Individual Awards - Hong Kong Management Association

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HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2011 Message from Dr The Hon David K P Li GBM GBS JP T Dr The Hon David K P Li GBM GBS JP Chairman The Hong Kong Management Association oday, marketers are spoiled for choice, with more ways to reach prospective customers than ever before. The Internet allows a targeted approach to select audiences, offering more cost-effective communication and closer interaction with individual customers. Meanwhile, traditional media still plays a vital role in raising brand awareness and remains a key component of any marketing strategy. With so many choices, marketers need to understand and make effective use of multiple channels of communication in order to lead a successful marketing campaign. This year, I am very pleased to note that the participating companies in the HKMA/TVB Awards for Marketing Excellence have embraced choice. Their submissions demonstrate how both new and traditional communication channels may be combined to achieve corporate goals. I extend my sincere thanks to all participants in this Award Programme for sharing their achievements with us. I also offer my hearty congratulations to all Award winners for their outstanding accomplishments. Many people have played important roles to the success of the HKMA/TVB Awards for Marketing Excellence. On behalf of our Association, I take great pleasure in expressing my heartfelt thanks to Mr S K Cheong, Chairman of the Organizing Committee, and to the members of our Panel of Judges, Board of Examiners and the Awards Organizing Committee for allowing us to benefit from their expertise. I would also like to extend my special gratitude to Television Broadcasts Limited and our Corporate Sponsors for their generosity and continuous support for these Awards. Finally, we are most grateful to Dr Michael Chan, Executive Chairman of Café de Coral Holdings Limited, for sharing his invaluable insights on marketing at the Award Presentation Dinner. 23
HKMA/TVB AWARDS FOR MARKETING EXCELLENCE 2011 Message from Dr Norman Leung GBS LLD JP Dr Norman Leung GBS LLD JP Executive Deputy Chairman Television Broadcasts Limited For more than two decades, TVB, in partnership with HKMA, has honoured the calibre marketers in Hong Kong by featuring the HKMA/TVB Awards for Marketing Excellence. It provides an invariable opportunity to encourage all marketing professionals to higher levels of excellence and commitment, and to attract young minds to the profession. The nature of the business sector is continuously evolving. As the pace of change accelerates and new technologies keep emerging, it requires marketing efforts to advance and develop at an equal speed. At this time, when marketing becomes an essential instrument for generating business growth, the Awards are honoured to have the chance to showcase some of the best efforts in town. The Awards have always had a substantial following, and I would like to take this opportunity to register my sincere gratitude and heartfelt appreciation for the chairman, the committee, the honourable judges and all other parties who have contributed to make the Awards such a significant event in the profession. My congratulations go to all the award winners who have demonstrated professionalism, novelty, and dedication in their practices. My best wishes for each and everyone who participates this year. 24
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