Accenture Technology Vision 2013

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Trend 1. Relationships at scale Accenture Technology Vision 2013 Data Velocity Matching the speed of decision to the speed of action 32
Trend 3. Data Velocity Accenture Technology Vision 2013 Data Velocity Business leaders have been bombarded with statistics about the soaring volumes of data that they can mine for precious insights. They have been deluged with articles describing the incredible variety of “external” data hidden in everything from tweets and blogs to sensor outputs and GPS data from mobile phones. But the next perspective on data that deserves attention is data velocity—the pace at which data can be gathered, sorted, and analyzed in order to produce insights that managers can act on quickly. As expectations of near-instant responses become the norm, business leaders will rely heavily on higher data velocities to gain a competitive edge. It’s become an article of faith among business leaders that their data contains a treasury of powerful insights that can help their organizations make money. They’re also getting used to the idea that “data” can mean what’s gleaned from Facebook postings or remotely located machines just as much as what’s in corporate data centers. Just ask Walmart, which deployed a new search engine last fall on Walmart.com that relies on data from platforms like Twitter, Facebook, and Pinterest to secondguess consumer behavior, increasing sales conversion rates by 10 to 15 i percent in the process. But there’s another aspect that business leaders have yet to fully grasp: data velocity. That concept by itself is not new; together with “variety” and “volume,” it has been part of the “three Vs” construct for talking about data—a construct 33
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Page 5 and 6: Introduction Accenture Technology V
Page 7 and 8: Trend 1. Relationships at Scale Acc
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Page 65 and 66: Trend 6. Active Defense Accenture T
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Page 79 and 80: Trend 7. Beyond the Cloud Accenture
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Conclusion Accenture Technology Vis
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Contacts Accenture Technology Visio
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Accenture Technology Vision 2013

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