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US EAST COAST 2012 - HFMWeek

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<strong>US</strong> EAS T COAS T <strong>2012</strong><br />

ADMINISTRATION<br />

“A best-in-class risk and<br />

portfolio management<br />

system and powerful<br />

valuation engine underpins<br />

our single database model”<br />

tors adapting and extending their technology platforms<br />

to accommodate manager requirements<br />

LL: HedgeServ helps managers view and manage both<br />

their portfolio risk and operational risk from a single system.<br />

Achieving this capability required a non-traditional<br />

set of building blocks. The HedgeServ platform operates<br />

on a single database, which supports all asset classes. All<br />

trades enter the platform from a single point of capture.<br />

Data streams in real-time to power an integrated suite of<br />

front, middle, and back office applications across our platform.<br />

The single database model enforces accuracy and<br />

controls, while providing managers with a consistent data<br />

set supporting their firm-wide workflows.<br />

We uniquely chose a front office starting point when<br />

designing the HedgeServ platform. This enables us to<br />

communicate with, and report to, managers in the same<br />

language they use internally when talking about and managing<br />

their businesses. A best-in-class risk and portfolio<br />

management system and powerful valuation engine underpin<br />

our single database model. We’ve integrated into<br />

this core database a proprietary general ledger and suite<br />

of middle and back office tools. Positions, cash and accruals<br />

all reside within one system. Managers have the ability<br />

to slice and dice their NAV and profit and loss by any<br />

portfolio attribute and can drill down to the most granular<br />

level on positions, valuations, risk analytics, and underlying<br />

market data.<br />

Best practice has moved to T+0. The HedgeServ platform<br />

captures all trades in their native form, regardless of<br />

asset type. All HedgeServ applications accurately reflect<br />

the full attributes, terms and conditions of each unique security<br />

type, including complex OTC derivatives and bank<br />

debt instruments. Besides facilitating fully automated<br />

support of the post-trade investment lifecycle, this level<br />

of process integrity allows us to expose our workflows to<br />

managers and investors in a fully transparent manner. It<br />

also translates into more efficient month-end and yearend<br />

processes.<br />

HFM: Have administrators made progress in lifting the<br />

veil on their processes in response to increasingly rigorous<br />

operational due diligence by investors If so, has<br />

this increased transparency or created additional benefits<br />

for managers<br />

LL: Managers are increasingly tasked with demonstrating<br />

3600 transparency to investors – not only from a portfolio<br />

perspective, but also the operational processes underpinning<br />

NAV and performance calculations. HedgeServ operates<br />

on an open and shared platform with our clients, providing<br />

complete operational transparency and real-time<br />

views of all workflows and calculations we perform, including<br />

valuations. Managers can access full audit trails and<br />

drill into any relevant documentation for any process. An<br />

open environment enables real-time oversight and exception<br />

management, both critical when an administrator is<br />

performing front and middle office support for a manager.<br />

From a manager’s perspective, you could actually say we<br />

operate on a single server model. The HedgeServ platform<br />

is a fully hosted solution, with each manager in their own<br />

unique environment and with their own instance of applications<br />

and security master. Managers have full use of the<br />

entire suite of HedgeServ applications (including on-demand,<br />

read-only access to all their accounting data). There<br />

is only a single shared set of tools across our platform; both<br />

HedgeServ staff and our clients’ employees work off the<br />

same tool set on a daily basis. Everyone is on the same page,<br />

which increases accuracy and efficiency.<br />

A shared, open platform helps managers avoid the cost<br />

and inefficiency of shadowing their administrator. It is a<br />

powerful control in ensuring accurate accounting. HedgeServ<br />

provides managers the confidence of having total,<br />

on-demand transparency into all current and historical<br />

accounting data comprising their official books and records.<br />

A fully transparent environment, coupled with very<br />

experienced fund accounting professionals, has resulted in<br />

HedgeServ’s track record of calculating precise and timely<br />

NAVs. We’ve never re-stated an NAV due to an accounting<br />

error.<br />

The HedgeServ platform also delivers data convergence<br />

– a centralised, independently derived data set, fully<br />

reconciled to the fund NAV, which managers can use to<br />

meet their business, investor, compliance and regulatory<br />

reporting requirements. Managers have 24/7 access to<br />

the same dynamic reporting tools that HedgeServ professionals<br />

use to create customised portfolio, accounting,<br />

risk and investor reports. Several managers also stream<br />

data from the HedgeServ platform to feed their own internal<br />

systems. An open, shared platform gives managers<br />

the ability to touch their data and do their jobs even<br />

from outside the office, anywhere in the world, from any<br />

internet-enabled device.<br />

HFM: How does HedgeServ keep its technology current,<br />

and keep pace with manager needs<br />

LL: HedgeServ is committed to agile development. Automated,<br />

highly-controlled monthly release cycles keep<br />

our platform nimble and responsive to client requests<br />

and our own business needs. Our IT developers work<br />

closely alongside our business line owners and client<br />

service professionals. Most importantly, we apply this<br />

same collaborative approach with our clients. By generating<br />

a constant flow of ideas, HedgeServ has closed the<br />

innovation gaps often associated with traditional administration.<br />

The new generation of administration delivers<br />

capable, usable and continuously enhanced institutional<br />

infrastructure to managers. n<br />

36 HFMWEEK.COM

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