2 SwissLabel South Africa - Com Consulting SA
2 SwissLabel South Africa - Com Consulting SA
2 SwissLabel South Africa - Com Consulting SA
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
COMPANY PROFILE<br />
Ciba Specialty Chemicals<br />
Innovative effects to improve the quality of life<br />
Ciba Specialty Chemicals is a leading company dedicated to<br />
producing high-value effects for its customers' products. Its<br />
specialty chemicals, added in small quantities, enhance the<br />
performance, look and feel of final products. Business success<br />
is driven by a long-term strategy of innovation and continuous<br />
operational improvements.<br />
An Interview with Dr. Reinhold LUTZ,<br />
Managing Director, Ciba Specialty Chemicals (Pty) Ltd, <strong>South</strong> <strong>Africa</strong><br />
Head of Plastic Additives & Coating Effects Segments<br />
14<br />
© Ciba Specialty Chemicals<br />
Inkjet Machine: <strong>Com</strong>puter-assisted textile inkjet<br />
printing for unlimited color and design.<br />
What are the core activities and<br />
capacities of Ciba Specialty<br />
Chemicals in <strong>South</strong> <strong>Africa</strong><br />
Ciba Specialty Chemicals brings new<br />
creative thought to the processes and<br />
products in more than 120 countries.<br />
<strong>South</strong> <strong>Africa</strong> is one of these countries.<br />
We do not have production facilities<br />
here and are primarily a sales/marketing<br />
and support organization, responsible<br />
for the markets in <strong>South</strong>ern <strong>Africa</strong>.<br />
Executing the functions of our local<br />
organization are highly qualified, energetic<br />
employees working together as a<br />
small but dynamic team towards<br />
common goals. By working closely<br />
with customers and listening to their<br />
needs, our sales team formulates new<br />
ideas to improve the quality of life and<br />
benefit from the created synergies.<br />
Considering innovation and R&D, Ciba<br />
Specialty Chemicals has a global R&D<br />
program and locally we have small technical<br />
laboratories to test applications<br />
according to customer specifications.<br />
We have developed partnerships with<br />
direct customers, retailers and technical<br />
institutes - both in terms of technologies<br />
and services - and we are<br />
currently intensifying our efforts<br />
within the various value-chains to<br />
identify the needs and initiate projects<br />
for new product developments.<br />
How has the strategy of the company<br />
evolved in the area and how important<br />
are the <strong>South</strong> <strong>Africa</strong>n and regional<br />
markets to Ciba<br />
We follow the global strategic direction:<br />
to become the leading specialty<br />
chemicals company; to have a global<br />
presence; to approach the market with<br />
a focused portfolio of 5 strong<br />
segments; to run the different business<br />
lines with a tailored approach; and to<br />
focus on cash flow and sustainable<br />
growth. Locally, we strive to become<br />
the preferred supplier and form partnerships<br />
where we can benefit from<br />
the combined know-how, technologies,<br />
economic factors, knowledge, etc.<br />
We market down the value-chain in<br />
order to give our customers the best<br />
possible products and service.<br />
The <strong>South</strong> <strong>Africa</strong>n and <strong>South</strong>ern<br />
<strong>Africa</strong>n markets are extremely important<br />
for the following reasons: <strong>South</strong><br />
<strong>Africa</strong>'s economy is one of the strongest<br />
of the emerging markets and is<br />
becoming globally recognized in terms<br />
of domestic markets as well as for<br />
quality exports; the country is a<br />
gateway to the developing economies<br />
of <strong>South</strong>ern <strong>Africa</strong>, and as we strive for<br />
a global presence, we would like to<br />
participate extensively in emerging<br />
markets; new untapped markets are<br />
plentiful within <strong>South</strong>ern <strong>Africa</strong> and<br />
regions accessible by <strong>South</strong> <strong>Africa</strong>; and<br />
<strong>South</strong> <strong>Africa</strong> has political stability and a<br />
large capacity of highly qualified and<br />
enthusiastic people with entrepreneurial<br />
charisma.<br />
What are the main features of the local<br />
markets and what will be the evolution of<br />
Ciba's activities in the Region for the next<br />
few years<br />
For many years, Ciba Specialty<br />
Chemicals has been a preferred<br />
supplier to various sectors of the<br />
industry. We have well-established<br />
market positions and solid business<br />
relationships and therefore, in this<br />
context, our customers and partners<br />
expect our commitment and presence<br />
now and in the future to assist them to<br />
grow their share in the export market.<br />
The evolution will come out of our<br />
R&D. Due to shorter lead times we<br />
will be able to introduce additional<br />
new products in a shorter time<br />
period.With our industry focused and<br />
down the value- chain approach, and<br />
by working closely with our customers,<br />
we will be able to assist them in<br />
anticipating where the market is<br />
moving and support them to market<br />
their products globally, which is crucial<br />
to strengthen our partnerships.<br />
Which product lines offer the most<br />
important growth opportunities<br />
We create effects to improve the<br />
quality of life, and produce a variety of<br />
Swiss Label in <strong>South</strong> <strong>Africa</strong> - 3 rd Quarter 2002
© Ciba Specialty Chemicals<br />
Ciba ® <strong>SA</strong>LCARE ® conditioner<br />
Ethnic Hair Care for coarse<br />
and tightly curly hair.<br />
COMPANY PROFILE<br />
® ® ® was tested in Zimbabwe on a rose farm<br />
IRAGON ® as well as Specialty Fabric<br />
Care products Ciba ® TINOLUX ® (photo<br />
bleaching), Ciba ® TINOFIX ® (color<br />
care) and Ciba ® TINOSORB ® (UV<br />
absorber) will open up new opportunities<br />
for our customers.<br />
Business Segment Coating Effects -<br />
We aim to grow with a high percentage<br />
of new products in this segment,<br />
and R&D is the key driver for entering<br />
new markets, particularly in the fast<br />
paced world of electronic materials. In<br />
order to grow our business we count<br />
on our new range of pigments: Ciba ®<br />
ULTRAPHOR ® . We see opportunities<br />
in "Customer Brand Management"<br />
where Ciba Specialty Chemicals can<br />
ensure that a company's corporate<br />
color remains the same over the<br />
products across our 4 business<br />
segments, adding value, innovation and<br />
market differentiation.<br />
years, all around the world. Our<br />
expertise in color branding will ensure<br />
that the biggest global brand-holders<br />
will rely on the colors and additives of<br />
Business Segment Textile Effects is<br />
certainly a host of effect chemicals<br />
Ciba Specialty Chemicals to achieve<br />
consistent shades.<br />
offering aesthetics and comfort<br />
(Teflon, Flame Retardants, Antimicrobials,<br />
UV Absorbers, etc.). In fiber<br />
and textile coloration we have a wide<br />
range of dyestuffs fulfilling requirements<br />
in color, light fastness requirements for<br />
the customer coupled with meeting<br />
stringent environmental legislation.<br />
Business Segment Plastic Additives -<br />
We will continue to leverage our<br />
strong position in the polymer additives<br />
market through innovation and<br />
marketing alliances to provide new<br />
effects, integrated customized solutions<br />
and one-stop shopping to the<br />
Plastic Industry.<br />
Business Segment Home & Personal<br />
Care - In specific areas such as the<br />
Ethnic Hair Care market, the Ciba ®<br />
Innovative products such as the photoselective<br />
additive Ciba ® CGL008 ® ,which<br />
absorbs wavelengths (e.g. green) that do<br />
<strong>SA</strong>LCARE ® conditioning polymers not stimulate plant growth, whilst emitting<br />
and <strong>SA</strong>LCARE rheology modifying liquid<br />
dispersion polymers offer a substantial other wavelengths (red or blue) that<br />
stimulate growth, will be of great importance<br />
opportunity<br />
Colors Ciba<br />
for<br />
VIBRACOLOR<br />
growth. Specialty<br />
, Ciba<br />
to the <strong>Africa</strong>n market. CGL008<br />
Ciba Specialty Chemicals<br />
Agronomic Study in <strong>South</strong>ern <strong>Africa</strong>: Rose Greenhouse<br />
with Photo-Selective Additive Ciba ® CGL008 ® ,<br />
Interior of Greenhouse. Roses growth with 30-40% higher<br />
yield and better quality recorded.<br />
and the yield of roses increased by over<br />
40%. Since East and <strong>South</strong>ern <strong>Africa</strong> are<br />
the biggest suppliers to the flower<br />
market in Amsterdam, this additive is a<br />
major growth opportunity.<br />
Many consumer products are losing<br />
color and taste or becoming unhealthy<br />
during storage on the shelf.Therefore,<br />
to reduce waste by increasing the shelf<br />
life, Ciba ® SHELFPLUS ® O2 and the<br />
UV-filter Ciba ® SHELFPLUS ® UV will<br />
be of great assistance to the entire<br />
value-chain of the packaging industry.<br />
■<br />
© Ciba Specialty Chemicals<br />
15<br />
The roots of Ciba Specialty Chemicals date back to 1758 when J.R. Geigy AG, the oldest<br />
chemicals company in Basel, Switzerland, began trading in chemicals and dyes. In 1971 Geigy<br />
merged with Ciba (a Basel-based chemicals company founded in 1884) to form Ciba-Geigy,<br />
a leading worldwide biological and chemicals group dedicated to satisfying needs in three<br />
diverse areas: healthcare, agriculture and industry.<br />
In March 1996 Ciba-Geigy and the pharmaceuticals company Sandoz announced plans to<br />
merge and form the world's largest life sciences group Novartis. Ciba Specialty Chemicals was<br />
spun-off and became operationally independent from Novartis on 01 January 1997.<br />
Ciba Specialty Chemicals formed its roots in <strong>South</strong> <strong>Africa</strong> when F. Hirst & Co (Pty) Ltd<br />
represented J.R. Geigy in 1935 and Ciba in 1947. Ciba <strong>South</strong> <strong>Africa</strong> was<br />
formed in 1960.<br />
Ciba Specialty Chemicals (Pty) Ltd<br />
<strong>South</strong> <strong>Africa</strong><br />
76 Steel Road - Spartan<br />
P.O. Box 443<br />
Isando, 1600 (<strong>South</strong> <strong>Africa</strong>)<br />
Tel.: +27 (0)11 929 43 40<br />
Fax: +27 (0)11 929 43 49<br />
Web site: http://www.cibasc.com<br />
E-mail: denise.stewart@cibasc.com<br />
Swiss Label in <strong>South</strong> <strong>Africa</strong> - 3 rd Quarter 2002
COMPANY PROFILE<br />
Pharmaco<br />
The gateway into <strong>Africa</strong><br />
through first class integrated healthcare services<br />
Pharmaco offers high quality pharmaceutical services which<br />
produce considerable added value for their partners. In five<br />
years, thanks to the expertise of their personnel and the<br />
excellence of their services, Pharmaco have achieved a leading<br />
position as providers of integrated pharmaceutical and<br />
healthcare services.<br />
16<br />
An interview with Mr. Roberto C. Agustoni,<br />
Chairman of Pharmaco<br />
What were your objectives in<br />
setting up Pharmaco<br />
When I founded Pharmaco in 1997, I had<br />
been working for many years for a large<br />
Swiss pharmaceutical group (F. Hoffmann -<br />
La Roche Ltd.) in various countries in<br />
<strong>Africa</strong>. The creation of Pharmaco arose<br />
from a challenge, which I was determined<br />
to meet. In fact, the pharmaceuticals<br />
companies were reviewing their value<br />
chain, and in a relatively restricted and<br />
segmented market, this called for a rationalisation<br />
of the different functions and<br />
services, in order to reach a better<br />
concentration of their activities and<br />
therefore better efficacy and results. Since<br />
I was familiar with these needs and<br />
constraints, and at the same time had<br />
more than 12 years of solid experience in<br />
<strong>Africa</strong>n markets, I decided to make available<br />
to the pharmaceutical companies<br />
complementary services in marketing,<br />
sales & promotion, product distribution,<br />
regulatory affairs and project management,<br />
on an exclusivity basis. This vision<br />
was founded on the willingness to<br />
succeed, integrity, broad local knowledge<br />
and a rationalised and highly effective<br />
structure, which was adapted to their<br />
activities and their needs, as well as to the<br />
very specific features, constraints and<br />
development of the <strong>Africa</strong>n pharmaceuticals<br />
markets.<br />
Pharmaco was immediately enthusiastically<br />
welcomed by the pharmaceutical<br />
industry, and today it offers its partners<br />
the possibility of sub-contracting certain<br />
activities by making available the necessary<br />
local expertise and infrastructure for<br />
the achievement of optimum results in an<br />
operation which creates real added value<br />
for all parties.<br />
How does Pharmaco organise its<br />
presence and its structures<br />
Pharmaco is physically present in 18 major<br />
countries on the <strong>Africa</strong>n continent and<br />
covers West <strong>Africa</strong>, Central <strong>Africa</strong>, East<br />
<strong>Africa</strong>, <strong>South</strong>ern <strong>Africa</strong> and the Indian<br />
Ocean. Our headquarters are in Johannesburg<br />
(<strong>South</strong> <strong>Africa</strong>), the hub of the<br />
continent, and we have a subsidiary in<br />
Abidjan (Ivory Coast) together with a<br />
regional office in Yaoundé (Cameroon).<br />
Our own qualified personnel are present<br />
in the majority of the sub-Saharan <strong>Africa</strong>n<br />
countries, and in some of them we have set<br />
up partnerships with existing local structures.This<br />
constant and watchful presence<br />
at the heart of the <strong>Africa</strong>n markets is<br />
essential to understanding the specifics of<br />
local pharmaceutical and health concerns,<br />
and enables us to act upon and adapt<br />
to them effectively and immediately.<br />
Important attention is constantly devoted<br />
to the professionalism of our personnel at<br />
any level, as well as to their comprehensive<br />
training & development.<br />
In <strong>South</strong> <strong>Africa</strong> and neighbouring<br />
countries, we operate our own distribution<br />
network through IHD (International<br />
Healthcare Distributors), a joint set up<br />
comprising 14 multinational pharmaceutical<br />
companies, one of which is<br />
Pharmaco. This highly sophisticated and<br />
fully integrated distribution system allows<br />
us to directly and constantly follow the<br />
product from start to finish, from manufacture<br />
to its end use (doctors, pharmacists,<br />
hospitals). With an on-line order<br />
system (which has become the second<br />
largest e-commerce site in the world) and<br />
full batch tracking, our direct distribution<br />
network caters for almost 10,000 customers.<br />
It employs about 500 people,<br />
responsible for the physical distribution<br />
across the area, and enables us to ensure<br />
delivery 365 days a year – in particular for<br />
life-saving products – with the greatest<br />
reliability in terms of the stability of the<br />
products, the effectiveness of the transport<br />
and the compliance with our customers<br />
needs and expectations.<br />
Furthermore, the differentiation of our<br />
performance is based on the building of<br />
true partnerships with our principals and<br />
our customers. I am convinced that it is<br />
only this genuine synergy which can generate<br />
positive and long lasting results. We<br />
endeavour to identify with our partner’s<br />
strategy and to preserve their identity in<br />
the market-place, adding on to this the<br />
skills of our organisation and the full<br />
range of our global and integrated<br />
services. Our main aim is to fully dedicate<br />
our resources and our expertise to the<br />
selected number of partners, for which<br />
we truly must become their most effective<br />
and trusted “gateway into <strong>Africa</strong>”.<br />
Swiss Label in <strong>South</strong> <strong>Africa</strong> - 3 rd Quarter 2002
Thus from the start, Pharmaco has<br />
chosen to offer its services to partners<br />
whose pharmaceutical products are<br />
complementary, and offer high quality to<br />
the end users. Our major present reference<br />
partners are : Roche (Switzerland),<br />
ICN Pharmaceuticals Inc. (U<strong>SA</strong>/Switzerland),<br />
Abbott Laboratories (U<strong>SA</strong>), Pierre<br />
Fabre Dermo-Cosmetiques (France),<br />
Bouchara-Recordati (France/Italy), GSK<br />
(<strong>South</strong> <strong>Africa</strong>), Essential Sterolin Products<br />
(<strong>South</strong> <strong>Africa</strong>), IHD (<strong>South</strong> <strong>Africa</strong>), etc.<br />
How does Pharmaco want to develop<br />
its activities in the next few years and<br />
which are the products and services<br />
that offer the greatest development<br />
potential<br />
Pharmaco has been able to successfully<br />
consolidate its position, with an annual<br />
average growth in turnover of about 25%<br />
since 1999, and we will be seeking similar<br />
developments in future, for <strong>South</strong> <strong>Africa</strong><br />
and for the rest of the <strong>Africa</strong>n continent.<br />
At present, the IMS figures place us 54 th<br />
among the 230 pharmaceutical companies<br />
established in <strong>South</strong> <strong>Africa</strong>. However,<br />
major attention is constantly being paid<br />
to the impact of the new legislation in the<br />
healthcare market and to the ongoing<br />
COMPANY PROFILE<br />
Pharmaco<br />
changes that are deeply affecting the way<br />
pharmaceutical business is conducted in<br />
the country.As the registration and launch<br />
of new products in the different <strong>Africa</strong>n<br />
markets is accelerating, we do envisage a<br />
doubling of our <strong>South</strong> <strong>Africa</strong>n turnover<br />
within the next 4 to 5 years. In the rest<br />
of the <strong>Africa</strong>n continent, where the global<br />
market situation is slightly different, we<br />
still aim for yearly growth rates of over<br />
15% for our partners products.<br />
However, our greatest reward today is to<br />
see how our partners have not only been<br />
able to maintain the majority of their<br />
products, but how their sales and market<br />
shares are increasing on a regular and<br />
durable basis in the various countries of<br />
Some members of Pharmaco team<br />
in Johannesburg during a meeting.<br />
A global and complete range of services dedicated to partners<br />
● Sales Promotion - All pharmaceutical promotions (Rx + OTC) by qualified personnel,<br />
on an exclusivity basis.<br />
● Marketing - Set up of products strategies and tactics, as well as full production of<br />
promotional material and other marketing tools. Management of specific market<br />
research according to partner's needs and objectives.<br />
● Medical Marketing / Clinical Trials - Management of any promotional activity<br />
requiring a direct medical approach. Set up of local medical clinical trials.<br />
● Regulatory Affairs - Implementation of all activities related to the submission and the<br />
follow up of registration files.<br />
● Pharmaceutical Distribution - Use of very effective and dynamic structures,<br />
for optimal local distribution.<br />
● Access to the <strong>South</strong> <strong>Africa</strong>n Pharmaceutical Market / Distribution - Through<br />
its Global set up and legal Applicant status, Pharmaco offers easy access to <strong>South</strong> <strong>Africa</strong>,<br />
the biggest and most challenging market in the <strong>Africa</strong>n continent: Contacts, Registration<br />
of products (Applicant), Sales Promotion, Marketing, Distribution, and Specific<br />
Projects.<br />
Operating with the most sophisticated system in the <strong>South</strong>ern Hemisphere -<br />
International Healthcare Distributors (IHD) -, Pharmaco offers its partners direct<br />
access to about 10,000 customer accounts, up to 9,000 deliveries daily, a permanent<br />
products control and a unique and truly marketing competitive edge.<br />
● Management of Specific Healthcare Products - Through Pharmaco's versatility,<br />
local presence and partnerships. This also encompasses the acquisition by Pharmaco<br />
of its partner's strategically divested pharmaceutical products.<br />
<strong>Africa</strong>. Furthermore, whether it be sales,<br />
distribution, access to new markets or the<br />
establishment of medical marketing operations<br />
and local clinical studies, our joint<br />
forces have enabled them to considerably<br />
reduce times, risks and the operational,<br />
promotional and administrative costs… In<br />
short: to be as effective and efficient as<br />
possible in their various activities.<br />
At present the “headline” products that<br />
we distribute and/or promote, belong to<br />
the following therapeutic categories:<br />
antibiotics, antiretrovirals, antimalarial<br />
and anti-parasitics, central nervous system,<br />
dermatologicals,oncology,metabolic disorders,<br />
gastro-intestinal disorders…<br />
We do believe that there are still a lot of<br />
opportunities for development within<br />
these product ranges, and are certainly<br />
very determined to continue seizing them.<br />
Certain ongoing projects have led to the<br />
creation of dynamic partnerships between<br />
Pharmaco and groups of doctors, pharmacists<br />
and other organisations, which<br />
now meet regularly with our support, for<br />
forums, discussions, workshops or training<br />
on specific subjects. Through these<br />
networks we are able to have direct<br />
contact with the markets and their needs,<br />
for better results in the provision of<br />
appropriate solutions. This aspect of<br />
our business will continue to receive<br />
important attention for consolidation<br />
and development.<br />
We strongly believe in long term<br />
partnerships with our principals and our<br />
customers, and the entire Pharmaco<br />
organisation shall continue to work<br />
hard towards their highest possible<br />
development in any business aspects,<br />
which will create added value and success<br />
for all parties involved.<br />
■<br />
Fedsure Close 2, Norwich Close<br />
P.O. Box 786522<br />
Sandton, 2146 (<strong>South</strong> <strong>Africa</strong>)<br />
Tel.: +27 (0)11 784 00 77 / 784 69 85 or 69 88<br />
Fax: +27 (0)11 784 69 94<br />
E-mail : pharmaco@pharmaco.co.za<br />
www.pharmaco.co.za<br />
17<br />
Swiss Label in <strong>South</strong> <strong>Africa</strong> - 3 rd Quarter 2002
COMPANY PROFILE<br />
SGS <strong>South</strong> <strong>Africa</strong> (Pty) Ltd.,<br />
an affiliate of SGS Geneva,<br />
was established in 1949.<br />
This diverse company is a leading force<br />
in verification and monitoring services<br />
to business together with certification<br />
and inspection services to governments<br />
and multinational corporations.<br />
Dr. Patrick Noual,<br />
Managing Director SGS <strong>South</strong> <strong>Africa</strong>.<br />
18<br />
S<br />
GS<br />
comprises dedicated professionals who<br />
embrace a performance ethic, delivering unparalleled<br />
service to their diverse customer base, thus<br />
setting the standards of performance for the industry.<br />
Services consist of a comprehensive range of packages,<br />
tailored to client’s specific requirements.<br />
The group provides services the following main market<br />
segments:<br />
● Minerals ● Agriculture<br />
● Oil Gas and Chemicals ● Automotive<br />
● Consumer markets ● Life Sciences<br />
● Industrial markets ● Public Sector<br />
The basic profile of SGS services comprises of import /<br />
export onsite supervision, measuring, calibration and<br />
inspections, field / laboratory testing and analysis, marine<br />
insurance, project management and non-destructive<br />
testing, system and product certifications as well as<br />
hygiene risk management programmes. New services<br />
include the covert marking of product to control revenue<br />
losses for industries and governments.<br />
As Dr. Patrick Noual, Managing Director, underlines: "SGS<br />
has a strong presence in <strong>South</strong>ern <strong>Africa</strong> with a workforce of<br />
over 600 collaborators, half of whom are based in <strong>South</strong><br />
<strong>Africa</strong>. In addition to the basic SGS services, we have developed<br />
a specific expertise in geochemical analysis, and are also<br />
very active in the fields of agriculture organic certification,<br />
Hygiene and Health." The company has offices in Namibia,<br />
Zimbabwe, Zambia and Malawi (mainly focused on Oil,<br />
Gas and Chemical services as well as on Agriculture<br />
services), in Mozambique (with activities in all sectors)<br />
and is also active in the Indian Ocean at Mauritius and<br />
Madagascar (Textile products and Food Hygiene).<br />
State-of-the-art t infrastructures<br />
and innovativ<br />
vative e services<br />
In <strong>South</strong> <strong>Africa</strong>, SGS has its headquarters in Midrand<br />
(Johannesburg) and offices in Cape Town, Durban and<br />
Richard Bay. It also runs laboratories dedicated to<br />
Minerals analyses in the mining regions (gold, diamond,<br />
coal…) of Richard Bay and Barberton. The SGS<br />
Headquarters has established a newly centralised SGS<br />
Laboratory in Midrand, which carries out technical<br />
analyses and offers consulting services in all sectors, to<br />
clients all over the <strong>SA</strong>DC region. It carries out routine<br />
analysis and specialised research through analytical<br />
services such as ORGANIC (Agricultural and Food), including<br />
Nutritional and Microbiological analysis services, or<br />
as INORGANIC (Mineral and Environmental), including soil<br />
and plants, minerals and fertiliser analysis.<br />
By developing new innovative services and improving<br />
existing ones, SGS is strengthening its position at the<br />
forefront of developing innovative products in addition to<br />
its existing areas of expertise.The latest offerings of SGS,<br />
such as product marking services, are proof of the<br />
company quest to remain the preferred choice in risk<br />
SGS is THE world’s leading verification, testing and certification company.<br />
WHEN YOU NEED TO BE SURE
COMPANY PROFILE<br />
management. The product marking market was<br />
pioneered by SGS Kenya in co-operation with Biocode<br />
Ltd., a specialist high tech company based in UK. This<br />
new marker programme enables SGS to prevent and<br />
control cross border smuggling and fraud by detecting<br />
adulteration or dilution of fuel and a host of other<br />
products. "Thanks to this technology and to its results, SGS<br />
Kenya has received a PIEA innovative award last year -<br />
Patrick Noual says. Furthermore, this marker programme<br />
can also be used in the testing and control of drugs and<br />
medicines."<br />
●<br />
●<br />
SGS Services<br />
Trade Assurance Services<br />
Services have been developed to provide comprehensive solutions<br />
to protect government revenues and facilitate trade.<br />
Services include import verification, valuation support, origin<br />
validation, risk management, single window pre-export verification<br />
and certification, electronic trading community<br />
networks and export promotion.<br />
Oil, Gas and Chemical Services (Redwood)<br />
This sector comprises trade inspection, testing services,<br />
quality assurance, risk management and technical support<br />
services to the petro-chemical industries.<br />
SGS R<strong>SA</strong> in conjunction with Biocode has a technologically<br />
advanced solution to covertly mark products and later identify<br />
them to control revenue losses.This technology can be used<br />
to mark products as diverse as fuel, lubricants, spirits, pesticides,<br />
tobacco and pharmaceuticals.<br />
●<br />
Minerals Services<br />
This division serves mainly the coal trade, iron ores,<br />
non-ferrous metals and precious metals industries supported by a<br />
well-equipped Coal laboratory at the Richards Bay Coal Terminal.<br />
SGS <strong>South</strong> <strong>Africa</strong> headquarters in Midrand.<br />
SGS <strong>South</strong> <strong>Africa</strong> (Pty) Ltd.<br />
●<br />
Consumer Services<br />
This division has particular expertise in assessment and statistical<br />
product verification for manufacturers, importers, exporters<br />
and retailer consumer products. In food, this division<br />
covers the entire food production chain from primary<br />
production through food processing, transportation and<br />
distribution networks to final consumer. A full range is also<br />
provided for safety and quality solutions in the service sector<br />
including hotels and restaurant chains.<br />
19<br />
P.O. Box 5472<br />
399, George Road - Unit 5, Mifa Park<br />
Randjespark, Midrand<br />
Halfway House, 1685 (<strong>South</strong> <strong>Africa</strong>)<br />
Tel.: +27 (0)11 652 14 00<br />
Fax: +27 (0)11 652 15 25<br />
E-mail: za_marketing@sgs.com<br />
Web site: http://www.sgs.com<br />
●<br />
●<br />
Systems and Services Certification<br />
This division is a participant in the global quality<br />
management systems certification market. Service embraces a<br />
wide range of management systems, auditing competencies<br />
and related training. They include ISO9000, ISO14000 (environment),<br />
QS9000/TS (automotive), OH<strong>SA</strong>S18000, etc.<br />
Agricultural Services<br />
Operation entails inspection of commodities shipped worldwide.<br />
Inspectors perform diverse tasks, including weighing,<br />
sampling, analysis, loading and discharge supervision, tally,<br />
guarantees of weight and quality. Further, SGS R<strong>SA</strong> has a<br />
specialized laboratory in Midrand.<br />
SGS is THE world’s leading verification, testing and certification company.<br />
WHEN YOU NEED TO BE SURE
Nestlé<br />
COMPANY PROFILE<br />
Outstanding quality food<br />
that meet the needs and tastes of<br />
people throughout their lives<br />
20<br />
© Nestlé <strong>South</strong> <strong>Africa</strong><br />
How has Nestlé developed in <strong>South</strong><br />
<strong>Africa</strong><br />
Even before commercialising its<br />
products in Europe, <strong>South</strong> <strong>Africa</strong> was<br />
one of the first countries where<br />
Nestlé began to sell its products, so it<br />
seems that the company has always<br />
been here! Nestlé's presence in <strong>South</strong><br />
<strong>Africa</strong> dates back to 1872 when<br />
condensed milk was brought into the<br />
country. From the beginning of the<br />
20th century, the company began to<br />
commercialise other products in<br />
<strong>South</strong> <strong>Africa</strong>, notably Nestlé's Swiss<br />
Milk Chocolate. By then, it had set up<br />
offices in Cape Town and subsequently<br />
registered as a local company in 1916.<br />
Nestlé then established its first<br />
factories in <strong>South</strong> <strong>Africa</strong>: a condensed<br />
milk factory at Donnybrook in 1927 as<br />
well as a factory in Estcourt and<br />
Franklin.<br />
What are the core activities of Nestlé<br />
<strong>South</strong> <strong>Africa</strong> and how important is the<br />
regional market to the company<br />
In addition to its headquarters located<br />
in Randburg (Johannesburg), Nestlé<br />
<strong>South</strong> <strong>Africa</strong> has 14 factories across<br />
the country, one factory in Zimbabwe<br />
and another in Kenya.This factory was<br />
Founded in Switzerland in 1866, Nestlé has grown from<br />
originally producing milk and dietetic foods to providing a<br />
complete range of food and drink products, becoming the<br />
world's largest food company. Nestlé products were<br />
available in <strong>South</strong> <strong>Africa</strong> since the 1870s and the company<br />
is the largest Swiss investor in <strong>Africa</strong>. It has 16 factories<br />
and over 5800 employees in the <strong>South</strong>ern and Eastern<br />
<strong>Africa</strong> Region, with its Head Office in <strong>South</strong> <strong>Africa</strong>.<br />
An interview with Mr. Alfred KAELIN,<br />
Chairman and Managing Director of Nestlé <strong>South</strong> <strong>Africa</strong> (Pty) Ltd<br />
built two years ago in order to strengthen<br />
our capacities and better<br />
respond to the needs of the <strong>South</strong>ern<br />
and Eastern <strong>Africa</strong> Region. We are<br />
active in the entire Region, which<br />
includes the Indian Ocean islands<br />
(Mauritius and Madagascar). Our<br />
biggest challenge is to strategically<br />
develop our presence and to meet the<br />
needs of this huge regional market of<br />
214 million inhabitants, on a territory<br />
which is larger than the continent of<br />
Europe.<br />
Major investments are made in our<br />
factories, where all the products for<br />
the Region are manufactured. We<br />
currently operate at full capacity and<br />
export 5% to 8% of our total production<br />
to the Middle East, Canada and<br />
<strong>Com</strong>monwealth countries.<br />
Apart from the factories, our products<br />
and our people, large investments are<br />
made in "out of home channels" that is<br />
to say in vending, catering and distribution.<br />
In order to rationalise the<br />
distribution network, considering the<br />
wide area we have to supply, we have<br />
chosen to establish a few strategic<br />
depots and sales offices in the country.<br />
How have the different business divisions<br />
evolved and has Nestlé <strong>South</strong> <strong>Africa</strong> developed<br />
specific products and brands<br />
Nestlé <strong>South</strong> <strong>Africa</strong> carries basically<br />
the entire Nestlé portfolio of<br />
products. Locally, Nestlé has always<br />
striven to become the preferred<br />
provider and, in this respect, it is<br />
crucial that our products answer the<br />
specific needs of our market, both in<br />
terms of taste and in terms of cost.<br />
© Nestlé <strong>South</strong> <strong>Africa</strong><br />
Swiss Label in <strong>South</strong> <strong>Africa</strong> - 3 rd Quarter 2002
COMPANY PROFILE<br />
Nestlé<br />
Therefore, we have Nestlé local<br />
brands and, except for the Infant<br />
Nutrition portfolio (milk, infant<br />
dinners and infant desserts), all our<br />
products are specifically designed and<br />
manufactured for the <strong>South</strong> <strong>Africa</strong>n<br />
market.<br />
Nestlé <strong>South</strong> <strong>Africa</strong>'s portfolio<br />
comprises a wide range of products<br />
that are organised into different business<br />
divisions. Our biggest business is<br />
Milk and Nutrition, which includes<br />
infant nutrition, the growing up range,<br />
adult nutrition and clinical nutrition.<br />
The Beverages business is mainly<br />
driven by coffee, Milo and tea.<br />
Then we have the Chocolate and<br />
Confectionery business (including<br />
sugar lines, assortments and countlines),<br />
the Culinary and Grocery business<br />
(Maggi products, culinary milks,<br />
sauces, mayonnaise and spreads) and<br />
the Pet food business.<br />
We also have an established Water<br />
business in <strong>South</strong> <strong>Africa</strong>. Today Nestlé<br />
is the biggest bottled water holding<br />
company in the world, with 12% of the<br />
world market, and the bottled water<br />
market is expected to grow by 20%<br />
per annum over the next 5 years. In<br />
2000, Nestlé <strong>South</strong> <strong>Africa</strong> acquired<br />
two local mineral water brands -<br />
Valvita and Schoonspuit - that are<br />
distributed throughout the country.<br />
Valvita is the second largest mineral<br />
water brand in <strong>South</strong> <strong>Africa</strong>, in terms<br />
of volume. In addition, Nestlé <strong>South</strong><br />
<strong>Africa</strong> has a fully integrated Food-<br />
Services Division, dedicated to<br />
vending machines and products as well<br />
as to catering products.<br />
Which products offer the most important<br />
growth opportunities<br />
In the <strong>South</strong> <strong>Africa</strong>n market, Nestlé<br />
has many key products, notably in the<br />
Milk and Nutrition business (particularly<br />
for infant and growing up<br />
products). Nestlé also has a leading<br />
position for coffees and creamers, for<br />
example with the Nescafé products<br />
and the local brand Ricoffy (a blend of<br />
chicory and coffee beans) which is the<br />
number one coffee in the country, as<br />
well as Cremora, regarded as the top<br />
creamer in the country. The company<br />
also has a leading position in chocolates<br />
and sugar lines, for example, with<br />
big brands such as Quality Street or<br />
the leading Nestlé local brand Bar-<br />
One, a chocolate bar which is one of<br />
<strong>South</strong> <strong>Africa</strong>’s favourites since the<br />
1950s.<br />
Nestlé is market leader for dog and<br />
cat foods and is continuously extending<br />
its range of products. We<br />
currently have two factories, one for<br />
dry food and the other for wet food,<br />
and a new one is currently under<br />
construction.<br />
How is Nestlé <strong>South</strong> <strong>Africa</strong> undertaking its<br />
social responsibility task and how does<br />
Nestlé contribute towards the transformation<br />
of the country<br />
In every context, Nestlé is definitely a<br />
very forward thinking company. First<br />
of all, this is seen in the state-of-theart<br />
infrastructure and equipment used<br />
in our factories. The company prides<br />
itself on manufacturing quality<br />
products, as well as on the total<br />
commitment to consumer satisfaction.<br />
In this respect, we can underline that<br />
Nestlé launched the first telephone<br />
answering service for consumers in<br />
<strong>South</strong> <strong>Africa</strong> in 1982.<br />
Furthermore, central to Nestlé's<br />
philosophy, is commitment to its<br />
people in terms of training and development,<br />
commitment to environment<br />
protection, and involvement in major<br />
social responsibility initiatives.<br />
© Nestlé <strong>South</strong> <strong>Africa</strong><br />
Developing people and taking care of<br />
them is a challenge both for the future<br />
of the company and the evolution of<br />
the country, and that is why we have<br />
many programmes relating to people<br />
at various levels in the company. For<br />
example, we have a programme on<br />
Adult Basic Education and Training<br />
(ABET) for all employees who have<br />
not had the opportunity to be part of<br />
a formal schooling system. Locally, we<br />
have also developed internal and<br />
external training programmes in all<br />
disciplines. We currently also have 41<br />
<strong>South</strong> <strong>Africa</strong>n employees who have<br />
been sent to other markets to gain<br />
experience, as well as to share their<br />
skills and knowledge with other<br />
markets.<br />
Nestlé <strong>South</strong> <strong>Africa</strong> also supports<br />
socially constructive projects, giving<br />
preference to those having a longterm<br />
and a multiplier effect. The<br />
Nestlé social responsibility programme<br />
supports several major projects run by<br />
non-governmental organisations and<br />
community based organisations, that<br />
identify and implement practical solutions<br />
in the areas of health and nutrition,<br />
socio-economic development<br />
and protection of the environment.<br />
The purpose of our investment in<br />
such programmes is to contribute to<br />
the upliftment of communities in our<br />
country.<br />
■<br />
Nestlé (<strong>South</strong> <strong>Africa</strong>) (Pty) Ltd.<br />
192 Hendrik Verwoerd Drive<br />
P.O. Box 50616<br />
Ranburg, 2125 (<strong>South</strong> <strong>Africa</strong>)<br />
Tel.: +27 (0)11 889 6000<br />
Fax: +27 (0)11 889 6311<br />
Web site: http://www.nestle.co.za<br />
21<br />
Swiss Label in <strong>South</strong> <strong>Africa</strong> - 3 rd Quarter 2002
COMPANY PROFILE<br />
Schindler Lifts <strong>SA</strong><br />
A company that elevates<br />
modernity and service to new levels<br />
A wholly owned subsidiary of Schindler Management AG Ebikon<br />
(Switzerland), Schindler Lifts <strong>SA</strong> (Pty) Ltd was established in<br />
1949. Both internationally and in <strong>South</strong> <strong>Africa</strong>, the company is a<br />
market leader, providing state-of-the-art elevator and escalator<br />
products and services.<br />
22<br />
How the presence of Schindler in <strong>South</strong><br />
<strong>Africa</strong> has evolved<br />
Established for over 50 years, we can say<br />
that Schindler Lift <strong>SA</strong> is a truly <strong>South</strong><br />
<strong>Africa</strong>n company. First of all in terms of<br />
presence: we have a workforce of 550,<br />
and offices and workshops across the<br />
whole country. Over the past few years,<br />
since our factory was no longer appropriate<br />
we source products from Europe,<br />
the US and Asia Pacific, and have moved<br />
toward transferring skills and supporting<br />
<strong>South</strong> <strong>Africa</strong>n sub-contractors, notably<br />
empowerment enterprises, that now<br />
provide local manufacturing. It is a priority<br />
to us contributing significantly to the<br />
transformation of the country and we<br />
have a major role to play within the<br />
company and in our industry ensuring<br />
that it is representative of the <strong>South</strong><br />
<strong>Africa</strong>n demographics.<br />
We are also strongly committed to developing<br />
our people to a high extent at all<br />
levels (technical, management, marketing…).<br />
Employees are encouraged to<br />
attend international conferences and to<br />
work on international assignments<br />
within the group and, in addition to<br />
customised Schindler training, staff may<br />
attend training courses in Switzerland.<br />
What is the company's position and what<br />
are the main features of its activities<br />
The company enjoys a strong position in<br />
<strong>South</strong> <strong>Africa</strong>, and we are the market<br />
leaders in the new installation market.<br />
New products sources for the <strong>South</strong><br />
<strong>Africa</strong>n market include the Smart MRL<br />
and Eurolift elevators, the 9300 and 9700<br />
escalators, the 9500 inclined walkways,<br />
as well as new technologies such as the<br />
An Interview with Mr.Terry HIME,<br />
Managing Director Schindler Lifts <strong>SA</strong><br />
Miconic 10 lift system which optimises<br />
passenger-handling capacity by up to<br />
50%. Our global support system and<br />
sourcing strategy in combination with<br />
the local manufacture and the support<br />
of local suppliers, enable us to ensure<br />
competitiveness and to carry out any<br />
kind of projects with the right project<br />
management.<br />
That said, it is a priority to be involved in<br />
the revamping and modernising of installations.<br />
Schindler Lifts <strong>SA</strong> services over<br />
7 000 units, among which many are old<br />
and with a huge complexity of technical<br />
specifications. Therefore, we constantly<br />
make sure that we have the technical<br />
back-up, parts and the necessary expertise.<br />
On the other hand, we aim to<br />
ensure that customers get international<br />
and standardised products that are up to<br />
date and that they receive the appropriate<br />
project management locally. We<br />
now have a leading position in modernising<br />
and maintaining our own lifts and<br />
elevators as well as those of our competitors<br />
and we seek to expand our portfolio<br />
to over 8 000 in coming years.<br />
What are the main reference-works in<br />
<strong>South</strong> <strong>Africa</strong> and in neighbouring countries<br />
In <strong>South</strong> <strong>Africa</strong>, significant recent<br />
contracts include the Melrose Arch, the<br />
Johannesburg International Airport,<br />
Menlyn Shopping Centre in Pretoria and<br />
Schindler's sets of lifts and escalators at the Gateway<br />
Shopping Centre in Durban.<br />
Gateway Shopping Centre in Durban, as<br />
well as several projects for corporate<br />
head offices and hospitals. Notably, we<br />
have entered into a joint venture with<br />
an empowerment company Khupuka<br />
Schindler which has secured contracts<br />
for the Pretoria Academic Hospital.<br />
We are indeed making remarkable<br />
progress establishing a strong presence<br />
in Sub Saharan <strong>Africa</strong>, a process that is<br />
having beneficial spin-offs in <strong>South</strong> <strong>Africa</strong><br />
itself: we have set up a joint venture in<br />
Mozambique and we support operations<br />
in Zimbabwe, Botswana, Namibia, Kenya,<br />
Zambia,Angola and Mauritius.<br />
■<br />
Schindler Lifts S.A. (Pty) Ltd.<br />
Head Office: 27 Hippo Road, Springfield<br />
P.O. Box 3615 - Johanesburg, 2000<br />
Tel.: +27 (0)11 681 88 88<br />
Fax: +27 (0)11 681 88 89<br />
Web site: http://www.schindler.co.za<br />
© Schindler Lifts <strong>SA</strong> (Pty) Ltd.<br />
Swiss Label in <strong>South</strong> <strong>Africa</strong> - 3 rd Quarter 2002