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Accenture Technology Vision 2013

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Trend 4. Seamless Collaboration<br />

<strong>Accenture</strong> <strong>Technology</strong> <strong>Vision</strong> <strong>2013</strong><br />

Your 100-day plan<br />

In 100 days, redefine your collaboration strategy; prioritize<br />

based on business process enablement.<br />

• Catalog the tools that are currently being used<br />

(supported and unsupported) to collaborate across the<br />

organization.<br />

• Determine a set of quantifiable business metrics<br />

to measure the success of your collaboration services<br />

architecture.<br />

• Identify and prioritize business processes where increased<br />

productivity through collaboration will drive the most<br />

value.<br />

• Deploy collaboration to the highest-priority processes to<br />

create demand for additional deployments.<br />

• Review and implement preliminary incentives for<br />

behaviors, evaluations, and personal metrics to<br />

encourage collaboration.<br />

a component of Boeing’s new<br />

787 Dreamliner—has the ability to<br />

provide newsfeeds to which service<br />

teams can subscribe. Allowing the<br />

engine itself to automatically share<br />

its status allows service teams to<br />

more easily maintain it, reducing<br />

cost and increasing its lifespan. “The<br />

idea of connecting a machine to a<br />

social network is really exciting,”<br />

says GE’s CMO, Beth Comstock.<br />

“Social will help us deliver a better<br />

v<br />

engine than ever before.”<br />

What collaboration<br />

will look like soon<br />

The new face of collaboration will<br />

show up first as social interactions<br />

are integrated into business<br />

processes. When employees are able<br />

to chat, share information, identify<br />

specialists, get recommendations,<br />

and find the right answers to their<br />

questions directly within the context<br />

of their work, they’ll quickly become<br />

smarter, more responsive, and more<br />

productive. It will be clear who’s<br />

participating and contributing, just<br />

as it is on social-media sites today,<br />

and it will be easy for employees to<br />

reach out for information.<br />

But that’s just the start of what’s<br />

possible. As part of the broader<br />

movement to consolidate siloed IT<br />

capabilities into business processes,<br />

we expect to see deeper and more<br />

widespread convergence of search<br />

and knowledge-management<br />

activities that complement<br />

collaboration: effectively funneling<br />

and filtering large amounts of<br />

information to employees. The<br />

underlying challenge is to create<br />

a user experience that will help<br />

employees get the information<br />

they need when they need it. The<br />

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