Accenture Technology Vision 2013

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Trend 4. Seamless Collaboration Accenture Technology Vision 2013 Why doesn’t it translate Simply put, motivations and behavior differ in each sphere. In their personal lives, people are internally motivated to want to follow the details of their friends’ and family’s activities; people are social, and the drive to stay in touch and connected is strong. At work, people have a different motivation: to get their job done as quickly and effectively as possible. However, using social tools as designed today, to follow coworkers en masse, often becomes more of a time sink than a time saver. That doesn’t mean social technologies won’t work for enterprises. In fact, companies have been extremely successful at streamlining interactions with consumers—for example, by integrating instant messaging into e-commerce and technical support sites. But in the consumer setting, enterprises are motivated to adopt the technologies that consumers use to make their lives easier. They now need to do the same for their employees: use these technologies to make employees’ jobs easier. Enterprises that want the benefits of a highly collaborative, social workforce must integrate such technology into the systems that employees use every day—and clearly demonstrate to those employees how it will make them better at their job. Unfortunately, enterprise collaboration today is still a set of siloed communication channels, from e-mail to videoconference to social-activity streams (basically a timeline of activity, similar to what you see on a Facebook page). Users are expected to figure out how to use those channels to do their job and improve their productivity themselves. Companies need to go beyond what social sites are doing, what they might be offering consumers on websites, and look to new ways to solve the collaboration challenge. They need to use collaboration and social channels in such a way that they have the potential to create specific, measurable productivity gains. The real productivity gains from these technologies will stem from a company’s ability to integrate the social technologies into its business processes and the software that supports them. This means companies can’t wait for software vendors to build a bolt-on solution to address strategic needs. To realize these gains, it will be the enterprise’s job to actively identify the core processes where improving productivity will drive the most value and then to weave in the tools. For example, in a recent survey of more than 220 CRM decision makers, Nucleus Research found that adding 44
Trend 4. Seamless Collaboration Accenture Technology Vision 2013 social capabilities to CRM drives an average increase in sales staff i productivity of 11.8 percent. Integrating collaboration channels into business processes has the potential to both streamline the way employees work and make business processes more efficient. Social tools and strategies will provide the mechanisms and metaphors to integrate them effectively. Why now Tackling collaboration now is both easier and more important than ever. It’s easier because employees are already inclined to collaborate; it is the natural way that people work. And with the introduction of social technology into their personal lives, they are looking for that same “ Every worker is increasingly an information worker. Businesses are demanding more from employees; workers are expected to be constantly informed while producing faster results and better decisions. ” kind of effortless communication within the applications that support their jobs. They are becoming more comfortable with sharing information, in essence becoming more transparent about what they do, why, and its importance. By aligning users’ newfound tendencies for transparency and social interaction with business goals, businesses have an opportunity to deploy collaboration in a way that their users will actually adopt. Social tools, such as Yammer and Chatter, are rapidly maturing. Both offer APIs that let companies more easily integrate them into their applications. In the open-source world, the OpenSocial API lets developers incorporate collaboration in a similar way. At the same time, it’s important because every worker is increasingly an information worker. Businesses are demanding more from employees; workers are expected to be constantly informed while producing faster results and better decisions. All the while, the deluge of information being thrown at them is increasing. Keeping up is a challenge as it’s estimated that in most organizations the volume of data is expanding by 35 to 50 percent ii every year. In the face of these competing demands, employees must consume increasing amounts of information and context. They also expect and demand more transparency, not only from their colleagues but also from the business processes and functions surrounding them. They expect a “frictionless” capability so that they can do their jobs faster. But while the number of different roles that need to leverage 45
Page 1 and 2: Accenture Technology Vision 2013 Ev
Page 3 and 4: Foreword Accenture Technology Visio
Page 5 and 6: Introduction Accenture Technology V
Page 7 and 8: Trend 1. Relationships at Scale Acc
Page 19 and 20: Trend 2. Design for Analytics Accen
Page 33 and 34: Trend 3. Data Velocity Accenture Te
Page 43: Trend 4. Seamless Collaboration Acc
Page 47 and 48: Trend 4. Seamless Collaboration Acc
Page 53 and 54: Trend 5. Software-Defined Networkin
Page 63 and 64: Trend 1. Relationships at scale Acc
Page 65 and 66: Trend 6. Active Defense Accenture T
Page 77 and 78: Trend 1. Relationships at scale Acc
Page 79 and 80: Trend 7. Beyond the Cloud Accenture
Page 87 and 88: Conclusion Accenture Technology Vis
Page 89 and 90: Conclusion Accenture Technology Vis
Page 91 and 92: End Notes Accenture Technology Visi
Page 93 and 94: End Notes Accenture Technology Visi
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End Notes Accenture Technology Visi
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Contacts Accenture Technology Visio
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