Green Tourism in Rural Areas: EU Policy and Best Practices
Green Tourism in Rural Areas: EU Policy and Best Practices
Green Tourism in Rural Areas: EU Policy and Best Practices
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Future<br />
of<br />
<strong>Rural</strong><br />
<strong>Tourism</strong><br />
Klaus Ehrlich<br />
General Secretary EuroGites<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Klaus Ehrlich<br />
• MA Economics / Bus<strong>in</strong>ess Adm<strong>in</strong>istration<br />
• Co-founder of the Andalusian <strong>Rural</strong> <strong>Tourism</strong><br />
entrepreneur organisation RAAR<br />
• EuroGîtes – European Federation of <strong>Rural</strong> <strong>Tourism</strong><br />
• Member of TSG-<strong>Tourism</strong> Susta<strong>in</strong>abilty Group<br />
klaus.ehrlich@raar.es<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
What is “EuroGites”<br />
European Federation of 34<br />
representative provider organisations<br />
<strong>in</strong> Farm, Country, <strong>and</strong> Village <strong>Tourism</strong><br />
<strong>in</strong> 27 countries of geographical Europe<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
34 organisations from 27 countries:<br />
Austria<br />
Belarus<br />
Belgium (3)<br />
Bosnia-Herzegóv<strong>in</strong>a<br />
Bulgaria<br />
Croatia (2)<br />
Cyprus<br />
Czech Republic<br />
France<br />
Georgia<br />
Greece<br />
Hungary<br />
Israel<br />
Italy (2)<br />
Latvia<br />
Lithuania<br />
Luxemburg<br />
Norway<br />
Pol<strong>and</strong><br />
Portugal<br />
Romania<br />
Serbia<br />
Slovenia<br />
Slovakia<br />
Spa<strong>in</strong><br />
Switzerl<strong>and</strong> (2)<br />
United K<strong>in</strong>gdom<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Rural</strong> <strong>Tourism</strong><br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
What we speak about<br />
<strong>Tourism</strong><br />
<strong>in</strong> <strong>Rural</strong> Territory<br />
<strong>Rural</strong><br />
<strong>Tourism</strong><br />
= any touristic<br />
activity<br />
<strong>in</strong> rural areas<br />
Agro<strong>Tourism</strong><br />
“only active farm”<br />
Tourist<br />
Services<br />
Gastronomy<br />
Accommodation<br />
Active <strong>Tourism</strong><br />
L<strong>and</strong>scape<br />
Heritage<br />
Culture<br />
Events<br />
...<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
“<strong>Rural</strong> <strong>Tourism</strong>”<br />
• Accommodation <strong>in</strong> farms <strong>and</strong> private homes <strong>in</strong> rural<br />
areas<br />
• Small commercial hospitality services (< 60-70 beds)<br />
• Either B&B or Self-Cater<strong>in</strong>g units<br />
+ Traditional <strong>Rural</strong> Gastronomy<br />
+ Activities<br />
+ External services & assets (active tourism, heritage<br />
sites, etc.)<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
History of Development<br />
• Spontaneous phenomen <strong>in</strong> West <strong>and</strong> Central Europe<br />
s<strong>in</strong>ce beg<strong>in</strong>n<strong>in</strong>g of 20th century<br />
• First organised approach: Gîtes de France (1955)<br />
• Agro-<strong>Tourism</strong>: complementary <strong>in</strong>come to Agriculture<br />
(’60-’70)<br />
• <strong>Rural</strong> <strong>Tourism</strong> as part of development policies <strong>in</strong> rural<br />
areas (’80–’90 / LEADER programmes of <strong>EU</strong>)<br />
• International tourist product (2000 ->)<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Importance of RT 2011<br />
• 100.000+ associated accommodation units <strong>in</strong> Europe 27<br />
• Level of association 20-25% total offer between<br />
400-500.000 units<br />
• 5 - 20% “Agro”-tourism (work<strong>in</strong>g farms)<br />
• < 20% rooms “B&B style”, > 80% self-cater<strong>in</strong>g<br />
• 15% of accommodation capacity <strong>in</strong> Europe<br />
• Trend product based on rural assets<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Favourable for development<br />
• <strong>Areas</strong> with high natural or cultural assets<br />
• Environmental <strong>and</strong> l<strong>and</strong>scape quality is a “must”<br />
• Cluster of varied assets <strong>in</strong> close-by territory<br />
• Easy access from urban areas<br />
• Cultural / language proximity to core market<br />
• Use geographic position for non-leisure dem<strong>and</strong><br />
• Specific segments accord<strong>in</strong>g to local resources<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
The client<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Status quo<br />
• Domestic market strong (> 85-90%) – build on this!<br />
• However, long-term high growth potential for <strong>in</strong>ternational dem<strong>and</strong><br />
• Changes of consumer behaviour due to crisis are meant to rema<strong>in</strong> <strong>in</strong> the<br />
future: core services, price sensitive<br />
• Individual packag<strong>in</strong>g with security <strong>and</strong> quality guarantee versus “All-<br />
Inclusive”<br />
• Virtual Trust – Social Media substitute mouth-to-ear<br />
• Internet shifts the power from<br />
travel trade to the client<br />
• Experience Economy: “tell a story”<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Romantics …<br />
or Disney<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
What really matters<br />
Needs<br />
Promise of Service<br />
Expectations<br />
Experience<br />
Excess or lack of compliance<br />
Satisfaction<br />
Deception<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Which are the important factors<br />
Satisfaction<br />
Deception<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Which are important factors<br />
Satisfaction<br />
• Personal treat<br />
• Equipment level<br />
• Ambience / style<br />
• Clean<br />
• Meals / food<br />
• Surround<strong>in</strong>gs<br />
• Decoration<br />
• Price-quality<br />
• Activities offered<br />
Deception<br />
• Personal treat<br />
• False <strong>in</strong>formation<br />
• Equipment<br />
• Bad management<br />
• Clean<br />
• Meals / food<br />
• Too little <strong>in</strong>formation<br />
• Activities badly managed<br />
• Ambience<br />
• Price-quality<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Criteria <strong>in</strong> Accommodation Services<br />
Management<br />
Wrong or false <strong>in</strong>formation<br />
Activities<br />
Previous <strong>in</strong>formation<br />
Price-Quality relation<br />
Decoration<br />
Situation - surround<strong>in</strong>g<br />
Meals<br />
Cleanl<strong>in</strong>ess<br />
Ambience / style<br />
Equipment<br />
Personal treat<br />
-20 -10 0 10 20 30 40 50 60 70<br />
SATISFACTION<br />
DECEPTION<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Criteria for Dest<strong>in</strong>ations<br />
Communication / access<br />
Services available<br />
Gastronomy<br />
Closer surround<strong>in</strong>gs<br />
Th<strong>in</strong>g to do <strong>and</strong> to see<br />
General scenery<br />
-10 -5 0 5 10 15 20 25 30<br />
SATISFACTION<br />
DECEPTION<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Factors for success<br />
Evaluation of EuroGites cuatrimestral surveys 2009-2011<br />
Positive<br />
• Holiday product<br />
• Recognized dest<strong>in</strong>ation<br />
• Clear-cut image <strong>and</strong> br<strong>and</strong><br />
• Proactive promotion<br />
• Extra-regional markets<br />
• Good Price-Quality relation<br />
• Segmentation / spezialisation<br />
• Effective commercial channels<br />
Negative<br />
• (only) Weekend or short-break<br />
• Only generic “rural” image<br />
• Atomized <strong>in</strong>dividual promotion<br />
• Lack of reliable st<strong>and</strong>ards<br />
• Unflexible pric<strong>in</strong>g<br />
• Isolated services without<br />
bound<strong>in</strong>g to territory<br />
• Individual sales<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Cooperation is better!<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Rural</strong> <strong>Tourism</strong> <strong>and</strong> <strong>EU</strong><br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Rural</strong> <strong>Tourism</strong> <strong>and</strong> <strong>EU</strong><br />
Until the Lisbon treaty, rural tourism was not directly supported by<br />
<strong>EU</strong> due to lack of competence. However, it benefitted considerably<br />
from<br />
• the Common Agriculture <strong>Policy</strong> (CAP) s<strong>in</strong>ce beg<strong>in</strong>n<strong>in</strong>g 1962<br />
– Agro<strong>Tourism</strong> (diversification of farm activities)<br />
– Integral part of wider <strong>Rural</strong> Development (s<strong>in</strong>ce 1990), with strong<br />
f<strong>in</strong>ancial support for the creation of new <strong>in</strong>stallations especially <strong>in</strong> <strong>EU</strong> +12<br />
• <strong>in</strong>directly, Regional Development <strong>and</strong> Cohesion policies<br />
• other policies <strong>and</strong> programs (Lifelong Learn<strong>in</strong>g, ESF, LIFE, … )<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Rural</strong> <strong>Tourism</strong> <strong>and</strong> <strong>EU</strong> -2<br />
European <strong>Tourism</strong> <strong>Policy</strong> 2011-2013<br />
• Consequence of the Lisbon Treaty (art. 195)<br />
• Implementation plan of 21 actions for period 2011-2013<br />
– European <strong>Tourism</strong> Quality label<br />
– Specific support to transnational activities <strong>and</strong> products (“Thematic tourisms”)<br />
– Promotion of transnational products via ETC<br />
– “Streaml<strong>in</strong><strong>in</strong>g” of tourism <strong>in</strong>to other <strong>EU</strong> policies (<strong>Rural</strong> Development, Vocational<br />
tra<strong>in</strong><strong>in</strong>g, Regional Development <strong>and</strong> Cohesion, ESF, … )<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Rural</strong> <strong>Tourism</strong> <strong>and</strong> <strong>EU</strong> -3<br />
Plann<strong>in</strong>g <strong>and</strong> Budget Period 2014-2020<br />
• New structure of CAP unified access to all <strong>EU</strong> funds related with<br />
<strong>Rural</strong> Development (“Strategic Framework” = EAFRD + Cohesion +<br />
ESF + Regio + … )<br />
Possible beneficiaries: regional, national, <strong>and</strong> transnational structures<br />
(depend<strong>in</strong>g on program <strong>and</strong> level of implementation)<br />
• Consolidation of a European <strong>Tourism</strong> <strong>Policy</strong><br />
Preferential beneficiaries: transnational structures<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
The future of <strong>Rural</strong><br />
<strong>Tourism</strong><br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
New paradigms<br />
• Accommodation is the complement to a broader product<br />
based on nature, culture, <strong>and</strong> physical assets<br />
• Traditional market segments disappear, new segments<br />
need to be addressed<br />
• “Generation change” – where<br />
do young people go – who<br />
will take over the bus<strong>in</strong>ess<br />
• Comb<strong>in</strong>e “Heidi” image<br />
with “Disney” professionality<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Two sides of the same co<strong>in</strong><br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Relevant for <strong>Rural</strong> <strong>Tourism</strong><br />
“The client buys dreams, not just a room”<br />
• Value orientation = price-quality-relation<br />
• The experience or activity comes first, place on the globe is second<br />
• Many niche products: specialize on strong<br />
assets<br />
• Internet is the most important source of<br />
<strong>in</strong>formation, evaluation <strong>and</strong> contribution from<br />
other travellers is important<br />
• Visibility is essential - <strong>and</strong> easy for niche<br />
products through SEO<br />
• Authenticity of the holiday (!) experience<br />
Competition is world-wide<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Challenges<br />
• Seasonality (local dem<strong>and</strong>, climate, assets, … )<br />
• Streaml<strong>in</strong>e the product to real dem<strong>and</strong><br />
• “Who are the customers <strong>and</strong> what do they want”<br />
• Local <strong>in</strong>tegration of various services <strong>in</strong>to one product<br />
• Inadequate regulation environment (pools, meals, … )<br />
• Communicate the importance of <strong>Rural</strong> <strong>Tourism</strong> for rural<br />
economy <strong>and</strong> European society as a whole<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Strategies<br />
• Satisfaction <strong>and</strong> visibility depend on the whole DESTINATION --<br />
<strong>in</strong>dividual services are <strong>in</strong>visible from distance<br />
• Clear image based on real (!) USP<br />
• Reliable Quality – less is more<br />
• Holistic approach: Accommodation is a<br />
complement, NOT (usually) the product<br />
• Be susta<strong>in</strong>able … <strong>and</strong> COMMUNICATE it!<br />
• Anticipate ma<strong>in</strong>stream aspects (demographic<br />
<strong>and</strong> value changes, … )<br />
• “Hear the grass grow” – know your client<br />
before he knows you<br />
• Innovation <strong>in</strong> ICT <strong>and</strong> special segments<br />
• Improve qualification -> tra<strong>in</strong><strong>in</strong>g<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
A vision for 2020 <br />
• Integrated, susta<strong>in</strong>able valorization of all rural assets<br />
• Market share extended to >15% of vacational overnights<br />
• Ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g lively rural communities with fair <strong>in</strong>come<br />
• Consumer-based quality <strong>and</strong> product development<br />
• Clear visibility through strong br<strong>and</strong>(s) <strong>and</strong> st<strong>and</strong>ards<br />
• E-community driven, tailor-made holiday experiences<br />
• Dynamic real-time packag<strong>in</strong>g <strong>and</strong> book<strong>in</strong>g through<br />
mobile devices<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
XBAЛA / Hvala!<br />
for your attention<br />
<strong>Green</strong> <strong>Tourism</strong> <strong>in</strong> <strong>Rural</strong> <strong>Areas</strong>: <strong>EU</strong> <strong>Policy</strong> <strong>and</strong> <strong>Best</strong> <strong>Practices</strong><br />
Belgrade Chamber of Commerce 03 November 2011
Change language