US EAST COAST 2012 - HFMWeek

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US EAS T COAS T 2012 ADMINISTRATION A lot has changed and evolved in the hedge fund industry since Autumn of 2008 and then adapting a game plan that provides customisation and flexibility brings a ‘value added’ component to the engagement. While we feel that we have a unique institutional product at Admiral with our technology, professional staffing, and SSAE 16 Type II accreditation, we pride ourselves on going the extra mile. As one of the top mid-tier shops, we accomplish this task by providing a deep bench of highly talented and experienced personnel, whereby many IMs would or could be lost in the shuffle within the big shops. In short, our professionals will look to answer every question and solve every problem to the best of their ability. Our global managing director, country managers and senior staff are accessible for every client as a resource. Whether it is catering to emerging managers looking for high touch service or picking up established hedge fund groups who are dissatisfied with the larger firms and looking for more bang for their buck. To demonstrate the level of service we strive to maintain, there is one personal example I would like to share. In an unsuccessful effort to reach me at our US office, an IM once said: “I don’t care if he’s in the rainforest, he needs to be accessible!” While we believe there are boundaries within our relationships (I happened to be in Myrtle Beach on vacation with my family) this is the level of service we demonstrate – I contacted the IM shortly thereafter. We’re acutely aware that being on par with price and quality simply gets you ‘in the game’; our belief is that strong service wins the game. Another example I recall was on Christmas Eve; an up-and-coming hybrid private equity group authorised a capital call transaction at a time whereby many service providers would have shut down early and possibly looked the other way during the holiday season. Our staff handled the transaction with pride and efficiency. In fact, they did it with a smile and never complained with the assignment, despite sacrificing some very important family time. It is to this degree that we feel we separate ourselves from the rest when it comes to client service. THE ALTERNATIVE INVESTMENT SPACE IS DIVERSE AS MAN- AGERS LOOK TO DIFFERENTIATE… Growth in the US hedge fund administration industry has been evident since 2008. Whereas self-administration was once a common practice on the domestic front, any hedge fund outfit looking to raise capital today (especially in the institutional arena) has to outsource to an independent administrator. While maybe six to seven out of 10 sales calls are for the traditional long/short equity structure, Admiral US has seen many unique trading strategies come to the table. It is this ability to adapt and be flexible with our offering and service models that has enabled us to broaden our depth of experience and expertise across many asset classes and products. While our technology can robustly handle the exchange traded instruments, our ability to work on RMBS, ABL, OTC, and esoteric instruments like royalties, patents and leases has given us a very well rounded and diverse client base. SERVICE IS NOT WHAT YOU DO BUT WHO YOU ARE We strive to bring excellent service to each and every one of our clients, their investors and any associated parties or service providers through a unique relationship driven model; we do recognise that we cannot always be perfect. Having said this, we take tremendous pride in our work and are accountable and responsible for our actions. In short, we take ownership in our role of maintaining the official books and records for a hedge fund manager and their team. It is this partnership approach combined with cutting edge technology that sets us apart in today’s environment. We truly believe that knowing our identity and role during arguably one of the most difficult financial periods is an important trait and recipe for long-term success. If we build a great relationship and experience with our clients, they, in turn, talk to each other – and word of mouth is a very powerful source for growing our business. While client satisfaction is important, client loyalty is paramount. To many of us at Admiral, it goes well beyond this philosophy though; we simply enjoy producing an excellent product for the right price on a day-to-day basis. Conducting ourselves with high integrity and respect, and genuinely caring about our clients no matter what the asset size, is a standard we will always strive to maintain within the culture of our firm. n 10 HFMWEEK.COM
Leading-edge technology and unparalleled client service are no longer mutually exclusive. With the creation of Northern Trust Hedge Fund Services, hedge fund administration has been fundamentally altered. Now, real-time transparency exists in actual real time. Data is integrated seamlessly from front to back office. Reporting and analysis – dynamically, online – happens in ways never before imagined. Our Hedge Fund Passport ® application gives you more than just reporting, it gives you insight for better decisions, faster. And you gain a relationship with an administrator who works alongside you, every day, across every transaction. The days spent wishing you could have it all are now over. For more information contact Jon Dunham at +1 312 444 5824 (Americas), Madeleine Senior at +44 (0)20 7982 2239 (EMEA), Alexis Fosler at +852 3667 5507 (Asia) or visit northerntrust.com/hedgefundservices. Alternative Fund Administration | Operations Outsourcing | Investor Services | Custody © 2012 Northern Trust Corporation. Northern Trust Corporation, Head Office: 50 South La Salle Street, Chicago, Illinois 60603 U.S.A., incorporated with limited liability in the U.S. The Northern Trust Company, London Branch (reg. no. BR001960) and Northern Trust Global Services Limited (reg. no. 04795756) are authorised and regulated by the Financial Services Authority. Northern Trust (Guernsey) Limited, Northern Trust Fiduciary Services (Guernsey) Limited and Northern Trust International Fund Administration Services (Guernsey) Limited are licensed by the Guernsey Financial Services Commission. Northern Trust International Fund Administrators (Jersey) Limited and Northern Trust Fiduciary Services (Jersey) Limited are regulated by the Jersey Financial Services Commission. Northern Trust International Fund Administration Services (Ireland) Limited, Northern Trust Securities Services (Ireland) Limited and Northern Trust Fiduciary Services (Ireland) Limited are regulated by the Central Bank of Ireland. Northern Trust Global Services Limited has a Luxembourg Branch, which is authorised and regulated by the Commission de Surveillance du Secteur Financier (CSSF). Northern Trust Luxembourg Management Company S.A. is regulated by the Commission de Surveillance du Secteur Financier (CSSF). Northern Trust Global Services Limited has a Netherlands Branch, which is authorised and regulated in the Netherlands by De Nederlandsche Bank. Northern Trust Global Services Ltd (UK) Sweden Filial is authorised by the Financial Services Authority and subject to regulation by the Finansinspektionen. Northern Trust Global Services Limited operates in Abu Dhabi as a Representative Office. Our registered office is authorised and regulated by the Central Bank of the United Arab Emirates. The Northern Trust Company operates in Australia as a foreign authorised deposit-taking institution (foreign ADI) and is regulated by the Australian Prudential Regulation Authority. The Northern Trust Company has a branch in China regulated by the China Banking Regulatory Commission. The Northern Trust Company of Hong Kong Limited is regulated by the Hong Kong Securities and Futures Commission. The Northern Trust Company has a Singapore Branch, which is a foreign wholesale bank regulated by the Monetary Authority of Singapore. The Northern Trust Company operates in Canada as The Northern Trust Company, Canada Branch, which is an authorised foreign bank branch under the Bank Act (Canada). Trustee related services in Canada are provided by the wholly owned subsidiary The Northern Trust Company, Canada, an authorised trust company under the Trust & Loans Companies Act (Canada). Deposits with The Northern Trust Company and its affiliates and subsidiaries are not insured by the Canada Deposit Insurance Corporation.
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