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US EAST COAST 2012 - HFMWeek

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<strong>US</strong> EAS T COAS T <strong>2012</strong><br />

ADMINISTRATION<br />

CHANGE IS GREAT, BUT<br />

CONSISTENCY IS BETTER …<br />

AS THE FUND ADMINISTRATION SPACE HAS BECOME MORE CROWDED AND COMPETITIVE IN RECENT YEARS, TED JASINSKI OF ADMIRAL<br />

ADMINISTRATION LLC EXPLAINS HOW A DEDICATED, HIGH-QUALITY AND CONSISTENT SERVICE HAS CREATED SUCCESS FOR BOTH<br />

THE FIRM AND THE CLIENTS<br />

Ted Jasinski, general<br />

manager of Admiral<br />

Administration (<strong>US</strong>) LLC,<br />

established its <strong>US</strong> office<br />

in 2007, which has since<br />

grown from five clients to<br />

more than 50, covering<br />

a range of investment<br />

structures and asset classes.<br />

He has 23 years’ experience<br />

in the hedge fund and<br />

alternative investment<br />

industry.<br />

Alot has changed and evolved in the hedge<br />

fund industry since Autumn of 2008. In<br />

this post-Madoff era, the need for transparency,<br />

state of the art technology, stronger<br />

controls, and straight through processing<br />

has never been more evident with<br />

hedge fund managers and their service providers. The role<br />

of the third-party hedge fund administrator has expanded<br />

immensely and is constantly transforming. While we witness<br />

the continual low cost pressures<br />

for large and small administrators,<br />

as well as the consolidation<br />

that is taking place between the<br />

industry giants (State Street and<br />

Goldman Sachs, as well as SS&C<br />

and GlobeOp), we wonder what is<br />

in store for the future of this business.<br />

This much is true: change has<br />

been in play for close to four years,<br />

and there is no end in sight as the<br />

demands to become more efficient<br />

and cost effective for the investment<br />

manager (IM) continue to<br />

be the name of the game.<br />

Admiral Administration is certainly<br />

no stranger to the game. As<br />

one of the older administration<br />

THE ROLE OF THE THIRD-<br />

PARTY HEDGE FUND<br />

ADMINISTRATOR HAS<br />

EXPANDED IMMENSELY<br />

AND IS CONSTANTLY<br />

TRANSFORMING<br />

”<br />

firms in the business, we have leveraged off our 16-year<br />

existence and experience and have made radical improvements<br />

to our technology offering. With what we believe to<br />

be best of breed technology, we continue to develop and<br />

make enhancements to our technology platform of Avatar<br />

(proprietary contact management system), Advent Geneva<br />

and Partner, and Paladyne (middle-office analytics<br />

and data management). We rolled out Avatar FM earlier<br />

in <strong>2012</strong>, which gives IMs full transparency of their investors’<br />

contact and transaction data.<br />

It also connects and integrates with<br />

our web reporting and Paladyne<br />

Report Manager portal in a seamless<br />

fashion. While we feel that we<br />

can compete with the larger firms<br />

in the space, we are confident we<br />

have a complete understanding of<br />

our identity and what separates us<br />

from the pack.<br />

IT’S ALWAYS ABOUT SERVICE<br />

Admiral has always maintained a<br />

core belief and emphasis on strong<br />

client and investor services. In<br />

fact, the business had never had<br />

a dedicated salesman until early<br />

2011. That’s 15 years of building a<br />

business and reputation as a recognised brand by simply<br />

getting the job done well and expanding the client base<br />

through referrals. As a relationship model, we pride ourselves<br />

on responsiveness, accessibility and reliability at all<br />

levels. From top to bottom within the organisation, there<br />

is an emphasis on exceptional ‘soft skills’. With our single<br />

point of contact model, we assign qualified account managers<br />

to know their client and their products with a ‘cradle<br />

to grave’ approach. Additionally, we surround these relationship<br />

managers with teammates that exemplify professionalism,<br />

high integrity and strong character. As part of<br />

the team, fund administrators and fund accountants do a<br />

lot of the behind the scenes back-office responsibilities; as<br />

they gain experience with each daily and monthly NAV,<br />

they provide valuable depth and coverage in the overall<br />

process.<br />

DON’T J<strong>US</strong>T SAY IT, DISPLAY IT<br />

I’ve always been a big believer in results. Benjamin Franklin<br />

once said: “Well done is better than well said.” We believe<br />

in this philosophy at Admiral and strive to meet our<br />

clients’ needs on a day-to-day basis. Listening is critical,<br />

HFMWEEK.COM 9

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