
at Schroder Investment
Management (UK).
8 | KoganPage 2012
When buying professional services, most clients will assume
that you are competent in your field. They are therefore
not hiring you mainly on the basis of your expertise but
on factors such as price, and whether they want to do
business with you. To minimise the issue of cost, you need
to ensure that the benefits of working with you are clear
to your customers. You need to move from transactional
relationships towards partnership ones, and you need to
identify the right prospects in the first place. The ability
to ascertain, quickly and accurately, what drives your
customer’s decisions and to respond to their needs is critical
in differentiating you from your competitors. If you can do
these things well, you will win more business from both new
and existing clients. This book gives you a repeatable and
scalable methodology to achieve this.

Your Rights at Work is a comprehensive, jargon-free guide
to the legal rights of the employee and the responsibilities of
the employer. Accessible and reliable, it offers real solutions
to the problems and issues that anyone can face at work.
Using the law is always a last resort, but if you have to take
that step, there is practical advice on that too. Topics covered
include: starting a job, parental leave and maternity rights,
e-mail privacy, dismissal and redundancy, pay and holiday
rights, and enforcing your rights. Your Rights at Work is
written by employment experts at the Trade Union Congress
(TUC). As the people who campaigned for many of the rights
set out in this book, there is no one better to explain how
they should apply in your workplace and what to do if they
don’t.
Business Law
03/07/2012
£10.99
isbn 9780749465216
ebk isbn 9780749465735
240 pages
PB, 216x138
Your Rights
at Work
TUC
4
NEW
The TUC - “the voice of
Britain at work” - is one of the
best-known and influential
institutions in public life. With
nearly 60 affiliated unions,
and over 6 million members
between them from all walks of
life, it campaigns for a fair deal
at work, and for social justice at
home and abroad.
9 | www.koganpage.com
T

Corporate Governance
03/12/2012
£34.99
isbn 9780749463854
ebk isbn 9780749463861
320 pages
PB, 234x156
NEW
Corporate
Governance
Ethics and CSR
Justine Simpson,
John R Taylor
T
Justine Simpson is a Principal
Lecturer in Accountancy
Financial Services at Leeds
Met. She teaches professional
accounting qualifications
(CIMA, CIPFA, ACCA) and
management accountancy,
project management, forensic
accounting and financial
management modules on BA
Accounting Finance degree and
MSc Accounting.
John Taylor is a Senior Lecturer
in accounting and auditing at
Leeds Metropolitan University.
He has substantial experience
of working as an accountant
in the audit profession and
was formerly financial director
of a company in the clothing
industry.
10 | KoganPage 2012
Corporate Governance, Ethics and CSR brings together
the three separate strands relevant to the new demands of
organizational behaviour and reporting. Taking a holistic
approach to the issue of the role of the organization
in society, the responsibilities within which it operates,
obligations to its stakeholders (including its employees and
their dependents) and the ethical underpinning which has to
be in place for any form of honest reporting, the authors look
not only at the organization as a reporting entity complying
with a set of rules or nebulous concepts but as a functioning
part of the business environment. Offering a wealth of
real-life examples and case studies, the author demonstrate
the realities of balancing socially responsible business with
modern business practice in a diverse range of organizations,
including both the private and public sector.

From 2012, all UK employers will be expected to start offering
a pension to any employee who earns more than £5,000.
This compulsory measure has far-reaching consequences
for all players: not only will many new pension customers
be brought into the market, but companies face strict
deadlines and major fines if they do not comply. The
Handbook of Work-based Pension Schemes takes a
practical approach the many issues now facing employers -
use the government’s own scheme or build a new company
scheme over which they have more control? How will top
performers be rewarded? How best to set an investment
policy? Resolve these questions and pensions can act as one
of the most powerful incentives offered by employers, but
make a mistake and the consequences can be far-reaching
and expensive. Published in association with the Institute
of Directors, the book is designed to ensure that this new
pensions system fulfils its promise to both employers and
employees.
Finance
03/11/2012
£29.99
isbn 9780749465346
ebk isbn 9780749467555
352 pages
HB, 240x170
NEW
T
The Handbook
of Work-based
Pension Schemes
Adam Jolly
Adam Jolly is a business
writer and editor, specializing
in the management of growth,
innovation, technology and risk.
He has produced titles for many
of the UK’s leading business
organizations and his work
regularly appears in the national
press. He is the consultant editor
of The Growing Business Handbook
and The Innovation Handbook,
both published by Kogan Page.
11 | www.koganpage.com

International Business
03/08/2012
£39.99
isbn 9780749465285
ebk isbn 9780749465292
288 pages
PB, 240x170
Available on Inspection Copy
NEW NEW TT
International
Management
Elizabeth Christopher
Elizabeth Christopher is both
an academic and a practising
consultant for cross-cultural
leadership and management
training in Australia, Japan, the
UK and the US. She presents
papers at international
conferences, is a reviewer for
international journals and
has published widely in her
field. She is senior associate
of an international leadership
training consultancy in the
USA, and Honorary Associate of
Macquarie University, Australia.
12 | KoganPage 2012
NEW
T
Designed for a Masters programme on international
management, as well as professionals and managers
tackling the business demands of global diversity, this book
provides a practical and unique exploration of the challenges
of international management. Over 10 chapters the book
summarises the key aspects and issues of the cultural
dimensions of international management - and by extension
all international and cross-cultural interactions. Using a
unique cross-disciplinary approach, Elizabeth Christopher
tackles the key issues facing today’s international managers,
and provides a practical toolbox for successfully growing a
business in a world with a rich tapestry of cultural diversity.

In a working life of 35 years, a manager can expect to
make at least 10 job changes - or 10 transitions - where the
demands for rapid business delivery and effective leadership
will only increase with each new job. According to recent
research, upwards of 25 per cent of new leaders appointed
from within fail within 18 months; the figure is closer to
40 per cent for new leaders appointed from outside the
company or sector. The cost to both the individual manager
and the company of this rate of failure is high, ranging from
financial to performance to organizational disruption. This
book identifies the sources of these failures and how to
overcome them. The authors show that, whether the new
leader has arrived as an external appointment or has been
promoted internally, the experiences are very similar and can
be divided into three phases: Arriving, Surviving and Thriving.
By analyzing the different features of the leader’s experience
at each of these stages, the authors are able to provide a
strategy for leaders to take charge successfully in their new
roles.
Leadership
03/09/2012
£24.99
isbn 9780749466923
ebk isbn 9780749466930
240 pages
PB, 234x156
NEW
Leaders in
Transition
Richard Elsner,
Bridget Farrands
T
Richard Elsner is a writer, a
consultant and a coach. For
the last three years, he has
been Managing Director of
The Turning Point. Earlier in
his career, Richard worked
for 15 years as a change and
organization consultant with
Kinsley Lord, KPMG and
Dialogos and he teaches on the
MBA programme at HEC Paris.
Bridget Farrands is an
international organization
consultant and coach.
13 | www.koganpage.com

Leadership
03/08/2012
£24.99
isbn 9780749466190
ebk isbn 9780749466206
272 pages
PB, 240x170
NEW T
NEW T
Leading
Through
Leaders
Jeremy Tozer
Since 1995, Jeremy Tozer has
provided leadership consulting,
strategy and execution,
organizational change and
business improvement
solutions to clients in the
private, public and third
sectors across the UK, the
EU, Asia, Australasia and the
USA.
14 | KoganPage 2012
This book provides a coherent, complete and integrated
set of proven and effective tools, concepts, processes and
principles which may be adapted and applied to develop
any organization’s leadership capability, and through that
ensure the effective development and execution of strategy/
change plans to achieve sustainable and improved business
performance. A leadership model is introduced which
examines what leaders do, how they need to do it, and how
they think when they process information in order to create
the conditions in which their teams may be successful. The
concepts and tools are based upon ‘first principles’ and a
deep understanding of the nature of human nature and
human capability, and are intended for intelligent application
by a leader exercising discretion.

If succession planning works, how do the wrong people so
often get to the top? Succession planning was once the key
to identifying potential leaders to fill important positions.
However, in the rapidly evolving and changing business
world traditional succession planning is not longer a viable
strategy with research showing that 70% of succession
plans fail within two years, simply from lack of management
support. In a climate of growing skills shortages and lack
of confidence in leadership potential, David Clutterbuck
offers a new a process of dialogue between an organization
and its employees. The Talent Wave presents a dynamic,
flexible approach to succession planning. By attacking many
of the foundations on which it grew, Clutterbuck encourages
solutions which align employee ambitions and business
priorities to ensure organizations have the right leadership in
place for ongoing success.
Leadership
03/08/2012
£29.99
isbn 9780749456979
ebk isbn 9780749460785
240 pages
PB, 234x156
NEW
T
The Talent Wave
David Clutterbuck
David Clutterbuck is a
co-founder of the ECMC, a
senior partner of Clutterbuck
Associates and lifetime
ambassador for the European
Mentoring and Coaching
Council. He was named 14th
in the top 25 HR thinkers in
HR Magazine is the author or
co-author of 50 books on the
subject, including Mentoring in
Action, published by Kogan Page.
15 | www.koganpage.com

Leadership
16 | KoganPage 2012
03/08/2012
£19.99
isbn 9780749465728
ebk isbn 9780749467883
320 pages
PB, 234x156

The Unknown
Leader
Sheikh Hussein A. Al-Banawi
Our world has many obvious leaders: captains of industry, highachieving
academics, CEOs, heads of state, champion athletes.
But our world also depends on leaders who are not so obvious.
They are all around us, filling crucial roles at every level of society,
in all kinds of organizations and in our communities. They’ve
produced results that may not receive much publicity and that
sometimes take a long time to come to fruition. These are the
‘unknown leaders’ who deserve just as much recognition as our
famous leaders. This book celebrates these unknown leaders,
analyzing what makes a true leader and introducing a new model
of leadership - leadership that is not about chasing fame or glory
but about contributing to a better society, living a satisfying life,
and venturing and taking risks. It’s a model of leadership that is
relevant to individuals from every walk of life.
Leadership
Sheikh Hussein A. Al-Banawi
is Chairman and CEO of The
Banawi Industrial Group, one
of the leading business groups
in Saudi Arabia. He is an
inspirational leader dedicated
to creating the next set of
leaders in the Arab World. He
is Founder of the Chair in
Islamic Economics, Finance
and Management at Rice
University in Houston, Texas
and also serves on the board
of various civic organizations.
He also launched the Gerhart
Centre for Philanthropy and
Civic Engagement.
NEW
17 | www.koganpage.com
NEW T

Project Management
03/10/2012
£29.99
isbn 9780749466084
ebk isbn 9780749466091
272 pages
PB, 234x156
NEW
20:20 Project
Management
Tony Marks
Tony Marks is Managing
Director of 20:20 Business
Insight, the UK’s second largest
specialist Project Management
Training and Consultancy
company, with offices worldwide
as well as in the UK. He has 30
years’ experience in project
management - delivering high
value projects, consulting
and teaching in a wide range
of sectors including utilities,
nuclear, oil gas, engineering,
construction, I.T. and telecoms.
He is also lecturer and
examiner for The University
of Aberdeen on their MSc in
Project Management course
and is accredited by all three
major project management
professional bodies.
18 | KoganPage 2012
T
20:20 Project Management is the definitive guide to
successful project management in practice, not just in theory.
It gives readers what they need to know: how to pull off
successful project delivery in the real world - on time, within
budget and at the right quality. With a focus on practicality,
clarity and applicability, it uses a wide range of international
case studies to demonstrate how best practice is applied
in the world’s leading organizations. Structured around
the stages followed by project managers in a real project
lifecycle, it is logical and easy to follow. It has a section on
specific tools in risk management; project leadership; and
project teams; and can be used as a standard text for the
syllabi of any of the three global professional bodies in
project management - the APM Group; the International
Project Management Association and the Project
Management Institute.

Strategic Project Management uses real life case examples
to characterize and describe the organizational factors and
conditions necessary for projects to thrive and to deliver
the organization’s strategic objectives. This characterization
is formed around ten imperatives which senior managers
can implement - both within individual projects and, even
more crucially, within the institutions that sponsor them -
using the tools provided. Accessible, practical and free of
jargon, Strategic Project Management offers the solutions
needed to successfully prioritize and manage a portfolio of
projects, communicate aims, align priorities to organizational
objectives, evaluate progress, manage supplier relationships
and anticipate and mitigate the risks at every stage.
Supported by a comprehensive package of online resources
for project portfolio planning, management and analysis this
book will help readers to build on their skills, knowledge
and confidence to rise to the challenge of governing and
delivering successful projects.
Project Management
03/07/2012
£24.99
isbn 9780749464332
ebk isbn 9780749464349
256 pages
PB, 216x138
NEW
Strategic
Project
Management
Paul Roberts
T
Paul Roberts has been
managing projects for over
twenty years and is a founding
director of Fifthday Longview
Limited, one of the world’s
leading project management
consultancies, providing
expertise, education and
resources. He has worked with
some of the world’s largest,
most influential companies,
and many of the smallest,
both public and private,
helping them all to embed
the principles, techniques and
culture of effective project
management. He is the author
of Effective Project Management,
also published by Kogan
Page.
19 | www.koganpage.com

20 | KoganPage 2010

02
Sales and
Marketing
21 | www.koganpage.com

Advertising
03/08/2012
£19.99
isbn 9780749466213
ebk isbn 9780749466220
272 pages
PB, 240x170
NEW
The Better
Mousetrap
Simon Pont
T
Simon Pont is Head of Vizeum,
part of Aegis Media, an ad,
media and consultancy agency
that is renowned worldwide for
its unique approach, focusing
on human motivations and
the new human behaviours
enabled by the digital age,
to help clients grow their
businesses. And those
businesses include Coca-Cola,
20th Century Fox, Heinz, Ikea,
Panasonic and BMW, amongst
many glittering others.
22 | KoganPage 2012
NEW
T
Presenting 45 original commentaries on some of the world’s
leading global brands, Simon Pont provides an expert
and unique analysis of how and why certain brands are
or will succeed in markets defined and challenged by the
opportunities offered by the digital medium. Using material
inspired by his industry leading blog, The Better Mousetrap
gives readers an accessible, topical and insightful peek into
the brand and advertising strategies of companies as diverse
as Google, Bing, Twitter, Facebook, Tonti, Foursquare, Nike,
Apple, Deutsche Bank, HSBC, Coca Cola, Cadbury, McDonalds,
BMW, Audi, Burger King, Disney, Yellow Pages, Dyson, Old
Spice, Sunny Delight, Pampers, Nintendo, L’Oreal, AT&T, and
the BBC. In short, it’s an accessible entertaining reference
book, addressing original thinking and new perspectives on
brands, advertising, and media in the digital age.

The Luxury Strategy is the definitive work on the essence
of a luxury brand strategy. It puts an end to the confusion
around the term, and explains the fundamental differences
between ‘premium’, ‘fashion’, and ‘luxury’ strategies. Based
on an analysis of the social functions of luxury, of worldwide
best practices and on first hand direct experience, it sets
out the rules for success, and turns established marketing
rules upside down. The Luxury Strategy provides the first
rigorous blueprint for the effective management of luxury
brands and companies at the highest level, including human
resources and financial management. It also unveils the
original methods that were used to transform small family
businesses such as Ferrari, Cartier, Chanel, Gucci, and Ralph
Lauren into profitable global brands.
Advertising
03/09/2012
£34.99
isbn 9780749464912
ebk isbn 9780749464929
352 pages
HB, 234x156
English language rights only:
Worldwide.
The Luxury
Strategy
2
Jean-Noël Kapferer,
Vincent Bastien
Jean-Noël Kapferer is a
worldwide thought leader and
expert on brand management.
A professor of marketing
strategy at HEC Graduate
School of Management in
France, he holds a PhD from
Northwestern University,
USA and is also a corporate
branding consultant.
Vincent Bastien is one of
the most experienced senior
managers in the luxury
business. Formerly MD of Louis
Vuitton Malletier and CEO of
Yves Saint Laurent Parfums, he
has held senior posts at some
of the world’s most prestigious
luxury brands. He is now
Affiliate Professor at HEC Paris,
where he teaches Strategy in
Luxury.
23 | www.koganpage.com
NEW

Branding
24 | KoganPage 2012
03/10/2012
£19.99
isbn 9780749464462
ebk isbn 9780749464479
272 pages
PB, 234x156

Fashion Brands
Mark Tungate
Once a luxury that only the elite could afford, fashion is now
accessible to all. High street brands such as Zara, Topshop and
H&M have put fashion within the reach of anyone, whilst massive
media attention has turned designers such as Tom Ford, Alexander
McQueen and Stella McCartney into brands in their own right.
This updated new edition of the international best-seller Fashion
Brands explores the popularization of fashion and explains
how marketers and branding experts have turned clothes and
accessories into objects of desire. Full of first hand interviews with
key players, it analyzes every aspect of fashion from a marketing
perspective. With its finger firmly on the fashion pulse, it also
looks at the impact of blogging and the rise of celebrity-endorsed
products and fashion ranges. Snappy and journalistic, Fashion
Brands exposes how the use of advertising, store design and the
media has altered our fashion ‘sense’ - and reveals how a mere
piece of clothing can be transformed into something with mystical
allure.
Branding
Mark Tungate, author
of the bestselling Adland
and Branded Beauty, is a
journalist specializing in
media, marketing and
communication. Based in Paris,
he writes regularly about
advertising, style and popular
culture for the French media
magazine Stratégies, the trends
intelligence service WGSN,
Campaign magazine and The
Times, The Independent and
The Telegraph. He is also the
co-author of The Epica Book,
an annual review of the best
European advertising, and
he co-hosts a weekly French
television show about creative
advertising.
3
25 | www.koganpage.com
NEW

B2B Marketing
03/08/2012
£29.99
isbn 9780749466145
ebk isbn 9780749466183
288 pages
PB, 234x156
NEW
Creating the
Strategy
Rennie Gould
T
As CEO and creator of
Customize UK Training, Rennie
Gould is a highly qualified
consultant and professional
practitioner in B2B sales,
customer strategy and sales
management with significant
experience with a variety of
clients from around the world,
including Mercedes Benz, AXA,
and Pirelli.
26 | KoganPage 2012
Creating the Strategy is a practical, ‘how-to’ book that
brings together the most important elements of business
strategy, B2B marketing theory and sales management.
Aimed at those wanting to structure their organizations
around the winning and keeping of customers in B2B
markets, the book introduces a number of unique and
powerful methodologies proven in workshops conducted
with clients such as Mercedes-Benz and AXA Insurance. It
looks at those elements responsible for creating outstanding
sales and business performance in B2B markets. The book
identifies the importance of sales and customer strategy
and the role of management; considers all the elements
in creating sales and customer strategy, such as Strategic
Vision, The Value Proposition and Customer Strategy;
examines how sales and customer strategy is managed and
considers Direction & Leadership, People & Performance and
Motivation & Development; considers how sales & customer
strategy is implemented and explores Action Priorities,
Leading Change and Lessons from Consultancy.

Pioneers of Digital is about those individuals who have
truly altered the way advertising, marketing and other
communications industries operate. It features twenty
inspirational interviews with those who have defined digital
formats and campaigns, revealing the stories behind the
groundbreaking ideas and creative ingenuity that have
shaped the digital world. The pioneers profiled in the book
come from the seemingly unrelated fields of design, gaming,
music, journalism, branding, search and social networking
but they were the first to realize the potential of the digital
technologies they used. Moving across the globe from the
USA to the UK, China, India and New Zealand, and involving
organizations such as Apple, Coca Cola, Ogilvy, Publicis and
Google, Pioneers of Digital provides unique insights and
advice for anyone interested in commercial online thinking.
Digital Marketing
03/10/2012
£19.99
isbn 9780749466046
ebk isbn 9780749466053
272 pages
PB, 234x156
NEW
Pioneers of
Digital
Paul Springer,
Mel Carson
T
Paul Springer is Head of
Research and Postgraduate
Development for the Faculty
of Design Media Management
at Buckinghamshire New
University. An expert on
advertising, branding and new
media research, he has written
for Admap, Brand Strategy,
Business Excellence (Moscow)
and China Advertising, and
is the author of Ads to Icons
(published by Kogan Page).
Mel Carson is Community
Manager at Microsoft
Advertising. An expert on
search, social media and
digital marketing he speaks at
conferences around the world
and lectures on MBA, MSc and
online marketing courses. He is
based in Seattle, USA.
27 | www.koganpage.com

Marketing
THE GURU IN A BOTTLE SERIES
High Impact
Marketing That
Gets Results
Avaliable on Inspection Copy
One of CIM’s top 50 most
influential marketers, Ardi
Kolah is a senior corporate
relations adviser who has held
a variety of key marketing
and communications positons,
including Director of Ogilvy
Action and Chief Strategy
Officer at PRISM.
T NEW T
28 | KoganPage 2012
High Impact Marketing That Gets Results offers a highly lively
overview of the key marketing tools and techniques that will
enhance and expand your knowledge of no-fuss marketing that
gets results. It creates a level of confidence in being able to use
tried and tested marketing tools and techniques in order to create
results – fast. Particularly focused on how an organization can
save time and resources by empowering the internal capability for
delivering marketing programmes, it offers invaluable practical
advice for all marketing professionals and students learning about
the creation of marketing plans. It covers market and customer
segmentation; writing a marketing plan; understanding the
marketing mix; brochures, press ads and print; signs, posters and
ambient media; e-marketing, m-marketing, direct marketing; public
relations; using promotions; top ten common marketing mistakes
to avoid; and the top ten ways to save money in marketing.
03/10/2012
£14.99
isbn 9780749464523
ebk isbn 9780749464530
288 pages
PB, 216x138

The Art of
Influencing and
Selling
Avaliable on Inspection Copy
03/10/2012
£14.99
isbn 9780749464486
ebk isbn 9780749464493
288 pages
PB, 216x138
T NEW T
Essential Law
for Marketers
Avaliable on Inspection Copy
03/10/2012
£14.99
isbn 9780749464509
ebk isbn 9780749464516
288 pages
PB, 216x138
T
NEW
Marketing
Plan. Persuade. Negotiate. Collaborate. Sell! The Art of
Influencing and Selling is designed for anyone looking
to evaluate and improve their powers of persuasion in a
business environment. From creating new business with
existing clients, to creating a new customer base the
book provides an invaluable toolkit for developing your
skills and opening up opportunities for business growth
across a range of industries and scenarios. It covers the
psychology of selling a product or service or yourself;
the sales pipeline and how to ensure it’s realistic; upselling,
cross-selling, cold calling and ‘warm calling’;
effective approaches to prospective customers/clients;
how to interrogate a database of contacts to get more
sales; making effective sales presentations- why there’s
no second chance to make a first impression; How to write
effective sales materials (brochure, newsletter, fliers);
how to ask and get referrals; how to get senior level
appointments in your diary; closing a sale and follow up.
Taking into account all recent changes in UK and European law,
Essential Law for Marketers will be required reading on many
sales, marketing, public relations and advertising diploma and
degree courses in the UK. This no-jargon and easy-to-read business
book is ideal for anyone involved in sales and marketing – whether
you are at the pinnacle of your career as a director of marketing
or business development, a senior marketing manager or are
new to the marketing discipline. Ignorance of the law can result
in infringement of someone else’s intellectual property rights,
expensive lawsuits, cancelled marketing campaigns, damage to
reputation that takes years to repair and potentially a downturn
in profits and share price. In extreme cases, it can even lead to
insolvency and a prison sentence. This book, by one of the world’s
leading exponents of sales and marketing law, helps to steer the
Treader
through the legal minefield as well as providing strategies
for using law as a competitive marketing weapon.
29 | www.koganpage.com

Marketing
03/12/2012
£19.99
isbn 9780749465582
ebk isbn 9780749465599
272 pages
PB, 234x156
NEW
The Loyalty
Myth
T
Clive Humby, Edwina
Dunn
Clive Humby is the chief
information architect behind
Tesco Customer Management
and its segmentation
programme. Clive is Visiting
Professor, Integrated Marketing,
at Northwestern University,
Chicago, Industrial Fellow at
Kingston University and coauthor
of Scoring Points, also
published by Kogan Page.
Clive Humby and Edwina
Dunn are the founders of
leading marketing analysts
dunnhumby, where Edwina is
chief executive.
30 | KoganPage 2012
The Loyalty Myth by Clive Humby and Edwina Dunn
demonstrates how putting the customer first has made
a dramatic difference to the performance of some of the
world’s most prestigious companies. Including case studies
from companies such as Kroger, Macy’s, PAM, Monoprix,
Tesco, Metro and Best Buy, it demonstrates the benefits
of becoming a customer-centric organization. This multibrand
story touches on every aspect of customer loyalty and
relationship management including: knowing your customer
and understanding their ‘retail DNA’, developing engagement
with your customer, creating a great shopping experience,
relevant marketing, meaningful innovation and being loyal to
your customer. Engaging and insightful, The Loyalty Myth
proves through the results of these highly successful global
brands that truly understanding your customers and putting
them first is the key to sustained business performance.

Unthink what you’ve learned about sales and marketing
communication. If you want to engage potential customers
and help your business stand out from the crowd, you need
to start doing things differently. From websites to white
papers, blogs to tweets, to newsletters and video, now more
than ever content is king in the digital world. Get it right and
you have a huge opportunity to connect with clients and
customers in ways they appreciate and trust - they’ll soon
be knocking at your door wanting to do business with you.
Valuable Content Marketing shows you how to create and
share the type of information that clients, customers and
search engines really want - on your website, using social
media, and through traditional print methods. Whether
you’re starting a business or looking to grow, this book shows
you how to get better results from your marketing efforts.
Marketing
Communications
03/09/2012
£19.99
isbn 9780749465803
ebk isbn 9780749465810
240 pages
PB, 234x156
NEW
Valuable
Content
Marketing
Sonja Jefferson,
Sharon Tanton
T
Sonja Jefferson is a content
consultant with a background
in professional sales. Her
company, Valuable Content
Ltd, helps business owners to
get their message across in the
right way. She gets to the heart
of the message, producing
and sharing the right type of
information to help a business
grow. Sonja shows you what
to write.
Sharon Tanton is a copywriter
with a background in telling
stories. Working in radio,
television, magazine features,
and internal communications,
she helps companies to convey
their message in a way that
audiences appreciate. Sharon
shows you how to write.
31 | www.koganpage.com

Public Relations
03/10/2012
£24.99
isbn 9780749465452
ebk isbn 9780749465469
288 pages
PB, 234x156
Available on Inspection Copy
T
3
Online Public
Relations
David Phillips,
Philip Young
David Phillips is an online
public relations pioneer.
He lectures at Gloucester
University and Escola Superior
de Comunicação Social, Lisbon,
and has written three books
about online PR. He is a Fellow
of CIPR and the Society of New
Communications Research.
Philip Young is a senior
lecturer in PR at the University
of Sunderland, specialising in
social media and media ethics.
He is a lead researcher on the
European Public Relations
Education and Research
Association’s EuroBlog project.
32 | KoganPage 2012
NEW
T
The internet, social media and advances in mobile
technology have totally revolutionized the practice of public
relations; a revolution that has not only affected the way
PR professionals communicate but has transformed the
nature of communication itself. This thoroughly revised third
edition of Online Public Relations shows readers how to
use online tools - now integral to most areas of PR practice -
intelligently and effectively. David Phillips and Philip Young
explore the growth of social media, mobile apps and virtual
communities and environments, providing valuable guidance
on developing a strategy to make the most of these key
platforms for communication. Essential reading for students
and practitioners of PR, this book offers a timely and
authoritative review of the ever-changing world of online PR,
and a wealth of practical advice.

Public relations practitioners at all levels need to be able
to communicate successfully in writing - not only to avoid
misunderstandings but to attract and keep the attention of
their readers, whatever their message might be. Writing
Skills for Public Relations is a wide-ranging guide to style
and techniques for all written communication. From the dos
and don’ts of English grammar, to jargon and clichés, to the
important legal considerations, John Foster advises on how
to write clear, appropriate and engaging copy and tailor your
approach to different mediums and audiences. Along with
guidance on editing, policing house style, writing for the
press, public speaking, pronunciation and good text design
and layout, this new fifth edition includes valuable advice
on writing for online and social media. This is an essential
hands-on practical guide for anyone earning a living through
the written or spoken word.
Public Relations
03/10/2012
£24.99
isbn 9780749465438
ebk isbn 9780749465445
272 pages
PB, 234x156
Available on Inspection Copy
NEW T 5
Writing Skills
for Public
Relations
John Foster
John Foster has a background
in journalism and has held
senior public relations posts
with Pira International and
the Institute of Practitioners
in Advertising. He has written,
edited and produced printwork
ranging from house journals
and books, to posters and
brochures, plus speeches and
presentations. A Fellow of the
Chartered Institute of Public
Relations, he was awarded the
Institute’s Stephen Tallents
Medal for ‘his contribution and
commitment to the effective
use of the written word’.
33 | www.koganpage.com
NEW

Retail Studies
03/07/2012
£24.99
isbn 9780749465889
ebk isbn 9780749465896
224 pages
PB, 234x156
NEW
The Retail
Champion
Clare Rayner
T
Clare Rayner is one of the
most well-known and wellrespected
retail consultants
in the UK. A child born
into a family of retailers
and entrepreneurs, she is
passionate about retail and
business: it is in her blood.
Known as The Retail Champion,
Clare is engaged by clients
as a consultant, professional
speaker and business mentor,
and is regularly called upon by
BBC News (TV and Radio) and
trade press to comment as a
retail expert.
34 | KoganPage 2012
The Retail Champion is aimed at every small retailer who
is serious about growing their business. Using a practical
ten-step process, Clare Rayner, one of the most well-known
and respected retail consultants in the UK, will give you all
the tools, techniques and motivation you need to survive
and thrive in a difficult market. Whether your business is on
the high street or online it will cover everything you need to
create a framework for success for your business, no matter
what you sell. There are case studies throughout from people
who started as independents including Jacqueline Gold,
Hussein Lalani, Nigel Rothband and many more. The Retail
Champion is packed full of practical resources and templates
so you can put learning in to practice immediately.

The stereotypical salesperson is pushy, manipulative and
persistent. Most people don’t like buying from them - and
many salespeople don’t want to be like this - so the
traditional hard sell consistently fails to get results. Buyer
behaviour has changed and to win new deals salespeople
need to respond to the reality of the business environment.
Principled Selling gives you that response in the form
of a new approach to selling that gets you away from the
stereotypes and gets you more sales. This highly effective,
principled approach to business development helps you
align your sales techniques with the new expectations of
customers and clients. It gets people to buy from you again
and again and gives you a real opportunity to get ahead of
the game. If you’d like to increase your sales without ever
having to cold call, this is the book for you.
Sales
03/10/2012
£14.99
isbn 9780749466572
ebk isbn 9780749466589
208 pages
PB, 234x156
NEW
Principled
Selling
David Tovey
T
David Tovey is Managing
Director of PACE Partners
International (PPI) and a
respected writer and speaker.
He has helped hundreds of
blue chip companies and
professional firms around
the world to increase top
line profitable growth by
focusing on Principled business
development and leadership.
David is employing his passion
for principled selling to build
PPI into a global brand. He
has over 20 years of senior
management experience and a
successful consultancy career.
35 | www.koganpage.com

Available on Inspection Copy
36 | KoganPage 2010

03
Available on Inspection Copy
Careers, Development
and Education
37 | www.koganpage.com

Careers Advice
03/11/2012
£29.99
isbn 9780749466558
ebk isbn 9780749466565
240 pages
PB, 234x156
NEW T
NEW T
Make Partner
and Still Have
a Life
Heather Townsend,
Jo Larbie
Heather Townsend is author of
the bestselling Financial Times
Guide to Business Networking.
She specializes in helping
professionals achieve business
and career success through
networking and social media.
Heather has worked with over
100 partners and has coached,
trained and mentored 1000+
professionals in the UK’s
leading professional practices.
Jo Larbie is a leading thinker in
the world of talent management
for professional service
firms. She has over 20 years
experience in organizational
and leadership development
and has been personally
responsible for many hundreds
of professionals taking the step
up to partner.
38 | KoganPage 2012
The burning question on every ambitious fee-earner’s lips is:
‘how do I make partner at this firm?’ This book is your route
map to making it to the top in a professional services firm. It
shows you how to stand out, be in the right place at the right
time and build your kitbag of skills to overcome the many
hurdles and reach the Holy Grail of becoming partner. This
book reveals what it really takes to make it, and what it will
involve once you’re there. It helps you make an informed
decision on whether or not this is the right step for you. It
guides you on how to make partner and still have a life of
your own. Heather Townsend and Jo Larbie show you the
rules of the game, laying bare exactly what you need to do to
take the ultimate step.

The Careerist is a handy, quick-fix reference guide on how to
improve your career prospects. Based on the weekly column
in the Financial Times by Rhymer Rigby, it provides expert
advice for those difficult career moments such as how to:
do presentations, work a room, delegate effectively, market
yourself, bounce back from failure, sack someone, use
extracurricular activities, be more ambitious, change sector,
make a good impression, ask for a pay rise, future proof
your career, get headhunted, socialise with colleagues, find
a mentor, deal with fights at work, deal with stress, set goals,
manage former colleagues, step into big shoes, come across
well in meetings, make humour work for you, deal with
criticism, resign and much, much more. With expert opinions
from industry professionals on every topic, The Careerist
provides rubber-stamped career advice you can trust.
Careers Advice
03/09/2012
£14.99
isbn 9780749465926
ebk isbn 9780749465933
240 pages
PB, 216x138
NEW
T
The Careerist
Rhymer Rigby
Rhymer Rigby is a journalist
based in the United Kingdom.
He writes a weekly slot for
the Financial Times and has
contributed to publications
ranging from The Sunday
Telegraph and Management
Today to GQ and Conde Nast
Traveller. Before going freelance
he was a features editor for
Business 2.0 and a section
editor for Management Today
and Human Resources. He is
also the author of 28 Business
Thinkers who Changed the
World, also published by Kogan
Page.
39 | www.koganpage.com

Personal Development
40 | KoganPage 2012
03/09/2012
£14.99
isbn 9780749465902
ebk isbn 9780749465919
240 pages
PB, 216x138

Mash-up!
Ian Sanders, David Sloly
Web developers did it to bring together multiple sources onto one
internet page. Musicians and DJs followed by sampling songs from
different genres to create new music. Now everyone is doing it: at
work, at the weekends, in business. It’s time for you, your business
and your career to cash in on the mash-up. The days of being
defined by a single job title are vanishing. In the new economy our
core competences are increasing; we’ve gone plural, perfecting
multiple skills that reflect the multiple talents we have to offer.
Today we are witnessing the rise of the workplace ‘mash-up’ and
the smart guys are creating new revenue streams with each new
skill they add. At the same time they’re making themselves highly
desirable, better paid and carving out more fulfilling and authentic
work lives. Mash-up! shows you how you can join in the game.
Personal Development
Ian Sanders helps businesses
and entrepreneurs make their
ideas happen. Ian has his
own business specialising in
the creative industries. You’ll
usually find him in a coffee
shop, brainstorming over an
espresso.
David Sloly trained as a
journalist with the BBC. Fired
for humiliating a politician, he
became highly sought after
and was soon snapped up to
create award-winning content
for the UK’s first independent
radio production company.
David is also a psychotherapist
and hypnotherapist, so if an
employer tries to fire him
now, he hypnotizes them into
drastically increasing his salary.
NEW
T
41 | www.koganpage.com

Personal Development
03/11/2012
£14.99
isbn 9780749466138
ebk isbn 9780749466152
304 pages
PB, 216x138
NEW
T
Improve Your
Global Business
English
Fiona Talbot, Sudakshina
Bhattacharjee
Fiona Talbot runs TQI Word
Power Skills, a Business Writing
Skills Consultancy. In addition
to writing articles for Personnel
Today, British Airways and CCF
magazine, she is the author
of the Better Business English
series, published by Kogan
Page.
Sudakshina Bhattarcharjee
has worked as a Lecturer for
Kingston College of Further
Education and The London
College. She lives both in India
and the UK and writes articles
for magazines and poems for
anthologies.
42 | KoganPage 2012
NEW
T
Whether you speak English as a first, second or even third
language, intercultural business communications means that
getting it right has never been more important for you and
your organization. English can never be standardized in the
global and digital market place; instead we can learn how to
customize business English according to our own values and
culture and learn how to communicate successfully across
borders. Improve Your Global Business English provides
practical self-study with quizzes, activities and worksheets,
helping you to fine-tune your written communication. By
defining your readers, understanding the conventions of
different media, understanding cultures and mastering the
basics, you can enhance your reputation as a truly global,
modern player in today’s market place.

Now in its 43rd edition, British Qualifications is the
definitive one-volume guide to every qualification on offer in
the United Kingdom. With full details of all institutions and
organizations involved in the provision of further and higher
education, this publication is an essential reference source
for careers advisors, students and employers. It also includes
a comprehensive and up-to-date description of the structure
of further and higher education in the UK. The book includes
information on awards provided by over 350 professional
institutions and accrediting bodies, details of academic
universities and colleges and a full description of the
current framework of academic and vocational educational.
It is compiled and checked annually to ensure accuracy of
information.
Educational Reference
03/12/2012
£64.99
isbn 9780749467432
ebk isbn 9780749467449
512 pages
PB, 240x170
43
NEW
British
Qualifications
2013
Kogan Page Ltd
British Qualifications is
compiled and updated by
Kogan Page editorial staff
using details direct from the
universities, professional
institutes and awarding
bodies to ensure that the book
contains the most current,
correct information available.
43 | www.koganpage.com
T

Educational Reference
03/09/2012
£24.99
isbn 9780749467456
ebk isbn 9780749467463
608 pages
PB, 240x170
18
NEW
Schools for
Special Needs
2012-2013
Gabbitas
Gabbitas Educational
Consultants has been
established for over 130
years, and every year it helps
thousands of parents and
students in the UK and abroad
who seek personal guidance at
all stages of education. It also
advises on transfers into the
British educational system and
provides guardianship services
for children from overseas
attending boarding schools in
the UK.
44 | KoganPage 2012
T
Special needs provision continues to be the focus of much
attention. Growing emphasis on the importance of meeting
individual and often highly complex needs means that
finding the right school for a child can be a complicated
process. Schools for Special Needs explains the full
system of special needs education in the UK, and offers
parents and carers a comprehensive range of information
and advice on key areas of concern, along with the details
of more than 2,000 establishments. The book provides
commentary from experts in all sectors of special education,
and includes: advice on assessment and identification of
needs, statementing and school choice; the role of the local
authority; the Special Educational Needs Codes of Practice;
guidance on further and higher education; and indexes
listing schools according to type of need.

All parents want their child to be happy and successful at
school, but few decisions are harder than identifying the
right school for your child. The Independent Schools
Guide, now in its 18th edition, provides all the guidance
and advice needed to make the most informed decisions.
The book includes an extensive reference section for over
2,000 schools; details on fee planning, scholarships and
bursaries; guidance for overseas parents, including language
support and guardianship, and detailed profiles of over 200
schools and colleges. For any parent, guardian or carer who
is considering the independent sector, this is the definitive
reference source.
Educational Reference
03/10/2012
£14.99
isbn 9780749467470
ebk isbn 9780749467487
480 pages
PB, 240x170
17
NEW
The
Independent
Schools Guide
2012-2013
Gabbitas
Gabbitas Educational
Consultants has been
established for over 130
years, and every year it helps
thousands of parents and
students in the UK and abroad
who seek personal guidance at
all stages of education. It also
advises on transfers into the
British educational system and
provides guardianship services
for children from overseas
attending boarding schools in
the UK.
45 | www.koganpage.com
T

Available on Inspection Copy
46 | KoganPage 2010

04
Available on Inspection Copy
Human Resources
and Coaching
47 | www.koganpage.com

Coaching
03/08/2012
£24.99
isbn 9780749466008
ebk isbn 9780749466015
208 pages
PB, 234x156
50 Top Tools
for Coaching
Gillian Jones,
Ro Gorell
Gillian Jones is co-Managing
Director of Emerge, an
organizational and behavioural
change consultancy,
specializing in coaching culture
strategy. Gillian has worked
both as an executive coach
and consultant for over 12
years, supporting organizations
to transform their business
and empower teams through
creating a coaching culture.
Ro Gorell is a change
consultant and business coach.
Her business specializes
in helping organizations
understand the lifecycle of
change and how it impacts
business performance ranging
from reorganizations, mergers
and acquisitions, values and
culture, strategy and leadership
changes.
48 | KoganPage 2012
2
NEW
T
This new edition of 50 Top Tools for Coaching contains a
selection of forms, models and exercises and an explanation
of how and when to use them. Tools are provided to cover
all aspects of a coaching relationship, from coaching briefs
and contracts through to planning for the future. The Toolkit
is designed to be used like a reference book to dip into the
topic when needed. Each tool contains an overview and
model diagrams so that the coach can understand the words
and the big picture. The book is accompanied by online
resources, including audio and visual examples of best
practice coaching. The second edition has been completely
revised and updated throughout with new tools for today’s
coaches and trainers.

Coaching for Resilience is your practical guide to the
principles of positive psychology. Using tried and tested
techniques it will show you how to motivate and inspire your
clients and yourself to build greater resilience. There are
clear explanations of the principles of positive psychology
throughout, with practical exercises and examples for ease
of understanding. This comprehensive resource will help you
develop a clear understand of the psychology of stress and
develop your own strategies to enhance resilience.
Coaching
03/09/2012
£24.99
isbn 9780749466459
ebk isbn 9780749466466
240 pages
PB, 234x156
NEW
Coaching for
Resilience
Adrienne Green,
John Humphrey
T
Adrienne Green has
practised for many years as a
psychotherapist with people
suffering with severe stress,
anxiety and depression. She
has also lectured at Lancaster
University in theories of
counselling and psychotherapy.
John Humphrey advises many
leading employers on health
and employment issues. He has
run the healthcare functions
of Procter and Gamble and the
Beecham Group.
Adrienne and John are the
founding directors of Nice
Work Consulting Ltd a company
that specializes in workplace
psychology and employee
wellbeing.
49 | www.koganpage.com

Coaching
03/11/2012
£29.99
isbn 9780749466640
ebk isbn 9780749466657
352 pages
PB, 234x156
2
Psychometrics
in Coaching
Edited by
Jonathan Passmore
Jonathan Passmore is an
occupational psychologist with
an international reputation
having spoken at conferences
across the world. He is the
editor of the Association for
Coaching series with Kogan
Page as well as Appreciative
Inquiry for Change Management
and Top Business Psychology
Models.
50 | KoganPage 2012
NEW
T
With a growing demand for psychometric testing in the
coaching profession, coaches and practitioners alike need
to understand the psychology underpinning the tests as
well as how to select and apply them effectively. Written by
an international team of global coaching practitioners and
psychometricians, Psychometrics in Coaching provides an
overview of using psychometrics and providing feedback and
offers clear explanations of the key models and tools used in
coaching today. Whether you are new to using psychometric
tests or an experienced practitioner, this book provides
you with a deep understanding of the models, the theory
and research behind them, their reliability and validity, and
how to implement them as part of a wider coaching and
development programme. Psychometrics in Coaching is
an essential resource for those seeking expert guidance
from the leading writers in the field, as well as students on
psychology, psychometrics, business and human resources
programmes.

Top Business Psychology Models is a quick, accessible
overview to the fundamental theories and frameworks that
will help you understand human behaviour, emotions and
cognition at work. Each model is presented in a short and
crisply written summary, which could be easily converted
into materials for use in training or in coaching conversations.
Clear, succinct and well-referenced chapters also offer routes
into accessing further information. Free of academic jargon,
Top Business Psychology Models explains all the main
theories and models used by psychologists, giving you all the
essential information to immediately implement business
psychology techniques in your organization.
Coaching
03/07/2012
£24.99
isbn 9780749464653
ebk isbn 9780749464660
208 pages
PB, 234x156
NEW
T
Top Business
Psychology
Models
Jonathan Passmore,
Stefan Cantore
Jonathan Passmore is a
business psychologist with
five degrees and has an
international reputation for his
work in coaching, change and
leadership. He has published
fourteen books on the themes
of leadership, personal
development and change.
Stefan Cantore is a
Senior Teaching Fellow in
Organizational Behaviour
and Human Resource
Management at the University
of Southampton Management
School, UK. He is an
experienced leadership and
organizational development
consultant with a practice
focussed on helping leaders
and organizations use
conversation as a process for
change.
51 | www.koganpage.com

W
Human Resource
Management
03/10/2012
£39.99
isbn 9780749461065
ebk isbn 9780749461072
400 pages
PB, 240x170
Available on Inspection Copy
T
International
Human
Resource
Development
John P Wilson
John P Wilson is a consultant
and researcher and holds
positions at Oxford, Sheffield
and Bradford Universities, UK.
He is the author of Experiential
Learning (published by Kogan
Page). He is also Director of
the EU Commission project Call
Centre Training and Knowledge
Transfer.
52 | KoganPage 2012
3
NEW
T
International Human Resource Development provides
both thought-provoking questions and stimulating answers
to the key factors in HR development today. It’s the ideal
handbook for all professional trainers and provides core
information needed by all professional students of this
subject. This third edition has been fully updated and revised
with a new international focus with case studies from a
range of international experts in the field.

Organizational Health is an organization’s ability to function
effectively, to cope adequately, to change appropriately,
and to grow from within. A healthy organization is just
that in all its aspects: people, process, structures, systems,
behaviours and governance. It is one where appropriate
adaptive, maintenance and development activities are
integral to maintaining performance and alignment in the
operating environment. Organizational Health takes an
informed look at the critical and interdependent elements
of an organization that must be maintained in a healthy
state for managers to meet their business goals. Using a
practical, structured approach it l covers: understanding and
assessing organizational health; the impact of structures on
organizational health such as hierarchies, alliances and joint
ventures; control methods such as corporate governance,
ethics and compliance; maintenance and development
including OD, change management, learning and workplace
environment; sustainability including carbon footprint and
business ecosystems; indicators of health and dysfunction.
Human Resource
Management
03/12/2012
£29.99
isbn 9780749466022
ebk isbn 9780749466039
240 pages
PB, 234x156
NEW
Organizational
Health
Naomi Stanford
T
Dr Naomi Stanford is an
expert organization design
and development consultant
based in Washington DC.
She has consulted with, and
worked in, many sectors and
industries including Fortune
500 companies, government
agencies, and non-profits. She
is an experienced author in the
field and her books include The
Economist Guide to Organization
Design, Organization Design:
The Collaborative Approach,
and Corporate Culture: Getting
it Right.
53 | www.koganpage.com

Human Resource
Management
03/11/2012
£44.99
isbn 9780749466473
ebk isbn 9780749466480
480 pages
PB, 240x170
Available on Inspection Copy
W T 4
NEW T
Armstrong’s
Handbook
of Reward
Management
Practice
Michael Armstrong
Michael Armstrong is a
former Chief Examiner of
the Chartered Institute of
Personnel and Development,
joint managing partner of
e-reward and an independent
management consultant.
He has sold over 500,000
books on the subject of HRM,
including the best-selling
Armstrong’s Handbook of
Human Resource Management
Practice, Armstrong’s Handbook
of Performance Management
and Armstrong’s Handbook
of Strategic Human Resource
Management (all published with
Kogan Page).
54 | KoganPage 2012
Armstrong’s Handbook of Reward Management Practice
is the definitive guide to understanding, developing
and implementing effective reward. It is aimed at HR
practitioners involved in employee reward, and at students
who need to understand the importance of reward and
how it can be successfully applied across organizations. The
book is closely aligned to the CIPD’s standard in reward
management and is supported by online resources for both
lecturers and students. Updated to reflect the practical
implications of the most recent research and discussion
on reward management, this new fourth edition includes
new case studies and chapters on evidence-based reward
management, reward risk management and ethical
approaches to reward management.

There’s a well-known saying: what doesn’t get measured
doesn’t get done. So it is no surprise that communicators,
human resource and change managers and other
professionals recognise the need to measure and evaluate
their work, particularly its worth to their organization and
seek the most effective ways to achieve this. Whether you’re
already involved in research, planning your first project or
commissioning an external research company Employee
Engagement and Communication Research covers
everything you need to conduct robust, reliable research.
Whether it’s a full-scale employee survey or research
focusing on a particular subject area such as communication,
engagement, change or corporate social responsibility, this
is your essential guide covering all the tools, strategy and
action to make your project a success.
Human Resource
Management
03/11/2012
£29.99
isbn 9780749466824
ebk isbn 9780749466831
240 pages
PB, 234x156
NEW
Employee
Engagement and
Communication
Research
Susan Walker
T
Susan Walker is a leading
figure in communication
measurement and employee
research. Her background in
internal communications means
she can interpret results and
work with clients to develop
practical recommendations. Her
background includes six years as
internal communication manager
with Thomson Holidays and
research director and partner
at MORI where she headed the
communication and employee
research practice for 15 years.
Susan’s contribution to the
field has been recognized by
Fellowship of the Institute of
Internal Communication and
she is an Accredited Business
Communicator (IABC).
55 | www.koganpage.com

Human Resource
Management
03/07/2012
£24.99
isbn 9780749465414
ebk isbn 9780749465421
240 pages
PB, 234x156
2
The
Professional
Recruiter’s
Handbook
Jane Newell Brown,
Ann Swain
Jane Newell Brown has
worked on all sides of the
staffing sector, in contingency,
search, selection and managed
services. She is now one of
the leading management
consultants in the sector, to
both recruitment firms and
their client base.
Ann Swain is the Chief
Executive of The Association
of Professional Staffing
Companies (APSCo). She is a
well-respected authority in the
recruitment industry, a hugely
popular international speaker
and a passionate advocate for
the UK Staffing Sector.
56 | KoganPage 2012
NEW
T
As recruitment becomes ever more important to a business
achieving its corporate objectives, recruiters must raise their
game, delivering new and innovative solutions while also
doing their job well and achieving the results needed for
their clients and candidates. The Professional Recruiter’s
Handbook, second edition, is a complete guide to achieving
success in recruitment. The authors explore the techniques
used by the most successful recruiters, both agency and
client-side, to understand what creates excellence in
recruitment. Containing up-to-date practical advice on
attracting the right candidates and finding and retaining new
clients, it explains how to develop a recruitment strategy to
ensure the recruitment professional can successfully fulfil
the roles taken on. The book is supported by numerous case
studies and interviews with recruitment professionals.

Facilitating Reflective Learning: Coaching, Mentoring
and Supervision is written by two leading experts in the
field. The text explains how coaching and mentoring works
in different situations. The authors guide the reader through
key learning theories, describe the different models available
for coaching and mentoring, and demonstrate how they
can be applied in practice. In this completely revised new
edition, robust theory is backed up by practical advice and
numerous case studies. The coaching and mentoring skills
used in different situations are clearly described. Ready to
use resources include templates for contracting, reviewing
and evaluating, as well as guidance on group dynamics for
team coaching and group supervision. Advice is also included
on sensitive areas such as the boundary between mentoring
or coaching and therapy, and the desirability of supervision.
Training
03/07/2012
£34.99
isbn 9780749465070
ebk isbn 9780749465087
304 pages
PB, 234x156
2
Facilitating
Reflective
Learning:
Coaching,
Mentoring and
Supervision
Anne Brockbank,
Ian Mcgill
NEW
Anne Brockbank is a learning
and development consultant
and EMCC Master Practitioner,
working with clients in a
range of public and private
enterprises. She is a visiting
lecturer at City University and
co-author with Ian McGill of
Facilitating Reflective Learning in
Higher Education and The Action
Learning Handbook.
Ian McGill is a development
consultant working with
senior managers and staff in
government agencies, higher
education, and the private
sector. He is the co-author of
The Action Learning Handbook.
57 | www.koganpage.com
T

Available on Inspection Copy
58 | KoganPage 2010

05
Logistics and
Transport
Available on Inspection Copy
59 | www.koganpage.com

Driving and
Driving Instruction
60 | KoganPage 2012
03/12/2012
£10.99
isbn 9780749465995
ebk isbn 9780749467630
448 pages
PB, 234x156

Learn to Drive in
10 Easy Stages
John Wells, Margaret Stacey
Learn to Drive in 10 Easy Stages is one of the most well
established guides to preparing for and undergoing a driving test.
This new edition contains everything that prospective students
need to know - with both the theory and practical tests covered
in this one volume, as well as the relevant Highway Code rules.
In full colour throughout, and with a wealth of new and updated
illustrations, the guide is designed to be as user-friendly as possible
and will ensure that readers are well prepared for their driving
tests. The book includes a unique 10-step programme to help in
preparing for the practical test; over 600 practice questions to
help prepare for the theory test; and the Highway Code rules for all
drivers.
Driving and
Driving Instruction
Dr John Wells is well
known in the driver training
profession as an author of
training materials for driving
instructors and learner
drivers. A recognized expert
on driving skills and all
aspects of driving tests, both
theory and practical, his
work is recommended by the
profession’s leading trade
body, the Driving Instructors
Association.
The late Margaret Stacey
was the co-author of The
Driving Instructor’s Handbook
and Practical Teaching Skills
for Driving Instructors, both
published by Kogan Page, and
both recommended by the
Driving Standards Agency.
5
61 | www.koganpage.com
NEW

Logistics
03/07/2012
£49.99
isbn 9780749464981
ebk isbn 9780749464998
320 pages
HB, 234x156
2
62 | KoganPage 2012
NEW
Category
Management in
Purchasing
Jonathan O’Brien
Jonathan O’Brien is a
Director and co-owner of
the international purchasing
consultancy and training
provider Positive Purchasing
Ltd. With over 20 years
experience working in
purchasing, he has worked
all over the world to help
global organizations increase
their purchasing capability
through training, education
and working directly with
practitioners and executive
teams to drive in the adoption
of category management and
other strategic purchasing
methodologies.
T
Category Management is a technique used to understand
markets, analyse spend and make purchasing decisions
that save money. It is about a pathway from accepting
mediocre goods and services at high cost, to effective
supply management that delivers real value. By altering how
goods are categorized and supplied it helps shift sourcing
from being an error-prone transaction to creating value for
the business. Using case studies and practical examples,
Category Management in Purchasing provides a clear
definition and understanding of category management.
The author presents a step-by-step process for its
implementation and use, which companies can readily apply
in line with their overall business strategy. This practical
toolkit will allow readers to analyse complex sourcing
situations quickly and clearly and develop innovative and
creative proposals for sourcing.

As concern for the environment rises, companies must take
more account of the external costs of logistics associated
mainly with climate change, air pollution, noise, vibration
and accidents. Green Logistics analyses the environmental
consequences of logistics and how to deal with them. Written
by a leading team of logistics academics, the book examines
ways of reducing these externalities and achieving a more
sustainable balance between economic, environmental and
social objectives. It examines key areas in this important
subject including: carbon auditing of supply chains;
transferring freight to greener transport modes; reducing
the environmental impact of warehousing; improving
fuel efficiency in freight transport; reverse logistics for
the management of waste. The new edition is completely
updated throughout with new methodologies and case
studies to illustrate the impact of green logistics in practice.
Logistics
03/11/2012
£39.99
isbn 9780749466251
ebk isbn 9780749466268
416 pages
PB, 234x156
Available on Inspection Copy
NEW T 2
NEW
Green Logistics
Alan McKinnon,
Michael Browne,
Anthony Whiteing
Alan McKinnon is Professor
of Logistics and Director of
the Logistics Research Centre
at Heriot-Watt University,
Edinburgh.
Michael Browne directs
freight transport and logistics
research at the University of
Westminster.
Anthony Whiteing is a Senior
Lecturer in the Institute
for Transport Studies at the
University of Leeds.
63 | www.koganpage.com

Transport
03/12/2012
£54.99
isbn 9780749467494
ebk isbn 9780749467500
704 pages
PB, 240x170
43
64 | KoganPage 2012
NEW
Lowe’s
Transport
Manager’s
and Operator’s
Handbook 2013
David Lowe
David Lowe has been involved
in the road haulage industry
for many years, and is an
experienced consultant and
freelance writer. His many
books on transport include
The Professional LGV Driver’s
Handbook and The Pocket
Guide to LGV Drivers’ Hours and
Tachograph Law, both published
by Kogan Page.
T
This best-seller for busy fleet operators, now in its 43rd
edition, provides essential information and advice on
transport legislation, technical standards and goods vehicle
operations. Lowe’s Transport Manager’s and Operator’s
Handbook is a truly comprehensive guide to the legal,
operational and environmental factors that are of the utmost
importance in today’s road transport industry - including
professional competence, working times and driving hours
rules, speed cameras and penalties, the international road
haulage market, and drugs testing for drivers. The Handbook
is the essential reference source for any transport manager,
fleet operator, owner-driver haulier or student with an
involvement in the industry.

Reverse Logistics is the process of bringing products back
at the end of their usage but also for recall and repair.
While logistics is the management of the flow of goods
and information between the point of origin and the final
customer, reverse logistics goes at least one step back in
the supply chain, for example between the customer and
the distributor. Reverse Logistics analyzes the theory
behind creating effective closed-loop supply chains using
best practice case studies such as Xerox. It covers: reducing
the level of returns; developing effective product return
networks; options for product disposal that maximise asset
recovery and sustainable distribution. The book features
self-assessment audit tool for reverse logistics and also
has a number of case studies throughout to illustrate how
companies have approached the various reverse logistics
management themes.
Logistics
03/12/2012
£44.99
isbn 9780749464639
ebk isbn 9780749464646
384 pages
PB, 234x156
NEW
NEW TT
Reverse
Logistics
Mike Bernon,
John Cullen
Mike Bernon is a Senior
Lecturer within the Centre for
Logistics and Supply Chain
Management at Cranfield
School of Management. He
is currently the Chairperson
for the Cranfield Sustainable
Supply Chain Forum and the
Chairperson for the CILT(UK)
Reverse Logistics Forum.
John Cullen is Professor of
Management Accounting at
Sheffield Management School.
He took part in a major study
of reverse logistics in the UK
Retail Sector (in collaboration
with the University of Cranfield)
funded by the Department for
Transport.
65 | www.koganpage.com

Available on Inspection Copy
66 | KoganPage 2010

06
Available on Inspection Copy
Small Business &
Entrepreneurship
67 | www.koganpage.com

Entrepreneurship
03/11/2012
£24.99
isbn 9780749466886
ebk isbn 9780749466893
240 pages
PB, 240x170
Available on Inspection Copy
NEW
NEW
A Practical
Guide to
Entrepreneurship
Michael Morris
T
T
Michael Morris has taught for
university business schools and
contributed regular columns to
business magazines, as well as
writing three titles published
by Kogan Page. After senior
management experience in
small-to-medium sized firms
he advised small firms for over
a decade before moving to
academia.
68 | KoganPage 2012
NEW
T
A Practical Guide to Entrepreneurship combines wellresearched
understanding of entrepreneurship issues with
practical guidance in the form of case studies, exercises,
advice and tips. A textbook version of the bestseller Starting
a Successful Business, it’s ideal for teaching undergraduates,
postgraduates and MBA students, offering a solid learning
experience and a contemporary overview of the subject.
It will also appeal to students who are looking for a
supplementary text or indeed anyone who is thinking
of starting their own business. It includes a section on
generating and screening ideas, summaries of academic
models and theories, information on new developments
in the field and useful supplementary online material for
students and teachers.

Everyone wants to start their own business and there are lots
of books telling you how to go about it. The only trouble is a
lot of them are wrong. The Rebel Entrepreneur by Financial
Times journalist Jonathan Moules explains why, in many
cases, the received wisdom on entrepreneurship just isn’t
the best way of doing things. Full of examples of successful
entrepreneurs who’ve made the grade by doing things
differently, this book will show you why you don’t need a
business plan, that there’s nothing wrong with copying
someone else’s idea, why if things get tough you should put
your prices up and how cutting costs can kill your business.
With many thousands of people starting a business every
year, this is the book that no entrepreneur can afford to be
without.
Entrepreneurship
03/07/2012
£14.99
isbn 9780749464820
ebk isbn 9780749464837
240 pages
PB, 234x156
NEW
The Rebel
Entrepreneur
Jonathan Moules
T
Jonathan Moules is Enterprise
Editor for the Financial Times
and he has profiled hundreds
of companies and their owners,
and received thousands of
letters from entrepreneurs
and aspiring entrepreneurs.
His extensive experience in all
things entrepreneurial forms
the basis for his new book.
69 | www.koganpage.com

Small Business
70 | KoganPage 2012
03/10/2012
£14.99
isbn 9780749466374
ebk isbn 9780749466381
208 pages
PB, 216x138

Soul Trader
Rasheed Ogunlaru
If your heart’s not in your business, why are you? In the flurry of
everyday deadlines, fire fighting and all the pressing demands on
our time, it’s easy to forget the real reasons we started our own
business in the first place. Soul Trader helps you connect with
your personal mission, values and passion to create a ‘stand out
from the crowd’ business that enriches you both financially and
emotionally. Discover the seven essential principles that will help
you build a business sensitive to today’s economic and social
realities, one that is profitable, customer-focused and in tune
with your own beliefs, needs and goals. Rasheed Ogunlaru tears
off the jargon and delves into the beating heart of what makes
businesses really work. Throw your heart into your business, it will
pay dividends.
Small Business
Rasheed Ogunlaru is an
acclaimed life, business
and corporate coach whose
simple ‘become who you are’
approach has helped countless
business owners connect with
themselves, their businesses
and their customers. His
background spans over 20
years in coaching, training,
media, PR and performance.
Rasheed is the business coach
partner to the British Library’s
Business and IP Centre and
business coach mentor to TiE
UK. He is a highly soughtafter
public speaker and
regularly appears in the media,
including the BBC, The Times
and the Guardian.
NEW
T
71 | www.koganpage.com

Available on Inspection Copy
72 | KoganPage 2010

07
Strategy
and Risk
Available on Inspection Copy
73 | www.koganpage.com

Business Strategy &
Innovation
03/07/2012
£29.99
isbn 9780749464691
ebk isbn 9780749464707
352 pages
HB, 240x170
14
The Growing
Business
Handbook
Adam Jolly
Adam Jolly is a business
writer and editor specializing
in the management of growth,
innovation, technology and
risk. He is Consultant Editor
on a number of Kogan Page
titles, including: The Handbook
of European Intellectual Property
Management, Clean Technology,
Clean Profits; and The Innovation
Handbook.
74 | KoganPage 2012
NEW
T
The Growing Business Handbook is a superb reference tool
for all businesses with growth potential, filled with invaluable
insights and guidance from SME specialists in finance, HR,
marketing, innovation, people and IT, as well as help on
enterprise risk and useful legal advice. It is the reference
source of choice to help you ensure and manage business
growth, particularly in challenging economic conditions. Now
in its 14th edition, this book looks at all the areas ripe for
exploitation by your growing business and discusses ways
you can manage the associated risks.

Effective risk management - the identification, assessment
and prioritization of risks - is a vital consideration when
looking to safeguard your company’s commercial future
and deal with the latest regulatory requirements. Managing
Business Risk will enable your company to maintain
controls on risks that may threaten your business while
at the same time delivering transparent reporting to your
stakeholders. The book examines the key areas of risk in
today’s competitive and complex business market. Drawing
on expert advice from leading risk consultants, lawyers and
regulatory authorities, it shows you how to protect your
business against a rising tide of business risks. If you don’t
build risk controls into the structure of your company, from
the boardroom down, then your business could be vulnerable
to a number of threats - both internal and external. Identify
and neutralise them now, and give your company a
competitive advantage.
Risk Management
03/12/2012
£64.99
isbn 9780749466848
ebk isbn 9780749466855
304 pages
HB, 240x170
9
Managing
Business Risk
Jonathan Reuvid
NEW
Jonathan Reuvid is an
economist and was formerly
engaged in investment banking,
general management of a
Fortune 500 multinational
and business development in
China. He is the consultant
editor for a number of Kogan
Page titles, including Business
Insights: China, Personal Wealth
Management and The Business
Guide to Credit Management.
75 | www.koganpage.com
T

Available on Inspection Copy
76 | KoganPage 2010

08
Key Backlist
Titles
Available on Inspection Copy
77 | www.koganpage.com

Key Backlist Titles
28 Business Thinkers Who
Changed the World
Rhymer Rigby
03/05/2011|£14.99|ISBN 9780749462390
Edition no. 1|PB|232 pages|216x138
03/03/2012|£14.99|ISBN 9780749464134
Edition no. 1|PB|272 pages|234x156
78 | KoganPage 2012
Digital Wars
Charles Arthur
Adaptability
Max McKeown
03/04/2012|£14.99|ISBN 9780749465247
Edition no.1|PB|232 pages|234x156
How to be an
Even Better Manager
Michael Armstrong
03/10/2011|£12.99|ISBN 9780749463298
Edition no. 8|PB|320 pages|234x156

Management Stripped Bare
Jo Owen
03/03/2012|£14.99|ISBN 9780749464769
Edition no. 3|PB|256 pages|234x156
The 30 Day MBA
Colin Barrow
03/08/2011|£16.99|ISBN 9780749463311
Edition no. 2|PB|312 pages|234x156
Key Backlist Titles
Savvy
Jane Clarke
03/05/2012|£14.99|ISBN 9780749465261
Edition no. 1|PB|256 pages|234x156
The Director’s Handbook
Institute of Directors
03/05/2010|£25.00|ISBN 9780749460587
Edition no. 3|PB|240 pages|234x156
79 | www.koganpage.com

Key Backlist Titles
The John Adair Lexicon
of Leadership
John Adair
03/03/2011|£39.99|ISBN 9780749463069
Edition no.1|HB|512 pages|240x170
80 | KoganPage 2012
The Leadership
of Muhammad
John Adair
03/07/2010|£12.99|ISBN 9780749460761
Edition no. 1|HB|144 pages|216x138 mm
The Language of Leaders
Kevin Murray
03/11/2011|£19.99 | ISBN 9780749463960
Edition no. 1 | HB | 240 pages |234x156 mm
The Leadership Skills
Handbook
Jo Owen
03/06/2012|£14.99|ISBN 9780749464752
Edition no. 2|PB|240 pages|234x156 mm

Bold
Shaun Smith, Andy Milligan
03/04/2011 | £16.99 | ISBN 9780749463441
Edition no. 1 | PB | 336 pages | 234x156 mm
Brandwashed
Martin Lindstrom
03/01/2012|£14.99|ISBN 9780749465049
Edition no. 1|PB|288 pages|234x156 mm
Key Backlist Titles
Branded Beauty
Mark Tungate
03/10/2011|£19.99|ISBN 9780749461812
Edition no. 1|HB|288 pages|234x156 mm
Campaign It!
Alan Barnard, Chris Parker
03/02/2012|£19.99|ISBN 9780749464202
Edition no. 1|PB|232 pages|240x170 mm
81 | www.koganpage.com

Key Backlist Titles
How Cool Brands Stay Hot
Joeri Van Den Bergh,
Mattias Behrer
03/02/2011|£19.99|ISBN 9780749462505
Edition no. 1|HB|272 pages|234x156 mm
82 | KoganPage 2012
Marketing
Communications
PR Smith, Ze Zook
03/05/2011|£39.50|ISBN 9780749461935
Edition no. 5|PB|504 pages|246x189 mm
Malcolm McDonald on
Marketing Planning
Malcolm McDonald
03/11/2007|£16.99|ISBN 9780749451493
Edition no. 1|PB|208 pages|216x170 mm
Motivate to Win
Richard Denny
03/11/2009|£9.99|ISBN 9780749456467
Edition no. 3|PB|184 pages|216x138 mm

Paid, Owned, Earned
Nick Burcher
03/03/2012|£19.99|ISBN 9780749465629
Edition no. 1|PB|296 pages|234x156 mm
The Best Digital Marketing
Campaigns in the World
Calvin Jones, Damian Ryan
03/06/2011|£16.99|ISBN 9780749460624
Edition no. 1|PB|224 pages|216x170 mm
Key Backlist Titles
Selling to Win
Richard Denny
03/08/2009|£9.99|ISBN 9780749456436
Edition no. 3|PB|224 pages|216x138 mm
The New Strategic
Brand Management
Jean-Noël Kapferer
03/01/2012|£39.99|ISBN 9780749465155
Edition no. 5|PB|512 pages|246x189 mm
83 | www.koganpage.com

Key Backlist Titles
Understanding Digital
Marketing
Calvin Jones, Damian Ryan
03/03/2012|£19.99|ISBN 9780749464271
Edition no. 2|PB|288 pages|234x156 mm
Confidence at Work
Ros Taylor
03/01/2011|£10.99|ISBN 9780749461218
Edition no. 1|PB|184 pages|216x138 mm
84 | KoganPage 2012
Apprenticeships
Catherine Dawson
03/02/2012|£16.99|ISBN 9780749463335
Edition no. 1|PB|248 pages|234x156 mm
Develop Your
Presentation Skills
Theo Theobald
03/05/2011|£9.99|ISBN 9780749462789
Edition no. 1|PB|168 pages|216x138 mm

Great Answers to Tough
Interview Questions
Martin John Yate
03/09/2011|£9.99|ISBN 9780749463526
Edition no. 8|PB|296 pages|216x138 mm
Talk Normal
Tim Phillips
03/09/2011|£12.99|ISBN 9780749463649
Edition no. 1|PB|184 pages|216x138 mm
Key Backlist Titles
Readymade CVs
Lynn Williams
03/04/2012|£12.99|ISBN 9780749465056
Edition no. 5|PB|248 pages|216x138 mm
The A-Z of Careers
and Jobs Management
Susan Hodgson
03/04/2012|£16.99|ISBN 9780749464295
Edition no. 19|PB|448 pages|216x138 mm
85 | www.koganpage.com

Key Backlist Titles
86 | KoganPage 2012
Ultimate New Job
James Innes
03/03/2012|£14.99|ISBN 9780749464097
Edition no. 1|PB|232 pages|240x170 mm
Essay Writing Skills
Jacqueline Connelly,
Patrick Forsyth
03/04/2012|£12.99|ISBN 9780749463915
Edition no. 1|PB|152 pages|240x170 mm
Ultimate Psychometric Tests
Mike Bryon
03/01/2012|£14.99|ISBN 9780749463496
Edition no. 2|PB|288 pages|240x170 mm
How to Get Into Oxbridge
Christopher See
03/05/2012|£14.99|ISBN 9780749463274
Edition no. 1|PB|200 pages|240x170 mm

Armstrong’s Essential Human
Resource Management Practice
Michael Armstrong
03/06/2010|£34.95|ISBN 9780749459895
Edition no. 1|PB|432 pages|240x170 mm
Armstrong’s Handbook of
Strategic Human Resource
Management
Michael Armstrong
03/08/2011|£29.99|ISBN 9780749463946
Edition no. 5|PB|328 pages|234x156 mm
Key Backlist Titles
Armstrong’s Handbook of
Human Resource Management
Practice
Michael Armstrong
03/05/2012|£39.99|ISBN 9780749465506
Edition no. 12|PB|800 pages|246x189 mm
Best Practice in
Performance Coaching
Carol Wilson
03/10/2011|£24.99|ISBN 9780749463540
Edition no. 1|PB|256 pages|234x156 mm
87 | www.koganpage.com

Key Backlist Titles
Making Sense of
Change Management
Esther Cameron, Mike Green
03/05/2012|£29.99|ISBN 9780749464356
Edition no. 3|PB|488 pages|216x170 mm
The Driving
Instructor’s Handbook
John Miller, Margaret Stacey
03/07/2011|£19.99|ISBN 9780749463199
Edition no. 17|PB|464 pages|234x156 mm
88 | KoganPage 2012
How to Pass the ADI Exams
John Miller
03/06/2012|£19.99|ISBN 9780749465193
Edition no. 1|PB|272 pages|234x156 mm
How I Made It
Rachel Bridge
03/04/2010|£9.99|ISBN 9780749460525
Edition no. 2|PB|256 pages|216x138 mm

My Big Idea
Rachel Bridge
03/04/2010|£9.99|ISBN 9780749460532
Edition no. 1|PB|192 pages|216x138 mm
Fundamentals of
Risk Management
Paul Hopkin
03/05/2012|£34.99|ISBN 9780749465391
Edition no. 2|PB|416 pages|240x170 mm
Key Backlist Titles
You Can Do It Too
Rachel Bridge
03/04/2010|£9.99|ISBN 9780749460549
Edition no. 1|PB|192 pages|216x138 mm
The Business Plan Workbook
Colin Barrow, Paul Barrow,
Robert Brown
03/04/2012|£24.99|ISBN 9780749464615
Edition no. 7|PB|352 pages|234x156 mm
89 | www.koganpage.com

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92 | KoganPage 2012
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93 | www.koganpage.com

Index
20:20 Project Management 18
28 Business Thinkers Who Changed the World 78
50 Top Tools for Coaching 48
A Practical Guide to Entrepreneurship 68
Adaptability 78
Apprenticeships 84
Armstrong’s Essential Human Resource Management Practice 87
Armstrong’s Handbook of Human Resource Management Practice 87
Armstrong’s Handbook of Reward Management Practice 54
Armstrong’s Handbook of Strategic Human Resource Management 87
Best Practice in Performance Coaching 87
Bold 81
Branded Beauty 81
Brandwashed 81
British Qualifications 2013 43
Campaign It! 81
Category Management in Purchasing 62
Coaching for Resilience 49
Confidence at Work 84
Corporate Governance Ethics and CSR 10
Creating the Strategy 26
Develop Your Presentation Skills 84
Digital Wars 78
Employee Engagement and Communication Research 55
Essay Writing Skills 86
Essential Law for Marketers 29
Facilitating Reflective Learning: Coaching, Mentoring & Supervision 57
Fashion Brands 24
Fundamentals of Risk Management 89
Great Answers to Tough Interview Questions 85
Green Logistics 63
High Impact Marketing That Gets Results 28
How Cool Brands Stay Hot 82
How I Made It 88
How to be an Even Better Manager 78
How to Get Into Oxbridge 86
How to Pass the ADI Exams 88
Improve Your Global Business English 42
94 | KoganPage 2012

Index, cont.
International Human Resource Development 52
International Management 11
Leaders in Transition 13
Leading Through Leaders 14
Learn to Drive in 10 Easy Stages 60
Lowe’s Transport Manager’s and Operator’s Handbook 2013 64
Make Partner and Still Have a Life 38
Making Sense of Change Management 88
Malcolm McDonald on Marketing Planning 82
Management Stripped Bare 79
Managing Business Risk 75
Marketing Communications 82
Mash-up! 40
Motivate to Win 82
My Big Idea 89
Online Public Relations 32
Organizational Health 53
Paid, Owned, Earned 83
Pioneers of Digital 27
Principled Selling 35
Psychometrics in Coaching 50
Readymade CVs 85
Reverse Logistics 65
Savvy 79
Schools for Special Needs 2012-2013 44
Selling to Win 83
Soul Trader 70
Strategic Project Management 19
Talk Normal 85
The 30 Day MBA 79
The Art of Influencing and Selling 29
The A-Z of Careers and Jobs 85
The Best Digital Marketing Campaigns in the World 83
The Better Mousetrap 22
The Business Plan Workbook 89
The Careerist 39
The Definitive Executive Assistant and Managerial Handbook 7
The Definitive Personal Assistant & Secretarial Handbook 6
95 | www.koganpage.com

Index, cont.
The Director’s Handbook 79
The Driving Instructor’s Handbook 88
The Growing Business Handbook 74
The Handbook of Work-based Pension Schemes 12
The Independent Schools Guide 2012-2013 45
The John Adair Lexicon of Leadership 80
The Language of Leaders 80
The Leadership of Muhammad 80
The Leadership Skills Handbook 80
The Loyalty Myth 30
The Luxury Strategy 23
The New Strategic Brand Management 83
The Professional Recruiter’s Handbook 56
The Professional’s Guide to Business Development 8
The Rebel Entrepreneur 69
The Retail Champion 34
The Talent Wave 15
The Unknown Leader 16
Top Business Psychology Models 51
Ultimate New Job 86
Ultimate Psychometric Tests 86
Understanding Digital Marketing 84
Valuable Content Marketing 31
Writing Skills for Public Relations 33
You Can Do It Too 89
Your Rights at Work 9
96 | KoganPage 2012

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www.koganpage.com ISBN: 9780749468163